Tag Archives: Social Networking

Facebook’s Graph Search

5 Feb


SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

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Social BOOM!

2 Feb

Quote start What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it’s a global business phenomenon and a revenue generating phenomenon.   Quote end
Social BOOM!  Goes into detail about every aspect of social media including website, blog, e-zine that will enable you to create a real law of attraction. Want to create business? First you need to create an online community that leads to real business engagements. Want to create value for these communities? With this book you can graduate from social media to business social media.

Author Jeffrey Gitomer explains the aspects of foundation building, platform building and business social media tactics. These are not ideas that are random. They have been tested and can be put into action today by you! Want to bring in the dollars? Get your brand out there in a systematic way that is proven and works. These strategies presented in this book allow you to put them into action immediately and get results.

 Quote startSocial media is the new cold call.Quote end
–Jeffrey Gitomer
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Graph Search Optimization: Facebook New Search

30 Jan

Facebook New Graph Search

On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed.

Do you want to receive personalized search results on Facebook? The Graph Search does  just this. It leverages the connections between your friends and they brands they like. For example this enables you to search based on shared social connections for the best results on where to shop, where to stay for your next holiday, where to find a realtor, the best place to find sushi, the list goes on. Facebook has opened a new world of social media discovery by spreading the value of check-ins, shares, likes, followers and photos with Graph Search.

Zuckerberg said that “every piece of content has its own audience.”

The difference between search engines like Google, Yahoo and Bing and Graph Search on Facebook is that each search is personalized and unique to each user based on their social connections. This means it is harder to test the effectiveness of Graph Search VS Search Engine Optimization (SEO) on Google as it has many working components that make it more of a challenge that requires specific tools and tactics.

Graph Search is starting to roll out in beta. What this mean is it will require the adoption of Facebook users behaviors on Facebook which will take time. The brands that are ahead of the puck and take advantage of the new search on Facebook will gain a competitive advantage against those who have not. The same thing happened when Facebook Pages and Google Search when they were first introduced to the market.

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New Facebook Feature

18 Jan

Facebook Messenger iPhone App


SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

Facebook Messenger iPhone App FREE Voice Calling for U.S. Accounts

16 Jan

Facebook iPhone Messenger

Facebook has begun rolling out a feature to its Messenger app letting users call each other over cellular data or WiFi. The feature was initially limited to Canadian iOS accounts but is now being opened to all U.S. accounts, The Verge was the first to notice the update and confirm with Facebook.

The Verge reports that Facebook Messenger iPhone app added a new free calling button for US users. It’s an initiative the company beta tested in Canada earlier this month, saying at the time that a US rollout was coming soon.

Today Facebook confirmed the call feature that has been released for its iPhone app in the US, and did not provide any additional information on the new feature and if it was planning to expand onto other mobile operating systems (Blackberry, Android) and what countries would be offered this feature.

How to use the app?

Open the Facebook Messenger app to access voice calling, open a chat with a friend and then click on the “i” button located at the top right corner. If this feature has been activated on your account there should be a “Free Call” button. Currently Facebook is rolling out these features for the next several days to all users so if you can’t use it yet stay tuned!

Will you be using this new feature to call your Facebook friends? Let us know your thoughts in the comments section below.

Google+ Facts & Figures

14 Jan

Google+ is a social media network  –that is relatively new and underused. Check how fast Google+ grows, their users and who they like the most with this useful infographic by website-monitoring.com. This infographic pulls together some of the major facts and figures of Google+ including the top countries, occupations, history, facts, people, pages, brands, media, & services.

Google+ Facts and Figures [INFOGRAPHIC]

25 Best Marketing Conferences 2013

13 Jan

25 Best Marketing Conferences 2013

The best marketing conferences to attend in 2013.  Feel free to add in any additional conferences we left out for 2013 in the comments section below.

  1. Social Media Strategies Conference February 5-7 in Las Vegas, NV, Chicago in April and New York in June
  2. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY
  3. Marketing Sherpa E-Mail Summit February 19-22 in Las Vegas, NV
  4. SXSW Interactive March 8-12 in Austin, TX
  5. Digital Media Summit March 19-20 Toronto, ON
  6. Search Engine Strategies (SES) March 25-28 in New York, NY and September 10-14 in San Francisco, CA
  7. Inbound Marketing Summit April 3-4 in New York, NY
  8. Ad:Tech Digital Marketing Conference April 9-10 in San Francisco
  9. DemandCon April 15-16 in San Francisco, CA and October in Boston, MA
  10. Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA
  11. World Social Marketing Conference April 21-23 in Toronto, ON
  12. B2B Content2Conversion April 22-23 in New York, NY
  13. iStrategy Global Digital & Social Media Conference April 23 -24 in Miami, FL
  14. Event Marketing Summit  May 6-8 in Chicago, IL
  15. Sirius Decisions 2013 May 8-10 in San Diego, CA
  16. Business Marketing Association May 29-31 in Chicago, IL
  17. Confab Content Strategy conference June 3-5 in Minneapolis, MN
  18. SES Toronto June 12-14 in Toronto, ON
  19. Inbound Marketing Movement August 19-22 in Boston, MA
  20. Content Marketing World 2013 Sept 9-12 in Cleveland, OH
  21. Brand ManageCamp Sept 16-17 in Las Vegas, NV
  22. ANA: Master of Marketing Conference October 3-6 in Phoenix, AZ
  23. MarketingProfs B2B Marketing Forum October 10-11 in Boston, MA
  24. Direct Marketing Association October 12-17 in Chicago, IL
  25. Pivot Conference October 15-16 in New York, NY

SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012

12 Jan

2012 was the year for social media. The altering social media landscape in 2012 changed the way marketers approached their work, from market research, various social media accounts to  lead generation which will likely have an even bigger impact in 2013.

Pardot has created the following infographic to evaluate major social network’s including Pinterest, Facebook, Twitter, Goolge+, LinkedIn performance in 2012. This infographic goes into detail about these networks growth in the last year, monthly visitors and estimated marketing ROI (return on marketing investment).

SOcial Media Report Cards [INFOGRAPHIC]

LinkedIn Reaches 200 Million Members

10 Jan

LinkedIn announced that it has crossed the 200 million members mark, adding on average two new members every second of the day. With representation in more than 200 countries, the professional social network serves members in 19 languages around the world.

LinkedIn social media network developed an infographic to mark this achievement below:

LinkedIn 200 Members

What Do Your Social Networking Habits Say About Your Personality?

9 Jan

What Do Your Social Media: Facebook, Twitter & LinkedIn Networking Habits Say About Your Personality?

SOURCE: Myers-Briggs Type and Social Media

SOcial Networking Quotes

3 Jan

Please feel free to comment below this post and add your favorite social media and social networking quotes!

LinkedIn Groups Guide

19 Dec

There were currently 1.4 million LinkedIn groups. With so many groups, how do you find and choose which groups to join?

Facebook: Who? What! When? Why! How?

18 Dec

See on Scoop.itSOcial Media Marketing101

Facebook is a hugely popular social networking site that allows you to make connections, share interests, and join groups.

SOcial Media Quotes

5 Dec

Below are my favorite social media quotes and social networking quotes.  Hope you find them inspiring like I did. Please feel free to comment below this post and add your favorite social media quotes.


“If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.”
Mark Cuban, owner of the Dallas Mavericks

Social networks aren’t about Web sites. They’re about experiences.” -Mike DiLorenzo

“You are what you tweet.” – Alex Tew

“LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.”

– Unknown

“What is the ROI of your mom?” -Gary Vaynerchuck , Founder of Wine Library TV

“Businesses that blog at least 20 times per month generate 5x more traffic and 4x more leads.” -Hubspot

“Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make.” -Pete Cashmore, Founder of Mashable

“When you give everyone a voice and give people power, the system usually ends up in a really good place.” -Mark Zuckerberg, CEO & Founder of Facebook

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos, CEO at Amazon.com

“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” -Charles Darwin

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” –David Meerman Scott, Best-Selling Author & Speaker

“By creating compelling content, you can become a celebrity.” – Paul Gillin

“Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time.” -Jean-Philippe Maheu, Chief Digital Officer, Ogilvy

Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.” – Chris Pirillo

“We cannot measure, what it is we do not know to value.” -Brian Solis on Social Media ROI (Return on Investment)

“By not tweeting you’re tweeting. You’re sending a message.” -Anonymous

“People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” -Malorie Lucich, Facebook Spokesperson

