Tag Archives: Social Presence

SOcial Media & Corporate Strategy: Changing Roadmaps and New Landscapes

23 Apr

An exclusive, live webinar from Social Media Today
April 23rd at 12pm EST / 9am PST

Social Media & Corporate Strategy Webinar

Sponsored by

Five years ago, a person exclusively charged with managing a company’s social media strategy was a novelty. Today, social has a reason to be integrated into every department. Customers don’t differentiate between your advertising, sales, or service teams when they’re communicating with your company. But how do you develop a consistent external social presence and create effective strategies for non-communications teams? Who is in charge of creating these strategies, and how do you coordinate various corporate voices?

If your organization wants to integrate social media into its overall corporate strategy, you’ll need to hear this webinar. Join our panelists as we discuss how every part of your company can rise with the social media tide. We’ll discuss:

  • Where are unexpected opportunities for cross-promotional collaboration within a company?
  • Who do you assign to a company-wide social media center of excellence?
  • What role does content play in social efforts? Who determines what’s needed?
  • Case studies about companies that have successfully integrated social throughout their organizations, and how they resolved friction points

About the Panel:

ImageChris Boudreaux builds social media solutions that help brands transform their business operations.  He is the creator of SocialMediaGovernance and he leads development of social media offerings at Accenture, where he also serves as a social media solution architect for clients around the world. He is publishing his second book on social media, entitled The Most Powerful Brand on Earth: How to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media.

ImageMadhur Aggarwal is Vice President, Strategy and M&A, Office of CMO, SAP. As Vice President of Strategy, Madhur leads the worldwide marketing strategy and M&A within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 50+ countries, 24 industries, 11 lines of business and 5 product categories.

Douglas Billings is a Principal in PwC’s Management Consulting Services. He leads the firm’s Enterprise Co-creation practice. He works with PwC’s clients to apply social business practices across all the operational value streams of customer operations, innovation and supply chain. Doug is coauthor with Francis Gouillart of the just published Harvard Business Review article entitled:  Community Powered Problem Solving: a health care initiative shows how brick-and-mortar businesses can co-create solutions and change the rules of the game.
ImageMaggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox.

The State of Small Business in 2013

12 Jan

What’s in store for small business this year? This survey conducted by AWeber of 3,000 small businesses mom- and-pop stores from across the globe finds that small business are “cautiously optimistic” about 2013.

67% planned to increase their marketing spending in 2013 and are embracing social media. Some 72 percent of small business owners plan to be seen on blogs like Tumblr, WordPress and Blogger and to increase their social presents on social networking sites such as Facebook with 70%, Google+ with 50%, Twitter with 58% and LinkedIn with 49%

State of Small Business in 2013

Via AWeber

What Social Means to the Finance Industry

3 Jan


On January 9th, 11AM (PST) HootSuite Enterprise is pleased to host an interview with Jason Maynard, Senior Technology Analyst with Wells-Fargo, discussing the emerging use of Social Media in the financial field. 

Social media has changed the face of modern business. Its rapid growth has challenged industry sectors to adapt their business strategies to suit the accessible, laissez-faire style of communication and knowledge-sharing expected of social presence.

Jason Maynard of Wells Fargo

Jason Maynard of Wells Fargo

The finance industry is a great example of a traditional business that has been challenged to integrate social in a way that is simultaneously forward-thinking and true to its medium. The freshness of social in the modern market is both an opportunity and a detriment: there is no formula for success. New sectors that experiment with social media does so with little hard data or history. Social pioneers within each industry must ask and assess:

  • How will we establish the role of social in this industry?
  • What kind of data is meaningful with regard to building an effective social strategy?
  • What kinds of tools and networks will be most effective for our goals?
  • How can our data be best leveraged and integrated to maximize social ROI?

Join Jason Maynard, Senior Technology Analyst with Wells-Fargo, for an interview with our Enterprise team that explores the emerging role of social media in the finance industry. Drawing on his experience with the convergence of Internet practices and industry application, Jason and HootSuite will discuss how social will change the finance industry’s approach to business and marketing.

This Enterprise webinar will take place on January 9th, 2013, at 11AM PST.


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