Tag Archives: Twitter

Infographic: 45 SOcial Media Stats of 2013

2 Feb

The social community online is growing daily. Are you looking at how to engage with your online community?

This infographic created by Digital Insights goes into detail about social media numbers, stats, facts and figures for 2013. The key highlights from this infographic are:

  • 74% of marketers believe Facebook is important for their lead generation  strategy
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to  increase Google+ activities
  • 42% update their profile information regularly on LinkedIn
  • Over 1 billion LinkedIn endorsements
  • More than 16 billion photos already uploaded on Instagram
  • 80% of total Pinterest’s pins are re-pins
  • 4.2 billion people use mobile device to access social media sites
  • Social media generates almost double the marketing leads of trade show,  telemarketing, daily mail, or PPC
  • More than 23% of marketers are investing in blogging and social  media
  • Around 46% of web users turn to social media for making purchases

What are your thoughts about this infographic? Do any of these following stats surprise you?social-media-activities-infographic-2013

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Using SOcial Media For Lead Generation

18 Jul

Social media can be an effective lead generation tool for your business.

This infographic created by Wishpod  goes into detail about how Facebook, Twitter, LinkedIn, Google+ and Pinterest; the top social networks when used right can help your business grow with new leads and attract new customers.

Facebook, the largest social network in the world is still king when used for a lead generation tool. The infographic states that 77 percent of B2C marketers say that they have acquired a customer through Facebook. At 26 percent, Facebook is the leading source of referred social media traffic to websites. With Twitter second only to Facebook at a minimal 3.6 percent.

What are your thoughts about using social media as a lead generation tool? Have you acquired new customers via Facebook? Leave your thoughts in the comments section below!

Using-Social-Media-For-Lead-Generation-Infographic

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What Makes a Successful SOcial Media Campaign?

5 Jun

How is a social media campaign best executed?

This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic?

What makes a successful social media campaign?

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How Do Men and Women Use SOcial Media Differently?

13 May

Did you know that male and female behaviour is very different when it comes to social media?

How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent.

Who use more social media? Women top social media use at 71 percent compared to men at 62 percent.

This infographic created by Internet Service Providers goes into detail about the difference between the genders. Are you surprised by the results of this infographic?

battle of the sexes on social media

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How to Increase Your Twitter Following?

30 Apr

Want more Twitter followers?

Tweeting Consistency

Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media expertswould agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest trying to tweet three times per day in order to maximize the benefits of your Twitter profile. However with this said don’t over commit if you are unable to follow thru with this, instead try tweeting once every two days, once a week  or whatever fits with your schedule and level of commitment.

Profile Optimization

Your profile on Twitter is a powerful tool to gain followers and should be used to maximize potential.  Make your profile inviting, interesting and unique as it is the first thing that potential followers see which encourages them to read further or click onto one of your links. Add a profile picture and a customized background as well as complete your full biography to make your Twitter profile complete. This will show potential followers what you have to offer to them in hope that they follow you.

Tweet Interesting Content

Engaging marketing content writing is king on Twitter. There are limitations on Twitter with 140 character words count so be creative with your message. It is important to direct your followers with a link to your content in a tweet.

Respect a Retweet

Make sure to thank any of your followers who retweet you and show appreciation in order for more potential retweets.

Website Widgets

If you have a website add a Twitter widget with a link to your profile and a Twitter feed of your recent tweets onto your website.  This not only looks socially friendly it is also for ease of use for anyone visiting your website to follow you on Twitter.

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Should You Use Twitter? This Flowchart Has The Answer!

20 Apr

Did you know that more than 500 million people have come to Twitter since 2006. Is Twitter really for you?

This visual flowchart created by Flowtown presents some interesting questions to consider if you currently use Twitter or want to start tweeting.

Would you have joined or not joined Twitter depending on the results of this tonque-in-cheek flowchart? Find out with this helpful chart.

Should you use Twitter? InfographicLike SO! What? SOcial

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How #Hashtags Work?

9 Apr

In social media marketing, #hastags have become a hot topic. This infographic was created by Online Circle a digital marketing agency to teach you all you need to know about hashtags and more!

#checkitout and share your thoughts in the comments section below.

What You Need To Know About #Hastags

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Are You The SOcial Media You Use?

