Tag Archives: Video

Content Rules Book

9 Feb
Content Rules Book CoverFacebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieve your online success. If you want to build a loyal customer base and establish credibility to your product, brand or service you need to read this book!

  •     Social media used properly is a great tool to get your ideas and content distributed to a wide audience.
  •     Do you want to create content that  is easy to share? You first need to find  your authentic “voice”
  •     What is your content strategy? You need to first understand why you are generating content in a easily understandable and practical way.

Content Rules helps you boost your online presence and engage with customers and prospects like never before!

Facebook: Likes, Comments & Shares

8 Jan

Social Media Profiles: How to Get More Facebook Likes, Comments and Shares?

This infographic via HubSpot goes into detail about the types of Facebook posts that are most popular: picture, text, video and link as well as the day and time to post.

Your Guide to Video Search Engine Optimization

30 Dec

Who? Visual Content is the “New King”

What? Your Guide to Video SEO (Search Engine Optimization)

When? Start your Video SEO (Search Engine Optimization) today!

Why? Video optimization ranks high in search queries on search engines which include videos in universal search results. Videos are more engaging and spread MORE in less time.

How? Allow sharing on social networking sites such as Google+,  LinkedIn, StumbleUpon, Facebook, Flickr & Twitter to name a few.

Your Guide to Video Search Engine Optimization

Writing Effective Facebook Posts

1 Feb

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates.

Add links: If you can avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL vs shortened URLS social media platforms like Hootsuite.

Avoid wall posts that are complicated: Links, photos and videos can incorporate interesting content via wall posts on Facebook. Simple content posts achieve the most engagement in general and are easy to share across other social media channels.

Keep it short: The longer the post, the less engaging fans find it as most people scan Facebook and don’t read it.
Ask questions: To drive comments, ask a direct question and ask for the response.  Did you know that people are twice more likely to comment on a post that poses a question? This can help attract people who like to give their ideas, opinions or advice on Facebook.

Keep variety in your posts: Keep it interesting by mixing in polls, videos, links, questions and text-only updates. Don’t post about the same thing every time as this is not engaging if nobody is responding or interacting.  Make sure  to mix up the posts with a variety  of personal, fun and current events/ industry trends.

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