“Focus on how to be social, not on how to do social.” -Jay Baer

“Engage rather than sell … Work as a co-creator, not a marketer.” – Tom H. C. Anderson

“There’s no cure for sucking.” -Mark Schmulen, Constant Contact

“If content is king, then conversion is queen.” – John Munsell, CEO of Bizzuka

“The beauty of social media is that it will point out your company’s flaws; the key questions is how quickly you address these flaws.” -Erik Qualmann, Socialnomics

“Being yourself is the only way how to stand out in today’s crowded market. So what’s YOUR story?” –Magnetic Silvia, CEO Magnetic Look

“Bring the best of your authentic self to every opportunity.” -Brian Jantsch, Author

“Social media is just a buzzword until you come up with a plan.”  –Unknown

“Companies that blog get 55% more web traffic and 70% more leads than those that don’t.” -Hubspot, Marketing Thought Leader

“There is no reason — no practical reason — for newspapers to survive.” -Jacek Utko, TED Talks speaker

“We’re not in control of the conversation, so we need to monitor it and adjust our strategy accordingly.” -Anonymous

“To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.” -Erik Qualman, Socialnomics

“The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch

“Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time.” -Author of The SEO Book Blog

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” -Pierre Omidyar, eBay Founder

“New marketing is about the relationships, not the medium.” – Ben Grossman

“We’re living at a time when attention is the new currency: With hundreds of TV channels, billions of Web sites, podcasts, radio shows, music downloads and social networking, our attention is more fragmented than ever before.” -Pete Cashmore, Founder of Mashable

“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.”

Don Tapscott

“Please Repeat: Influence is NOT Popularity!” -Brian Solis, Brianolis.com

“The goal of social media is to turn customers into a volunteer marketing army.” – Anonymous

“You as a brand have to be completely confident about your position, because you will get criticism. You will have a negative reaction. If you didn’t get a negative reaction, that means you’re standing neutral and you have no point of view. Who wants to participate in that?” -Frank Cooper, CEO PepsiCo

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook

“We’re all social creatures.” -Social Media Monthly Magazine

“I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.”

– BSStoltz

“Game changing innovations are few and far between. They are usually simple concepts to describe but when they arrive it takes time to fully realize their importance and impact. Television was a game-changer, mobile phones were a game-changer, and blogging is also one.” -Collis Ta’eed, Founder of Envato

“Social media are tools. Realtime is a mindset.” -David Meerman Scott, author

Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart

“Don’t worry; skills are cheap, passion is priceless. If you’re passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.” -Gary Vaynerchuck

“It is only by recognizing all of the benefits delivered by social media marketing that the complete value of these efforts can be understood.” -Forrester Research Company

“Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” –Dallas Lawrence, Levick Strategic Communications

“Stay hungry, stay foolish.” -Steve Jobs

“The most successful marketer becomes part of the lives of their followers.” -Marsha Collier

“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” -Don Tapscott

“Activate your fans, don’t just collect them like baseball cards.” -Jay Baer, Convince & Convert


“89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.” -Hubspot

“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury

“Privacy is dead, and social media holds the smoking gun.” -Pete Cashmore, Mashable

“What happens in Vegas stays in Vegas; what happens on Twitter stay on Google forever!” – Jure Klepic, jureklepic.com

Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” – Bryan Weiner, CEO at Digital Agency 360i

“There are no magic wands, no hidden tracks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.” -Darren Rowse, Professional Blogger

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.” -Steve Jobs

“Social media changes the relationship between companies and customers from master and servant, to peer to peer.”- Anonymous

“We shape our tools and our tools shape us.” -Wilson Miner

“The qualities that make Twitter seem inane and half-baked are what makes it so powerful.” – Jonathan Zittrain, Professor of Law at Harvard

“Clarity trumps persuasion.” -MECLabs

“Our head of social media is the customer.” –McDonald’s

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LinkedIn for Sales [WEBINAR]

5 Nov
Sales is Social HeaderWith the emergence of social media, how we connect with each other has changed. Social has disrupted the traditional ways we communicate at home and at the workplace – becoming core to all customer interactions. Does your sales department understand its power to create meaningful relationships?Ralf VonSosenLinkedIn’s Ralf VonSosen

Learn how to make the most of LinkedIn for sales, prospecting and branding right in in a new webinar: Sales is Social – co-hosted by LinkedIn’s Head of Marketing for Sales Solutions, Ralf VonSosen, and HootSuite’s Enterprise Marketing Manager, Ashley Jane Brookes

Whether you’re a power user or new to the world’s largest professional network, take an hour to equip yourself and your sales team with practical info to make the most of LinkedIn.

