Tag Archives: Video

Content Rules Book

9 Feb
Content Rules Book CoverFacebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieve your online success. If you want to build a loyal customer base and establish credibility to your product, brand or service you need to read this book!

  •     Social media used properly is a great tool to get your ideas and content distributed to a wide audience.
  •     Do you want to create content that  is easy to share? You first need to find  your authentic “voice”
  •     What is your content strategy? You need to first understand why you are generating content in a easily understandable and practical way.

Content Rules helps you boost your online presence and engage with customers and prospects like never before!

Facebook: Likes, Comments & Shares

8 Jan

Social Media Profiles: How to Get More Facebook Likes, Comments and Shares?

This infographic via HubSpot goes into detail about the types of Facebook posts that are most popular: picture, text, video and link as well as the day and time to post.

Your Guide to Video Search Engine Optimization

30 Dec

Who? Visual Content is the “New King”

What? Your Guide to Video SEO (Search Engine Optimization)

When? Start your Video SEO (Search Engine Optimization) today!

Why? Video optimization ranks high in search queries on search engines which include videos in universal search results. Videos are more engaging and spread MORE in less time.

How? Allow sharing on social networking sites such as Google+,  LinkedIn, StumbleUpon, Facebook, Flickr & Twitter to name a few.

Your Guide to Video Search Engine Optimization

iGOLocal Takes Big Step Forward with Online Video Marketing

7 Sep

Frisco, TX (PRWEB) September 07, 2012

From mobile devices to websites, millions of consumers in the United States are increasingly watching videos prior to make purchasing decisions. In an effort to capitalize on opportunities emerging in the Internet video market,

MDS, the global provider of the BetterVideo and BetterSocial marketing solutions, is providing its BetterVideo Basic Montage videos to iGOLocal. iGOLocal will use MDS’s Basic Montage package to not only highlight their own services, but to help the restaurants featured on their website better market their menus and services.

“BetterVideo has provided us with a whole new revenue stream,” said Tom Gaffney, owner of iGOLocal. “All the work they have done for us has been superior. We look forward to continued success in working together.”

BetterVideo’s Basic Montage product is a 30 – 60 second professionally edited video with music. It features client-provided website images or stock photos, and professionally written script and voice-over. The basic montage package includes one revision, an optional YouTube upload and a turnaround time of five business days.

“Clearly, the world of online marketing is evolving,” said Mike Shell, CEO of Media Distribution Solutions. “iGOLocal and hundreds of other companies are recognizing that video is the leading marketing trend in 2012, and are jumping ahead of that trend to design the most effective marketing campaign possible. We are excited to provide iGOLocal with our team of creative and technical people to produce professional videos that best showcase the restaurants on their website.”

The contract with iGOLocal signals another step in Media Distribution Solutions’ successful growth in the Internet video marketing industry, delivering maximum value, excellent customer service and high quality video content. For more information on all Media Distribution Solutions products and services, please visit http://www.mediadistributionsolutions.com or call (214) 618-9001.

About iGOLocal

iGOLocal is the nation’s most comprehensive online restaurant guide, featuring over 800,000 locally owned restaurants. They showcase only the best restaurants in each area, emphasizing local restaurants rather than chains. iGOLocal allows users to search thousands of restaurant hotspots by location, type of food, atmosphere, discounts and reviews.

The iGOLocal website allows users to share their own experiences and opinions through ratings and reviews, and discover an insider’s perspective by finding fresh, new and unexpected ideas for going out. iGOLocal also provides printable coupons, or users can show a restaurant the coupon on their mobile phone. For complete information about iGOLocal, please visit http://www.igolocal.com.

About Media Distribution Solutions

Media Distribution Solutions (MDS) offers BetterVideo and BetterSocial solutions to allow digital marketing providers the ability to quickly and easily add high quality video and rich social media content to their product offerings. The MDS team has been supplying industry leading, highly scalable, cost effective digital marketing solutions to SMB service providers for over 15 years.

From creating business profile videos to managing advanced social media campaigns, MDS has the features advertisers want and the tools service providers need to deliver results. The company’s video and social media services enable service providers to offer high quality solutions that meet the market need in a digital marketing world.

Read the full story at http://www.prweb.com/releases/2012/9/prweb9881159.htm

SOURCE: PRWEB

Writing Effective Facebook Posts

1 Feb

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates.

Add links: If you can avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL vs shortened URLS social media platforms like Hootsuite.

Avoid wall posts that are complicated: Links, photos and videos can incorporate interesting content via wall posts on Facebook. Simple content posts achieve the most engagement in general and are easy to share across other social media channels.

Keep it short: The longer the post, the less engaging fans find it as most people scan Facebook and don’t read it.
Ask questions: To drive comments, ask a direct question and ask for the response.  Did you know that people are twice more likely to comment on a post that poses a question? This can help attract people who like to give their ideas, opinions or advice on Facebook.

Keep variety in your posts: Keep it interesting by mixing in polls, videos, links, questions and text-only updates. Don’t post about the same thing every time as this is not engaging if nobody is responding or interacting.  Make sure  to mix up the posts with a variety  of personal, fun and current events/ industry trends.

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