Tag Archives: Social Media Campains

The Rising Influence of SOcial Media

20 Feb

Social media has become an integral part of our everyday lives. With no online presence on social media marketing networks like Twitter, Facebook, LinkedIn, Google+ and Pinterest a potential customer or prospect may not take your company seriously in this 21st generation. In order to have a successful social media marketing campaign you need to genuinly engage with your audiences while creating highly shareable content like vidoes, images, presentations, infographics to name a few.

For organizations that are still ignoring social media… it is time to wake up and join in the conversation online! This infographic created by Brafton will convince you why you should be online.

Why do you think social media marketing so influential and powerful?

Social-Media-Horse-Race_Infographic

 

Like SO! What? SOcial on Facebook or follow us on Twitter

Outstanding Achievement in PR and Corporate Communications 2012

14 Jan

Oakland, CA (PRWEB) January 14, 2013

Seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in February 2013 and in Bulldog Reporter’s Daily ‘Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year’s Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Cisco Systems for their entry titled “Cisco’s the Network”, which was awarded a Gold Digital/Social award for Best New or Redesigned Website of the Year and two Silver awards for Best Online Newsroom of the Year and Best Use of Digital in a B2B Technology Campaign.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a summary of the 2012 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social in a Communications Campaign
Grand Prize
Cisco Systems
For
Cisco’s the Network

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Bronze
Weber Shandwick
For
Degree Men – Masters of Movement

Best Use of Digital in a B2B Technology Campaign
Gold
Lois Paul and Partners
For
Freescale Semiconductor-Smart Mobile Device Pundits

Best Blog for an Agency/Consultancy
Gold
Havas PR
For
The Voice of Innovation Nation

Best Blog (Company/Organization)
Gold
Rain
For
Walmart Green Room

Best Blog (Company/Organization)
Bronze
Microsoft and Waggener Edstrom
For
Next at Microsoft Blog

Best Blog (Individual)
Gold
MSR Communications
For
When Your Messaging is Ahead of the Media

Best Crisis Response
Gold
American Airlines and Weber Shandwick
For
“Like This”: American Airlines Responds to Alec Baldwin

Digitally/Socially Engaged Brand of the Year
Gold
Weber Shandwick/MilkPEP
For
Breakfast Project

Digitally/Socially Engaged Brand of the Year
Silver
Airfoil
For
eBay Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Gold
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Silver
Zeno Group
For
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Organizational E-Newsletter, External
Gold
Deveney Communication
For
Deveney Communiqué

Best Organizational E-Newsletter, External
Silver
Spelman College
For
Spelman Connection

Best Online Newsroom of the Year
Gold
Synaptic Digital, a Definition 6 company
For
US Dept of State Online News Room

Best Digital/Social Word of Mouth Campaign
Gold
Waggener Edstrom Worldwide
For
Tweet-a-Beer: Turning virtual contacts into personal connections,
one frosty mug at a time

Best Digital/Social Word of Mouth Campaign
Bronze
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Silver
Deveney Communication
For
Inaugural Childhood Obesity Summity Social Media

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Bronze
MassMutual Financial Group
For
MassMutual and Easter Seals Make the 1st 5 Count

Best Use of Digital/Social for a Consumer Technology Campaign
Gold
Sparkpr
For
Good Technology Finds Overtime Growing

Best Use of Digital/Social for a Consumer Technology Campaign
Silver
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Consumer Technology Campaign
Bronze
RF|Binder
For
BAND-AID brand brings bandage to life

Digital/Social Communications Campaign of the Year
Gold
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Digital/Social Communications Campaign of the Year
Silver
Backbone Media
For
Polartec Made Possible Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Gold
Ron Sachs Communications
For
The Water Quality & Health Council’s “Healthy Pools” Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Bronze
GE Healthcare
For
25 million and counting: how GE Healthcare used Facebook, Twitter and Weibo to help fight cancer

Best Measurement of Digital/Social Communications
Gold
Zeno Group
For
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Measurement of Digital/Social Communications
Silver
Weber Shandwick
For
US Army Reserve Status: Engaged

Best Microsite or Specialized Website
Gold
GroundFloor Media
For
Online War Room: Securely Simulating Online Conversations and Crises

Best Microsite or Specialized Website
Silver
Union Pacific Railroad Corporate Communications
For
UP150.com

