Tag Archives: Social Media Campaigns

SOcial Media Marketing Metrics

7 Jan

Mashable’s infographic looks at how marketing metrics have expanded and changed with the popularization of social media over just the last few years. It takes the absolute top responses to marketing campaigns and other social media phenomenon to look at how great these metrics are.

Via Mashable

Social Media Strategies Summit

14 Dec

San Diego, CA (PRWEB) December 14, 2012

Quote startThis year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.Quote end

The Social Media Strategies Summit (SMSS) will be held at the Hard Rock Hotel in Chicago on April 23-24, 2013. GSMI has hosted over 25 Social Media Strategies Summits in more than 10 cities throughout the U.S. as well as London and is pleased to return to the Windy City.

“We are thrilled to bring Social Media Strategies Summit back to Chicago for another successful year,” commented Summit Producer Breanna Jacobs. The Chicago summit will provide attendees with emerging strategies, the latest social tools, and insights from successful social media marketing campaigns. Over the course of two days, SMSS – Chicago offers all of the elements you need to achieve social media success! Jacobs added, “this year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.”
Case studies demonstrating analytically proven success will be presented by top brands including Dell, IBM, Sears, Boeing, MillerCoors and many others. Attendees will learn to:

  • Build Their Organization’s Audience and Identify Prospective Consumers
  • Integrate Traditional Marketing within Social Media Campaigns
  • Measure, Analyze, and Report Company’s Analytics
  • Reduce Advertising Costs with Social Media
  • Adapt Organization’s Customer Service by Incorporating Social Media

The Summit was designed for those involved in the planning and execution of company branding, marketing, strategy development, monitoring, customer relations, community engagement, public relations, media sales, business development, social media legal policies and concerns.

Tickets are now on sale! Delegates may register before January 18, 2013 to receive $400 early bird discount. Group discounts are available.

About Global Strategic Management Institute:
GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: http://www.gsmiweb.com.


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