Tag Archives: Social Media Today

Could Your Staff Be Your Best Brand Advocates?

8 Jun

An exclusive, live webinar from Social Media Today
June 11th at 12pm EST / 9am PST

Sponsored by
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Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand’s story in social channels. But how do you empower your employees to become the kind of advocates who will see your brand as an extension of themselves? How do you leverage their preexisting social media presences without compromising their integrity? And how do you incentivize them to perform above and beyond their traditional roles?

If you have a passionate employee base you’re looking to focus to become your company’s best ambassadors, this webinar is for you. In our employee advocacy webinar, you will learn:

  • Why employees are natural brand advocates
  • The value of turning your employees into advocates
  • How to develop a winning employee advocacy program
  • Why every department has potential brand advocates waiting to be turned on

About the Panel:


Image Jeff Bullas is blogger, author and strategist who works with companies and executives to optimize their online personal and company presence and brand with digital marketing and social media. The blog’s focus is to assist business in “Getting Found Online” on a social web and making your company succeed in a digital world. Achievements include: Listed in the “Top 50 Social Media Power Influencers” 2013 on Forbes.com at #11. Huffington Post – “Top 100 Business, Leadership and Technology Twitter Accounts You Must Follow“ Author of the book which is on several best selling lists on Amazon – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media.”
Image Scott Jaworski, Head of Buzz Marketing New Business, Intel. With more than a decade in interactive marketing – from major web sites to grassroots social campaigns – Jaworski is a strategic leader who knows how to get things done. Jaworski joined Intel in 2011 as a Marketing Manager for AppUp, where he was the director of AppUp.com and their social footprint with responsibilities focused on customer acquisition.  In just over a year, Jaworski was invited to join the Intel Ambassador program and was tapped to head up buzz marketing for new business.  It’s in this current role where Jaworski is leading internal and external social influencer programs aimed at having a lasting impact on Intel’s consumers.

Image Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes to play soccer, collect photos and cook. Blog @gregshove

ImagePaul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Could Your Staff Be Your Best Brand Advocates? Webinar

Via Social Media Today

The Art of SOcial Selling

4 Mar

An exclusive, live webinar from Social Media Today
March 5th at 12pm EST / 9am PST

Sponsored by
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How do you sell in a world where you no longer have an informational advantage over customers? In 2013, many of your customers are likely as knowledgeable about your products as you are. They know who your other customers are, who your competitors are, the product specs and how they compare to competitors, and they’re all talking.

Fortunately the same tools your customers use to learn about you and your competitors are just as open for you to learn about them. Social selling gives you the resources to find high value customers, learn what they’re looking for, and sell to them more effectively than ever before. Join as we explore:

  • How to combine CRM automation and other new technology with inside sales to develop a competitive strategy
  • Whether social media can replace other strategies to fill your pipeline.
  • Key points in the sales cycle where social media marketing has replaced traditional strategies

About the Panel:


Image Jon Ferrara, Founder & CEO, Nimble A relationship entrepreneur at heart, Jon founded GoldMine Software, one of the all-time best selling CRM products. He helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. After seeing the immense power of Social Media and the lack of any products that effectively combined Relationship Management, Social Listening and Engagement, and Collaboration with Sales and Marketing, Jon founded Nimble to create an extensible Social Business platform.Since its initial launch, Nimble has quickly established itself as a leading Social Relationship Manager. In addition, Jon is a popular speaker at leading industry events, and recently co-authored Wiley’s “Social CRM for Dummies.”
Image John Philpin, Partner at Reality Works, founder of Beyond Bridges, co-founder of Expert Alumni. Reality Works is a global sales strategy and implementation services firm with unique expertise in phone/online/social selling, Reality Works has helped over 450 clients increase revenue while decreasing costs using Sales 2.0 and Social Sales practices – measurable, predictable, scalable selling combined with better engagement and relationships with customers. John’s experience spans Europe and the USA, with large enterprises, such as CitiBank, GEC and Oracle, ‘technology start-ups’, small businesses, consulting organizations and (occasionally) government. @beyond_bridges

 

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Maggie Fox, moderator

is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox

Register for Social Selling now!

 Via Social Media Today

Attack of the Customers

26 Feb

ImageCustomers don’t suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses attack. Online customer attacks have struck some of America’s biggest brands, and the volume and scope is growing dramatically.