Best New or Redesigned Website of the Year
Gold
Cisco Systems
For
Cisco’s the Network

Best New or Redesigned Website of the Year
Bronze
Hilton Hotels & Resorts
For
Hilton Global Media Ctr Relaunch/Redesign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
Silver
M Booth
For
Women Entrepreneurs are #PoweringTomorrow

Best Use of Digital/Social to Pitch Traditional Media
Silver
Elizabeth Arden and Lippe Taylor
For
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social to Pitch Traditional Media
Bronze
Havas PR
For
Getting Linked to “Ellen”

Best Use of Search Engine Optimization in a Campaign
Gold
CRT/tanaka
For
Sweetening SEO for PureCanadaMaple

Best Online/Social Media Community of the Year
Silver
CRT/tanaka
For
Vibrant Rioja Social Media Campaign

Best Online/Social Media Community of the Year
Bronze
Airfoil
For
eBaby Harnesses Social to Power Parents Pockets

Best Social Network Messaging Strategy
Gold
Ogilvy Washington
For
Motivating Americans to Be One in a Million Hearts

Best Use of Digital/Social for a Travel/Hospitality Campaign
Gold
KC Convention & Visitors Assoc.
For
All-Star Game Social Media Command Center

Best Use of Video in a Digital/Social Environment
Gold
Litzky PR
For
“Call Me Maybe” Litzky Public Relations’ YouTube Recruiting Video

Best Use of Video in a Digital/Social Environment
Bronze
Weber Shandwick
For
Create New Usage: REFUEL | got chocolate milk?

How to Conduct a Social Media Audit

16 Nov

HootSuite’s Solution Partners Program, a program designed for agencies and consultancies looking to demonstrate social leadership by introducing clients to HootSuite, is hosting a webinar geared towards agencies and consultancies who want to improve their clients’ use of social media for businesses.

Aki Kaltenbach

Join HootSuite’s Director of Solution Partners, Aki Kaltenbach and our resident social media consultant, Kemp Edmonds as they walk through the how-to’s of effectively evaluating social media strategies as well as best practices for social engagement in different types of social networks.

How to Conduct a Rapid Social Media Audit Webinar: Thursday, November 22nd 10am – 11am (PST)

Register Here for Webinars

No matter what size agency or consultancy you are, this webinar will help you effectively evaluate and assess your existing and potential clients’ social media strategies. Discover the best practices on how to conduct a rapid social media audit, which will allow you to generate new revenue through strategic planning and execution of social media campaigns.

Webinar highlights include:

  • Step-by-step guide to conducting a social media audit for potential clients.
  • Do’s & Don’ts for engaging in social media.
  • Tips on how HootSuite can help improve your social strategy.

Register for How to Conduct a Social Media Audit to explore how your agency can help drive value around social on behalf of both your existing and future clients.

SOURCE: HootSuite

Ten Commandments For B2B SOcial Media Campaigns

13 Nov

Denver, Colorado (PRWEB) November 13, 2012

The world’s largest network of independent marketing communications agencies, Worldwide Partners, Inc. (WPI) with 87 agencies in 54 countries, representing $3.4 billion U.S. in capitalized billings, offers ten rules for utilizing social media in B2B marketing from WPI partner agencies Godfrey in Pennsylvania, Mintz & Hoke in Connecticut and Traction Creative in Canada.

Number One: Be On Target
Know your audience – “Start by determining where your audience is spending their time online and where they are engaging in conversations,“ urges Andy DeBrunner, Social Media Manager at Godfrey. “Then begin participating as a valued member of their community.”

Number Two: Be Relevant
“What works in social for business to consumer is not likely to work for business to business,” says Jeff Lucas of Traction Creative in Vancouver. According to Lucas, it is of utmost importance to recognize that the motivation to use social media in business circles is different than the motivation to use it in our personal lives. “The uses also shift by industry from older conservative industries versus technology industries,” Lucas adds.

Number Three: Be On Time
“Is the right message being presented at the right time in the sales cycle to the right audience?” asks Lucas. Chris Knopf of Minz & Hoke in Connecticut adds, “It’s important to stay top-of-mind as the B2B consumer moves through an often long sales cycle in B2B.”

