Tag Archives: Social Media Community

Outstanding Achievement in PR and Corporate Communications 2012

14 Jan

Oakland, CA (PRWEB) January 14, 2013

Seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in February 2013 and in Bulldog Reporter’s Daily ‘Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year’s Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Cisco Systems for their entry titled “Cisco’s the Network”, which was awarded a Gold Digital/Social award for Best New or Redesigned Website of the Year and two Silver awards for Best Online Newsroom of the Year and Best Use of Digital in a B2B Technology Campaign.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a summary of the 2012 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social in a Communications Campaign
Grand Prize
Cisco Systems
For
Cisco’s the Network

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Bronze
Weber Shandwick
For
Degree Men – Masters of Movement

Best Use of Digital in a B2B Technology Campaign
Gold
Lois Paul and Partners
For
Freescale Semiconductor-Smart Mobile Device Pundits

Best Blog for an Agency/Consultancy
Gold
Havas PR
For
The Voice of Innovation Nation

Best Blog (Company/Organization)
Gold
Rain
For
Walmart Green Room

Best Blog (Company/Organization)
Bronze
Microsoft and Waggener Edstrom
For
Next at Microsoft Blog

Best Blog (Individual)
Gold
MSR Communications
For
When Your Messaging is Ahead of the Media

Best Crisis Response
Gold
American Airlines and Weber Shandwick
For
“Like This”: American Airlines Responds to Alec Baldwin

Digitally/Socially Engaged Brand of the Year
Gold
Weber Shandwick/MilkPEP
For
Breakfast Project

Digitally/Socially Engaged Brand of the Year
Silver
Airfoil
For
eBay Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Gold
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Silver
Zeno Group
For
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Organizational E-Newsletter, External
Gold
Deveney Communication
For
Deveney Communiqué

Best Organizational E-Newsletter, External
Silver
Spelman College
For
Spelman Connection

Best Online Newsroom of the Year
Gold
Synaptic Digital, a Definition 6 company
For
US Dept of State Online News Room

Best Digital/Social Word of Mouth Campaign
Gold
Waggener Edstrom Worldwide
For
Tweet-a-Beer: Turning virtual contacts into personal connections,
one frosty mug at a time

Best Digital/Social Word of Mouth Campaign
Bronze
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Silver
Deveney Communication
For
Inaugural Childhood Obesity Summity Social Media

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Bronze
MassMutual Financial Group
For
MassMutual and Easter Seals Make the 1st 5 Count

Best Use of Digital/Social for a Consumer Technology Campaign
Gold
Sparkpr
For
Good Technology Finds Overtime Growing

Best Use of Digital/Social for a Consumer Technology Campaign
Silver
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Consumer Technology Campaign
Bronze
RF|Binder
For
BAND-AID brand brings bandage to life

Digital/Social Communications Campaign of the Year
Gold
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Digital/Social Communications Campaign of the Year
Silver
Backbone Media
For
Polartec Made Possible Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Gold
Ron Sachs Communications
For
The Water Quality & Health Council’s “Healthy Pools” Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Bronze
GE Healthcare
For
25 million and counting: how GE Healthcare used Facebook, Twitter and Weibo to help fight cancer

Best Measurement of Digital/Social Communications
Gold
Zeno Group
For
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Measurement of Digital/Social Communications
Silver
Weber Shandwick
For
US Army Reserve Status: Engaged

Best Microsite or Specialized Website
Gold
GroundFloor Media
For
Online War Room: Securely Simulating Online Conversations and Crises

Best Microsite or Specialized Website
Silver
Union Pacific Railroad Corporate Communications
For
UP150.com

Best New or Redesigned Website of the Year
Gold
Cisco Systems
For
Cisco’s the Network

Best New or Redesigned Website of the Year
Bronze
Hilton Hotels & Resorts
For
Hilton Global Media Ctr Relaunch/Redesign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Silver
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Best Use of Digital/Social to Pitch Traditional Media
Silver
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social to Pitch Traditional Media
Bronze
Havas PR
For
Getting Linked to “Ellen”

Best Use of Search Engine Optimization in a Campaign
Gold
CRT/tanaka
For
Sweetening SEO for PureCanadaMaple

Best Online/Social Media Community of the Year
Silver
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Online/Social Media Community of the Year
Bronze
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Social Network Messaging Strategy
Gold
Ogilvy Washington
For
Motivating Americans to Be One in a Million Hearts

Best Use of Digital/Social for a Travel/Hospitality Campaign
Gold
KC Convention & Visitors Assoc.
For
All-Star Game Social Media Command Center

Best Use of Video in a Digital/Social Environment
Gold
Litzky PR
For
“Call Me Maybe” Litzky Public Relations’ YouTube Recruiting Video

Best Use of Video in a Digital/Social Environment
Bronze
Weber Shandwick
For
Create New Usage: REFUEL | got chocolate milk?