You no longer have the luxury of time to respond. An attack can go global in a matter of hours. Attack of the Customers shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative online customer engagement can turn critics into raving fans.

As this book shows with fascinating real-world examples, customers complain because they care. In these pages, you’ll learn how to respond effectively and how you can grow your business in the process.

About the Authors:


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Greg Gianforte is the Founder and former CEO of RightNow Technologies. Greg Gianforte is a serial entrepreneur in the software industry, and an innovator in the customer experience market.Mr. Gianforte founded RightNow Technologies, a cloud-based customer-service and support solutions company, in 1997. RightNow’s mission was to rid the world of bad experiences. Under his leadership as chairman and CEO, RightNow enjoyed 15 years of continuous growth, with about 2,000 large consumer-focused companies around the world using its products. Headquartered in Bozeman Montana the company had more than 1,100 employees worldwide and more than $225 million in annual revenue prior to their sale to Oracle in 2011.
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Paul Gillin is a long-time technology journalist who’s worked almost exclusively online since 1999. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He has a knack for simplifying complex concepts and making technology trends understandable. Paul is a Senior Research Fellow and board member of the Society for New Communications Research and writes a regular column for BtoB magazine and contribute to various blogs and online publications.  Connect with him @pgillin.
Download Attack of the Customers today.
Via Social Media Today

Retail & the Mobile Web: Social Shopping

1 Feb

An exclusive, live webinar from Social Media Today
February 5th at 12pm EST / 9am PST

Customers have more options than ever when it comes to buying retail products, but brick-and-mortar stores remain the sole place where one can see, touch and demo products before checking out. However, in a practice known as “showrooming,” many customers now visit storefronts to select their products, then search for deals online to complete the purchase – which has some retail outlets worried, while online stores benefit.

How can retailers continue to use the crucial hands-on experience they provide to convert shoppers to buyers in-store? And how can they work with, rather than against, social media networks and mobile technology to make sales?

Join us as we talk with retailers who are using social shopping tools of the Web to modernize and satisfy their showrooming customers:-

  • Where do you find evidence that showrooming is taking place?
  • What has been the impact of mobile and online shopping for retail?
  • What can customers expect in stores that are actively trying to reduce loss of sales to showrooming?
  • What kinds of stores are more vulnerable to practices like showrooming, and which are poised to take advantage?

About the Panel


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Michael Szewczyk

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Arnaud Saint-Paul

Register for Retail & Mobile Web Now!

Via Social Media Today

Social Media & Organizational Change: Disruptor or Facilitator?

21 Jan

An exclusive, live webinar from Social Media Today
January 22nd at 12pm EST / 9am PST

Do social tools create new organizational hurdles for your company, or can they help you work better?

The continued growth and penetration of social media as a communications tool is changing the game board for all businesses, challenging executives to understand where and how organizational change must take place in order to take advantage of the new marketing and communications landscape. But the same social technologies that are disrupting business structures can also offer opportunities to facilitate and smooth the process of organizational change itself, as well as, some argue, improve productivity and make for happier employees.

Join us as we examine the processes that businesses are going through as they bring social practice inside as an essential element of organizational change. Our panelists will deal with questions such as:

  • Where in the company does change need to begin?
  • Where does policy come into the change process?
  • Does social media call for a Center of Excellence to focus on optimizing effectiveness?
  • Does the CEO need to buy into social tools for change to take hold?

About the Panel:


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Joseph Jaffe Joseph Jaffe is Founder & Partner of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition.Evol8tion launched in January 2012 with Anheuser-Busch InBev and Kraft Foods as founding clients.affe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at http://www.jaffejuice.com.
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Romi Mahajan is the CMO of Metavana, a leader provider of social sentiment solutions for organizations and individuals. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, an award-winning digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. Romi has also authored two books on marketing- the latest one can be found here. He can be reached at romi@thekkmgroup.com
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Vivek Bhaskaran is the founding member and Executive Chairman of Survey Analytics, one of the industry’s leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry. He has played a pivotal role in the Survey Analytics journey. In 2008, Survey Analytics made Inc. magazine’s list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Register for Social Media & Organizational Change Now!

