Tag Archives: Webinar

Could Your Staff Be Your Best Brand Advocates?

8 Jun

An exclusive, live webinar from Social Media Today
June 11th at 12pm EST / 9am PST

Sponsored by
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Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand’s story in social channels. But how do you empower your employees to become the kind of advocates who will see your brand as an extension of themselves? How do you leverage their preexisting social media presences without compromising their integrity? And how do you incentivize them to perform above and beyond their traditional roles?

If you have a passionate employee base you’re looking to focus to become your company’s best ambassadors, this webinar is for you. In our employee advocacy webinar, you will learn:

  • Why employees are natural brand advocates
  • The value of turning your employees into advocates
  • How to develop a winning employee advocacy program
  • Why every department has potential brand advocates waiting to be turned on

About the Panel:


Image Jeff Bullas is blogger, author and strategist who works with companies and executives to optimize their online personal and company presence and brand with digital marketing and social media. The blog’s focus is to assist business in “Getting Found Online” on a social web and making your company succeed in a digital world. Achievements include: Listed in the “Top 50 Social Media Power Influencers” 2013 on Forbes.com at #11. Huffington Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“ Author of the book which is on several best selling lists on Amazon – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media.”
Image Scott Jaworski, Head of Buzz Marketing New Business, Intel. With more than a decade in interactive marketing – from major web sites to grassroots social campaigns – Jaworski is a strategic leader who knows how to get things done. Jaworski joined Intel in 2011 as a Marketing Manager for AppUp, where he was the director of AppUp.com and their social footprint with responsibilities focused on customer acquisition.  In just over a year, Jaworski was invited to join the Intel Ambassador program and was tapped to head up buzz marketing for new business.  It’s in this current role where Jaworski is leading internal and external social influencer programs aimed at having a lasting impact on Intel’s consumers.

Image Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes to play soccer, collect photos and cook. Blog @gregshove

ImagePaul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Could Your Staff Be Your Best Brand Advocates? Webinar

Via Social Media Today

Maximizing Return From Your Facebook Investment

14 May

Maximize ROI on Facebook

Speaker:
Rebecca Momberg, Director,
Client Solutions and Strategy,
Marin Software

Thursday, May 16, 2013- 1:00 PM EDT

Register to Learn:

  • How to craft a Facebook campaign strategy for your business objectives
  • Best practices for audience targeting, creative design, creative placement and user experience
  • How to see the full picture of your Facebook performance and measure Facebook ROI
  • How to quickly spot and take advantage of Facebook optimization opportunities

This webcast is sponsored by

register now for ROI of your Facebook investment

Effective “Big Data” Management = Successful Online Marketing

8 May

Big Data Straight Ahead

Speaker: Shaun Siler, Senior Sales Manager, Searchmetrics

Tuesday, May 14, 2013- 1:00 PM EDT

Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organized fashion can illustrate a path to the success of online marketing strategies, as well as consumer behavior and demography.

Learn how to prepare your internet marketing campaigns to realize long-term successful data analysis and informative reporting.

Attendees will learn:

  • How to create a data management plan
  • How to identify unique challenges and problems that can occur with large data sets
  • How data influences marketing strategy
  • How to drill down large data sets to really analyze what’s working and what’s not

This webcast is sponsored by:

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Are Your SOcial Media Analytics Working for You?

6 May

An exclusive, live webinar from Social Media Today
May 8th at 3pm EST / 12pm PST

Sponsored by
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You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to?  Are you confident in the data you’re receiving?  And do you trust it to support critical business decisions?  What are the data most relevant to you, and how can you be sure your analytics are telling you the whole story? How often do you do check-ins to make sure the analytics tools you’re using aren’t using outmoded technology? And how do you decide when your analytics tools need a re-evaluation?

