Tag Archives: Twitter

How Do Men and Women Use SOcial Media Differently?

13 May

Did you know that male and female behaviour is very different when it comes to social media?

How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent.

Who use more social media? Women top social media use at 71 percent compared to men at 62 percent.

This infographic created by Internet Service Providers goes into detail about the difference between the genders. Are you surprised by the results of this infographic?

battle of the sexes on social media

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How to Increase Your Twitter Following?

30 Apr

Want more Twitter followers?

Tweeting Consistency

Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media expertswould agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest trying to tweet three times per day in order to maximize the benefits of your Twitter profile. However with this said don’t over commit if you are unable to follow thru with this, instead try tweeting once every two days, once a week  or whatever fits with your schedule and level of commitment.

Profile Optimization

Your profile on Twitter is a powerful tool to gain followers and should be used to maximize potential.  Make your profile inviting, interesting and unique as it is the first thing that potential followers see which encourages them to read further or click onto one of your links. Add a profile picture and a customized background as well as complete your full biography to make your Twitter profile complete. This will show potential followers what you have to offer to them in hope that they follow you.

Tweet Interesting Content

Engaging marketing content writing is king on Twitter. There are limitations on Twitter with 140 character words count so be creative with your message. It is important to direct your followers with a link to your content in a tweet.

Respect a Retweet

Make sure to thank any of your followers who retweet you and show appreciation in order for more potential retweets.

Website Widgets

If you have a website add a Twitter widget with a link to your profile and a Twitter feed of your recent tweets onto your website.  This not only looks socially friendly it is also for ease of use for anyone visiting your website to follow you on Twitter.

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Should You Use Twitter? This Flowchart Has The Answer!

20 Apr

Did you know that more than 500 million people have come to Twitter since 2006. Is Twitter really for you?

This visual flowchart created by Flowtown presents some interesting questions to consider if you currently use Twitter or want to start tweeting.

Would you have joined or not joined Twitter depending on the results of this tonque-in-cheek flowchart? Find out with this helpful chart.

Should you use Twitter? InfographicLike SO! What? SOcial

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How #Hashtags Work?

9 Apr

In social media marketing, #hastags have become a hot topic. This infographic was created by Online Circle a digital marketing agency to teach you all you need to know about hashtags and more!

#checkitout and share your thoughts in the comments section below.

What You Need To Know About #Hastags

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Are You The SOcial Media You Use?

6 Apr

Do you have a profile on a social media channel? If SO you are not alone as nearly everyone is on one social medium or another these days and this is only expected to grow in the future.

This infographic created by The Maple Kind and published on Visual.ly starts off by introducing us to the number of users on social media networks: Facebook, Google+, Twitter, LinkedIn and Pinterest.

Check out this humorous infographic below.
you-are-the-social-media-your-using-infographic
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Free Template: The Social Media Publishing Schedule

18 Mar

An Easy-to-Use Excel Template for Managing Your Social Media.

With so many different social media networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when?

Our customizable Social Media Publishing Schedule will allow you to organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing.

This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Google+, and providing helpful tips and tricks along the way.

Download your copy of The Social Media Publishing Schedule!

Viahubspot logo

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How to Attract Customers with Twitter & Vine

8 Mar

how-to-attract-customers-with-twitter-and-vine

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure.

Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization.

Our ebook, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social media marketing network to drive real business results. In this ebook, you will discover the different stages of optimizing your Twitter and Vine presence for attracting leads and customers.

More specifically, this 61-page ebook will teach you how to:

  • Optimize your Twitter for brand awareness & search
  • Jump start your Twitter lead generation strategy
  • Incorporate Vine into your Twitter strategy
  • Measure the ROI of Twitter and Vine

Download How to Attract Customers with Twitter & Vine NOW!

Via HubSpot

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The Women of SOcial Media

7 Mar

A recent study by Pew Research Centre discovered that on social media marketing sites such as Facebook, Twitter and Pinterest female usage exceeds that of men. Why? Because social media has always been more favourable to female users.

What do you think this mean for internet marketers? Are you surprised by the statistics from this infographic?The Women of Social Media Infographic

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SOcial MEowDia Explained

28 Feb

Do you love cats? What about social media? This graphic explains social media with cats was created by Avalaunch Media. “SOCIAL MEowDIA EXPLAINED” expands on social media marketing networks like Twitter, Facebook, LinkedIn, Google+, YouTube and Instagram to name a few.

For example on Twitter people tweet that “I’m playing with my cat” while on Facebook people post “I like my cat” followed by “watch this video of my cat” on YouTube and “I’m very skilled at training cats” on LinkedIn.