Via Home

How to Manage Socially Integrated Channels?

8 Jan

An exclusive, live webinar from Social Media Today
January 29th at 12pm EST / 9am PST

When customers publicly address your company on Twitter or Facebook, who should respond: marketing, or customer service? And what, in the social media age, is the difference?

Traditionally living in separate silos within large enterprises, these two functions have come under pressure with the advance of popular social computing, with the customer often defining the public circumstances under which engagement takes place. Customers don’t distinguish between departments of your organization when reaching out, and poor online service can cripple marketing efforts – so it’s incumbent on businesses to adapt to the new, integrated reality of customer interaction.

Join us as we explore the ways in which large companies are changing to be more responsive to and understanding of their customers:

  • Where does the integration begin?
  • How do marketing and customer service coordinate and share data?
  • Does marketing touch the customer in much the same way that customer services do?
  • Does marketing own customer service now? Or vice versa?

About the Panel:


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Erika Jolly Brookes is vice president of product strategy for Oracle, working on the Oracle Cloud-Social business to help guide product strategy and development. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing publishing software for global brands and agencies. Vitrue was acquired by Oracle in May 2012 and is now a wholly-owned subsidiary of Oracle. .

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Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

Register for Marketing and Customer Service Merge

Via   Home

What’s the ROI of Empathy?

2 Jan

Top LinkedIn Groups: Vancouver

19 Dec

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B2B Marketing

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B2B Social Media

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BC Chapter of the American Marketing Association

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BrandYou

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Branding Professionals

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Brandixit | The Next Generation Branding Community

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BtoB Marketing

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Canadian Social Media Professionals [#CSMP]

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Content Strategy

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E-Commerce Network

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Ecommerce and Online Marketing Experts

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Innovations in Social Media Marketing

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International Internet Marketing Association

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Investor Relations Organizations: IR, PR, Marketing, Advertising

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eMarketing Association Network

What’s Next for the Social Media Age? Predictions from the Experts for 2013

17 Dec

Harnessing the Power of Online Networks

7 Dec

Harnessing the Power of Online Networks: How to Incentivize the Online Behavior You Need

An exclusive, live webinar from Social Media Today
December 11th at 12pm EST / 9am PST

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How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect.

This webinar will explore the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications. Join us to ask questions and offer your own experiences:

  • Are all incentives viewed as rewards?
  • How are different types of incentive fit to different social and business circumstances?
  • What cautions must be taken in presenting new incentives to a group or a community?
  • Besides civility, what other types of online behaviors are worthy of incentives?

About the Panel


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Lauren Friedman

Lauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. In addition to her work at Adobe, Friedman is a writer for iMedia Connection and a member of WOMMA. Friedman joined Adobe through the Context Optional/Efficient Frontier acquisition in 2011. At Context Optional, Friedman was the company’s first Community Manager and grew the team to seven professionals. Prior to Context Optional, Friedman gained experience in PR and journalism. Friedman graduated from the School of Journalism and Mass Communication at the University of Colorado Boulder with a BA in Journalism. Follow Lauren Friedman on Twitter at http://twitter.com/lauren_hannah.

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Mark Kithcart

Mark is the CMO of Resonate Social, where he oversees all integrated digital marketing campaign. He is a new media communications executive and marketing consultant in the San Francisco area with deep experience in online media, engineering and high tech industries. He has  18+ years experience in executive management and leadership. Senior-level executive and strategist at a wide range of companies, from start-ups to large multinational organizations including, HP, Agilent, Bechtel and more.

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Rob Fuggetta

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” http://www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Register for Harnessing the Power of Online Networks NOW!

 

What’s Your Trump Card in Content Marketing

26 Nov

An exclusive, live webinar from Social Media Today and Pivot
November 27th at 12pm EST / 9am PST

Which online assets offer the best competitive advantage for you? Do you have a strategy that sets you apart? Great content can attract attention, persuade people to act and impress potential customers with your products. Some tools are likely to be more appropriate and effective for your company’s needs than others,  and one will be stronger for your company and its marketing activities than the others. Are you playing to your strengths?

