Tag Archives: Content Marketing

The Anatomy of Content Marketing: Infographic

19 Mar

Want online marketing success?

This infographic “The Anatomy of Content Marketing” created by Content+ will show you some great stats on why you need a content marketing strategy for your company.

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Enterprise Social Media Success – Leadership by Example

21 Feb

Sponsored by: SAP


SAP CIO, Oliver Bussmann, recognized as the #1 Social CIO and a thought leader and influencer in the Enterprise IT industry will discuss his top tips for successfully leveraging social media to drive awareness and engagement. These tips are essential guidelines, ranging from managing and creating content to building your personal brand, which will help you to establish a social media marketing presence for you and your organization.

Key Takeaways

  • How to create a social media presence for you and your enterprise
  • How to find relevant content for your posts
  • How to coordinate your brand’s content and social messaging across social platforms
  • How to analyze your social media presence and brand


Oliver Bussmann, Executive Vice President and Chief Information Officer at SAP AG
Oliver Bussmann is Executive Vice President and Chief Information Officer (CIO) of SAP AG. He has a wealth of experience with influential leadership of cross-cultural, transcontinental business process transformations in the IT and Financial Service industry. He has proven expertise in building consensus across a diverse enterprise and driving time-critical, cost-effective solutions that streamline operations and accelerate business growth. With combined know-how and diplomacy, Oliver has a solid track record of innovation and execution while consistently delivering cost-savings and improved performance metrics.

Register for Social Media Success

Via Business 2 Community


Using Crowdsourcing to Slash Marketing Costs

12 Feb

Did you know  that with Crowdsourcing, you could increase your marketing budget by 25%, 50% or even 75% at no additional cost? Crowdsourcing is a new and powerful tool that is ofter misunderstood by many. Crowdsourcing is an effective method for increasing your marketing ROI and expanding your marketing with no additional costs.

Join us for an exclusive webinar for the Social Media Marketing Community.

Want to discover practical steps to reduce the costs of your current marketing efforts with a new work process called crowdsourcing?

Crowdsourcing has changed the way the world’s largest brands process work by getting crowds of people to work on projects as needed. Crowdsourcing cuts marketing costs while speeding up innovation.

You will learn how crowdsourcing will help you:

– Reduce your content marketing costs up to 75%
– Improve the quality of your marketing materials
– Develop products that sell out
– Increase the output of fresh new online marketing content
– Tap into specialized crowds

Hosted by:
David Bratvold, the foremost expert on crowdsourcing & founder of Daily Crowdsource. During this webinar he will fully explains the basic concepts of crowdsorcing and how it can help YOU cut your marketing costs in half. Want to know the 5 most common uses of crowdsourcing? This free training webinar will do just that.


5 ways to slash your marketing costs with crowdsourcing
Register for Crowdsourcing Now!

Content Rules Book

9 Feb
Content Rules Book CoverFacebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieve your online success. If you want to build a loyal customer base and establish credibility to your product, brand or service you need to read this book!

  •     Social media used properly is a great tool to get your ideas and content distributed to a wide audience.
  •     Do you want to create content that  is easy to share? You first need to find  your authentic “voice”
  •     What is your content strategy? You need to first understand why you are generating content in a easily understandable and practical way.

Content Rules helps you boost your online presence and engage with customers and prospects like never before!

What is Content Marketing?

31 Jan

This is how today’s top marketers define content marketing:


How would you define content marketing?

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

Search and Deploy: The B2B Marketing Trends of 2012

29 Jan

If your looking for marketing advice the world of marketing is full of websites, blogs and platforms. What does this mean for you? Ease of use to find strategies, procedures,  ideas and proven systems that will guide you to marketing success. Having no content marketing equal to no marketing presence and that’s a fundamental requirement for a successful marketing campaigns.

This infographic called “Search and Deploy: B2B Online Marketing Trends in 2012”created by Optify based on their 2012 B2B Marketing Benchmark Report highlights some of the interesting data points that were found during analysis and creation of the report.