Favery Announces Featured Partner Rosie Pope of Rosie Pope Maternity

19 Nov

Portland, Ore. (PRWEB) November 19, 2012

Favery announced a new brand partnership today with trusted maternity guru, Rosie Pope. As a result of the partnership, Favery, a social media community for planning and getting advice on life and style decisions via online bulletin boards, will feature Rosie Pope Maternity content and enable users to engage directly with the brand. Rosie will pose questions through Favery’s unique polls, and receive real-time answers and opinions on pertinent maternity fashion, pregnancy and parenting issues. The insight gained from Favery users will help influence future design and development of products that moms-to-be will love.

“Favery’s partnership with Rosie Pope Maternity will grant growing families a different kind of access to one of the premier maternity advisers in the nation,” said Favery CEO, Anne Nichols. “Not only will Favery users get an inside look into maternity style tips and ideas, but by voting in Rosie Pope Maternity polls, users will actually be influencing maternity style.”

Favery users are able to engage with each other by asking for opinions and feedback through the use of customizable polls, and can also “Fave” tips and ideas onto personalized boards. Favery’s online bulletin board community features privacy options so parents-to-be can keep baby planning boards private until they decide to publicly announce their big news. Favery is the place to have a dialogue with a trusted community of friends on just about anything, from maternity style, tips for new parents and ideas for nurseries, to dinner parties, wedding planning and home remodeling. One of the first featured Rosie Pope Maternity boards will ask for insight on color options for the new London Shopper maternity bag. Future boards will engage Favery users on a variety of maternity style topics, and allow behind-the-scenes looks into Rosie’s style.

“Feeling and looking good while you’re expecting a baby can be challenging at times,” admitted Rosie Pope, Creative Director of Rosie Pope Maternity. “That’s why I started Rosie Pope Maternity, and why we’re excited to partner with such a dynamic online bulletin board community. We believe that this partnership will allow expectant moms to engage with us on a deeper level by providing input on key issues, styles and trends we ask about on Favery’s polling boards, and where they can see how you can still be stylish as an expectant mom, or new mom.”

Users should look for Rosie Pope Maternity boards and polls highlighted on the Favery home page, http://www.Favery.com. From there, Favery users will be able to engage with Rosie by answering questions she poses, and discovering great ideas for maternity style, as well as inspiration for starting their new family. All of these ideas and inspirations can be saved to users’ own Favery boards. Not on Favery yet? It’s free and easy to create a new account.

About Favery
Favery is the place online to gather ideas and get advice from friends to help make life and style decisions: from fashion to decorating, entertaining to beauty, and everything in between. Users easily post ideas and inspiration on visual bulletin boards with varying privacy options and gather feedback, suggestions and opinions through polls and other discussion options. Favery’s friendsourcing format enables users to create a dialogue with each other around the details of impending events or activities. To incorporate your friends’ trusted opinions, advice and recommendations into your next decision, visit http://www.Favery.com. Follow Favery on Twitter (@MyFavery) and on Facebook (/MyFavery).

About Rosie Pope Maternity
Rosie Pope is the star of Bravo TV’s “Pregnant in Heels,” and is a well-known expert on all things maternity. She also offers maternity concierge services to expecting mothers in New York City and is the creative force behind Rosie Pope Maternity, her sophisticated maternity and accessories clothing line that is currently sold at Rosie Pope Maternity stores in New York City (on both the Upper East Side and in Tribeca) and Santa Monica, CA and online at http://www.rosiepope.com. Rosie Pope Maternity also offers an extensive schedule of classes, workshops, and seminars for pre- and postnatal customers in the MomPrep studios located in New York City and Santa Monica. You can follow Rosie and her brand on twitter (@rosiepope) and on Facebook (/rosiepope).

Favery is a registered trademark of Favery, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.

SOURCE: PRWEB
Follow

Get every new post delivered to your Inbox.

Join 213 other followers

%d bloggers like this: