Tag Archives: Technology

Facebook Adds Searchable Hashtags

12 Jun


Facebook has just announced that it is launching hashtags to ease following conversations you are interested in. Currently hashtags are only “beginning to roll out” the feature, so you might not see it right away. Facebook says that the hashtags that you see “similar to other services like Instagram, Twitter, Tumblr, or Pinterest” as in a feed of comments will appear when you click on the hashtag. According to Facebook functionality will include the ability to write posts directly from a hashtag feed, searching hashtags for topics that are relevant to you and being able to click on hashtags that come from other services.

In Facebooks words:

“Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them. Whether it’s talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event—people on Facebook connect with their friends about what’s taking place all over the world. …

To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics. As a first step, we are beginning to roll out hashtags on Facebook.”

What are your thoughts about hashtags on Facebook? Yes or no?

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SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

The 4 C’s of SOcial Media

1 Apr

This infographic was based on a survey that was conducted in 2012 with 426 IT buyers and 155 B2B technology marketers.  The infographic goes into detail about the role social media marketing plays in the business technology market.

SO! What? are the 4 C’s of social media?

  • Content
  • Conversation
  • Community
  • Connections

Check out this mew interesting infographic below.

How to Engage with Social Media Infographic

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Webinar Series: Everything You Need to Know About Marketing Automation!

25 Feb

  • Part 1: Everything You’ve Always Wanted to Know About Marketing Automation 
    Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo
  • Part 2: Buying and Becoming Successful with Marketing Automation
    Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: Jon Miller, VP of Marketing, Marketo and Lorena Harris, VP of Corporate Marketing, Vantiv
Webinar Details…

Jon Miller
VP of Marketing, Marketo

Lorena Harris
VP of Corporate Marketing, Vantiv

Everything You Have Always Wanted to Know About Marketing Automation
Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ET
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But how do you get started? Join Jon Miller, VP of Marketing at Marketo, and learn everything you have ever wanted to know about marketing automation, including:

  • What is marketing automation and why is it so hot right now?
  • How is it different from other technology platforms, including CRM and email marketing?
  • What are some of the common features?
  • How do you build a business case and convince internal stakeholders to act?
  • What is the future of marketing automation?

Buying and Becoming Successful With Marketing Automation 

Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ET

Hear Jon Miller, VP of Marketing at Marketo, and Lorena Harris, VP of Corporate Marketing at Vantiv, discuss how to select the right marketing automation vendor and ensure success with implementation and beyond.  You will learn:

  • How to select the right marketing automation vendor
  • How to think big, start small, and move quickly with marketing automation
  • How to manage your people, process, and technologies for success
  • How Vantiv sold marketing automation to internal stakeholders
  • How Vantiv managed change internally to create impact with marketing automation
Register for Marketing Automation now!
Via Marketo

The State of Infographics

28 Jan

Visual content is king in 2013 and it is no surprise that infographics have increased with popularity and demand. Infographics have been around for some time, but have just recently started to gain popularity. What is behind the success of the infographic? They break down complex information into a visual and are easy to share on social media networks such as Twitter, LinkedIn, Pinterest and StumbleUpon.

This infographic created by Nowsourcing, a social media company shows that traditional posts don’t have a chance against infographics sharing on social networks. Social media, business, economy, health and technology are the most popular topics for infographic creation.

Are you surprised with the takeoff of infographics?

State of Infographics: The Rise of a Revolutionary Marketing Tool

New Facebook Feature

18 Jan

Facebook Messenger iPhone App


SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

Facebook Messenger iPhone App FREE Voice Calling for U.S. Accounts

16 Jan

Facebook iPhone Messenger

Facebook has begun rolling out a feature to its Messenger app letting users call each other over cellular data or WiFi. The feature was initially limited to Canadian iOS accounts but is now being opened to all U.S. accounts, The Verge was the first to notice the update and confirm with Facebook.

The Verge reports that Facebook Messenger iPhone app added a new free calling button for US users. It’s an initiative the company beta tested in Canada earlier this month, saying at the time that a US rollout was coming soon.

Today Facebook confirmed the call feature that has been released for its iPhone app in the US, and did not provide any additional information on the new feature and if it was planning to expand onto other mobile operating systems (Blackberry, Android) and what countries would be offered this feature.

How to use the app?

Open the Facebook Messenger app to access voice calling, open a chat with a friend and then click on the “i” button located at the top right corner. If this feature has been activated on your account there should be a “Free Call” button. Currently Facebook is rolling out these features for the next several days to all users so if you can’t use it yet stay tuned!

Will you be using this new feature to call your Facebook friends? Let us know your thoughts in the comments section below.

Top 10 Business Process Outsourcing Trends to Watch in 2013

4 Jan

El Paso, Texas (PRWEB) January 04, 2013

DATAMARK Inc., a leading business process outsourcing firm headquartered in El Paso, Texas, has named its Top 10 Business Process Outsourcing Trends for 2013.

The evolution of mobile computing and social media continue to be major drivers behind the changing face of business process outsourcing and business process management. Other tech trends that will affect the industry over the next year include The Internet of Things and the collection and analysis of Big Data, which will be used to improve business processes.

Also, the geographic advantages of locating outsourced business processes in the U.S. means domestic outsourcing will repeat as a top trend for 2013.

Below are 5 of DATAMARK’s top BPO trends, in no particular order:

1. The opening of private app stores.

As workers connect through tablets and smartphones, enterprises will distribute custom and off-the-shelf apps through private app stores. BPO/ITOs will do the same, inviting clients to visit their private stores for apps that monitor business processes and collect useful data. Easier said than done, however. 2013 will be the year where IT departments begin to figure out hassle-free ways to distribute apps to clients, contractors and authorized partners.

2. Contact centers stay social 24/7/365.

A recent study by LinchpinSEO found that customers like to engage with their banks on social media on Sundays, a day when brick-and-mortar financial services are typically closed. Customer relationship managers will have to break away from this “closed for business” mindset and post in social media networks every day of the week, every time of day. Competitive BPOs will leverage global centers and customer-contact reps with multiple language skills to deliver 24/7/365 customer service via Facebook, Twitter and other channels, bringing some to clients some “weekend peace of mind.”

3. Gamification goes social.

As we mentioned last year, gamification—using game concepts to drive courses of action—will liven up boring, repetitive business processes, as well as deliver incentives for improvement. Good enough, but in 2013, gamification will stake a place on social networks. BPO workers will post their progress, improvements and rewards on internal social media channels, adding more fuel to the competitive fire across the organization.

4. Domestic outsourcing moves beyond anecdotes.

Whether it’s domestic outsourcing, insourcing, onshoring, ruralshoring or whatever term suits your fancy, some solid data on the trend will emerge in 2013. Outsourcing business processes in the U.S. (and nearshore to Mexico and Canada) will be an attractive option as growing wages in traditional outsourcing locales such as India and China make the U.S. more competitive destination. Organizations will recognize the many benefits of being geographically close to target markets.

5. BPO makes a run for the border.

Mexico will continue to be an attractive business process outsourcing destination over the coming year. This is in part because of the advantages delivered by geographic proximity, but also because the Mexico of 2013 is much different from the Mexico of 1994. Statistics from the Organisation for Economic Co-operation and Development (OECD) show Mexico is steadily improving in many rankings, including labor productivity growth, infrastructure spending, post-secondary education enrollment and broadband access. The headline-making cartel war, while still a concern, has spared multinational business activity.

For the full article, read “10 Business Process Outsourcing Trends to Watch in 2013.”


DATAMARK, Inc. is a leading business process outsourcing company specializing in high-volume digital mailroom management, document processing and document management services for Fortune 500 firms and other large organizations. Headquartered in El Paso, Texas, DATAMARK employs nearly 2,200 people in its U.S., Mexico and India facilities. For more information, visit http://www.DATAMARK.net

Preview of Upcoming 2012 Social Good Summit

6 Sep

Washington DC (PRWEB) September 06, 2012

Since 2010, the Social Good Summit has generated increasing attention and excitement, as a dynamic, open-to-all counterpoint to New York’s U.N. Week and the opening of the United Nations General Assembly. This year, something unprecedented will happen at the September 22-24 gathering of bloggers, press, celebrities, world leaders, youth, CEO’s, non-profits and everyday citizens sharing ideas on how to tackle global problems using social media: the first-ever Global Conversation. You can find out more about what this means and how it will work during an all-access, on-the-record telepresser on September 13 at 11:00 am ET. You will get a preview of this year’s Summit – and you will also have a jump on one of the most exciting stories happening this fall.

The Social Good Summit has become the go-to venue for conversations during UN Week on using social media and technology for good, and is the only space during UN Week that gives anyone, anywhere a seat at the table. The event programming gives everyday citizens access to the types of conversations being had simultaneously at the UN General Assembly and through social media, promotes their voices and ideas for how we solve our world’s biggest challenges.

The Global Conversation takes place on Monday, September 24. Starting in Beijing, passing over to Nairobi and ending in New York City, the goal is to create a 24-hour conversation on the world’s biggest issues and how technology and social media are creating solutions. While these three cities will serve as the hubs for the Global Conversation, gatherings – both virtual and in person – will be happening in all corners of the world, including the hardest to reach places.

Join the conversation on Thursday, September 13, 2012, 11:00 am ET. This exclusive curtain-raiser will provide insights from Social Good Summit partners including:


  •     Stacy Green, Head of Marketing and Communications, Mashable
  •     Henry Timms, Deputy Executive Director, Strategy, Content and Innovation, 92Y
  •     Elaine Weidman Grunewald, VP, Sustainability and Corporate Responsibility
  •     Kate James, Chief Communications Officer, Bill & Melinda Gates Foundation
  •     Sigrid Kaag, Assistant Secretary General and Director of Bureau for External Relations and Advocacy, UNDP
  •     Kathy Calvin, CEO, UN Foundation
  •     Aaron Sherinian, VP, Communications and Public Affairs, UN Foundation (Moderator)

When:    Thursday, September 13, 2012, 11:00 am ET
How:     To join the media teleconference, dial 1-800-351-4890 (U.S), 08000-288223 (UK), 1888-259-2914 (Canada) 1-334-323-7224 (International). Passcode: SOCIAL.