Join Sales is Social on November 14 at 11:00 a.m. PST:

Register Now

Sales is Social

With over 175 million users, we know there are huge networking and prospecting opportunities with LinkedIn but what are the best ways to access those leads? Learn lessons and techniques directly from LinkedIn for implementing scalable, standardizable social media strategies for your salesforce.

In this webinar you’ll learn:

  • Linkedin Best Practices: Build your personal brand to add credibility to the individual and to the company.
  • How social media management allows you to look for new opportunities through marketing and as an individual
  • How to use LinkedIn to create a meaningful one to one relationships.
  • The change in the relationship between sales and marketing.

Register now for Sales is Social

SOURCE: HootSuite

MyShindigs.com Takes Center Stage at #TIFF

12 Sep

Boston, MA (PRWEB) September 12, 2012

During exclusive parties and events such as The Toronto International Film Festival(TIFF) being ‘in the know’ and rubbing shoulders with some of the world’s most renowned actors and actresses makes all the difference between being where the action is or being left on the sidelines simply hoping to be there. MyShindigs.com is emerging and establishing itself on the big stage in its own right in the world of social networking. As MyShindigs continues to gain momentum and notoriety amongst its ever-growing user base some of its members have been adding some very private and exclusive events during TIFF that have been the talk of the festival. The events posted on the website even disclose some of the actors and actresses who will be present at the identified functions. A few lucky members located these events in the Shindig Calendar (one of the sites main features) which provides people with a glimpse into local parties and events of interest. The ability to locate these events provided some members the opportunity to take part in the revelry.

As more and more people, entrepreneurs, venues, charitable organizations, and event planners sign up to the event and party sharing platform MyShindigs has been doing something rare for web properties; getting involved offline with some of its members by co-hosting some fairly large parties. On the heels of the highly successful singles party back in August dubbed “Sexy and Single in Toronto”, during TIFF the site committed to co-hosting two events with Oxford Beach, a reputable, and successful events company in Toronto, Canada. The first of which was a star-studded Canadian Breast Cancer Foundation charity event that took place at the stunning Arcadian Court featuring two-story high ceilings, live bands, DJs, Calvin Klein lingerie fashion show, silent auction, as well as a number of sports celebrities such as members of the Canadian Women’s National soccer team, members of the Toronto Maple Leafs hockey team, and rising tennis star Milos Raonic. “We are very excited to be involved in promoting parties and events surrounding film and the arts not only in North America but around the world. We want to provide our members with easier access to these fantastic social and cultural events and are striving every day to provide them with the tools to expand and evolve their social calendars,” say the site co-founders Jason Andrews and Matthew Tautt.

The second party is scheduled for Friday September 14th at Malaparte on the 6th floor of the TIFF Bell Lightbox, the epicentre of activity for actors and actresses during the world renowned film festival. All MyShindigs members received a special promotional code offering reduced rates. It seems that online membership on the social media website which is free certainly does have its advantages.

Active site users and proprietors of several of Toronto’s hottest entertainment venues and leading force in hospitality Icon Legacy also posted some exclusive events taking place at their recently launched venues Patria and Storys featuring private and intimate cocktail parties with actors of such films as On the Road starring Kirsten Dunst, Kristen Stewart, and Amy Adams, Seven Psychopaths starring Colin Farrell and Woody Harrelson, The Iceman starring Ray Liotta and Winona Ryder, and At Any Price starring Dennis Quaid and Heather Graham. Icon Legacy’s newly opened modern day saloon themed restaurant Weslodge was the headquarters for AMC while staying in town.

“We are also energized by the fact that membership continues to soar and have been receiving positive feedback from our members on what they need to enhance their online experience. With this in mind in the coming weeks we have some very new and interactive functions that we will be adding and introducing to the website. We look forward to sharing this exciting news with the Shindig Nation and the world,” add the site co-founders.

The Toronto International Film Festival wraps up soon however the MyShindigs website will continue to offer members a free, innovative, and interactive way to post and share events and parties of interest long after the festival comes to a close. Members are able to follow each other’s events, uniting and evolving people’s social calendars all over the world.