6 Apr

Do you have a profile on a social media channel? If SO you are not alone as nearly everyone is on one social medium or another these days and this is only expected to grow in the future.

This infographic created by The Maple Kind and published on Visual.ly starts off by introducing us to the number of users on social media networks: Facebook, Google+, Twitter, LinkedIn and Pinterest.

Check out this humorous infographic below.
you-are-the-social-media-your-using-infographic
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Free Template: The Social Media Publishing Schedule

18 Mar

An Easy-to-Use Excel Template for Managing Your Social Media.

With so many different social media networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when?

Our customizable Social Media Publishing Schedule will allow you to organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing.

This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Google+, and providing helpful tips and tricks along the way.

Download your copy of The Social Media Publishing Schedule!

Viahubspot logo

How to Attract Customers with Twitter & Vine

8 Mar

how-to-attract-customers-with-twitter-and-vine

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure.

Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization.

Our ebook, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social media marketing network to drive real business results. In this ebook, you will discover the different stages of optimizing your Twitter and Vine presence for attracting leads and customers.

More specifically, this 61-page ebook will teach you how to:

  • Optimize your Twitter for brand awareness & search
  • Jump start your Twitter lead generation strategy
  • Incorporate Vine into your Twitter strategy
  • Measure the ROI of Twitter and Vine

Download How to Attract Customers with Twitter & Vine NOW!

Via HubSpot

The Women of SOcial Media

7 Mar

A recent study by Pew Research Centre discovered that on social media marketing sites such as Facebook, Twitter and Pinterest female usage exceeds that of men. Why? Because social media has always been more favourable to female users.

What do you think this mean for internet marketers? Are you surprised by the statistics from this infographic?The Women of Social Media Infographic

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SOcial MEowDia Explained

28 Feb

Do you love cats? What about social media? This graphic explains social media with cats was created by Avalaunch Media. “SOCIAL MEowDIA EXPLAINED” expands on social media marketing networks like Twitter, Facebook, LinkedIn, Google+, YouTube and Instagram to name a few.

For example on Twitter people tweet that “I’m playing with my cat” while on Facebook people post “I like my cat” followed by “watch this video of my cat” on YouTube and “I’m very skilled at training cats” on LinkedIn.

What do you think of this infographic below? Let us know in the comments section below. MEOW!

social-media-explained-by-cute-cats

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The Tweets From The Top

27 Feb

Which CEOs have the most influence via their social media accounts on Twitter according to Klout?

Are you surprised by the findings in this infographic?

The tweets from the top infographic

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SOcial Media Predictions For The 2013 Oscars

23 Feb

This infographic ‘Social Media Predictions For The 2013 Oscars’ was created by digital ad firm RadiumOne. According to them Facebook and Twitter users would choose Hugh Jackman for best actor for Les Mis. For best picture for Twitter would be vampire thriller Breaking Dawn Part 2 with almost 1.3 million followers on the social media marketing network. Facebook users would also pick the Twilight movie as best picture.

What do you think about social media picking the Oscars? Tell us your thoughts in the comments section below.

social-media-predictions-for-oscar-infographic-

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The Rising Influence of SOcial Media

20 Feb

Social media has become an integral part of our everyday lives. With no online presence on social media marketing networks like Twitter, Facebook, LinkedIn, Google+ and Pinterest a potential customer or prospect may not take your company seriously in this 21st generation. In order to have a successful social media marketing campaign you need to genuinly engage with your audiences while creating highly shareable content like vidoes, images, presentations, infographics to name a few.

For organizations that are still ignoring social media… it is time to wake up and join in the conversation online! This infographic created by Brafton will convince you why you should be online.

Why do you think social media marketing so influential and powerful?

Social-Media-Horse-Race_Infographic

 

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Mobile Video – The Next Social Trend

15 Feb

This year Video is becoming a major social media marketing trend. Twitter’s app Vine was release last month which was shortly followed by Facebook’s video recording feature for iOS app.

This infographic created by Uberflip provides detailed figures ad facts about the video market currently happening in the market an what it means for how marketers do their jobs.

Are you surprised with the takeoff of mobile video?

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When To Post On SOcial Media Networks?

15 Feb

What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail.

This infographic created by Social Caffeine goes into how you can maximize the reach of your social media posts by learning the best and the worst times of the day to reach your target audience.