If it’s your responsibility to make sure the analytics tools your company uses are doing their job, this webinar is for you. Join us as we look at what makes a valuable social media analytics solution and when it’s worth looking at other options. We’ll be discussing topics like:

  • What kind of ROI are you currently getting with your SMA tools? What could you be getting with others?
  • How do you determine confidence in your SMA tools? Have your SMA tools ever led to you making business decisions that didn’t work out as well as you’d expected?
  • What triggers a re-evaluation of your SMA solution?
  • How efficient is your current system? Are you able to quickly and easily produce reports, or does it take a help desk request to get one done?
  • Does your current tool provide analysis of all the right data sources to provide meaningful analysis?  Or are you missing critical online sites that might paint a different picture?

About the Panel:


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Krissy Espindola is the Director, Knowledge Management & Social Customer Support, for T-Mobile. She joined T-Mobile in 2002 and is responsible for all internal and customer-facing support content, which spans the vast range of T-Mobile products and services. During her tenure, Krissy consolidated multiple content management systems, selecting a Social Business Software as T-Mobile’s primary content collaboration platform and knowledgebase. Adopting a Social Business Software solution has reversed the flow of information at T-Mobile, enabling employees and customers to actively participate in the content creation process – delivering significant operational savings to the organization. Krissy also leads T-Mobile USAs customer support strategy and operations on T-Mobile branded social media channels.
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Kim Celestre is a Senior Analyst, Social Marketing, at Forrester Research. Kim serves Marketing Leaders. Her analysis on social trends, issues, and best practices helps marketers create social strategies and tactics that increase customer value. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social networks and online communities to  shape exploration and buying behaviors. Kim is an award-winning social media thought leader. She was a driving force behind Sun Microsystem’s use of social media and listening platforms to drive awareness and technology adoption among the company’s customers and developers
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Todd Wilms is the Head of Social Strategy for SAP and part of the Digital, Social, and Communities Leadership Team.  A 20 year marketer, he has held leadership positions at some of the world’s best know brands like eBay/PayPal, Citrix Online, PeopleSoft, and agency GPJ.  He is an avid writer and contributor to platforms like Forbes, is widely quoted in major media, and is a frequent speaker and university guest lecturer around the globe.  He is a board member of The Online Marketing Institute and was a previous board member of the Multiple Sclerosis Society of Northern California. He lives in the San Francisco Bay area with his wife and two young boys, where he is seriously considering getting a dog.
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Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
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The New Heart of Marketing: Service

1 May

Customer service is the new marketing

An exclusive, live webinar from Social Media Today
May 2nd at 1pm EST / 10am PST

There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction and collaboration. And the most successful have found the key to keeping that connection with their audiences and keeping them engaged is to infuse their whole operation with an emphasis on service before all else. Then, sales follow, as do customers who keep coming back.

Join us as we we discuss how sales, product design, marketing and customer service all contribute to the service mentality of a company. We will talk about how customers view a company’s service. And we will explore how marketers, in particular, can get an outside-in view of their customers, to make sure they are putting themselves in their customers’ place as they design their entire customer experience.

  • How does putting customers at the center of all business decisions translate to increased sales and growth?
  • Are there ways of engaging customers that provide service and help boost sales?
  • Does gamification help or hurt that goal?
  • How can employees think beyond the numbers and get to a service mentality

                                                   About the Panel


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Emily Yellin, Moderator

Emily Yellin is a journalist, author and consultant. Her most recent book, Your Call Is (Not That) Important to Us — Customer Service and What It Reveals About Our World and Our Lives, was published by Simon & Schuster. Currently, Emily is a consultant with Peppercomm, a strategic communications firm in New York. She also regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism, and is on the advisory board for TheSocialCustomer.com. Emily was a longtime contributor to The New York Times, and has written for Time, The Washington Post, The International Herald Tribune, Newsweek, Smithsonian Magazine, and other publications. She has lived in New York City, Chicago, Los Angeles, and London, but is currently based in Memphis. Website: emilyyellin.com Twitter: @eyellin

register-now-for-service-is-the-new-marketing

SOcial Media & Corporate Strategy: Changing Roadmaps and New Landscapes

23 Apr

An exclusive, live webinar from Social Media Today
April 23rd at 12pm EST / 9am PST

Social Media & Corporate Strategy Webinar

Sponsored by
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Five years ago, a person exclusively charged with managing a company’s social media strategy was a novelty. Today, social has a reason to be integrated into every department. Customers don’t differentiate between your advertising, sales, or service teams when they’re communicating with your company. But how do you develop a consistent external social presence and create effective strategies for non-communications teams? Who is in charge of creating these strategies, and how do you coordinate various corporate voices?