Content may result in great SEO (Search Engine Optimization), but may not attract influencers of customer behavior. High quality content can attract an audience, but prove not to be influential if it doesn’t match high quality products and services. Join us as we explore the variables that determine which approach to content marketing your company can play as your trump card. Our panel of experts will answer questions like:

  • How do you know which approach will work best for you?
  • Are the success metrics the same for each style of content marketing?
  • How does a company develop strategic content assets for its marketing?
  • What kind of staffing and expertise is required for each approach?

About the Panel


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Wendy Lea

Wendy Lea is the CEO of Get Satisfaction. Wendy founded The Chatham Group, where she currently serves as an angel investor, strategic advisor and board member for a long list of startup companies. She also serves on the board of Silicon Valley Social Venture Fund (SV2.org). Wendy has been recognized as a Top 100 Woman of Influence in Silicon Valley and a 2012 Watermark Woman Who Has Made Her Mark.

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Jeff Ogden

Jeff Ogden, President of Find New Customers is an award-winning B2B marketing expert. He was named a top 25 Sales Influencer for 2012 by OpenView Labs. He was also named one of the Top 50 Most Influential in Sales Lead Management by the Sales Lead Management Association. And his blog was named the top B2B blog of 2012 by BuyerZone. His is also the Creator and Host of the popular show Marketing Made Simple TV. He holds a degree in Marketing from the University of Notre Dame.

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Lee Odden

Lee Odden is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Lee has over 15 years experience consulting with some of the best known Fortune 1,000 B2B and B2C companies and fast growing technology start ups ranging from McKesson to Marketo. Cited by the Wall Street Journal, The New York Times, The Economist and Forbes, he is an active international speaker and publishes one of the most popular marketing blogs on the web.

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Paul Dunay

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

SOURCE:   Home

Harnessing the Power of Online Networks

20 Nov

How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect.

This webinar will explore the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications. Join us to ask questions and offer your own experiences:

  • Are all incentives viewed as rewards?
  • How are different types of incentive fit to different social and business circumstances?
  • What cautions must be taken in presenting new incentives to a group or a community?
  • Besides civility, what other types of online behaviors are worthy of incentives?

About the Panel


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Lauren Friedman

Lauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. In addition to her work at Adobe, Friedman is a writer for iMedia Connection and a member of WOMMA. Friedman joined Adobe through the Context Optional/Efficient Frontier acquisition in 2011. At Context Optional, Friedman was the company’s first Community Manager and grew the team to seven professionals. Prior to Context Optional, Friedman gained experience in PR and journalism. Friedman graduated from the School of Journalism and Mass Communication at the University of Colorado Boulder with a BA in Journalism. Follow Lauren Friedman on Twitter at http://twitter.com/lauren_hannah.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Registeter for Harnessing the Power of Online Networks Now!

SOURCE:

Effective Brand Marketing on Twitter: How to Rise Above the Noise?

9 Nov
Effective Brand Marketing on Twitter:  How to Rise Above the Noise?

An exclusive, live webinar from Social Media Today and Pivot
November 13th at 12pm EST / 9am PST

Most of our Twitter streams are cluttered, noisy places. So how can a brand hope to get attention amidst so much distraction? What would be a user’s incentive for choosing to follow brands over human individuals? Brands must not only compete for attention in the broader web, they must understand how attention is divided on Twitter’s 140-character platform. Whether your brand is succeeding on Twitter, or you’re stumped as to where to even begin, join us as our panelists provide examples of the best and worst kinds of Twitter engagement, tackling questions such as:

-What kinds of products and services adapt best to Twitter’s format?
– What actions and events open the door to brands seeking followers?
– Where does Twitter fit into a brand’s social media ecology?
– How does a brand make the most effective use of 140 characters?

About the Panel


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Morgan J. Arnold

Morgan J. Arnold is a marketing entrepreneur with a PhD in Engineering. Morgan is CEO of Track Social, the leader in Engagement Optimization.Track Social monitors, aggregates and analyzes the Social Media accounts of thousands of businesses across multiple social media platforms such as Facebook, Twitter, LinkedIn and YouTube. Track Social provides a self-serve Analytics Platform as well as Professional Reporting, Social Advertising and Enterprise Consulting services.Morgan is also CEO of Sprokkit, The Smart Marketing Agency.

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Paul Dunay

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

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Andre Bourque

Andre Bourque (Social Marketing Fella) is a Google top-ranked social media marketing and inbound marketing specialist, and a featured blogger here on Social Media Today. He writes a C-level interview series on Technorati, and maintains his own blog focused on emerging social media industry technologies and trends. Andre has held positions in technology marketing at Sun Microsystems, Intel, Web 2.0 startups, and most recently in the in-flight entertainment industry. He serves as a copywriter and content marketing strategy consultant for several firms and brands.

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Belinda Humson

Belinda Hudmon is the senior director of global marketing strategy and operations for Motorola Solutions responsible for leading the development of global strategic marketing plans, marketing transformation initiatives, public and private web sites, global demand center, search engine marketing and social media programs, tools, processes. Ms. Hudmon is a marketing leader with over 20 years of progressive marketing and communications experience in the Internet services, telecommunications, software and financial services industries.

Register for Effective Brand Marketing on Twitter

SOURCE:

Home

The Social Media Democracy: How Did Social Media Change the 2012 Election?

5 Nov

An exclusive, live webinar from Social Media Today

November 6th at 12pm EST / 9am PST


In 2008, the Obama campaign was credited as one of the first major political campaigns to successfully leverage a social media strategy as a major element of its communications. Four years later, social media is everywhere in politics, from news coverage to voter outreach – what effect has it had on this election?

As Americans go to the polling booths, our expert panel will reflect on how social media has impacted the voting behaviors of citizens in this presidential election. Social media has been used by voters to variously express support and criticism of candidates, and served as a rumor mill and a platform for ridicule and controversy for the past year. Some news organizations have developed discussion forums and integrated social channels into their coverage, but have those impacted public perception? On the campaign side, the results of this election may demonstrate the value and effectiveness of one candidate’s social media strategy over the other’s. Join us as we ask:

  •  How was social media used intentionally to affect voters – to persuade them or to get them out to vote?
  • How did events – planned and unplanned – impact public opinion through Facebook and Twitter?
  • Did one side do it better than the other? Were major mistakes made or opportunities missed? Was social media a win for democracy or did it prove to be a negative force in the political process?
  • Did the campaigns truly listen and respond to voters in a social way on the Web?

Home

Register here: The Social Media Democracy

SOURCE: Social Media Today

The Social Customer Engagement Index 2012 [WEBINAR]

29 Oct

he Best Insight on Use and Effectiveness of Social Media Tools for Customer Service

Sponsored by:
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The results are in! Social Media Today is pleased to introduce the third edition of The Social Customer Engagement Index: Results, Analysis and Perspectives. This exclusive whitepaper measures the use and effectiveness of social media tools for customer service across a large sample of large and small businesses in 2012, providing analysis of the various ways in which businesses are succeeding, or failing, in integrating modern methods of communication into their service strategies.

The survey results show that the number of companies using social media marketing tools to handle customer service inquiries has doubled in 2012 – how does your organization compare?

The 2012 Social Customer Engagement Index features:

  • A foreword by Paul Greenberg, who calls the report, “One of the more valuable business studies that you’ll see this or any year.”
  • Case Studies from JetBlue, L.L. Bean, Best Buy, and Dell, sharing their stories of implementing social tools and strategies to improve their interactions with customers to create greater service experiences.
  • A conversation with CRM expert Jesus Hoyos, providing his take on the findings and what he expects to see in 2013.
  • Full survey results and analysis by Brent Leary and Becky Carroll, who dig in on the survey results and tell us what it all means.

Register for the live Results Analysis webinar on October 30th at 12pm ET to receive your complimentary copy of the Index. Join the webinar to hear from Brent Leary, Becky Carroll and representatives from JetBlue, L.L. Bean, and Dell as they all dig deeper on what the survey results mean for you. You will have the opportunity to ask additional questions about the results whitepaper and hear live from the experts.

We hope that insights from this edition of the Index will help accelerate the convergence of social tools and cultures with traditional service processes to assist companies in creating better, longer-lasting relationships with their customers.