About MyShindigs

MyShindigs is a social networking platform that specializes in allowing members to plan, organize, manage, promote and broadcast their public, private and company events and parties. MyShindigs allows users to search out, share, follow and join each other’s events and parties of interest to expand their social calendar throughout their lives. For more information, visit http://www.myshindigs.com.


Preview of Upcoming 2012 Social Good Summit

6 Sep

Washington DC (PRWEB) September 06, 2012

Since 2010, the Social Good Summit has generated increasing attention and excitement, as a dynamic, open-to-all counterpoint to New York’s U.N. Week and the opening of the United Nations General Assembly. This year, something unprecedented will happen at the September 22-24 gathering of bloggers, press, celebrities, world leaders, youth, CEO’s, non-profits and everyday citizens sharing ideas on how to tackle global problems using social media: the first-ever Global Conversation. You can find out more about what this means and how it will work during an all-access, on-the-record telepresser on September 13 at 11:00 am ET. You will get a preview of this year’s Summit – and you will also have a jump on one of the most exciting stories happening this fall.

The Social Good Summit has become the go-to venue for conversations during UN Week on using social media and technology for good, and is the only space during UN Week that gives anyone, anywhere a seat at the table. The event programming gives everyday citizens access to the types of conversations being had simultaneously at the UN General Assembly and through social media, promotes their voices and ideas for how we solve our world’s biggest challenges.

The Global Conversation takes place on Monday, September 24. Starting in Beijing, passing over to Nairobi and ending in New York City, the goal is to create a 24-hour conversation on the world’s biggest issues and how technology and social media are creating solutions. While these three cities will serve as the hubs for the Global Conversation, gatherings – both virtual and in person – will be happening in all corners of the world, including the hardest to reach places.

Join the conversation on Thursday, September 13, 2012, 11:00 am ET. This exclusive curtain-raiser will provide insights from Social Good Summit partners including:


  •     Stacy Green, Head of Marketing and Communications, Mashable
  •     Henry Timms, Deputy Executive Director, Strategy, Content and Innovation, 92Y
  •     Elaine Weidman Grunewald, VP, Sustainability and Corporate Responsibility
  •     Kate James, Chief Communications Officer, Bill & Melinda Gates Foundation
  •     Sigrid Kaag, Assistant Secretary General and Director of Bureau for External Relations and Advocacy, UNDP
  •     Kathy Calvin, CEO, UN Foundation
  •     Aaron Sherinian, VP, Communications and Public Affairs, UN Foundation (Moderator)

When:    Thursday, September 13, 2012, 11:00 am ET
How:     To join the media teleconference, dial 1-800-351-4890 (U.S), 08000-288223 (UK), 1888-259-2914 (Canada) 1-334-323-7224 (International). Passcode: SOCIAL.

RSVP to Darley Tom at dtom(at)unfoundation(dot)org. An audio recording of the discussion and information will be available upon request.

About Mashable: Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

About 92nd Street Y: 92nd Street Y is a world-class nonprofit community and cultural center that connects people at every stage of life to the worlds of education, the arts, health and wellness, and Jewish life. Through the breadth and depth of 92Y’s extraordinary programs, we enrich lives, create community and elevate humanity. More than 300,000 people visit 92Y’s New York City venues each year, and millions more join us through the Internet, satellite broadcasts and other digital media. A proudly Jewish organization since it’s founding in 1874, 92Y embraces its heritage and enthusiastically welcomes people of all backgrounds and perspectives.

About the United Nations Foundation: The UN Foundation connects people, ideas and resources to help the United Nations solve global problems. The Foundation was created in 1998 with entrepreneur and philanthropist Ted Turner’s historic $1 billion gift to support UN causes and activities. We are an advocate for the UN and help take its best work to scale through advocacy, partnerships, constituency building and fundraising.

About Ericsson: Ericsson is the world’s leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world. Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2 billion subscribers. We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

About the Bill & Melinda Gates Foundation: Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Jeff Raikes and Co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett.

About UNDP: The UN Development Programme partners with people at all levels of society to help build nations that can withstand crisis, and drive and sustain the kind of growth that improves the quality of life for everyone. On the ground in 177 countries and territories, we offer global perspective and local insight to help empower lives and build resilient nations.



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