How can you really know if your social media strategy is working?

You might be getting likes and shares out the wazoo, but are those audience interactions really translating into results?

Basically, you want your social efforts to lead to something.

After all, you put enough time and effort into creating epic content to post on a regular basis. You want something out of it.

This aint no one-sided kinda relationship!

Of course, not everyone is aiming for the same objectives. The results will vary depending on the goals you have set. It could be all about making sales, creating leads, or simply generating brand exposure and gaining audience trust.

But, you won’t know if you are meeting those goals unless you conduct a social media content analysis.

So, how can you undertake this important task? Well, keep reading and we’ll give you all you need to know.

 

 

What Is a Social Media Content Analysis?

Sometimes navigating the beast that is social media can be daunting. It feels like you need to have a crystal ball or magic wand to achieve consistent results. When it comes to your content it can be feast or famine with some posts practically going viral and others falling flatter than grandma’s attempts at baking sponge cake in the microwave 🤢

A social media content analysis might just be your secret weapon for unlocking the power of your social platforms. So what is it?

Social media content analysis involves a deep dive into your brand’s current social media presence. Every aspect is examined and audited to identify areas for maximisation and improvement. Then, based on the findings, a sustainable and tailored content strategy is produced.

The whole idea is to gain a greater understanding of who your audience are, what kind of content they respond to and how you can use all that information to reach your business goals. Lucky for you, we’ve created a free guide to walk you through this process step-by-step in our 5 Simple Steps to Social Success.

 

 

Why Would You Want One?

We’ll put it really simply, a social media content analysis is super beneficial for anyone trying to make headway in the digital space. Whether you are a business owner, a social media manager or a marketing manager, you will find immense value in having an analysis conducted for your brand.

These are just some of the signs that now is the right time to invest in a content analysis:

• You need ongoing optimisation of your content to align with your audience’s preferences and current industry trends
• Current performance might be slow or you might not be seeing the results you’d like
• Something isn’t quite working, but you can’t put your finger on what it is
• You feel like you are missing the mark on connecting with your target audience
• What your competitors are doing isn’t working for you
• You can feel your market advantage slipping away and you aren’t sure how to get it back

Basically, if you have been investing significant time and energy into your socials and you aren’t seeing a good return, then you could benefit from some deep analysis.

 

 

Cutting Through The Noise

Often, it can be hard to determine what social media success actually looks like. Traditionally, people have looked at vanity metrics such as likes, shares, comments and views to assess how well their social content is performing. While these things are all a helpful indication of who is seeing your content and how they are interacting with it, they don’t tell the full story.

You need to ask, what do they actually mean for your brand and the buyer journey?

Alone, they don’t mean much. Which can make you feel kinda sad! But, don’t be reaching for the handkerchief just yet, you don’t need to cry those tears.

SO WHAT SOCIAL can craft a measurable framework that analyses your social media content, allowing professionals, business owners and marketing professionals to understand what resonates with their audiences. This in turn will help to form a tailored content strategy for better engagement, consistent growth and stronger conversions.

In short, the analysis will take all those metrics, dissect what they mean and generate an epic return on investment for your social media efforts.

 

 

The SO WHAT Difference

Sure, you could perform a basic social analysis yourself, but why would you when there’s an expert to do it for you? You’d have to have a lot of knowledge about how each social platform works and what it takes to create success on them to have a hope of analysing correctly.

Just like the old analogy says, you wouldn’t attempt open heart surgery without significant medical training! It’s just too dangerous.

Social media could be the beating heart of your business success. So, don’t risk slipping with the scalpel and accidentally making a mistake you might regret! Instead, shelve the sharps and leave it to us instead.

Here’s the gold our social media analysis can deliver:

• Insights into your customer behaviours and how they compare to market trends so you can use them for future strategic planning.
• An understanding of which content types generate the most interest and interaction from your audience so that you can create more of it for even better results.
• A discovery of what your audience feels is valuable so that you can enhance their customer experience online and satisfaction = more sales!
• Competitive analysis so you can benchmark your performance against your competitors.
• An understanding of market dynamics and competitor performance so you can use your social content to increase market share and drive growth.

 

The end result?

You end up with a greater understanding of how you are currently operating in the social space and gain a strategy that details what you can maximise, what you need to tweak and what you need to produce to drive your socials forward to success.

Basically, we cut through the noise with a no-nonsense approach to content strategies. We craft plans that help you achieve the ultimate goal of resonating with your audience, yet make them sustainable for you to maintain.

Say goodbye to social burnout and hello to a strategy that feels good! Contact us today to get started.