About the Panel:


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Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC.
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Becky Carroll, Author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Exisitng Customers (Wiley, 2011) and Founder of Petra Consulting Group.
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Laurie Brooks (@LLBean_PR) is the Sr. Public Relations Representative for L.L. Bean. Laurie spearheaded L.L.Bean into the social media space in November 2008.
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Laurie Meacham is the Manager Customer Commitment at JetBlue Airways where she has oversight of the Social Media Support Team. In 2009 Laurie became one of the founding crewmembers of the airline’s then fledgling social media team.
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Jason Duty, @JasonDatDell, Director Global Social Outreach Services (SOS), Dell | Worldwide Consumer and Small & Medium Business Group.

SOURCE: Social Media Today

Marketing Goes Mobile – and Local [WEBINAR]

19 Oct

How Location-Based Services Transform Mobile Marketing

An exclusive, live webinar from Social Media Today and Pivot Conference

October 23th at 12pm EST / 9am PST

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers’ locations – and the speed at which this technology has appeared has arguably outpaced the rate at which businesses are developing strategies to take advantage of them.

Join us as we explore in detail the ever-advancing cutting edge of marketing strategy through a look at smartphones and other devices, such as the computers found in newer cars. Our expert guests are experts will share what they’re seeing and practicing in the field, as we ask questions like:

  • To what extent is location-based marketing “push” vs “pull?
  • What are the leading campaigns at work today in mobile marketing?
  • Does location-based marketing need to know where you are?
  • What’s the main advantage of effective location-based marketing?

About the Panel


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Jeanne Hopkins, EVP and CMO of SmartBear

Hopkins comes to SmartBear from HubSpot, a marketing software leader and pioneer in inbound marketing, where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior director, marketing programs & communications, for Symmetricon, a leader in precision time and frequency technologies.Hopkins, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011.

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Paul Dunay, GVP of Marketing for Maxymiser

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

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Arnaud Saint-Paul, CEO and Co-Founder of Smartsy, Inc

Arnaud Saint-Paul is serial entrepreneur and CEO and co-founder of smartsy, Inc. smartsy is a cloud-based, social mobile service that harnesses the social graph of real world objects, creating a rich, immersive web and mobile experience that empowers people to socialize around the brands and objects that matter to them. smartsy’s iOS and Android apps, powered by powerful 2D – 3D Visual Recognition technology, can recognize the object or images placed in its database, instead of intermediate triggers, like QR codes, allowing people to interact naturally with the objects through their camera lens and enabling them to augment, editorialize, share or even acquire objects around them.  Arnaud graduated from Université Panthéon Assas (Paris II) and speaks French, Spanish and English fluently, and resides in Sunnyvale, CA.

To Register Click Here: http://socialmediatoday.com/mobile-marketing

SOURCE: Social Media Today

Pinterest and Image-Driven Social Selling

9 Oct

An exclusive, live webinar from Social Media Today
October 9th at 12pm EST / 9am PST
Register here: http://bit.ly/PG7kvX

Can image-driven social networks such as Pinterest effectively monetize, and how can other business leverages these platforms to sell? Until Pinterest, most major social networks were formed around collective social histories, relationships, and written ideas.

A social platform based entirely on sharing “liked” images – many of available products – centers more around the items pictured, and may serve as leads to sales online. But where does Pinterest take a cut of the action when images on its site lead to purchasing? And in what other ways can businesses make use of that social exchange in order to get found?

Join us http://bit.ly/PG7kvX as we ask this expert panel:

-How active are businesses on Pinterest and how do they behave?
-Is the Pinterest business model based on selling space in the normal boards?
-How is Pinterest dealing with copyright problems from images displayed without permission?
-Who are Pinterest’s competitors and what are they doing differently?

**Register http://bit.ly/PG7kvX for the live event to receive the replay.

Panelists:
Beth Hayden, Author of Pinfluencce
Gini Dietrich, CEO of Arment Dietrich
Robin Carey, CEO of Social Media Today

Register here: http://bit.ly/PG7kvX

Source: Social Media Today

What Does an Influencer Really Look Like? How to Measure Online Influence that Makes a Difference

13 Sep

An exclusive, live webinar from Social Media Today

September 18th at 12pm EST / 9am PST

The nature of social media is that it’s driven by the behavior of consumers, whose decisions are in turn influenced by other people online. There’s never been much question that some web users have a stronger or broader influence on people’s decisions than others – the challenge for marketers has been to identify these web influencers, and in some cases attempt to influence them in a positive direction as it concerns their business. But how to measure influence, which only works if consumers allow themselves to be swayed?