If your organization wants to integrate social media into its overall corporate strategy, you’ll need to hear this webinar. Join our panelists as we discuss how every part of your company can rise with the social media tide. We’ll discuss:

  • Where are unexpected opportunities for cross-promotional collaboration within a company?
  • Who do you assign to a company-wide social media center of excellence?
  • What role does content play in social efforts? Who determines what’s needed?
  • Case studies about companies that have successfully integrated social throughout their organizations, and how they resolved friction points

About the Panel:


ImageChris Boudreaux builds social media solutions that help brands transform their business operations.  He is the creator of SocialMediaGovernance and he leads development of social media offerings at Accenture, where he also serves as a social media solution architect for clients around the world. He is publishing his second book on social media, entitled The Most Powerful Brand on Earth: How to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media.

ImageMadhur Aggarwal is Vice President, Strategy and M&A, Office of CMO, SAP. As Vice President of Strategy, Madhur leads the worldwide marketing strategy and M&A within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 50+ countries, 24 industries, 11 lines of business and 5 product categories.

Douglas Billings is a Principal in PwC’s Management Consulting Services. He leads the firm’s Enterprise Co-creation practice. He works with PwC’s clients to apply social business practices across all the operational value streams of customer operations, innovation and supply chain. Doug is coauthor with Francis Gouillart of the just published Harvard Business Review article entitled:  Community Powered Problem Solving: a health care initiative shows how brick-and-mortar businesses can co-create solutions and change the rules of the game.
ImageMaggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox.
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How to Optimize Your SOcial Channels for Lead Generation

10 Apr

How to optimize your social channels for lead generation webinar

Date: April 11, 2013
Time: 1:00pm ET / 10:00am PT

Social media is vital for business branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine.

Jason Miller from Marketo will show you why inbound alone is not enough, how to successfully apply the “4-1-1 Rule” of social engagement, how to utilize visual content across your social channels, why social signals matter and the power of advocacy for lead generation.

You’ll get tips on:

  • Using visuals, promoted posts and apps on Facebook
  • Promoting tweets, solidifying messaging and tracking results on Twitter
  • Managing your groups, company pages, and events on LinkedIn

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‘Old School’ SEO And The 5 New Rules To Follow

4 Apr

Phil Frost
Managing Partner
Main Street ROI

This FREE webinar will be extremely valuable to you if:

  • You’re just getting started with SEO, or…
  • You’ve recently seen your rankings drop, or…
  • You want to protect your Google rankings

Here’s what this webinar is all about:

Over the past several months, Google has rolled out a ton of MAJOR updates… and as a result, many “traditional” search engine optimization (SEO) tactics simply aren’t working anymore.

And if you’re still using these “old school” SEO tactics, you’re wasting your time and money… and even worse, you’re likely putting your website rankings at risk. My advice? You need to get with the new program.

On this free webinar, I’ll quickly bring you up to speed on what’s happened with Google recently, and I’ll give you a clear action plan to improve your Google rankings over the next 30 days.

Here’s what this webinar will do for you:

  1. You’ll learn about the 3 “old school” SEO tactics to avoid or risk having your Google rankings drop in the near future.
  2. You’ll discover the 5 new “rules” you must follow if you want to reach the first page of Google and secure top rankings over the long term.
  3. You’ll learn the 4 common reasons why SEO campaigns fail, so you skip those costly mistakes and start profiting from your SEO investments.
  4. You’ll discover a simple method to reach the 1st page in just 30 days (and this technique STILL works, even despite the recent Google shake-up).
  5. Finally, you’ll learn about a step-by-step action plan to boost your rankings, FAST.

Register for ‘Old School’ SEO 5 New Rules Now!

Webinar: How to Use Pinterest for Your Business

12 Mar

Melanie Duncan- Pinterest for Business

Are you a business owner, consultant, founder, author, internet marketer or social media professional? If SO this webinar will be valuable to you because you will learn:

• How service based businesses are using pins to get more clients
• What you need to start doing today to get MORE FOLLOWERS
• Get 10x more repins
• Improving your SEO (Search Engine Optimzation) using Pinterest
• Learn the secret to creating pins with the crazy high engagement
• How to reap the benefits of social media in less time
• 2 ways to tap into the power of Facebook to quickly make you a Pinterest power player

Pinterest expert Melanie will explain how to leverage Pinterest with Facebook to jump start your marketing campaign by using her industry expertise, tactics and strategies.

Register for Pinterest for Business today!

Pinterest for Business guide

The Art of SOcial Selling

4 Mar

An exclusive, live webinar from Social Media Today
March 5th at 12pm EST / 9am PST

Sponsored by
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How do you sell in a world where you no longer have an informational advantage over customers? In 2013, many of your customers are likely as knowledgeable about your products as you are. They know who your other customers are, who your competitors are, the product specs and how they compare to competitors, and they’re all talking.

Fortunately the same tools your customers use to learn about you and your competitors are just as open for you to learn about them. Social selling gives you the resources to find high value customers, learn what they’re looking for, and sell to them more effectively than ever before. Join as we explore:

  • How to combine CRM automation and other new technology with inside sales to develop a competitive strategy
  • Whether social media can replace other strategies to fill your pipeline.
  • Key points in the sales cycle where social media marketing has replaced traditional strategies

About the Panel:


Image Jon Ferrara, Founder & CEO, Nimble A relationship entrepreneur at heart, Jon founded GoldMine Software, one of the all-time best selling CRM products. He helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. After seeing the immense power of Social Media and the lack of any products that effectively combined Relationship Management, Social Listening and Engagement, and Collaboration with Sales and Marketing, Jon founded Nimble to create an extensible Social Business platform.Since its initial launch, Nimble has quickly established itself as a leading Social Relationship Manager. In addition, Jon is a popular speaker at leading industry events, and recently co-authored Wiley’s “Social CRM for Dummies.”
Image John Philpin, Partner at Reality Works, founder of Beyond Bridges, co-founder of Expert Alumni. Reality Works is a global sales strategy and implementation services firm with unique expertise in phone/online/social selling, Reality Works has helped over 450 clients increase revenue while decreasing costs using Sales 2.0 and Social Sales practices – measurable, predictable, scalable selling combined with better engagement and relationships with customers. John’s experience spans Europe and the USA, with large enterprises, such as CitiBank, GEC and Oracle, ‘technology start-ups’, small businesses, consulting organizations and (occasionally) government. @beyond_bridges

 

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Maggie Fox, moderator

is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox

Register for Social Selling now!

 Via Social Media Today

Webinar Series: Everything You Need to Know About Marketing Automation!

25 Feb

  • Part 1: Everything You’ve Always Wanted to Know About Marketing Automation 
    Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo
  • Part 2: Buying and Becoming Successful with Marketing Automation
    Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: Jon Miller, VP of Marketing, Marketo and Lorena Harris, VP of Corporate Marketing, Vantiv
Webinar Details…

Jon Miller
VP of Marketing, Marketo

Lorena Harris
VP of Corporate Marketing, Vantiv

Everything You Have Always Wanted to Know About Marketing Automation
Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ET
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But how do you get started? Join Jon Miller, VP of Marketing at Marketo, and learn everything you have ever wanted to know about marketing automation, including:

  • What is marketing automation and why is it so hot right now?
  • How is it different from other technology platforms, including CRM and email marketing?
  • What are some of the common features?
  • How do you build a business case and convince internal stakeholders to act?
  • What is the future of marketing automation?

