Tag Archives: Webcast

Enterprise Social Media Success – Leadership by Example

21 Feb

Sponsored by: SAP

Overview

SAP CIO, Oliver Bussmann, recognized as the #1 Social CIO and a thought leader and influencer in the Enterprise IT industry will discuss his top tips for successfully leveraging social media to drive awareness and engagement. These tips are essential guidelines, ranging from managing and creating content to building your personal brand, which will help you to establish a social media marketing presence for you and your organization.

Key Takeaways

  • How to create a social media presence for you and your enterprise
  • How to find relevant content for your posts
  • How to coordinate your brand’s content and social messaging across social platforms
  • How to analyze your social media presence and brand

Speaker

Oliver Bussmann, Executive Vice President and Chief Information Officer at SAP AG
Oliver Bussmann is Executive Vice President and Chief Information Officer (CIO) of SAP AG. He has a wealth of experience with influential leadership of cross-cultural, transcontinental business process transformations in the IT and Financial Service industry. He has proven expertise in building consensus across a diverse enterprise and driving time-critical, cost-effective solutions that streamline operations and accelerate business growth. With combined know-how and diplomacy, Oliver has a solid track record of innovation and execution while consistently delivering cost-savings and improved performance metrics.

Register for Social Media Success

Via Business 2 Community

 

How to Effectively and Efficiently Leverage Social Media For Your Business

4 Jan
Monday January 7, 2013
2:00 pm-3:00 pm ET

Overview

Social media can be fun, sometimes too much fun! If you really want to leverage social media for your business you need to know how to use it effectively and efficiently as part of your marketing outreach. We’ll discuss tools to help you find information for professional development, competitive monitoring and relationship building as well as how to identify the right people to connect with to get the most out of your posts.

Key Take-Aways

  • Using listening tools to identify the best networks to reach your market
  • Ways to automate without being labelled a broadcast spammer
  • When is the best time to post to reach your target market?

Speaker

Janet Fouts, Social Media Coach, Tatu Digital Media
Janet Fouts is a social  coach, author, speaker and entrepreneur. Her books Social Media Success!, #SOCIALMEDIA PR tweet, Google+ for Business tweet, and #SOCIALMEDIA NONPROFIT tweet draw on over 15 years of experience in online marketing and social media, working in the trenches with businesses of all sizes. In addition to her social media coaching practice Janet is founder of the Social Media Coaching Center and Sr. Partner at Tatu Digital Media, a San Jose inbound marketing agency.

Debunking Mobile Research Myths [WEBINAR]

18 Oct

Will all the predictions about the growth of mobile internet usage come true? And if they do, how will you need to amend your marketing and research techniques? This Research Now webcast goes beyond the myths to get answers.

Predictions suggest that internet usage via mobile devices will account for half of all internet usage by 2013. With more people moving to mobile on a global basis, the research industry faces some tough challenges to adjust and adapt to this new channel.

Join Research Now as they challenge current myths about mobile research, explain the truths and suggest ways in which the industry will adapt to this changing landscape.

3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing

3.40 – 4.15pm – Presentation, Christian Dubreuil, senior vice president, client development – Northern Europe, Research Now and Nimit Trivedi, director – client services, iPinion

4.15 – 4.30pm – Live Q&A

Register or find out more here: http://www.b2bmarketing.net/mobile-research

SOURCE: B2B Marketing

Multi Content Funnel Marketing [WEBINAR]

18 Oct

How can you build a content marketing strategy that attracts and converts prospects into leads and leads into customers? This webcast will give an overview of how you can build a winning content marketing strategy that maps against your purchase funnel.

The webcast will give an overview of how companies can build a winning content marketing strategy mapped to their funnel. It will show how to tailor your content marketing strategy for both top of funnel and mid funnel campaigns.

Kieran Flanagan, Online Marketing Manager (EMEA) at Marketo will go through some of the best techniques Marketo use to build a content marketing strategy that helps drive new visits through their funnel.
Key Learnings:

  • What type of content marketing and assets are best suited for top of funnel campaigns (attracting new visits into your funnel)
  • How can you best promote your top of funnel campaigns to get most visibility for your content
  • What type of mid funnel campaigns help convert new visits into leads and leads into customers.

Schedule:

3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing

3.40 – 4.15pm – Presentation, Kieran Flanagan, online marketing manager (EMEA), Marketo

4.15 – 4.30pm – Live Q&A
Register or find out more here: http://www.b2bmarketing.net/content-funnel

SOURCE: B2B Marketing

Follow

Get every new post delivered to your Inbox.

Join 217 other followers

%d bloggers like this: