Tag Archives: Social Media

Why Women Are The Real Power Behind SOcial Media?

13 Mar

This infographic designed for FinancesOnline.com, goes into detail about why women dominate social media. In the USA alone one- third of women access Pinterest, vs 8% of men. On Tumblr it’s 54% to 46% in favour of females. On Instagram there is a smaller difference of 20% to 15%. Clearly women are dominating the fast- growing, visually oriented websites. Why do you think women dominate social media? Do you think social media will become “girl territory” Feel free to leave your thoughts in the comments section below.


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Infographic: The Rise of SOcial Media as a Profession

29 Jan

Within the last few years, careers in social media have been recognized as value for companies wanting to connect with customers online.

Offterpop, a social media marketing platform compiled data from a LinkedIn study where since 2010 there has been a 1,357 percent increase in social media marketing positions posted.

Want to know more about the rise of social media jobs? Check out this infographic below.

The rise of social media as a profession- Infographic

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When Animals Take Over SOcial Media…

11 Jun

Are you an animal lover? Then you wouldn’t be surprised that on social media networking channels such as Twitter, Facebook, YouTube, Tumblr, and Pinterest the rapid growth of animals has surpassed that of famous celebrities worldwide. Do you know about the grumpy cat called Tard, what about the dogs Boo and Fenton?

Why the animal phenomenon on social media? This infographic created by Edgemere and webtise goes into detail about the most popular animals with the largest following on social media and why exactly the social media sphere loves animals so much.

What are your thoughts about animals having their own social media page? Does your pet have a Facebook profile or Twitter account? Would you create one for them?

When animals take over social media channels

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SOcial Media & Corporate Strategy: Changing Roadmaps and New Landscapes

23 Apr

An exclusive, live webinar from Social Media Today
April 23rd at 12pm EST / 9am PST

Social Media & Corporate Strategy Webinar

Sponsored by

Five years ago, a person exclusively charged with managing a company’s social media strategy was a novelty. Today, social has a reason to be integrated into every department. Customers don’t differentiate between your advertising, sales, or service teams when they’re communicating with your company. But how do you develop a consistent external social presence and create effective strategies for non-communications teams? Who is in charge of creating these strategies, and how do you coordinate various corporate voices?

If your organization wants to integrate social media into its overall corporate strategy, you’ll need to hear this webinar. Join our panelists as we discuss how every part of your company can rise with the social media tide. We’ll discuss:

  • Where are unexpected opportunities for cross-promotional collaboration within a company?
  • Who do you assign to a company-wide social media center of excellence?
  • What role does content play in social efforts? Who determines what’s needed?
  • Case studies about companies that have successfully integrated social throughout their organizations, and how they resolved friction points

About the Panel:

ImageChris Boudreaux builds social media solutions that help brands transform their business operations.  He is the creator of SocialMediaGovernance and he leads development of social media offerings at Accenture, where he also serves as a social media solution architect for clients around the world. He is publishing his second book on social media, entitled The Most Powerful Brand on Earth: How to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media.

ImageMadhur Aggarwal is Vice President, Strategy and M&A, Office of CMO, SAP. As Vice President of Strategy, Madhur leads the worldwide marketing strategy and M&A within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 50+ countries, 24 industries, 11 lines of business and 5 product categories.

Douglas Billings is a Principal in PwC’s Management Consulting Services. He leads the firm’s Enterprise Co-creation practice. He works with PwC’s clients to apply social business practices across all the operational value streams of customer operations, innovation and supply chain. Doug is coauthor with Francis Gouillart of the just published Harvard Business Review article entitled:  Community Powered Problem Solving: a health care initiative shows how brick-and-mortar businesses can co-create solutions and change the rules of the game.
ImageMaggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox.

Which Demographics Use SOcial Media?

15 Apr

This infographic was created by the Pew Research Center based on the results of a comprehensive seven year social media survey that was conducted  to evaluate which social media platforms demographics were using. Which sites emerged on top?

The results of the survey were:

  • 67% use Facebook
  • 20% use LinkedIn
  • 16% use Twitter
  • 15% use Pinterest
  • 13% use Instagram
  • 6% use Tumblr

Which social media sites should you focus on for your target market?

Which demographics use social media? Infographic

The social media demographics that every marketer must know

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How to Optimize Your SOcial Channels for Lead Generation

10 Apr

How to optimize your social channels for lead generation webinar

Date: April 11, 2013
Time: 1:00pm ET / 10:00am PT

Social media is vital for business branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine.

Jason Miller from Marketo will show you why inbound alone is not enough, how to successfully apply the “4-1-1 Rule” of social engagement, how to utilize visual content across your social channels, why social signals matter and the power of advocacy for lead generation.

You’ll get tips on:

  • Using visuals, promoted posts and apps on Facebook
  • Promoting tweets, solidifying messaging and tracking results on Twitter
  • Managing your groups, company pages, and events on LinkedIn


5 Tips on Creating Great SOcial Media Channels

2 Apr

1. Find your niche, focus your marketing content on that.

2. Create consistent themes across all social media channels.

3. Give your content a branded look that is easily recognizable.

4. Have a flexible content calendar that is easy to update.

5. Post what the audience likes and is most likely to share.


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The 4 C’s of SOcial Media

1 Apr

This infographic was based on a survey that was conducted in 2012 with 426 IT buyers and 155 B2B technology marketers.  The infographic goes into detail about the role social media marketing plays in the business technology market.

SO! What? are the 4 C’s of social media?

  • Content
  • Conversation
  • Community
  • Connections

Check out this mew interesting infographic below.

How to Engage with Social Media Infographic

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Free Template: The Social Media Publishing Schedule

18 Mar

An Easy-to-Use Excel Template for Managing Your Social Media.

With so many different social media networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when?

Our customizable Social Media Publishing Schedule will allow you to organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing.

This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Google+, and providing helpful tips and tricks along the way.

Download your copy of The Social Media Publishing Schedule!

Viahubspot logo

SOcial Media Networks 2013

14 Mar

With 2013 here, SO! What? SOcial has compiled a list of social media networks that are bound to get bigger in 2013. Feel free to add in additional social media marketing networks that are on your radar under this post in the comments section below!

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

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The Women of SOcial Media

7 Mar

A recent study by Pew Research Centre discovered that on social media marketing sites such as Facebook, Twitter and Pinterest female usage exceeds that of men. Why? Because social media has always been more favourable to female users.

What do you think this mean for internet marketers? Are you surprised by the statistics from this infographic?The Women of Social Media Infographic

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SOcial MEowDia Explained

28 Feb

Do you love cats? What about social media? This graphic explains social media with cats was created by Avalaunch Media. “SOCIAL MEowDIA EXPLAINED” expands on social media marketing networks like Twitter, Facebook, LinkedIn, Google+, YouTube and Instagram to name a few.

For example on Twitter people tweet that “I’m playing with my cat” while on Facebook people post “I like my cat” followed by “watch this video of my cat” on YouTube and “I’m very skilled at training cats” on LinkedIn.

What do you think of this infographic below? Let us know in the comments section below. MEOW!


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The Tweets From The Top

27 Feb

Which CEOs have the most influence via their social media accounts on Twitter according to Klout?

Are you surprised by the findings in this infographic?

The tweets from the top infographic

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Oscars Best Dressed According To Facebook

25 Feb

Last nights Oscar celebration was more about drop dead gorgeous fashion than winning an Oscar itself. There was no disappointment from the movie stars as they brought their A-game with A-list designer looks.

Of course there was social media buzz surrounding the Oscars…What is the point of having a favourite A-list style if you can’t blab about it on Facebook.

That is why Facebook teamed up with InStyle to create a Red Carpet Talk Meter which measured the online buzz around the Best Dressed for the 85th Academy Awards.

And the award goes to…

Most Buzzed About Stylish Couples

1. Bradley Cooper and Gloria, his mom
2. Ben Affleck and Jennifer Garner
3. George Clooney and Stacy Keible

Most Buzzed About Dresses

1. Jennifer Lawrence in Dior Haute Couture
2. Anne Hathaway in Prada
3. Adele in Jenny Packham

Most Buzzed About Stylish Men

1. George Clooney
2. Jamie Foxx
3. Hugh Jackman
4. Daniel Day-Lewis
5. Bradley Cooper

Most Buzzed About Celebrities in Each State

Texas: Charlize Theron
New Jersey: Adele
Georgia: Kerry Washington

InStyle Talk-Meter-Facebook

Want more style? Check out InStyle to see more results from yesterdays event.

Managing SOcial Media for Teams

23 Feb

managing social media for teams

“How should we manage social media as a team?” Is one of the biggest questions in social media today. Join our experienced panel as they explore the challenge of scaling up.

Topics Include:

  • Who should your Social Media Team be comprised of? And who should lead it?
  • What structure and processes should you adopt?
  • How should you integrate different departments and their needs?
  • What tools and services do you need to facilitate this?
  • How can you ensure visibility between teams and team members?
  • How can you ensure that customer queries are resolved?
  • What should you do if the system breaks down?

Sentiment Metrics

Founded in 2005, Sentiment Metrics was created to help businesses listen to the social internet, understand it, and participate all from within a suite of world-class technologies. Today, they work with over 400 clients across 8 time zones, including many of the world’s leading brands.
Our Social Times is a boutique social media agency, providing a range of high-value social media marketing, monitoring and training services. We also run one of the country’s most popular social media blogs and organise high quality social media conferences, courses and workshops in the UK, US, Europe and Asia.
“A superb Social Customer Service webinar. Great insights from all the speakers. Thank you”~ Abigail Harisson, Whiteoaks
Thomas Messett SpeakerGlobal Editor in Chief, Social Media
@tom_messettThomas Messett, Global Editor in Chief – Social Media, Nokia, a digital native who spent the last three years helping brands explore the world of social media. He has looked after varied communities for clients including Comic Relief and Mars. He’s now helping to turn Nokia into a business with social at its heart.
Leon-chaddock SpeakerManaging Director,
Sentiment Metrics
@leonchaddockLeon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.
Luke BrynleyDirector,
Our Social Times
@oursocialtimesLuke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke speaks with wit and insight about how social media is changing the world of business.Register for Managing Social Media for Teams NOW!
Via Our Social Times

Enterprise Social Media Success – Leadership by Example

21 Feb

Sponsored by: SAP


SAP CIO, Oliver Bussmann, recognized as the #1 Social CIO and a thought leader and influencer in the Enterprise IT industry will discuss his top tips for successfully leveraging social media to drive awareness and engagement. These tips are essential guidelines, ranging from managing and creating content to building your personal brand, which will help you to establish a social media marketing presence for you and your organization.

Key Takeaways

  • How to create a social media presence for you and your enterprise
  • How to find relevant content for your posts
  • How to coordinate your brand’s content and social messaging across social platforms
  • How to analyze your social media presence and brand


Oliver Bussmann, Executive Vice President and Chief Information Officer at SAP AG
Oliver Bussmann is Executive Vice President and Chief Information Officer (CIO) of SAP AG. He has a wealth of experience with influential leadership of cross-cultural, transcontinental business process transformations in the IT and Financial Service industry. He has proven expertise in building consensus across a diverse enterprise and driving time-critical, cost-effective solutions that streamline operations and accelerate business growth. With combined know-how and diplomacy, Oliver has a solid track record of innovation and execution while consistently delivering cost-savings and improved performance metrics.

Register for Social Media Success

Via Business 2 Community


The Rising Influence of SOcial Media

20 Feb

Social media has become an integral part of our everyday lives. With no online presence on social media marketing networks like Twitter, Facebook, LinkedIn, Google+ and Pinterest a potential customer or prospect may not take your company seriously in this 21st generation. In order to have a successful social media marketing campaign you need to genuinly engage with your audiences while creating highly shareable content like vidoes, images, presentations, infographics to name a few.