Buying and Becoming Successful With Marketing Automation 

Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ET

Hear Jon Miller, VP of Marketing at Marketo, and Lorena Harris, VP of Corporate Marketing at Vantiv, discuss how to select the right marketing automation vendor and ensure success with implementation and beyond.  You will learn:

  • How to select the right marketing automation vendor
  • How to think big, start small, and move quickly with marketing automation
  • How to manage your people, process, and technologies for success
  • How Vantiv sold marketing automation to internal stakeholders
  • How Vantiv managed change internally to create impact with marketing automation
Register for Marketing Automation now!
Via Marketo

Managing SOcial Media for Teams

23 Feb

managing social media for teams

“How should we manage social media as a team?” Is one of the biggest questions in social media today. Join our experienced panel as they explore the challenge of scaling up.

Topics Include:

  • Who should your Social Media Team be comprised of? And who should lead it?
  • What structure and processes should you adopt?
  • How should you integrate different departments and their needs?
  • What tools and services do you need to facilitate this?
  • How can you ensure visibility between teams and team members?
  • How can you ensure that customer queries are resolved?
  • What should you do if the system breaks down?

Sentiment Metrics

Founded in 2005, Sentiment Metrics was created to help businesses listen to the social internet, understand it, and participate all from within a suite of world-class technologies. Today, they work with over 400 clients across 8 time zones, including many of the world’s leading brands.
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Our Social Times is a boutique social media agency, providing a range of high-value social media marketing, monitoring and training services. We also run one of the country’s most popular social media blogs and organise high quality social media conferences, courses and workshops in the UK, US, Europe and Asia.
“A superb Social Customer Service webinar. Great insights from all the speakers. Thank you”~ Abigail Harisson, Whiteoaks
Thomas Messett SpeakerGlobal Editor in Chief, Social Media
Nokia
@tom_messettThomas Messett, Global Editor in Chief – Social Media, Nokia, a digital native who spent the last three years helping brands explore the world of social media. He has looked after varied communities for clients including Comic Relief and Mars. He’s now helping to turn Nokia into a business with social at its heart.
Leon-chaddock SpeakerManaging Director,
Sentiment Metrics
@leonchaddockLeon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.
Luke BrynleyDirector,
Our Social Times
@oursocialtimesLuke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke speaks with wit and insight about how social media is changing the world of business.Register for Managing Social Media for Teams NOW!
Via Our Social Times

4 Proven Steps to Succeed with Facebook Brand Pages

20 Feb

owly thumbs up

Our lives are about connections to the things we care about: family, friends, places, hobbies. In today’s digital age, we’re able to share these connections online. And as a brand, you’re able to connect and engage with customers in a powerful, measurable way.

Facebook users spending 40% of their time on the News Feed, how can you ensure your brand is taking advantage of this customer engagement?

To help you better understand how to leverage Facebook as a business tool, we’ve brought on a strategic expert straight from the source. HootSuite University is proud to present Facebook Brand Pages: Rules of Engagement with Jason Li, Lead Strategist with Global Creative Solutions at Facebook. Learn Facebook’s proven steps to business success and explore …

  • The 4 fundamental reasons why people share content
  • Real examples of successful Facebook Brand Pages
  • Benefits of Promoted Posts
  • … and more!

Meet the Speaker

Jason Li

Jason Li is a Lead Strategist with the Global Creative Solutions group at Facebook. In this role, Jason helps large brand and agency marketers create strategies and social ideas to grow their business on Facebook. Previously, Jason spent eight years at Procter & Gamble where he led marketing efforts for several top brands and campaigns.

Register for Facebook Brand Pages

Via HootSuite University

Influencing IT Decisions with Social Media

18 Feb
Wednesday, February 27, 2013
12:30pm (PT) / 3:30pm (ET)
Duration:
30 minutes

Speakers:

Michael Weir
Head of Category Development – Technology Sector, LinkedIn
Emily Friedman
Associate Research Consultant, LinkedIn
B2B IT buyers are flocking to social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use social networks for business purposes. As an IT marketer, how do you adapt to this changing digital media landscape?

