Privacy Policy for SO WHAT SOCIAL

Effective Date: 01 June 2024

SO WHAT SOCIAL, a trading name of So What Marketing Limited, values the privacy of our clients and website visitors. This Privacy Policy outlines our practices regarding the collection, use, and protection of personal information through our website (the “Website”), accessible at By using the Website, you consent to the terms described in this Privacy Policy. We reserve the right to modify this policy at any time.

SO WHAT SOCIAL is committed to complying with privacy laws in New Zealand, including the Privacy Act 2020 and the principles outlined therein. This Privacy Policy does not limit or exclude any of your rights under these regulations. For more information on the Privacy Act 2020, please visit

What We Collect

We may collect personal information that can identify you as an individual. The types of personal information we may collect include:

  • Your name, email address, and other contact details.
  • Information necessary to verify your identity as required by law, including anti-money laundering legislation.
  • Demographic information such as postcode, preferences, and interests.
  • Other details relevant to customer surveys and promotions.
  • This Privacy Policy does not apply to anonymised data, as it cannot be used to identify you.

Collection of Personal Information

Personal information is collected in various ways:

  • Directly: We collect information directly from you when you interact with our Website, complete surveys, or provide feedback.
  • Automatically: Our systems gather data when you visit our Website, such as your IP address, device type, pages visited, and browsing duration. This information helps us understand user engagement and improve our services.
  • From Third Parties: We may receive personal information about you from external sources, such as marketing partners, to enhance and personalise our service

Use of Collected Information

The information we collect is primarily used to enhance your experience and for marketing purposes, including:

  • Providing services and support.
  • Sending promotional materials and updates about new services or offers.
  • Conducting market research to improve our offerings.
  • Customising the Website according to user preferences.
  • We will not sell your personal information. It may be shared with third-party service providers to assist in delivering our services, but only under strict conditions that prevent them from using the information for other purposes

Disclosure of Personal Information

We disclose personal information only in the following circumstances:

  • To service providers involved in managing or supporting our services.
  • Where required by law or to protect our legal rights.
  • To potential buyers or partners in the case of a business sale, merger, or acquisition.
  • With your explicit consent.


We are committed to ensuring the security of your personal information. We implement suitable physical, electronic, and managerial procedures to safeguard the information we collect. However, no internet-based site can be 100% secure, and we cannot guarantee the absolute security of your information.


Our Website uses cookies to enhance functionality and user experience. You can choose to accept or decline cookies, but refusing cookies may limit your use of our Website.

Controlling Your Personal Information

You have rights concerning your personal information, including:

  • Accessing and obtaining a copy of your data.
  • Requesting corrections or deletions.
  • Objecting to processing.
  • Transferring your data to a third party.
  • Withdrawing consent at any time.
  • If you do not wish your information to be used for direct marketing, you can opt out by contacting us at

Changes to This Policy

We may update this Privacy Policy by posting a new version on our Website. We encourage you to review this page periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions or concerns about our Privacy Policy or the handling of your personal information, please contact us at If you believe we have not addressed your concerns satisfactorily, you may contact the Office of the Privacy Commissioner in New Zealand.