I found these findings to be interesting:

  • 34 percent of leads were direct, 26.5 percent were from organic search and 12.5 percent were from referrals
  • For B2B websites organic search was the top driver of traffic
  • For B2B websites email at 2.8p percent was the channel with the highest conversion rate,  Engagement page rates per visit  at 3.81were the highest with branded search. (3.81 page views per visit)
  • B2B social media leads were mostly from Twitter at 82 percent followed by Facebook and LinkedIn at 9 percent.

The trends in B2B marketing in 2012 were analyzed by 62 million website visitors, 215 million page views which lead to over 350,000 leads from US based businesses both in small and mid- sized companies.

What are your experiences in 2012? Does this infographic fit with your own experience?

Organic Search Remains King In B2B (Infographic) image Infographic Optify 2012 B2B marketing benchmark report

To Blog or Not?

29 Jan

Why blog? Is it to create thought leadership in your community or to improve your SEO (Search Engine Optimization)?

Blogposts are marketing pieces to communicate to your target audience your industry expertise, your opinion, and to create thought leadership in your community while improving your SEO.

Search engines love original content that is up to date, timely and relevant to trends, currents news, and what’s happening in your industry.

Here is a list of blogging best practices to follow:

1) Blogging frequency: I would recommend 3- 5 blogposts per week. This of course is dependent on whats going on in your industry that week and how much time you can spend on your blog.

2) Linking: Don’t forget to link your keywords! Link early and link often.

3) Embed codes: Want to make your blog look pretty? Get instant images and graphics with social media sites like Pinterest, YouTube, Vimeo, SlideShare and Flickr to name a few.

4) Who are your industry’s influencer’s? Set up Google alerts on your keywords and get timely, relevant ideas for blog posts like an announcement by a company in your industry, a key industry player or a press release. Don’t forget to push out content onto platforms like Facebook, Twitter, LinkedIn, Pinterest to increase your SEO.

5)  Keep it short: short and sweet is key with blog posts. Too much marketing content is information overload.

6) Images: Add images to every blog post you write. This makes it easier to share on visual social media sites such as Pinterest, Tumblr, Flickr. Blogposts with images have a better chance of getting liked, reblogged, reposted, and retweeted.

7) Guest blog: Ask a client, partner, colleague or an industry though leader to write a blogpost. You can then return the favor by writing a blogpost for them and get your name out to their network as well as yours.

8) Call to action: Make sure contact information is clearly visible and easy to navigate, have your social media profile links, and a follow my blog option.

Please feel free to add in any additional tips in the comments section below!

Content Marketing Defined

23 Jan

Content Marketing Definitions

This is how today’s top marketers define content marketing:

  1. Content marketing is a marketing strategy of creating and syndicating relevant and valuable information with the main objective of attracting and engaging a specific target audience. It’s a way of communicating with your prospects and customers in a non-intrusive way because you aren’t directly pitching your product or services; rather you’re delivering value so that buyers can make a more informed purchase decision. Jennifer Wong- Optify
  2. Content marketing is using any type of content (newsletters, blog posts, white papers, videos, Tweets, podcasts, wall posts) to attract an audience you wish to market to. Capturing their attention through great content gives you the opportunity to present calls-to-action to them to purchase or try your product or service. Jason Falls – Social Media Explorer
  3. Content marketing is engaging with your community around an idea instead of a product. What it is to try to serve the community first, and sharing information, ideas and experiences that benefit others without directly asking for anything in return. What it isn’t is just a veil in front of a sales pitch. Dan Blank – We Grow Media
  4. Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. Joe Pulizzi- Content Marketing Institute
  5. Content Marketing is the strategic creation and sharing of ideas, information, and resources. Content Marketing is not clicks, Retweets, Likes, +K’s, and +1′s. These are only measures to see if the Content Marketing is “on strategy.” Dr. William J. Ward- S.I. Newhouse School of Public Communications, Syracuse University
  6. Content marketing is a way of engaging and attracting existing and potential customers through content creation. Content marketing is catering your slogans, campaigns, tweets, Facebook posts and blogs to your target audience and existing customers, simultaneously Content marketing is personal, engaging and tells stories. When a brand uses specific words or stories that resonate with a consumer, they can dig deeper into who they are as a consumer. By utilizing content marketing, brands can cater campaigns and stories around buying patterns and personalities. Rather than broadcasting information to the masses, content marketing should focus more on emotions and messages that are relevant and captivating to the target audience.If so many brands seem to be regularly utilizing content marketing, how can you tell what content marketing is? Content marketing is NOT price tags on tangible items. Content marketing is much more subjective in nature.  Marketing messages and stories that stir beliefs, feelings, opinions or emotions can all be classified as content marketing.  The most important takeaway from content marketing is to focus less on the cost and product details and focus more on the customer experience. Dan Bergeron – Likeable Media
  7. Content marketing encompasses a wide assortment of marketing approaches that have been around for years. It’s just that content marketer is getting far more interactive and is emerging on new platforms and channels. Traditional approaches include custom publishing supplements and advertorials in newspapers and magazines. Online in the B2B sector, white papers have been successfully used for lead generation for more than a decade.Brands have more options than ever before. With the ascent of social networks and mobile devices, brands can bypass newspapers, magazines, and TV to connect directly with customers and prospects on Twitter, Facebook, Foursquare and other networks. What’s more, brands can elect to continue working with “traditional” media companies to tap their audiences online and other venues. Media organizations have responded, too, by acquiring or building out their content marketing teams.So who is a publisher today? Who is a marketer? Content marketing marries publishing/TV/radio/events – and marketing – to build audiences, deliver relevant and educational “content” and information such as a white paper, webcast, video, or article, potentially turning fans, followers, readers, and viewers, into customers. Anna Maria Virzi – ClickZ
  8. Have you ever picked up a company’s brochure or flyer? Watched an infomercial or a shopping channel on television? Ordered a product DVD explaining the benefits of a new mattress or a vacation destination? Leafed through a company newsletter? Read the little comic strip in a packet of Bazooka bubble gum?All these are a few (but by no means an exhaustive list) of the ways companies use content to market their products and services to customers and to prospective buyers. Content marketing, in other words, is nothing new. Companies having been creating and distributing content for many years, both to attract new business and to retain existing customers. However, here’s the point of differentiation from more traditional forms of marketing and advertising: Using content to sell isn’t selling, or sales-ey. It isn’t advertising. It isn’t push marketing, in which messages are sprayed out at groups of consumers. Rather, it’s a pull strategy—it’s the marketing of attraction. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information. Rebecca Lieb- Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media
  9. Content marketing is the opposite of advertising. It’s about engaging consumers with the stuff they really want, in a way that serves your brand’s purposes and ideals, rather than just trying to jam your logo into their periphery. It’s reaching the exact consumers you want, instead of a vaguely defined demo. It’s helpfully providing an experience they want, instead of trying to distract them from the one they came for. In short, it is the very evolution of advertising itself into something more effective, more efficient, and much less odious. Keith Blanchard – Story Worldwide
  10. You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales)Or you can own attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, an infographic, a Twitter stream, an ebook, a Facebook page. David Meerman Scott- The New Rules of Marketing and PR
  11. Content Marketing is anything a company creates and shares to tell their story. It is conversational, human and doesn’t try to constantly sell to you.It also isn’t a tactic that you can just turn on and off and hope that will be successful. It has to be a mindset that is embraced and encouraged. You’ve got to start thinking like a publisher and use that to plan and execute your entire marketing plan which content of any variety should be a part of.  C.C. Chapman- Content Rules
  12. Content Marketing is the alignment of customer needs with business goals through purposeful content.An elaboration: Content Marketing is an intentional approach to attracting, engaging and inspiring customers to a logical conclusion to buy and share through content that empathizes with the varied interests and behaviors during the buying cycle. Lee Odden – Online Marketing Blog
  13. Content marketing is the opportunity for brands to think beyond their own original content and messaging to include a mix of original and curated content to reinforce their position with consumers as the “go to” brand.  From the smallest “brand me” to industry giants, organizations of all sizes can benefit from content marketing. Marketing through curated content reduces time and costs, increases visibility and reach, and quickly and effectively establishes thought leadership.It is not enough though to set the workflow to auto pilot and populate the pages of a site with aggregated feeds. A winning strategy succeeds when technology and people work together. Automation and semantics can help to filter, facilitate and uncover hidden treasures, but it is the human touch – thoughtful selection and consideration of content – that will create a truly new and engaging brand experience for audiences to discover, enjoy and share. Kelly Hungerford – Paper.li
  14. Content Marketing is creating or curating non-product content — be it informational, educational, entertaining, etc — and publishing it to contact points with customers to get their attention, to focus on the topic around your solution, and pull them closer to learning more about you. Sam Decker – Mass Relevance
  15. Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online,email, events. The purpose of this information is not to spout the virtues of the marketer’s own products or services, but to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition as a thought leader and industry expert. Wikipedia – Content Marketing
  16. Content marketing is an approach by which companies seek to author and/or share contextually relevant content to create or reinforce their brand messaging. When done effectively, content marketing is not done in direct support of a sales process, but rather by positioning a company or individual within a space. Barry Graubart – Content Matters
  17. Blogging, micro-blogging, and social networking sites have leveled the playing field in the publishing world, giving every average Joe the ability to build a platform and thus, an audience. With content marketing, you can take advantage of these tools to create articles, blog posts, microblogs, videos, podcasts, webinars, and more to establish thought leadership and build a relationship with your prospects and customers. The content, optimized and distributed across the web, makes it easier to be found online. It generates traffic without selling. By delivering useful and relevant information answering questions, solving problems and improving lives in some fashion, prospects can make an informed decision to buy. The idea is they will buy from you, because you have earned their trust. Lisa Gerber – Spin Sucks  
  18. Content marketing is the process of indirectly and directly promoting a business or brand through value-added text, video, or audio content both online and offline. It can come in long-form (such as blogs, articles, ebooks, and so on), short-form (such as Twitter updates, Facebook updates, images, and so on), or conversational-form (for example, sharing great content via Twitter or participating in an active discussion via blog comments or through an online forum). Susan Gunelius – KeySplash Creative, Inc.