For organizations that are still ignoring social media… it is time to wake up and join in the conversation online! This infographic created by Brafton will convince you why you should be online.

Why do you think social media marketing so influential and powerful?



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Social Media Week

19 Feb


It’s Social Media Week! This week,  join in the conversation and learn more about how we can use social media marketing to our advantage. Want to join in? Follow us on Twitter as we join the discussion!

Hashtag: #SMW13

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Love, Passion and Dream Jobs

14 Feb

Happy Valentine’s Day!

This SlideShare presentation by LinkedIn looks at English-speaking professionals around the globe to see how many included “love”, “passion” and “dream job” in their LinkedIn profiles.

Reorganize Your Social Business

13 Feb

With today’s rapidly evolving media landscape, even the savviest businesses may find it difficult to keep up with the changes. If you want to hit the ground running, the most important first step is to get your company’s teams organized around social media.

describe the image

HootSuite University is proud to host Reorganize Your Social Business with Ben Watson, HootSuite’s own VP Marketing. Learn the best practices, tools, and strategies needed for corporate-wide social reorganization, by exploring…

  • Departmental differences for social media strategy
  • The real value of influence
  • Social maturity
  • Measurement and ROI
  • … and more!

Meet the Speaker

describe the image

Ben Watson is HootSuite’s VP Marketing, focusing on marketing technology and the agile delivery of a platform for customer success. Formerly a Principal Customer Experience Strategist in the digital marketing space at Adobe, he was responsible for working across the Adobe organization to optimize the Enterprise customer journey. Prior to joining Adobe, Ben served as Director of Product Strategy for Yahoo! and as a leader for Developer and Platform Evangelism at Microsoft.

Register for Reorganize Your Social Business

Elite Members on LinkedIn

12 Feb

Are you part of LinkedIn elite? LinkedIn has recently began sending out notifications to users who in 2012 were the top 1%, 5% and 10% most-viewed profiles. If you were among those your message looked similar to this:

LinkedIn 200 million members celebration

Elite members were notified for their accomplishments in a campaign launched by LinkedIn. What are your opinions?  Did you feel left out?  Let us know your thoughts in the section below comments.
LinkedIn also created this infographic to demonstrate what 200 million really looks like below:

Best LinkedIn Company Pages of 2012

12 Feb

The 12 Best Company Pages of 2012 were announced by LinkedIn . Are you using your LinkedIn Company Page effectively?  This presentation shows how organizations and businesses alike are showcasing their brand and connecting with their target audience.

Via LinkedIn

The SOcial Grammys

11 Feb

The 55th Annual Grammy Awards on Sunday was an impressive night of entertainment for both artists and fans. The Social Grammys’ infographic was created by activ8social. Using a social media analysis this social media infographic focuses on four awards, which correctly predicted two out of four artists. The results from this infographic were complied by nominees YouTube, Twitter, Facebook  and Instagram accounts to attempt who was running for the following: best new artist, song of the year,  record of the year, and album of the year.

Some artists may have a huge following on social media accounts in regards to followers, fans, likes, and views which  showcases their online influence but this does not directly translate into Grammys as members of the Recording Academy choose the winners.

Check out more information in this infographic below. Are you surprised at who won?

The Social Grammys Infographic

Content Rules Book

9 Feb
Content Rules Book CoverFacebook, Twitter, YouTube, Google+, Blogs and other platforms give organizations and customers a “voice.” Want to learn how to create blog posts, content marketing, stories, and videos that ignite business success by cultivating fans around your service or product online? This book Content Rules helps you develop the content that people care about to achieve your online success. If you want to build a loyal customer base and establish credibility to your product, brand or service you need to read this book!

  •     Social media used properly is a great tool to get your ideas and content distributed to a wide audience.
  •     Do you want to create content that  is easy to share? You first need to find  your authentic “voice”
  •     What is your content strategy? You need to first understand why you are generating content in a easily understandable and practical way.

Content Rules helps you boost your online presence and engage with customers and prospects like never before!


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