Attend this webinar as we present results from a study commissioned by LinkedIn and conducted by Forrester Consulting Group and Research Now.

You’ll learn:

• Why and how IT decision makers use social networks
• Which social platforms are most valuable
• How IT marketers like HP have leveraged social to influence decision makers
• Best practices for IT marketers to leverage social in their marketing mix
Via LinkedIn

Using Crowdsourcing to Slash Marketing Costs

12 Feb

Did you know  that with Crowdsourcing, you could increase your marketing budget by 25%, 50% or even 75% at no additional cost? Crowdsourcing is a new and powerful tool that is ofter misunderstood by many. Crowdsourcing is an effective method for increasing your marketing ROI and expanding your marketing with no additional costs.

Join us for an exclusive webinar for the Social Media Marketing Community.

Want to discover practical steps to reduce the costs of your current marketing efforts with a new work process called crowdsourcing?

Crowdsourcing has changed the way the world’s largest brands process work by getting crowds of people to work on projects as needed. Crowdsourcing cuts marketing costs while speeding up innovation.

You will learn how crowdsourcing will help you:

- Reduce your content marketing costs up to 75%
- Improve the quality of your marketing materials
- Develop products that sell out
- Increase the output of fresh new online marketing content
- Tap into specialized crowds

Hosted by:
David Bratvold, the foremost expert on crowdsourcing & founder of Daily Crowdsource. During this webinar he will fully explains the basic concepts of crowdsorcing and how it can help YOU cut your marketing costs in half. Want to know the 5 most common uses of crowdsourcing? This free training webinar will do just that.

 

5 ways to slash your marketing costs with crowdsourcing
Register for Crowdsourcing Now!

Retail & the Mobile Web: Social Shopping

1 Feb

An exclusive, live webinar from Social Media Today
February 5th at 12pm EST / 9am PST

Customers have more options than ever when it comes to buying retail products, but brick-and-mortar stores remain the sole place where one can see, touch and demo products before checking out. However, in a practice known as “showrooming,” many customers now visit storefronts to select their products, then search for deals online to complete the purchase – which has some retail outlets worried, while online stores benefit.

How can retailers continue to use the crucial hands-on experience they provide to convert shoppers to buyers in-store? And how can they work with, rather than against, social media networks and mobile technology to make sales?

Join us as we talk with retailers who are using social shopping tools of the Web to modernize and satisfy their showrooming customers:-

  • Where do you find evidence that showrooming is taking place?
  • What has been the impact of mobile and online shopping for retail?
  • What can customers expect in stores that are actively trying to reduce loss of sales to showrooming?
  • What kinds of stores are more vulnerable to practices like showrooming, and which are poised to take advantage?

About the Panel


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Michael Szewczyk

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Arnaud Saint-Paul

Register for Retail & Mobile Web Now!

Via Social Media Today

Embedding Social Media

29 Jan

Join us for our Free 40 minute webinar on February 8th at 10AM EST

You will learn how to embed social media across more than just marketing. Get best practice examples and insight from leading Marketing and Social Media Executives.

Topics:

  1. Execute your social business strategy: Get insight on how to take social media company wide. Align your social strategy with multiple business functions and develop an infrastructure which allows for transparency.
  2. Benchmark Lessons learned: Get best practice on how to improve communications and collaboration internally to allow for a continuous streamline of information flow saving you time, frustration and money.
  3. Forward plan for 2013: Get up to speed on the lessons learned by Sears, Thomson Reuters and Wells Fargo over the last 12 months and identify your priorities for a productive, decisive and innovative 2013.

