Tag Archives: Social Media Marketing

Infographic: 45 SOcial Media Stats of 2013

2 Feb

The social community online is growing daily. Are you looking at how to engage with your online community?

This infographic created by Digital Insights goes into detail about social media numbers, stats, facts and figures for 2013. The key highlights from this infographic are:

  • 74% of marketers believe Facebook is important for their lead generation  strategy
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to  increase Google+ activities
  • 42% update their profile information regularly on LinkedIn
  • Over 1 billion LinkedIn endorsements
  • More than 16 billion photos already uploaded on Instagram
  • 80% of total Pinterest’s pins are re-pins
  • 4.2 billion people use mobile device to access social media sites
  • Social media generates almost double the marketing leads of trade show,  telemarketing, daily mail, or PPC
  • More than 23% of marketers are investing in blogging and social  media
  • Around 46% of web users turn to social media for making purchases

What are your thoughts about this infographic? Do any of these following stats surprise you?social-media-activities-infographic-2013

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How to Market on LinkedIn [Infographic]

15 Oct

This infographic by mindflash.com showcases LinkedIn marketing.

Some basic stats include: the fact that Linkedin has over 135 Million users worldwide, the average household income of a LinkedIn user is $109,000 and that 77% of LinkedIn users are 25 or older.

Having a complete profile on LinkedIn is imperative as well as giving recommendations on skills and jobs. Expand your network with people you don’t know to create new connections. Get involved with groups related to your industry on LinkedIn.

Are you using LinkedIn? Why or why not?

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The New Heart of Marketing: Service

1 May

Customer service is the new marketing

An exclusive, live webinar from Social Media Today
May 2nd at 1pm EST / 10am PST

There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction and collaboration. And the most successful have found the key to keeping that connection with their audiences and keeping them engaged is to infuse their whole operation with an emphasis on service before all else. Then, sales follow, as do customers who keep coming back.

Join us as we we discuss how sales, product design, marketing and customer service all contribute to the service mentality of a company. We will talk about how customers view a company’s service. And we will explore how marketers, in particular, can get an outside-in view of their customers, to make sure they are putting themselves in their customers’ place as they design their entire customer experience.

  • How does putting customers at the center of all business decisions translate to increased sales and growth?
  • Are there ways of engaging customers that provide service and help boost sales?
  • Does gamification help or hurt that goal?
  • How can employees think beyond the numbers and get to a service mentality

                                                   About the Panel


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Emily Yellin, Moderator

Emily Yellin is a journalist, author and consultant. Her most recent book, Your Call Is (Not That) Important to Us — Customer Service and What It Reveals About Our World and Our Lives, was published by Simon & Schuster. Currently, Emily is a consultant with Peppercomm, a strategic communications firm in New York. She also regularly speaks at conferences and in the news media about customer service, marketing, social media and journalism, and is on the advisory board for TheSocialCustomer.com. Emily was a longtime contributor to The New York Times, and has written for Time, The Washington Post, The International Herald Tribune, Newsweek, Smithsonian Magazine, and other publications. She has lived in New York City, Chicago, Los Angeles, and London, but is currently based in Memphis. Website: emilyyellin.com Twitter: @eyellin

register-now-for-service-is-the-new-marketing

Facebook’s Privacy Policy Has Changed

27 Apr

This infographic created by Webpage FX describes how Facebook’s privacy policies have changed over the years.

How well do you know Facebook’s privacy policies? Are you surprised from this infographics stats?

Facebook Privacy Infographic

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12 New Personality Types in SOcial Media

24 Apr

What are the behaviours that marketers want to know about social media marketing? This infographic created by First Direct based on a nationwide survey that studied the behaviour and attitudes related towards social media.

What did the results show? The results from the survey showed that people typically behave differently on social media platforms like Facebook and Twitter compared to how they behave in real life.

SO which out of these 12 social media personalities define your target market? Please share your thoughts about this infographic in the comments section below!

new-personality-types-in-social-media

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Should You Use Twitter? This Flowchart Has The Answer!

20 Apr

Did you know that more than 500 million people have come to Twitter since 2006. Is Twitter really for you?

This visual flowchart created by Flowtown presents some interesting questions to consider if you currently use Twitter or want to start tweeting.

Would you have joined or not joined Twitter depending on the results of this tonque-in-cheek flowchart? Find out with this helpful chart.

Should you use Twitter? InfographicLike SO! What? SOcial

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Free Template: The Social Media Publishing Schedule

18 Mar

An Easy-to-Use Excel Template for Managing Your Social Media.

With so many different social media networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when?

Our customizable Social Media Publishing Schedule will allow you to organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing.

This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Google+, and providing helpful tips and tricks along the way.

Download your copy of The Social Media Publishing Schedule!

Viahubspot logo

The Women of SOcial Media

7 Mar

A recent study by Pew Research Centre discovered that on social media marketing sites such as Facebook, Twitter and Pinterest female usage exceeds that of men. Why? Because social media has always been more favourable to female users.

What do you think this mean for internet marketers? Are you surprised by the statistics from this infographic?The Women of Social Media Infographic

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The Art of SOcial Selling

4 Mar

An exclusive, live webinar from Social Media Today
March 5th at 12pm EST / 9am PST

Sponsored by
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How do you sell in a world where you no longer have an informational advantage over customers? In 2013, many of your customers are likely as knowledgeable about your products as you are. They know who your other customers are, who your competitors are, the product specs and how they compare to competitors, and they’re all talking.

Fortunately the same tools your customers use to learn about you and your competitors are just as open for you to learn about them. Social selling gives you the resources to find high value customers, learn what they’re looking for, and sell to them more effectively than ever before. Join as we explore:

  • How to combine CRM automation and other new technology with inside sales to develop a competitive strategy
  • Whether social media can replace other strategies to fill your pipeline.
  • Key points in the sales cycle where social media marketing has replaced traditional strategies

About the Panel:


Image Jon Ferrara, Founder & CEO, Nimble A relationship entrepreneur at heart, Jon founded GoldMine Software, one of the all-time best selling CRM products. He helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market. After seeing the immense power of Social Media and the lack of any products that effectively combined Relationship Management, Social Listening and Engagement, and Collaboration with Sales and Marketing, Jon founded Nimble to create an extensible Social Business platform.Since its initial launch, Nimble has quickly established itself as a leading Social Relationship Manager. In addition, Jon is a popular speaker at leading industry events, and recently co-authored Wiley’s “Social CRM for Dummies.”
Image John Philpin, Partner at Reality Works, founder of Beyond Bridges, co-founder of Expert Alumni. Reality Works is a global sales strategy and implementation services firm with unique expertise in phone/online/social selling, Reality Works has helped over 450 clients increase revenue while decreasing costs using Sales 2.0 and Social Sales practices – measurable, predictable, scalable selling combined with better engagement and relationships with customers. John’s experience spans Europe and the USA, with large enterprises, such as CitiBank, GEC and Oracle, ‘technology start-ups’, small businesses, consulting organizations and (occasionally) government. @beyond_bridges

 

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Maggie Fox, moderator

is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox

Register for Social Selling now!

 Via Social Media Today

SOcial MEowDia Explained

28 Feb

Do you love cats? What about social media? This graphic explains social media with cats was created by Avalaunch Media. “SOCIAL MEowDIA EXPLAINED” expands on social media marketing networks like Twitter, Facebook, LinkedIn, Google+, YouTube and Instagram to name a few.

For example on Twitter people tweet that “I’m playing with my cat” while on Facebook people post “I like my cat” followed by “watch this video of my cat” on YouTube and “I’m very skilled at training cats” on LinkedIn.

What do you think of this infographic below? Let us know in the comments section below. MEOW!

social-media-explained-by-cute-cats

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SO! What? SOcial Hits 2000 Likes on Facebook

27 Feb

Thanks to the awesome people who have liked our Facebook Page, today SO! What? SOcial hit 2000 fans on Facebook!!! We wanted to thank all of our fans who helped push us over the edge.

2000 Facebook Fans

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Attack of the Customers

26 Feb

ImageCustomers don’t suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses attack. Online customer attacks have struck some of America’s biggest brands, and the volume and scope is growing dramatically.

You no longer have the luxury of time to respond. An attack can go global in a matter of hours. Attack of the Customers shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative online customer engagement can turn critics into raving fans.

As this book shows with fascinating real-world examples, customers complain because they care. In these pages, you’ll learn how to respond effectively and how you can grow your business in the process.

About the Authors:


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Greg Gianforte is the Founder and former CEO of RightNow Technologies. Greg Gianforte is a serial entrepreneur in the software industry, and an innovator in the customer experience market.Mr. Gianforte founded RightNow Technologies, a cloud-based customer-service and support solutions company, in 1997. RightNow’s mission was to rid the world of bad experiences. Under his leadership as chairman and CEO, RightNow enjoyed 15 years of continuous growth, with about 2,000 large consumer-focused companies around the world using its products. Headquartered in Bozeman Montana the company had more than 1,100 employees worldwide and more than $225 million in annual revenue prior to their sale to Oracle in 2011.
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Paul Gillin is a long-time technology journalist who’s worked almost exclusively online since 1999. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively. He has a knack for simplifying complex concepts and making technology trends understandable. Paul is a Senior Research Fellow and board member of the Society for New Communications Research and writes a regular column for BtoB magazine and contribute to various blogs and online publications.  Connect with him @pgillin.
Download Attack of the Customers today.
Via Social Media Today

SOcial Media Predictions For The 2013 Oscars

23 Feb

This infographic ‘Social Media Predictions For The 2013 Oscars’ was created by digital ad firm RadiumOne. According to them Facebook and Twitter users would choose Hugh Jackman for best actor for Les Mis. For best picture for Twitter would be vampire thriller Breaking Dawn Part 2 with almost 1.3 million followers on the social media marketing network. Facebook users would also pick the Twilight movie as best picture.

What do you think about social media picking the Oscars? Tell us your thoughts in the comments section below.

social-media-predictions-for-oscar-infographic-

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Managing SOcial Media for Teams

23 Feb

managing social media for teams

“How should we manage social media as a team?” Is one of the biggest questions in social media today. Join our experienced panel as they explore the challenge of scaling up.

Topics Include:

  • Who should your Social Media Team be comprised of? And who should lead it?
  • What structure and processes should you adopt?
  • How should you integrate different departments and their needs?
  • What tools and services do you need to facilitate this?
  • How can you ensure visibility between teams and team members?
  • How can you ensure that customer queries are resolved?
  • What should you do if the system breaks down?

Sentiment Metrics

Founded in 2005, Sentiment Metrics was created to help businesses listen to the social internet, understand it, and participate all from within a suite of world-class technologies. Today, they work with over 400 clients across 8 time zones, including many of the world’s leading brands.
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Our Social Times is a boutique social media agency, providing a range of high-value social media marketing, monitoring and training services. We also run one of the country’s most popular social media blogs and organise high quality social media conferences, courses and workshops in the UK, US, Europe and Asia.
“A superb Social Customer Service webinar. Great insights from all the speakers. Thank you”~ Abigail Harisson, Whiteoaks
Thomas Messett SpeakerGlobal Editor in Chief, Social Media
Nokia
@tom_messettThomas Messett, Global Editor in Chief – Social Media, Nokia, a digital native who spent the last three years helping brands explore the world of social media. He has looked after varied communities for clients including Comic Relief and Mars. He’s now helping to turn Nokia into a business with social at its heart.
Leon-chaddock SpeakerManaging Director,
Sentiment Metrics
@leonchaddockLeon is one of the pioneers of the social media analytics field. He has been working in this area since 2004, pre-dating both Twitter and Facebook. His current company, Sentiment Metrics, works with over 400 clients globally, including many of the world’s leading brands.
Luke BrynleyDirector,
Our Social Times
@oursocialtimesLuke is the Founder & CEO of Our Social Times, one of the UK’s best known social media agencies, whose clients include The Telegraph Media Group, Orange Business Services, Blue Square and BAT. Having worked with global brands, celebrities, start-ups and SMEs, Luke speaks with wit and insight about how social media is changing the world of business.Register for Managing Social Media for Teams NOW!
Via Our Social Times

What Makes a Good Infographic?

22 Feb

What are infographics?

They are visual presented data within complex ideas that is easily understood by the audiences in various industries including social media marketing.

What makes a good infographic?

What are good infographics?

Finding interesting and reliable stats and data are key to successful infographics. Having a good visual story that delivers a message to their target audiences.

information, illustration & design infographic on infographics

What makes them so popular?

Since content marketing is king, infographics have become extremely popular due to ease of use, vast amount of information, generating new traffic volume and quality backlinks to your website.

Data visualization infographic

What do you think separates the really good infographics from the rest?

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Enterprise Social Media Success – Leadership by Example

21 Feb

Sponsored by: SAP

Overview

SAP CIO, Oliver Bussmann, recognized as the #1 Social CIO and a thought leader and influencer in the Enterprise IT industry will discuss his top tips for successfully leveraging social media to drive awareness and engagement. These tips are essential guidelines, ranging from managing and creating content to building your personal brand, which will help you to establish a social media marketing presence for you and your organization.

Key Takeaways

  • How to create a social media presence for you and your enterprise
  • How to find relevant content for your posts
  • How to coordinate your brand’s content and social messaging across social platforms
  • How to analyze your social media presence and brand

Speaker

Oliver Bussmann, Executive Vice President and Chief Information Officer at SAP AG
Oliver Bussmann is Executive Vice President and Chief Information Officer (CIO) of SAP AG. He has a wealth of experience with influential leadership of cross-cultural, transcontinental business process transformations in the IT and Financial Service industry. He has proven expertise in building consensus across a diverse enterprise and driving time-critical, cost-effective solutions that streamline operations and accelerate business growth. With combined know-how and diplomacy, Oliver has a solid track record of innovation and execution while consistently delivering cost-savings and improved performance metrics.

Register for Social Media Success

Via Business 2 Community

 

The Rising Influence of SOcial Media

20 Feb

Social media has become an integral part of our everyday lives. With no online presence on social media marketing networks like Twitter, Facebook, LinkedIn, Google+ and Pinterest a potential customer or prospect may not take your company seriously in this 21st generation. In order to have a successful social media marketing campaign you need to genuinly engage with your audiences while creating highly shareable content like vidoes, images, presentations, infographics to name a few.

For organizations that are still ignoring social media… it is time to wake up and join in the conversation online! This infographic created by Brafton will convince you why you should be online.

Why do you think social media marketing so influential and powerful?

Social-Media-Horse-Race_Infographic

 

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Are you Pinning on Pinterest?

20 Feb

What is Pinterest?

Pinterest is an rapidly emerging social media marketing network with online pin board where you can create your own pin board and pin your online images. On Pinterest you can repin, comment and like other pins. You can share with friends on Pinterest your pin boards and can search other users with the same interest.

How do you spend your time on Pinterest?
How users spend time on Pinterest
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Social Media Week

19 Feb

Miami

It’s Social Media Week! This week,  join in the conversation and learn more about how we can use social media marketing to our advantage. Want to join in? Follow us on Twitter as we join the discussion!

Hashtag: #SMW13

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Mobile Video – The Next Social Trend

15 Feb

This year Video is becoming a major social media marketing trend. Twitter’s app Vine was release last month which was shortly followed by Facebook’s video recording feature for iOS app.

This infographic created by Uberflip provides detailed figures ad facts about the video market currently happening in the market an what it means for how marketers do their jobs.

Are you surprised with the takeoff of mobile video?

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Using Crowdsourcing to Slash Marketing Costs

12 Feb

Did you know  that with Crowdsourcing, you could increase your marketing budget by 25%, 50% or even 75% at no additional cost? Crowdsourcing is a new and powerful tool that is ofter misunderstood by many. Crowdsourcing is an effective method for increasing your marketing ROI and expanding your marketing with no additional costs.

Join us for an exclusive webinar for the Social Media Marketing Community.

Want to discover practical steps to reduce the costs of your current marketing efforts with a new work process called crowdsourcing?

Crowdsourcing has changed the way the world’s largest brands process work by getting crowds of people to work on projects as needed. Crowdsourcing cuts marketing costs while speeding up innovation.

You will learn how crowdsourcing will help you:

- Reduce your content marketing costs up to 75%
– Improve the quality of your marketing materials
– Develop products that sell out
– Increase the output of fresh new online marketing content
– Tap into specialized crowds

Hosted by:
David Bratvold, the foremost expert on crowdsourcing & founder of Daily Crowdsource. During this webinar he will fully explains the basic concepts of crowdsorcing and how it can help YOU cut your marketing costs in half. Want to know the 5 most common uses of crowdsourcing? This free training webinar will do just that.

 

5 ways to slash your marketing costs with crowdsourcing
Register for Crowdsourcing Now!

SOcial Media Schedule

5 Feb

We’re just curious. Do you have a schedule for your social media marketing activities? Do you set specific times when it comes to managing your social media accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, SlideShare, YouTube accounts? Feel free to share your answers in the comment section below!

Social Media Activity

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