Tag Archives: Social Media Platform

Can Pinterest Help Your Business?

20 Jan

Can Pinterest help your Business? Pinterest is a social media platform where you can share images and pin them onto your virtual pinboard. Why is Pinterest the fastest growing website in history? Check out this infographic to find out why:

How Pinterest Can Help Your Business

 

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SOcial Media 101

8 Jan

What is SOcial Media?

Power of Community: Executive Briefing

9 Nov

Power Of Community - Executive Briefing With Gillian Muessig Co-Founder & President Emeritus, SEOmoz

Overview

Power Of Community – Executive Briefing With Gillian Muessig Co-Founder & President Emeritus SEOmoz
4th of December 2.00pm – 5.30pmThe Meeting Room at GLG, Gerson Lehrman Group, 850 3rd Ave and 51st Street, 9th Floor, New York, NY 10022
Business is powered by Community

More and more businesses are acknowledging that a strong, engaged community is a vital driver of growth. They deliver a range of advantages that include:
  • brand recognition and acceptance
  • reduced marketing costs
  • actionable insight and data
  • engaged and enthusiastic customers

But communities are not easy to generate, they require a range of tools and processes to be successful.

We have an amazing opportunity to meet and talk with Gillian Meussig who has created one of the most successful business communities of the last few years. SEOmoz has recently been valued at $100 million, it’s a great example of what a community – run well – can achieve. Gillian Meussig, Co-founder of SEOMoz is going to be in London and we are inviting a small audience of just 20 senior marketers to spend an afternoon in her company.

Topics
Gillian will discuss how to:
  • Increase sales & customer retention
  • Provide a clear road map to success in building your own loyal brand community

What You’ll Learn -

  • The nature of brand communities and how to build your own company community
  • What drives a community to action and how to assure that your community remains actively engaged over the long term
  • What to say to your community… and what not to say
  • Which social media platforms to use to communicate with and build your community
  • How to find initial members to seed your community
  • How to expand your community
  • The value of marketing to a community instead of to a general audience
  • How to track the value of your social media community over time

REGISTER for Power of Community

SOURCE: Digital Doughnut

Greenroom Launches Today

5 Sep

NEW YORK, Sept. 5, 2012 /PRNewswire/

Greenroom, the new social media platform co-founded by Dr. Drew Pinsky that allows users to purchase live, personal conversations with experts/celebrities, launches today with NFL Star Ray Rice, Gold Medal Winner Sanya Richards-Ross, Physicist Lisa Randall, Author Jackie Collins, Web Personality iJustine, among others.

”Greenroom represents a natural progression,” Dr. Pinsky said.  “Audiences want personal access, experts and celebrities want to monetize.  Greenroom delivers what everyone is looking for.”

All conversations are facilitated by a Greenroom host to ensure a seamless interaction from start to finish.  No additional hardware or software is necessary, as users only need a computer with a webcam.  Sign up is available at Greenroom.com.

Dr. Drew developed the Greenroom concept through his experience with today’s most used social media platforms.  Dr. Drew wanted to “take it to the next level” for users and celebrities.

“Greenroom creates a deeper and more meaningful connection with real conversations,” Dr. Drew added.

In order to create this experience, Greenroom collaborated with Control Group to define and engineer a platform that delivers a new marketplace for live video interactions.

“Control Group was recommended by New York VC’s as the best development firm in the country,” says Curtis Giesen, CEO and co-founder of Greenroom. “Control Group created a state-of-the-art solution for our easy and trusted conversations that did not previously exist.”

Greenroom boasts partnerships with influential organizations such as the National Football League Players Association and talent agency CAA as well as charities such as Teach for America and Global Green.  The platform will feature a wide array of experts and celebrities in categories including actors, athletes, authors, musicians, doctors, lawyers and many others.

SOURCE: Greenroom

Social Media for Small Businesses – is it worth it?

5 Sep

NEW YORK, Sept. 5, 2012 /PRNewswire/

With social media growing at a rapid pace and new platforms emerging, the value it brings to brands and organizations that navigate it strategically is also rising.  Small business owners, who are constantly assessing their priorities, are often asking themselves if social media is right for their business, if the rewards outweigh the challenges and if so, how to even get started.