Number Four: Focus On Quality
“Content is king,” Knopf notes. “Social media can help establish community, create brand identity and generate leads. And this starts with content. Create high quality, varied content on a consistent basis, with a call-to-action to drive discussion and engagement. Promote with social links and use keywords to improve SEO (Search Engine Optimization) and findability.”

Number Five: Be Real
DeBrunner advises businesses to, “Walk the walk. It’s easy for community members to sniff out a social media dilettante. If your company is not committed to making the digital community a better place, then they will tune you out. Simply sending out traditional marketing or sales messages in a new medium will ultimately fail.” Knopf suggests businesses use question and answer formats to develop thought leadership.

Number Six: Look For Leads
“Lead generation is also the name of the game,” explains Knopf. “Lead generation starts with building relationships, which is fueled by a content marketing strategy. A solid marketing automation program also will bolster these efforts. Like the ‘likes’ but keep an eye on the leads.”

Number Seven: Know What’s Working And What You’re Working Towards
Metrics matter. Know in advance what you are tracking against. Metrics will vary depending on your goals. Tie specific goals and metrics to higher-level business objectives. The most successful and targeted campaigns integrate social media management with marketing automation metrics. Explains Knopf, “Equally important is to track the impact of social media on sales. Develop a strategy with your sales team on board to follow-up and convert leads from social media. Monitor results on an ongoing basis.”

Number Eight: Start Small And Go Long Haul
“Be consistent,” DeBrunner encourages, “and don’t give up too soon – start small with one community where you believe you will have the greatest impact. Focus on making your presence in that community the best it can possibly be. Results will probably not be immediate but will become more pronounced over time. Then, after you begin to see results and learn more about your audience, start growing your reach into new communities. If you spread yourself too thin early on, it’s likely that you will give up before the program starts working.”

Number Nine: Remember Social Is Global
As many consumer goods companies have learned, there are no borders in the digital world. “While language can sometimes create a barrier, it seems to be less and less an issue in some of the B2B industries,” asserts WPI, President & CEO, Al Moffatt. “We’re finding that some B2B social media efforts are viewed around the globe.”

Number Ten: Integrate Social
“Social permeates everything,” says Knopf. “Integrate social media programs with overarching marketing campaigns. As a key driver for offline programs (e.g., trade shows), social media should be part of a coordinated effort to improve results of traditional tactics. Audit everything you do for social potential: cross-promote social platforms and facilitate sharing at multiple touch points such as websites, newsletters and the like.” “Never use the line ‘Win an iPad’,” Lucas adds.

About Worldwide Partners, Inc.
Worldwide Partners, Inc. (WPI) is the world’s largest owner-operated advertising and marketing communications network made up of 87 agencies employing 3,900 people in 141 offices located in 54 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. Based in Denver, Colorado USA, WPI is owned by the partner agencies that make up the network. WPI exists to explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local expertise and resources of the agencies in the partnership and apply them to solve problems for clients on a local, regional and international basis. This allows partners to expand their existing client relationships geographically and to compete effectively for international new business. Clients gain access to best-in-class, entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops. WPI’s partner agencies manage $3.4 billion in worldwide advertising expenditures. For more information, visit http://www.worldwidepartners.com.

About Godfrey
Godfrey is one of the leading business-to-business marketing agencies in the United States. Godfrey offers research, strategic consulting, brand management, digital marketing strategy and execution, advertising, public relations, digital marketing solutions, lead management, measurement and the ability to implement cutting-edge technologies. For more information about the spectrum of services Godfrey offers, please visit the company website at http://www.godfrey.com.

About Mintz & Hoke
Mintz & Hoke is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Located in Avon, Connecticut for 41 years, Mintz & Hoke’s mission is to Make the Complex Sale Happen. Clients include Aetna, the State of Connecticut, Legrand, GE Captial and DRS Technologies. Mintz & Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit http://www.mintz-hoke.com.

About Traction Creative
Traction is a full-service, creative communications firm providing advertising, design, online, social media, brand activation and other marketing services to companies from a wide range of industry sectors. Since 1995 we have earned a reputation for strategic thinking, creative excellence and forming strong relationships with clients and suppliers. We are independently-owned, and located in the heart of Yaletown in Vancouver, Canada. For more information, visit http://www.tractioncreative.com.

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