What do you think of these definitions? How would you define content marketing?

Storytelling with a Purpose: Meeting Brand, Business, and User-experience Goals

21 Jan

New York, NY (PRWEB) January 21, 2013

Customer Management IQ, a division of IQPC announces its Content Strategies Summit, taking place March 20 – 22, 2013 in at the Deauville Beach Resort in Miami Beach, FL.

“How do organizations make sense of the wealth of content in the current digital world?” asks CMIQ’s Ivy Yang.

We all know the web, social media and mobile revolutions have forever changed the world connecting all of us and enabling the seamless flow of constant, instant information. The challenge remains in how to decipher through the wealth of content to create valuable messaging. The Content Strategies Summit is the only conference that view content marketing as “Storytelling with a Purpose,” delivering a community for Content Strategists, Marketers, and User Experience experts to share better ways to manage the authoring, publishing and delivery of content.

Featured Speakers include*:

  • Rebecca Lieb, Analyst, Digital Advertising/Media, Altimeter Group & Author, Content Marketing
  • Kathi Brown Wright, Vice President, Wells Fargo
  • Eric Bryn, Vice President of Digital Innovation, Baird & Warner
  • Alberto Milani, CEO, Buccellati
  • Kathi Wright, Vice President, Marketing & Communications, Wells Fargo
  • Amanda Mahan, Creative Director, Digital, The Clorox Company

*The full list of speakers is available at  The Content Strategies Summit delivers the most practical information answering your most pressing issues:

  • A simple visual content measurement strategic framework developed for how content is created and consumed
  • How to align your strategy to tactics and track the performance of your content across any channel or medium
  • How to ask the right questions of your data to be able to use it to inform content decision-making
  • Learn how to increase sales, loyalty and profits by leveraging the science of how our brains function.
  • How to align, track and measure the effectiveness of your messaging against your audience

The Content Strategies Summit was designed to deliver the tools and templates that ensure each session remains focused on the specifics of HOW you will add value to your organization upon your return to the office. Don’t miss out on the opportunity to learn from industry thought-leaders, authors, practitioners and experts on how to develop a content strategy that links to your corporate goals.

For more information on the Content Strategies Summit, please visit http://www.ContentStrategiesSummit.com or contact Stephanie Gonzalez at Stephanie.Gonzalez@iqpc.com

About IQPC
IQPC provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto.

About CMIQ
Customer Management IQ leverages data, intelligence and networking from our global community of call center professionals to keep you ahead of the curve…and your competition.

PR Daily’s Digital PR & Social Media Awards Luncheon

17 Jan

New York, NY (PRWEB) January 17, 2013

Attendees at PR Daily’s Digital PR and Social Media Awards Luncheon sponsored by Synaptic Digital, a Definition 6 company, this month may show up for the trophies, the champagne welcome and the opportunity to schmooze.

But with a keynote address from Gil Wolchock, executive vice president from Synaptic Digital, they’d better come ready to learn.

“We may be sipping bubbly, but you’re going to want to take notes,” says Ragan Communications CEO Mark Ragan. “These are marketing strategies you can take home and put into practice and see the results.”

In a keynote address Wolchock will speak on “Six steps: Change the minds and hearts of content-hungry influencers,” according to Ragan Communications, publisher of PR Daily.

The 2012 Digital PR and Social Media Awards Luncheon will be held from 11 a.m. to 3 p.m. Thursday, January 24, 2013, in New York City. The cost is $395 per person.

Wolchock will present his guide to communication strategies that brands and agencies must embrace in order to identify and engage influencers. He plans to pull in case studies on how some of the world’s leading brands practice influencer communications to strengthen messages in earned, owned and paid media. And he discusses content creation, from video to social media.

Attendees will learn:

  • How to know who the real influencers are: Free online tools that make this job easier
  • Why it’s not enough to write good content: brands must also gather other content for their fans, followers and influencers
  • How to bring influencers into one’s orbit as experts and helpers for one’s customers
  • Lessons and tips for killer content marketing storytelling
  • How powerful stories about customers’ experiences get written
  • Why internal content marketing must be about an organization as well as its customers
  • How to find fascinating stories about employees and their jobs

The event will be held at the Roosevelt Hotel at 45 East 45th Street.

Mark Ragan and Michael Sebastian, PR Daily’s managing editor, will present the awards.

Ragan Communications operates two of the top news and information sites for the PR and corporate communications industries: Ragan.com and PRDaily.com. Together these daily news sites attract nearly 800,000 global visitors.

The company also covers the health care and HR communication industries with its daily news sites HealthCareCommunication.com and HRCommunication.com. The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.

Quote start“We may be sipping bubbly, but you’re going to want to take notes,” says Ragan Communications CEO Mark Ragan. “These are strategies you can take home and put into practice and see the results.”Quote end

2013 SOcial Media, SEO & Content Marketing

17 Jan

Instant E-Training Logo

When looking for new strategies for SEO (Search Engine Optimization) or Social Media, it’s frustrating how much time we spend looking for the correct information that is from a viable trusted author or source. In addition, these articles tend to be scattered all over the web on different URL’s so it can be difficult to get the right information you are looking for,

Instant Training has a large library of training videos on SEO, Social Media, Content Marketing just to name a few.

Check them out: http://www.instantetraining.com/

With this site you can access a large library of training videos on the following topics:

* Social Media Marketing
* Search Engine Optimization
* Link Building
* Content Marketing
* Usability
* Social Media Strategy
* Facebook Marketing
* Twitter Marketing
* LinkedIn

… and many other topics

Content Marketing vs. Traditional Advertising

16 Jan

Content Marketing vs traditional advertising?

The infographic by Marketo goes into detail about statistics and other information on how content marketing is being used today:

What are companies using content marketing? Lead generation, lead nurturing, risk mitigation are a few benefits from their content marketing strategy.

How are companies using it? Social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogging (51%), white papers (43%) and webinars/webcasts (42%).

Are content marketing budgets growing? YES with 51% increasing spending over the next 12 months, 45% spending is maintained at their current level, with a small percentage of 2% decreasing on their content marketing spending.

What do you think about what’s happening with traditional advertising? What are your plans with content marketing in 2013?

Via  Marketo

Killer Content Marketing

16 Jan

Drive Conversions With Killer Content

Whether it’s a blog, a webinar, a tweet or a white paper, content marketing is the bread and butter of lead conversion. But before you start creating content, discover how to get the most out of each asset – with less effort.

This cheat sheet includes:

  • The six rules for content marketing
  • The top three tips for content marketing optimization
  • Glossary terms to improve your content marketing vocabulary

Download Content Marketing Now!


Web Content Creation Tools: Top Picks for 2013

14 Jan
"Web Content Creation Tools – Top Picks for 2013" Winner's Badge

Deerfield, IL (PRWEB) January 14, 2013

Matt About Business is proud to announce the winners of the first annual “Web Content Creation Tools – Top Picks” award. The award recognizes the best solutions available for creating different types of web content.

“The irony of content marketing is that the key element, web content creation, is the greatest obstacle to success,” explains Matt Mansfield, President of Matt About Business. “Aside from the “stage fright” many folks feel when thinking about others reading their posts, listening to their podcasts or watching their videos, it’s easy to get overwhelmed when choosing the tools to use for creating web content.”

To combat this obstacle and make effective content marketing more accessible to all, Mansfield decided to create the annual “Web Content Creation Tools – Top Picks” award. Winners of the award are selected based on the features, functionality and ease-of-use of their content marketing creation solution.

“How do you know that these are the best content creation tools?” asks Mansfield. “Because after trying many similar solutions, these are the tools I use to create content for my own sites.”

The “Web Content Creation Tools – Top Picks” awards are given in eight categories, each one focusing on a different type of web content. The winners for each category in 2013 are:

Category: Websites and Blogs
Winner: WordPress

Category: Downloadable Documents
Winner: Adobe Acrobat

Category: Videos
Winner: Camtasia

Category: Webinars
Winner: GoToWebinar

Category: Infographics
Winner: Piktochart

Category: Social Media Updates
Winner: HootSuite

Category: E-Mail Marketing
Winner: AWeber

Category: Online Courses
Winner: Udemy

For more information on why each winner was selected, and for a list of runner-ups in each category, visit: http://www.mattaboutbusiness.com/web-content-creation-tools-top-picks-for-2013/

About Matt

Matt Mansfield is a recognized expert in designing and implementing web content and e-mail marketing strategies that consistently drive targeted website traffic and increase sales.

Matt also creates powerful content to be used in online and e-mail marketing campaigns.

Quote startThe irony of content marketing is that the key element, web content creation, is the greatest obstacle to success.Quote end

Link Building Anatomy Infographic

13 Jan

Useful infographic by TechWyse which clearly explains about the latest trends of Link building to enhance your internet marketing strategy with content marketing, videos and images.

This infographic demonstrates various link building techniques that are ever-evolving  to help you get noticed online and on social media that can positively influence your search engine rankings.

Link Building Anatomy [INFOGRAPHIC]

SlideShare: Content Marketing Giant

10 Jan

The world’s largest content sharing professional community online is SlideShare.

SlideShare: The Quiet Giant of Content Marketing, which data was collected by ComScore and this infographic was created by Colum Five Media reveals that SlideShare has 60 million visitors per month with 3 billion slide views.

SlideShare has 5 times more traffic from business owners than LinkedIn, Facebook, Twitter, and YouTube with a highly professional audience. With this said it is no wonder that content marketing is the new advertising. SlideShare audience comes from search engines, social media networks and other SlideShare content.

Slideshare Quiet Giant of Content Marketing [INFOGRAPHIC]

17 SEO Myths You Should Leave Behind in 2013

2 Jan

Prepare for a Strong 2013 By Debunking These SEO Myths

To say SEO has “changed a lot” would be the understatement of the decade.

Just take a look at how Google’s updates shook the world of SEO (Search Engine Optimization), causing marketers to swap their link-building and keyword-based efforts for a long overdue focus on quality content.

This ebook debunks the most common myths and assumptions about how SEO works, so you can make sure you’re not wasting a single moment on things that simply don’t matter for SEO in 2013.

We’ll unveil answers to questions such as:

  • Are more links better than more content?
  • Are social media and SEO even related?
  • Is there an ideal keyword density for my page?

Download Search Engine Optimization Myths NOW!

What is Content Marketing?

29 Dec

What is Content Marketing?

MarketingSherpa’s Email Summit 2013

20 Dec

Join us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event.

Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2013. We have a full slate of sessions aimed at overcoming your top email challenges with case studies, quick win clinics, bonus sessions, expert panels and more. Here are just some of the many topics covered:

  • Email innovation
  • Data management
  • Content creation and creativity
  • Personalization
  • Segmentation

Just Announced: Keynote Speakers

This year’s Summit will offer more than 30 new sessions on practical email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition. Our keynote speakers include:

Jay Baer Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America’s top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies.
Dr. Flint McGlaughlin Dr. Flint McGlaughlin is the managing director and CEO of MECLABS. His work has won multiple awards and he has been quoted in more than 13,000 online and offline sources. He frequently teaches on email testing, messaging and optimization. His organization has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group
Matt Bailey Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions.

See What’s New for 2013

New Hotel
This year we are moving to the elegant Paris Hotel and Casino. Experience everything you love about Paris, right in the heart of The Strip. You’ll find about the same passion, excitement, and ambiance of Europe’s most romantic city, in the entertainment capital of the world. With exciting nightclubs, pools, a world-class spa and a shopping, the Paris has all the amenities you need.
Live-Testing & Quick Win Clinics
Roll up your sleeves and get ready to experience email testing from a whole new angle. All attendees will participate in an email test, including design of treatments, test launch, tracking results, data analysis and next steps. Not to mention quick win clinics offering new ideas for immediate ROI.
Beginner and Advanced Tracks
Whether you’re just beginning and want to learn the basics or need advanced guidance and want to taking your marketing to the next level, we can help. Choose from multiple track sessions on automation, testing, conversion, personalization, list management and many more.
New Bonus and Roundtable Sessions
Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, and many more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions on critical email topics.
All-new Case Studies, Keynotes and Panel Discussions
More than 20 new case studies will be presented, covering the latest email trends, war stories and lessons learned, by your peers and mentors (past speakers include marketers from Microsoft, Marriott, Copyblogger, Eloqua, ExactTarget, Cisco Systems, among many others).

Results and ROI are what matter at Email Summit 2013

Here are just a few of the many reasons you should attend:

  1. Interactive, How-To Training Sessions on email and social media integration, mobile, list growth tactics, relevancy, mobile, deliverability and measurement.
  2. Latest 2013 MarketingSherpa Email Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
  3. Interactive Panel Discussions with subject matter experts on optimizing your email program, increasing ROI, creating relevant contagious content and more.
  4. Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
  5. Proven Email Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
  6. Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
  7. Become a Certified Professional by taking a pre-and-post Summit workshop taught by email experts, who provide a proven methodology with step-by-step tactics on how to maximize your email results.

The Sherpa team has spent countless hours meticulously reviewing speaker applications to verify that the content they present is relevant to your needs, practical to implement and proven in the real world. What you will hear at Email Summit 2013:

  1. Real Stories: While our competitors are publishing vendor whitepapers as articles, we’re collecting and providing information the old fashioned way – with a team of full-time reporters and writers.
  2. Real Experience: Sherpa has, by far, the largest library of proven case studies (1,590 and counting), from the SMBs to the Fortune 500.
  3. Real Samples: We feature a library of creative samples (more than 3,200) that serves as a marketer’s dream swipe-file for generating the next “big idea” for your company.
  4. Real Numbers: Sherpa’s renowned research team continues to produce leading primary studies, surveys and tests investigating what works – and what doesn’t — in email marketing.
  5. Real People: Our community of industry experts and real-world marketers contribute their experience at MarketingSherpa Summits, online roundtables and Web events throughout the year.

You’ll leave the Summit armed with practical, new email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.

Reserve Your MarketingSherpa’s Email Summit Ticket

Search Marketing Expo – SMX West

17 Dec
Search Marketing Expo - SMX West 2013: March 11-13

Search Marketing Expo – SMX West 2013: March 11-13

Redding, CT (PRWEB) December 17, 2012

Search engine marketing conference Search Marketing Expo – SMX (Search Marketing Expo) West will be held March 11-13, 2013 in San Jose, CA. Those interested in attending can take advantage of lowest-available “super early bird” rates until December 21.

Register online at or by phone at (877) 242-5242. The  Search Marketing Expo West conference program will run from March 11-13; the Expo hall will be open March 11-12. In-depth workshops will be held post-conference on Thursday, March 14.

SMX West will feature three jam-packed days with over 50 sessions of cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), mobile/local search, social media marketing and more. See the agenda.

SMX West is programmed by search marketing authorities Danny Sullivan and Chris Sherman, the editorial team behind Search Engine Land, the leading news blog for internet and search engine marketers.

Conference attendees will have the opportunity to learn about best-of-breed solutions from leading vendors in the SMX West Expo Hall. Among them will be Premier sponsors Covario and Marin Software, and Gold Sponsor Bruce Clay Inc. The Expo Hall is open March 11 from noon to 7pm and March 12 from 10am to 3:45pm.

SMX West will also feature workshops conducted by leading experts in internet and search engine marketing. Topics include search engine optimization (SEO), Google AdWords, content marketing, in-house SEO, international search and social media community management. All workshops take place post-conference on Thursday, March 14.

Rates for All Access passes, which include three days of sessions, networking activities, free Wifi, snacks and hot lunches, are only $1395 for those that register by this Friday, December 21. Register online or by calling (877) 242-5242 business days from 9am to 5pm ET. Group rates offering discounts of up to 20% are also available.

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.

Attend SMX West for:

  •     Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
  •     Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
  •     Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary. SMX has got you covered.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.

Third Door Media was recognized in both 2011 and 2012 by Inc. Magazine as one of the fastest growing 5000 private companies in America.

Build & Operate A Content Marketing Machine

14 Dec
Content drives conversion, nurtures leads, and is the Yin to your social Yang. The question is, how do you actually DO content marketing?

In this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to:

  • Develop and refine your own content plan
  • Generate content that engages
  • Get your content produced, published, and distributed
  • Convert content visitors and nurture them as leads

Download Content Marketing Now!

What’s Your Trump Card in Content Marketing

26 Nov

An exclusive, live webinar from Social Media Today and Pivot
November 27th at 12pm EST / 9am PST

Which online assets offer the best competitive advantage for you? Do you have a strategy that sets you apart? Great content can attract attention, persuade people to act and impress potential customers with your products. Some tools are likely to be more appropriate and effective for your company’s needs than others,  and one will be stronger for your company and its marketing activities than the others. Are you playing to your strengths?

Content may result in great SEO (Search Engine Optimization), but may not attract influencers of customer behavior. High quality content can attract an audience, but prove not to be influential if it doesn’t match high quality products and services. Join us as we explore the variables that determine which approach to content marketing your company can play as your trump card. Our panel of experts will answer questions like:

  • How do you know which approach will work best for you?
  • Are the success metrics the same for each style of content marketing?
  • How does a company develop strategic content assets for its marketing?
  • What kind of staffing and expertise is required for each approach?

About the Panel


Wendy Lea

Wendy Lea is the CEO of Get Satisfaction. Wendy founded The Chatham Group, where she currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. She also serves on the board of Silicon Valley Social Venture Fund (SV2.org). Wendy has been recognized as a Top 100 Woman of Influence in Silicon Valley and a 2012 Watermark Woman Who Has Made Her Mark.


Jeff Ogden

Jeff Ogden, President of Find New Customers is an award-winning B2B marketing expert. He was named a top 25 Sales Influencer for 2012 by OpenView Labs. He was also named one of the Top 50 Most Influential in Sales Lead Management by the Sales Lead Management Association. And his blog was named the top B2B blog of 2012 by BuyerZone. His is also the Creator and Host of the popular show Marketing Made Simple TV. He holds a degree in Marketing from the University of Notre Dame.


Lee Odden

Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies and fast growing technology start ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the web.


Paul Dunay

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

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