Measurement tools have come into being to assign rankings to the influence of an individual, and most social platforms display metrics that purport to describe reach – but does a number of friends or followers aptly illustrate trust, admiration, respect, shared values and the other factors that really make up influence? A large follower number or high influencer score may not indicate meaningful influence over decisions in people’s personal or business lives. Or do they?

Join us to discuss the true meaning of web influence and how to measure it:

  • What do social technology platforms really measure? 
  • Can one be influential without trying to be? 
  • Is there a direct correlation between influence and marketing success? 
  • How do consumers and marketers decide that someone is influential?

About the Panel:


 

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Nick Hayes, President, Influencer50

Nick is a marketing pioneer having previously founded and run successful marketing services firms for fifteen years, including an award-winning international technology PR agency & network for tech clients including IBM, HP, Adobe, Sun and BT. He founded Influencer50 in 2003 and since 2005 has run its US operation from San Francisco. He began his career at the European headquarters of EDS (now part of HP). Nick lives in the Bay Area.

 
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Rob Fuggetta, Founder/CEO, Zuberance

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” http://www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

 
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Vanessa DiMauro, CEO, LeaderNetworks

Vanessa DiMauro is the CEO of Leader Networks.  A pioneer in business-to-business community building, Vanessa has been creating successful social strategies for more than fifteen years.  Vanessa is a popular speaker, researcher and consultant on online communities and organizational social strategy and operations best practices.  She has founded and run award-winning online professional communities such as Cambridge Information Network (CIN) for Cambridge Technology Partners, Computerworld Executive Suite and CXO Systems’ Peer Visibility Network.  She consults with many organizations and has a blue chip client list which includes Cisco, Cognizant, HP, LexisNexis, Palladium Group, and SAP. Vanessa is an Executive-In-Residence at Babson College’s Olin School of Management, and is also a member of the board and a fellow of The Society for New Communications Research (SNCR). Her work and ideas have been covered by leading publications such as The New York Times, The Wall Street Journal and CIO Magazine.

 
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Maggie Fox, Moderator, Social Media Group

Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Norwegian Cruise Line, 3M and Thomson Reuters. Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CBC News, CTV News, AdAge and The Financial Post, among others. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

SOURCE: Social Media Today

LinkedIn and your Brand: Are You Getting the Right Value?

10 Sep

September 11th at 12pm EST / 9am PST

Originally designed as an online exchange for job seekers and hiring managers, LinkedIn’s growth has made it an important social platform for brand exposure and research. Recruiters hunt for likely hiring prospects, and skilled workers demonstrate their value using resumes, profiles and posts.

But best practices for communications are less clear – what are the marketing and public relations angles for brands in such a community? How are the returns measured on a brand’s investment of time in LinkedIn?

In this webinar, our panel of experts will identify ways that companies can evaluate their success in presenting their brands to the tens of millions of LinkedIn members. Join as we discuss these questions, and your own:

  • Beyond proving themselves as attractive companies to work for, what other brand reinforcements are possible?
  • What forms of presence must a brand take in order to reach its market on LinkedIn?
  • What makes a good recruiter/ambassador on Linkedin?
  • What are the pitfalls to brand representation on LinkedIn?

Register here: http://bit.ly/Nl73uj

About the Panel:


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Chuck Hester

Chuck Hester is a LinkedIn power connector with more than 11,000 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He’s addressed conferences thought the country and the world from Canada to Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, good old fashion PR strategies and hard work. He also offers LinkedIn Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints.

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Viveka Von Rosen

Viveka is known internationally as the “LinkedIn Expert” and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn. Author of  “LinkedIn Marketing: An Hour A Day” for John Wiley & Sons, she is also a regular source on LinkedIn for prestigious news outlets such as Mashable.com, TheSocialMediaExaminer.com and The Miami Herald.  She is the host of the biggest LinkedIn chat on Twitter:#LinkedInChat (Recently quoted by Mashable as one of the top 10 business blogs) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe.

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Neal Schaffer

Neal Schaffer is a leader in helping businesses and professionals strategically leverage the business potential of social media.A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is a social media keynote speaker who is also known for his two award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”

Register now! http://bit.ly/Nl73uj

SOURCE: Social Media Today

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