What do you think of this infographic below? Let us know in the comments section below. MEOW!

social-media-explained-by-cute-cats

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The Tweets From The Top

27 Feb

Which CEOs have the most influence via their social media accounts on Twitter according to Klout?

Are you surprised by the findings in this infographic?

The tweets from the top infographic

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SOcial Media Predictions For The 2013 Oscars

23 Feb

This infographic ‘Social Media Predictions For The 2013 Oscars’ was created by digital ad firm RadiumOne. According to them Facebook and Twitter users would choose Hugh Jackman for best actor for Les Mis. For best picture for Twitter would be vampire thriller Breaking Dawn Part 2 with almost 1.3 million followers on the social media marketing network. Facebook users would also pick the Twilight movie as best picture.

What do you think about social media picking the Oscars? Tell us your thoughts in the comments section below.

social-media-predictions-for-oscar-infographic-

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The Rising Influence of SOcial Media

20 Feb

Social media has become an integral part of our everyday lives. With no online presence on social media marketing networks like Twitter, Facebook, LinkedIn, Google+ and Pinterest a potential customer or prospect may not take your company seriously in this 21st generation. In order to have a successful social media marketing campaign you need to genuinly engage with your audiences while creating highly shareable content like vidoes, images, presentations, infographics to name a few.

For organizations that are still ignoring social media… it is time to wake up and join in the conversation online! This infographic created by Brafton will convince you why you should be online.

Why do you think social media marketing so influential and powerful?

Social-Media-Horse-Race_Infographic

 

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Mobile Video – The Next Social Trend

15 Feb

This year Video is becoming a major social media marketing trend. Twitter’s app Vine was release last month which was shortly followed by Facebook’s video recording feature for iOS app.

This infographic created by Uberflip provides detailed figures ad facts about the video market currently happening in the market an what it means for how marketers do their jobs.

Are you surprised with the takeoff of mobile video?

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The SOcial Grammys

11 Feb

The 55th Annual Grammy Awards on Sunday was an impressive night of entertainment for both artists and fans. The Social Grammys’ infographic was created by activ8social. Using a social media analysis this social media infographic focuses on four awards, which correctly predicted two out of four artists. The results from this infographic were complied by nominees YouTube, Twitter, Facebook  and Instagram accounts to attempt who was running for the following: best new artist, song of the year,  record of the year, and album of the year.

Some artists may have a huge following on social media accounts in regards to followers, fans, likes, and views which  showcases their online influence but this does not directly translate into Grammys as members of the Recording Academy choose the winners.

Check out more information in this infographic below. Are you surprised at who won?

The Social Grammys Infographic

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Content Rules Book

9 Feb
Content Rules Book CoverFacebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieve your online success. If you want to build a loyal customer base and establish credibility to your product, brand or service you need to read this book!

  •     Social media used properly is a great tool to get your ideas and content distributed to a wide audience.
  •     Do you want to create content that  is easy to share? You first need to find  your authentic “voice”
  •     What is your content strategy? You need to first understand why you are generating content in a easily understandable and practical way.

Content Rules helps you boost your online presence and engage with customers and prospects like never before!

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98% Of Job Recruiters Used SOcial Media In 2012

7 Feb

In 2012 98 percent of recruiters used social media during the hiring process, which is up from 2011 at 94 percent. The perferred social media marketing network of their choice was LinkedIn at 97 percent followed by Facebook at 51 percent and Twitter at 49 percent. 38 percent of recruiters are planning to use Twitter more in 2013.

The infographic below created by Bullhorn takes a closer look at recruiting in North America.

 

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Want to Increase Your Twitter Followers?

6 Feb

Tweeting Consistency

Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community.  Social media experts would agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest trying to tweet three times per day in order to maximize the benefits of your Twitter profile. However with this said don’t over commit if you are unable to follow thru with this, instead try tweeting once every two days, once a week  or whatever fits with your schedule and level of commitment.

Profile Optimization

Your profile on Twitter is a powerful tool to gain followers and should be used to maximize potential.  Make your profile inviting, interesting and unique as it is the first thing that potential followers see which encourages them to read further or click onto one of your links. Add a profile picture and a customized background as well as complete your full biography to make your Twitter profile complete. This will show potential followers what you have to offer to them in hope that they follow you.

Tweet Interesting Content

Engaging content is king on Twitter. There are limitations on Twitter with 140 character words count so be creative with your message. It is important to direct your followers with a link to your content in a tweet.

Respect a Retweet

Make sure to thank any of your followers who retweet you and show appreciation in order for more potential retweets.