RSVP to Darley Tom at dtom(at)unfoundation(dot)org. An audio recording of the discussion and information will be available upon request.

About Mashable: Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

About 92nd Street Y: 92nd Street Y is a world-class nonprofit community and cultural center that connects people at every stage of life to the worlds of education, the arts, health and wellness, and Jewish life. Through the breadth and depth of 92Y’s extraordinary programs, we enrich lives, create community and elevate humanity. More than 300,000 people visit 92Y’s New York City venues each year, and millions more join us through the Internet, satellite broadcasts and other digital media. A proudly Jewish organization since it’s founding in 1874, 92Y embraces its heritage and enthusiastically welcomes people of all backgrounds and perspectives.

About the United Nations Foundation: The UN Foundation connects people, ideas and resources to help the United Nations solve global problems. The Foundation was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. We are an advocate for the UN and help take its best work to scale through advocacy, partnerships, constituency building and fundraising.

About Ericsson: Ericsson is the world’s leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world. Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2 billion subscribers. We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

About the Bill & Melinda Gates Foundation: Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Jeff Raikes and Co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett.

About UNDP: The UN Development Programme partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in 177 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations.


Sony’s New eReader Provides Book Lovers with More Freedom to Read Anytime and Anywhere

20 Aug

SAN DIEGO, Aug. 16, 2012

SAN DIEGO, Aug. 16, 2012 /PRNewswire/ — Sony introduced today Reader™
(PRS-T2), a light and thin 6″ eReader with an enhanced, intuitive touch screen
optimized for long-term reading and the most natural, immersive reading
experience. Available in three colors – white, red or matte black – Reader
offers new social features and a simplified and intuitively designed home

The most natural, intuitive eReading experience

The glare-free, E-Ink® Pearl V220 touch screen has been enhanced for optimal
long-term reading. It now features intuitive touch, more paper-like page
turns, improved continuous page turns and a smoother zoom in and out. The new
device features an improved default book layout and makes it easier to
organize and find books. The device has two English language and four
translation dictionaries built-in and provides up to two months battery life
(with wireless off) and 2GB of storage. Readers can swipe a finger to turn a
page, zoom in and out by pinching fingers together or apart or write notes on
the page or highlight text with a finger or the supplied stylus. Users can
also choose from eight font sizes and seven font styles.

Share content wherever you are

The device includes new Facebook® and Evernote® features. Consumers now have
the ability to post a short passage from books purchased from Reader™ Store to
Facebook directly from the device along with the book cover, author and title.

For the first time, Reader is combining features from Evernote to allow users
to save their favorite web content to enjoy any time. Evernote’s Web Clipper
allows saving content with a click, and pages saved with Evernote Clearly are
optimized for Reader’s crisp E-Ink display. Favorite passages can also be
annotated on Reader and saved back to Evernote for viewing later on any
smartphone, tablet or PC.

Books at your fingertips from Reader Store and Public Library System

With built-in Wi-Fi®, Reader PRS-T2 offers consumers more access to books
anytime and anywhere. Sony continues to offer its popular and
critically-acclaimed public library lending feature by offering patrons with a
valid library card the ability to easily and conveniently borrow free e-books
wirelessly from over 15,000 public libraries in the US via an intuitive,
simple-to-use dedicated icon on the device.

Beyond borrowing free books from public libraries, book lovers can also
continue to access and download thousands of e-books, newspapers and magazines
from Reader™ Store directly to the device using a Wi-Fi connection. Reader
Store now offers a web-based Store, giving consumers more freedom to read the
content they love, anytime and anywhere. Reader Store accounts are now
accessible from most web browsers, and sign-in and purchase can be done
without having to install any software to a computer. The web store officially
supports the latest browsers on Windows® and Mac® operating systems, including
Internet Explorer®, Safari®, Chrome™ and Firefox®. Any book purchased via web
browser will be waiting in the user’s Reader library, ready to be read.

As part of Sony’s collaboration with Pottermore and the Pottermore Shop (the
exclusive home of the Harry Potter eBooks), Sony will offer a voucher to
redeem against the first eBook in the Harry Potter series, Harry Potter and
the Sorcerer’s Stone, for free. The voucher can be redeemed at the Pottermore
Shop following purchase of the matte black Reader PRS-T2.

Reader PRS-T2 is available for order now for about $129 at Sony Stores and
online at http://store.sony.com and other authorized retailers nationwide.
Accessories for Reader include a Cover and a Cover with light, for about $35
and $50 respectively.

For more information please visit http://www.sony.com/news.

SOURCE: Sony Electronics

The Internet: A Decade Later

19 Jun

The #Internet a Decade Later.  What has changed?

Internet Users: A Decade Later


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