Through a series of articles posted on its PR Toolkit, PR Newswire, over the course of six weeks, will explore social media for small business, starting with its basic purposes and then delving a bit deeper into strategies and practical applications for executing a manageable plan that aligns with business goals.  The first article, “Should I Participate in Social Media for My Small Business,” provides a basic overview for small business owners questioning whether or not to take the social media plunge and dispels some common myths about social media.

To read the complete article, visit http://bit.ly/Q0s9TB.  Stay tuned for next week’s article, “What Should My Social Media Strategy Be.”

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.600
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC

AllFacebook Marketing Conference 2012

3 Sep

LONDON, September 3, 2012 /PRNewswire/

London Event Uncovers Facebook Marketing and Monetisation Strategies

Rising Media and WebMediaBrands (Nasdaq: WEBM) today announced details surrounding the launch of AllFacebook Marketing Conference in London, for 19 November, 2012.

AllFacebook Marketing Conference is a full-day event for marketers, entrepreneurs, and media professionals who are interested in leveraging Facebook to grow their businesses and extend the social reach of their brands. The conference is packed with case studies, practical advice, and real-world perspectives on how to effectively monetise this social media platform.

Delegates will thoroughly understand how to implement tools, research, and apps into their business strategies and gain insight on best marketing strategies. Attendees will learn about the vast opportunities and risk factors involved with Facebook marketing and the social mobile landscape.

AllFacebook Marketing Conference program provides fresh insight on the latest Facebook tools, apps, demographics, research, marketing, and advertising opportunities. Some of the social media thought leaders that will speak at the event include:

  • Dom Dwight, Conversation Manager, Yorkshire Tea and Taylors Coffee
  • Megan Pagliuca, Vice President and General Manager of Digital, Merkle
  • Matt Peters, Founder & Creative Director, Pandemic Labs

“Social media is one of the most exciting platforms for digital marketers, and Facebook offers a wealth of opportunities for businesses and brands,” said CEO of Rising Media, Matthew Finlay. “However, the problem for many is knowing where to start and how to develop a strategy to achieve their objectives. AllFacebook Marketing Conference brings together every aspect of social media marketing, from the latest Facebook tools to advice on consumer engagement. Anyone looking to enhance their brand and extend their social media outreach should attend this conference.”

The AllFacebook Marketing Conference, London will take place on 19 November, 2012 at 200 Aldersgate, St Pauls, London, EC1A 4HD.

To take advantage of the conference’s early bird rates, register before 15 September 2012http://www.mediabistro.com/events/allfacebook/2012/11LONDON/register.asp
About Rising Media

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, DemandCon, Affiliate Management Days, Internet Marketing Conference, Web Effectiveness Conference, Social Gaming Summit, Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See http://www.risingmedia.com for more info.
About WebMediaBrands Inc.

WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com) is a leading Internet media company that provides content, education, and career services to social media, traditional media and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company’s online business includes: (i)

mediabistro.com, a leading blog network providing content, education, community, and career resources (including the industry’s leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii) InsideNetwork.com, a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii) SemanticWeb.com, a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company’s online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos (stocklogos.com) and premium membership services. The Company’s trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company’s online business.

All WebMediaBrands press releases are here:
http://www.webmediabrands.com/corporate/press.html

Media Contact
Jackie Bissell
Rising Media
jbissell@risingmedia.com
+44(0)1580-714332
+44(0)7710-512617

SOURCE: Rising Media

Writing Effective Facebook Posts

1 Feb

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates.

Add links: If you can avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL vs shortened URLS social media platforms like Hootsuite.

Avoid wall posts that are complicated: Links, photos and videos can incorporate interesting content via wall posts on Facebook. Simple content posts achieve the most engagement in general and are easy to share across other social media channels.

Keep it short: The longer the post, the less engaging fans find it as most people scan Facebook and don’t read it.
Ask questions: To drive comments, ask a direct question and ask for the response.  Did you know that people are twice more likely to comment on a post that poses a question? This can help attract people who like to give their ideas, opinions or advice on Facebook.

Keep variety in your posts: Keep it interesting by mixing in polls, videos, links, questions and text-only updates. Don’t post about the same thing every time as this is not engaging if nobody is responding or interacting.  Make sure  to mix up the posts with a variety  of personal, fun and current events/ industry trends.

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