Website Widgets

If you have a website add a Twitter widget with a link to your profile and a Twitter feed of your recent tweets onto your website.  This not only looks socially friendly it is also for ease of use for anyone visiting your website to follow you on Twitter.

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SOcial Media Schedule

5 Feb

We’re just curious. Do you have a schedule for your social media marketing activities? Do you set specific times when it comes to managing your social media accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, SlideShare, YouTube accounts? Feel free to share your answers in the comment section below!

Social Media Activity

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The Social Super Bowl Ad Brawl

4 Feb
Whispr Group, digital consulting agency said that out of 20.9 million Super Bowl- related tweets on Twitter about 30% of them were in regards to advertisements. Number 1 with 290,000  reactions on Twitter was GoDaddys ad featuring Bar Refaeli  followed by Budweiser with 164,000. The ads did not significantly impacts brands following on Twitter.
The brands which brought in the most new followers around 10,000 were Budweiser and Taco Bell. Quick thinking by Oreo with their timely blackout related tweet helped them gain 7,700 new followers.Which brand scored the highest according to volume, social ROI and new followers? Taco Bell’s “Viva Young” advertisement took the prize with their ad parody including a group of retirement-age men and women sneak out for a night of clubbing.Twitter said that 24.1 million tweets about the Super Bowl were sent out during half time and the game. 26.1 million tweets overall were tallied by Nielsen’s SocialGuide.
Want more data? Check out this infographic below. What was your favorite advertisement during the Super Bowl?

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Why Invest in SOcial Media Marketing?

1 Feb

With Facebook having over a billion  users, Twitter with 500 million, followed by LinkedIn with 150 million on and last but not least Pinterest the fastest growing social media network with 11 million users, online marketing is key to target these users.

Want to connect with customers? Use social media marketing to build your customer base and and share your information with them using social media as an interactive forum. Social media networking has become a preferred medium by online marketers.

Social media data:

  •  On Facebook alone 5.3 Billion pieces of contest is shared every week.
  • In 2011, there were 3X more users on social media sites than email.
  • 53% of active social media site users follow brands.

This infographic was created by Socialkia on ‘Why Invest In Social Media Marketing’ with some interesting statistics below.

Why invest in social media (infographic)

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The State of Infographics

28 Jan

Visual content is king in 2013 and it is no surprise that infographics have increased with popularity and demand. Infographics have been around for some time, but have just recently started to gain popularity. What is behind the success of the infographic? They break down complex information into a visual and are easy to share on social media networks such as Twitter, LinkedIn, Pinterest and StumbleUpon.

This infographic created by Nowsourcing, a social media company shows that traditional posts don’t have a chance against infographics sharing on social networks. Social media, business, economy, health and technology are the most popular topics for infographic creation.

Are you surprised with the takeoff of infographics?

State of Infographics: The Rise of a Revolutionary Marketing Tool

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The History of Marketing

27 Jan

This infographic “The History of Marketing” was put together by HubSpot and designed by BlueGlass.  This infographic shows us that marketing goes back a long way in history. What has changed with technology? It has changed the way marketers target consumers and the way they do their jobs.

Key points to remember in 2003- 2004 social media spreads with the introduction of social media profiles: Facebook, Myspace,  and LinkedIn. In 2005 SEO (Search Engine Optimization) becomes a common key phrase for website developers. Two years later in 2007, Twitter was born and has not stopped growing ever since.

What do you think of this infographic?

The Hstory of Marketing

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Facebook Blocks Vine

26 Jan

Facebook VS Vine Blocked

Social media giant Twitter has recently acquired video sharing app Vine, and shortly after this Facebook began blocking Vine. Vine is Twitters video application that has since been blocked by Facebook the ability to add and “find people” function to find friends on Facebook.

When trying to add Vine accounts there is a pop up that states “Vine is not authorized to make this Facebook request.”

Video sharing platforms like YouTube and iMovie share content in the same mode as Vine on Facebook however Vine is competing with Facebook’s video sharing  apps like Viddy.

In recent news, Twitter dropped Instagram’s Twitter card integration meaning that you can no longer find Twitter users within the Instagram app. In reality this should not be a surprise that Facebook cut off Vine. This move is the latest in the battle of Facebook vs. Twitter.

Are you surprised with these recent developments?

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Testing SOcial Signals

25 Jan

How does social media effect SEM (search engine marketing)? This infographic by TastyPlacement goes into detail about  how much social media profiles such as Google+, Facebook and Twitter really do affect search results based on Google+1 votes & followers for the site’s Google+ business page,  Facebook likes & shares, Twitter tweets, followers.

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