Panellists:

Speaker_Name

Jennifer Dominiquini

Chief Marketing Officer

Sears and K Mart Seasonal and Outdoor Living
Eli Lilly

Speaker_Name

Kimarie Matthews

Vice President Social Media

Wells Fargo
D3 Oncology Solutions

Speaker_Name

Jen McClure

Senior Director Digital & Social Media

Thomson Reuters

Oncology Business Review

Register for Embed Social Media Now

How To Use Pinterest For Your Business

27 Jan

Melanie Duncan and Carl White Pinterest Webinar
Melanie Duncan and
Carl White

What’s hot right now in social media? Pinterest is hot hot hot! Pinterest is quickly outshining LinkedIn to become the third largest social media network following after Facebook and Twitter footsteps.

Free On-Line Workshop:

Join this webinar and you’ll learn how I’m getting thousands of new visitors and thousands of dollars in sales each month by properly using Pinterest to market my businesses.  Melanie Duncan and Carl White are international, award winning speaker on How to Use Pinterest for Business and are giving away training in this webinar for FREE!

In this webinar you’ll learn how to:

- Get MASSIVE AMOUNTS OF EXPOSURE for your business quickly, easily and for free.

- Learn SURPRISING MARKETING STRATEGIES for driving tons of traffic to your site each day.

- Ways to improve your SEO (Search Engine Optimization) by using Pinterest.

- How to MAKE MONEY PINNING!

Register for Pinterest For Your Business Now!

How to Make the Leap to Visual Storytelling for Your PR Initiatives

23 Jan

What You Need to Know Now About Facebook Timeline for Brands

Tuesday, Febuary 19, 2013

1:30 p.m- 3 p.m

Register Now

Join PR News on Tues., Feb. 19, for a webinar that will put you in sync with the latest trends in digital content consumption. Your online audiences want and expect great visual content, and this webinar will show you how to apply your text-based storytelling PR skills and make the leap to visual storytelling.

At this Webinar, you’ll learn how to:

    • Spot opportunities within your organization for visual storytelling
    • Unleash your visual storytelling skills online
    • Make the connection between written and visual storytelling
    • Motivate your fans and followers on social media channels to collaborate in the creation of visual stories
    • Tell your brand’s story with Facebook’s Timeline
    • Create visual stories with Pinterest and Instagram
    • Find ways to create infographics—and find the resources to produce them
    • Use free tools for your visual storytelling

You’ll learn how to mine your existing visual content and create new content (affordably); determine how to use those images to tell a brand’s story across multiple social media channels; apply tried-and-true storytelling principles to the use of still images; articulate the relationships among visual pieces to clarify your storyline; and launch visual stories that motivate audiences to participate and share their own images.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion. For questions regarding this webinar, contact Saun Sayamongkhun at saun@accessintel.com.

Register Now

Via PR News

Social Media & Organizational Change: Disruptor or Facilitator?

21 Jan

An exclusive, live webinar from Social Media Today
January 22nd at 12pm EST / 9am PST

Do social tools create new organizational hurdles for your company, or can they help you work better?

The continued growth and penetration of social media as a communications tool is changing the game board for all businesses, challenging executives to understand where and how organizational change must take place in order to take advantage of the new marketing and communications landscape. But the same social technologies that are disrupting business structures can also offer opportunities to facilitate and smooth the process of organizational change itself, as well as, some argue, improve productivity and make for happier employees.

Join us as we examine the processes that businesses are going through as they bring social practice inside as an essential element of organizational change. Our panelists will deal with questions such as:

  • Where in the company does change need to begin?
  • Where does policy come into the change process?
  • Does social media call for a Center of Excellence to focus on optimizing effectiveness?
  • Does the CEO need to buy into social tools for change to take hold?

About the Panel:


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Joseph Jaffe Joseph Jaffe is Founder & Partner of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition.Evol8tion launched in January 2012 with Anheuser-Busch InBev and Kraft Foods as founding clients.affe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at http://www.jaffejuice.com.
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Romi Mahajan is the CMO of Metavana, a leader provider of social sentiment solutions for organizations and individuals. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, an award-winning digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. Romi has also authored two books on marketing- the latest one can be found here. He can be reached at romi@thekkmgroup.com
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Vivek Bhaskaran is the founding member and Executive Chairman of Survey Analytics, one of the industry’s leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry. He has played a pivotal role in the Survey Analytics journey. In 2008, Survey Analytics made Inc. magazine’s list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Register for Social Media & Organizational Change Now!

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How to Prepare Your Brand for Today’s SoLoMo Marketing Environment

20 Jan
Wednesday January 23, 2013
2:00 pm-3:00 pm ET

Overview

Increasingly, sophisticated consumers are using mobile devices to access your company’s social media and web/e-commerce site. They’re roaming the streets clutching their smartphones and tablets looking for things to do or to buy. To compete, businesses need an integrated approach to SoLoMo; they need to get social, think local, and spend on mobile. In this webcast, SyneCore Digital Strategist Chris Horton will walk you though numerous elements of today’s SoLoMo marketing environment. His primary objective? To ensure your brand can effectively integrate SoLoMo to provide a seamless online user experience.

Key Takeaways

  • Why your brand needs to take an integrated approach to SoLoMo
  • How to coordinate your brand’s content and social messaging
  • When to advertise on the major social platforms (Facebook, Twitter, Google+, LinkedIn)
  • Where to establish your brand’s online presence locally
  • Which online assets your brand should optimize for the mobile consumer
  • Putting it all together: Integrating SoLoMo to provide a seamless online user experience

Speaker

Chris Horton, Content Creator and Digital Strategist, SyneCore Technologies


Chris Horton is a Content Creator and Digital Strategist for Minneapolis-based Integrated Marketing Agency SyneCore Technologies. An avid tech enthusiast, Chris has written extensively on a number of topics relevant to the growing Marketing Technology industry, including SEO/targeted discovery, inbound, content, social, mobile, apps, online branding/PR, and Internet trends. Chris’ marketing tips can be found on SyneCore’s Marketing Technology for Growth blog. You can connect with Chris on TwitterLinkedIn, or Google Plus, or eMail him at chris@synecoretech.com.

Via

Monitoring for SOcial Customer Service

18 Jan

Consumers are increasingly turning to social media as a convenient way to raise customer service issues. Some companies are beginning to realise the potential this can have in reducing costs and increasing customer satisfaction and customer loyalty, but without an effective listening process in place this potential will go unrealised.

This webinar will equip you with the knowledge you need to get started with social media monitoring for customer service.

Topics will include:
  • The value of social media monitoring for Customer Service
  • How to create a Customer Service listening programme
  • How to filter out the conversations that matter
  • Facilitating effective customer engagement
  • Setting up the right team (with the right skills)
  • Case studies and best practice
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Our Social Times is a boutique social media agency, providing a range of high-value social media marketing, monitoring and training services. We also run one of the country’s most popular social media blogs and organise high quality social media conferences, courses and workshops in the UK, US, Europe and Asia.
Founded in 2005, Sentiment Metrics was created to help businesses listen to the social internet, understand it, and participate all from within a suite of world-class technologies. Today, they work with over 400 clients across 8 time zones, including many of the world’s leading brands.
Feedback from last webinar
Speakers
Ronan Gillen EU Complaints, Community and Social Customer Service Manager,
Ebay
@askebayRonan leads the EU Community and Social customer services teams at eBay and has been working on developing the company’s European social media customer service model since mid-2011. Ronan also oversees the complaints handling teams across eBay’s different European markets. Ronan has been a customer services leader for over 10 years.

Leon Chaddock Leon Chaddock Managing Director,
Sentiment Metrics
@leonchaddockLeon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.

Katy Howell CEO,
Immediate Future
@katyhowellKaty is a recognised authority in social media. She speaks around the world at marketing and digital events and trains for the Institute of Direct Marketing and Chartered Institute of Marketing. Her clients include Sony Europe, BT, Diageo and HSBC.

Luke Brynley Luke Brynley-Jones Director,
Our Social Times
@oursocialtimesLuke Brynley-Jones is one of the UK’s most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.

Via Our Social Times

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