What are your thoughts about this infographic? Do you think this infographic got it right?

Best-Times-to-Share-On-Social-Media

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The SOcial Grammys

11 Feb

The 55th Annual Grammy Awards on Sunday was an impressive night of entertainment for both artists and fans. The Social Grammys’ infographic was created by activ8social. Using a social media analysis this social media infographic focuses on four awards, which correctly predicted two out of four artists. The results from this infographic were complied by nominees YouTube, Twitter, Facebook  and Instagram accounts to attempt who was running for the following: best new artist, song of the year,  record of the year, and album of the year.

Some artists may have a huge following on social media accounts in regards to followers, fans, likes, and views which  showcases their online influence but this does not directly translate into Grammys as members of the Recording Academy choose the winners.

Check out more information in this infographic below. Are you surprised at who won?

The Social Grammys Infographic

Content Rules Book

9 Feb
Content Rules Book CoverFacebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieve your online success. If you want to build a loyal customer base and establish credibility to your product, brand or service you need to read this book!

  •     Social media used properly is a great tool to get your ideas and content distributed to a wide audience.
  •     Do you want to create content that  is easy to share? You first need to find  your authentic “voice”
  •     What is your content strategy? You need to first understand why you are generating content in a easily understandable and practical way.

Content Rules helps you boost your online presence and engage with customers and prospects like never before!

98% Of Job Recruiters Used SOcial Media In 2012

7 Feb

In 2012 98 percent of recruiters used social media during the hiring process, which is up from 2011 at 94 percent. The perferred social media marketing network of their choice was LinkedIn at 97 percent followed by Facebook at 51 percent and Twitter at 49 percent. 38 percent of recruiters are planning to use Twitter more in 2013.

The infographic below created by Bullhorn takes a closer look at recruiting in North America.

 

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Want to Increase Your Twitter Followers?

6 Feb

Tweeting Consistency

Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media experts would agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest trying to tweet three times per day in order to maximize the benefits of your Twitter profile. However with this said don’t over commit if you are unable to follow thru with this, instead try tweeting once every two days, once a week  or whatever fits with your schedule and level of commitment.

Profile Optimization

Your profile on Twitter is a powerful tool to gain followers and should be used to maximize potential.  Make your profile inviting, interesting and unique as it is the first thing that potential followers see which encourages them to read further or click onto one of your links. Add a profile picture and a customized background as well as complete your full biography to make your Twitter profile complete. This will show potential followers what you have to offer to them in hope that they follow you.

Tweet Interesting Content

Engaging content is king on Twitter. There are limitations on Twitter with 140 character words count so be creative with your message. It is important to direct your followers with a link to your content in a tweet.

Respect a Retweet

Make sure to thank any of your followers who retweet you and show appreciation in order for more potential retweets.

Website Widgets

If you have a website add a Twitter widget with a link to your profile and a Twitter feed of your recent tweets onto your website.  This not only looks socially friendly it is also for ease of use for anyone visiting your website to follow you on Twitter.

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SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

SOcial Media Schedule

5 Feb

We’re just curious. Do you have a schedule for your social media marketing activities? Do you set specific times when it comes to managing your social media accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, SlideShare, YouTube accounts? Feel free to share your answers in the comment section below!

Social Media Activity

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The Social Super Bowl Ad Brawl

4 Feb
Whispr Group, digital consulting agency said that out of 20.9 million Super Bowl- related tweets on Twitter about 30% of them were in regards to advertisements. Number 1 with 290,000  reactions on Twitter was GoDaddys ad featuring Bar Refaeli  followed by Budweiser with 164,000. The ads did not significantly impacts brands following on Twitter.
The brands which brought in the most new followers around 10,000 were Budweiser and Taco Bell. Quick thinking by Oreo with their timely blackout related tweet helped them gain 7,700 new followers.Which brand scored the highest according to volume, social ROI and new followers? Taco Bell’s “Viva Young” advertisement took the prize with their ad parody including a group of retirement-age men and women sneak out for a night of clubbing.Twitter said that 24.1 million tweets about the Super Bowl were sent out during half time and the game. 26.1 million tweets overall were tallied by Nielsen’s SocialGuide.
Want more data? Check out this infographic below. What was your favorite advertisement during the Super Bowl?

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