Tag Archives: Social Marketing

Embedding Social Media

29 Jan

Join us for our Free 40 minute webinar on February 8th at 10AM EST

You will learn how to embed social media across more than just marketing. Get best practice examples and insight from leading Marketing and Social Media Executives.

Topics:

  1. Execute your social business strategy: Get insight on how to take social media company wide. Align your social strategy with multiple business functions and develop an infrastructure which allows for transparency.
  2. Benchmark Lessons learned: Get best practice on how to improve communications and collaboration internally to allow for a continuous streamline of information flow saving you time, frustration and money.
  3. Forward plan for 2013: Get up to speed on the lessons learned by Sears, Thomson Reuters and Wells Fargo over the last 12 months and identify your priorities for a productive, decisive and innovative 2013.

Panellists:

Speaker_Name

Jennifer Dominiquini

Chief Marketing Officer

Sears and K Mart Seasonal and Outdoor Living
Eli Lilly

Speaker_Name

Kimarie Matthews

Vice President Social Media

Wells Fargo
D3 Oncology Solutions

Speaker_Name

Jen McClure

Senior Director Digital & Social Media

Thomson Reuters

Oncology Business Review

Register for Embed Social Media Now

Social Media & Organizational Change: Disruptor or Facilitator?

21 Jan

An exclusive, live webinar from Social Media Today
January 22nd at 12pm EST / 9am PST

Do social tools create new organizational hurdles for your company, or can they help you work better?

The continued growth and penetration of social media as a communications tool is changing the game board for all businesses, challenging executives to understand where and how organizational change must take place in order to take advantage of the new marketing and communications landscape. But the same social technologies that are disrupting business structures can also offer opportunities to facilitate and smooth the process of organizational change itself, as well as, some argue, improve productivity and make for happier employees.

Join us as we examine the processes that businesses are going through as they bring social practice inside as an essential element of organizational change. Our panelists will deal with questions such as:

  • Where in the company does change need to begin?
  • Where does policy come into the change process?
  • Does social media call for a Center of Excellence to focus on optimizing effectiveness?
  • Does the CEO need to buy into social tools for change to take hold?

About the Panel:


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Joseph Jaffe Joseph Jaffe is Founder & Partner of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that matches early stage startups with established brands to partner via mentoring, pilot programs, investment and/or acquisition.Evol8tion launched in January 2012 with Anheuser-Busch InBev and Kraft Foods as founding clients.affe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at http://www.jaffejuice.com.
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Romi Mahajan is the CMO of Metavana, a leader provider of social sentiment solutions for organizations and individuals. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, an award-winning digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. Romi has also authored two books on marketing- the latest one can be found here. He can be reached at romi@thekkmgroup.com
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Vivek Bhaskaran is the founding member and Executive Chairman of Survey Analytics, one of the industry’s leading providers of web-based research technologies. As Chief Executive Officer, he plays a key role in defining the company strategy and using technology and innovation continuously to maintain its leadership in the industry. He has played a pivotal role in the Survey Analytics journey. In 2008, Survey Analytics made Inc. magazine’s list of the fastest-growing private companies, ranking 172nd overall and 25th among business-service providers.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Register for Social Media & Organizational Change Now!

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25 Best Marketing Conferences 2013

13 Jan

25 Best Marketing Conferences 2013

The best marketing conferences to attend in 2013.  Feel free to add in any additional conferences we left out for 2013 in the comments section below.

  1. Social Media Strategies Conference February 5-7 in Las Vegas, NV, Chicago in April and New York in June
  2. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY
  3. Marketing Sherpa E-Mail Summit February 19-22 in Las Vegas, NV
  4. SXSW Interactive March 8-12 in Austin, TX
  5. Digital Media Summit March 19-20 Toronto, ON
  6. Search Engine Strategies (SES) March 25-28 in New York, NY and September 10-14 in San Francisco, CA
  7. Inbound Marketing Summit April 3-4 in New York, NY
  8. Ad:Tech Digital Marketing Conference April 9-10 in San Francisco
  9. DemandCon April 15-16 in San Francisco, CA and October in Boston, MA
  10. Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA
  11. World Social Marketing Conference April 21-23 in Toronto, ON
  12. B2B Content2Conversion April 22-23 in New York, NY
  13. iStrategy Global Digital & Social Media Conference April 23 -24 in Miami, FL
  14. Event Marketing Summit  May 6-8 in Chicago, IL
  15. Sirius Decisions 2013 May 8-10 in San Diego, CA
  16. Business Marketing Association May 29-31 in Chicago, IL
  17. Confab Content Strategy conference June 3-5 in Minneapolis, MN
  18. SES Toronto June 12-14 in Toronto, ON
  19. Inbound Marketing Movement August 19-22 in Boston, MA
  20. Content Marketing World 2013 Sept 9-12 in Cleveland, OH
  21. Brand ManageCamp Sept 16-17 in Las Vegas, NV
  22. ANA: Master of Marketing Conference October 3-6 in Phoenix, AZ
  23. MarketingProfs B2B Marketing Forum October 10-11 in Boston, MA
  24. Direct Marketing Association October 12-17 in Chicago, IL
  25. Pivot Conference October 15-16 in New York, NY

SEO vs. Social Media: Which Is Best for Your Marketing?

11 Jan

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch.

seo vs social coverFor example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when.

In this ebook, you’ll learn:

  • The strengths and weaknesses of SEO and social media
  • Where SEO and social media complement one another
  • How to decide which will deliver your business better results — SEO or social media

Remember — no matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Download SEO vs Social Media Now!

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20 Marketing Trends & Predictions for 2013 & Beyond

10 Jan

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out.

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what’s in store for 2013? Let our new guide serve as your navigation system into the world of marketing in 2013.

Now then, let’s gaze into the marketing crystal ball, and uncover what marketing will look like in 2013.

In addition, you’ll read predictions from industry leaders such as:

  • Rand Fishkin, SEOmoz founder and CEO
  • Brian Halligan, HubSpot co-founder and CEO
  • David Meerman Scott, Best-Selling Author
  • Greg Alexander, Sales Benchmark Index CEO
  • Nick Johnson, Useful Social Media founder

Download Marketing Trends & Predictions 2013 & Beyond Now!

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How to Manage Socially Integrated Channels?

8 Jan

An exclusive, live webinar from Social Media Today
January 29th at 12pm EST / 9am PST

When customers publicly address your company on Twitter or Facebook, who should respond: marketing, or customer service? And what, in the social media age, is the difference?

Traditionally living in separate silos within large enterprises, these two functions have come under pressure with the advance of popular social computing, with the customer often defining the public circumstances under which engagement takes place. Customers don’t distinguish between departments of your organization when reaching out, and poor online service can cripple marketing efforts – so it’s incumbent on businesses to adapt to the new, integrated reality of customer interaction.

Join us as we explore the ways in which large companies are changing to be more responsive to and understanding of their customers:

  • Where does the integration begin?
  • How do marketing and customer service coordinate and share data?
  • Does marketing touch the customer in much the same way that customer services do?
  • Does marketing own customer service now? Or vice versa?

About the Panel:


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Erika Jolly Brookes is vice president of product strategy for Oracle, working on the Oracle Cloud-Social business to help guide product strategy and development. Prior to joining Oracle, she was vice president of marketing and communications at Vitrue, a leading provider of social marketing publishing software for global brands and agencies. Vitrue was acquired by Oracle in May 2012 and is now a wholly-owned subsidiary of Oracle. .

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Maggie Fox is the founder and CEO of Social Media Group, established in 2006 and one of the world’s most highly respected  independent agencies helping business navigate the socially engaged Web. She was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Board of the Empire Club of Canada.

Register for Marketing and Customer Service Merge

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CMO Guide to Inbound Marketing

19 Dec

Everything an Executive Needs to Know About Inbound Marketing!

With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping a successful inbound marketing strategy.
You will learn:

  • What inbound marketing is and what it means for CMOs
  • The strengths and limitations of inbound marketing
  • How to successfully incorporate inbound marketing into your overall strategy
  • How to staff and budget for inbound marketing
  • How to measure the ROI on your inbound marketing efforts

Download Inbound Marketing  NOW!

Social Media Success Kit

18 Dec

Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit  contains helpful resources and best practices including the best ebooks, webinars, white papers, blog posts, and more!

Improve your Social Media Marketing today. Download Now!

Webinar: Social Content Marketing with SlideShare

10 Dec

Please join us for a live webinar on Social Content Marketing with SlideShare on Tuesday December 11th. Our special guest is Todd Wheatland, author of the recently published Marketer’s Guide to SlideShare. The webinar is of particular interest to B2B marketers from large organizations looking to leverage SlideShare for content marketing. In this session, you’ll learn to:

  • Target buyers and influencers
  • Generate ideas for content
  • Distribute and promote content
  • Generate leads and create opportunities

Register for Social Content Marketing with SlideShare now!

Todd literally wrote the book on this. Here’s his background:

Todd Wheatland is VP, Thought Leadership & Marketing at Fortune 500 ® workforce solutions company Kelly Services, and is a recognized authority on content, B2B and social marketing. He is the author of The Marketer’s Guide to SlideShare.

Todd is a frequent speaker at events in the US, Europe and Asia-Pacific, including Content Marketing World, eConsultancy’s FUNNEL, Content Marketing Strategies and the B2B Marketing Forum. He is also a regular contributor to and information source for industry publications including Mashable, Social Media Today, Chief Content Officer Magazine, DemandGen Report & B2B Magazine.

A 15-year career marketer, his projects have been recognized by the AMI national marketing award, the Killer Content Awards, as well as gold and platinum MarCom awards.

He was named a Marketer to Watch in 2012 by The Content Marketeer, and is a strategic contributor to the Corporate Executive Board’s Marketing Leadership Council. He is also co-host of the breakout YouTube marketing show, Unsolicited Advice.

Australian by birth, Todd lives with his family in Paris, France.

Register for Social Content Marketing with SlideShare now!

Harnessing the Power of Online Networks

7 Dec

Harnessing the Power of Online Networks: How to Incentivize the Online Behavior You Need

An exclusive, live webinar from Social Media Today
December 11th at 12pm EST / 9am PST

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How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect.

This webinar will explore the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications. Join us to ask questions and offer your own experiences:

  • Are all incentives viewed as rewards?
  • How are different types of incentive fit to different social and business circumstances?
  • What cautions must be taken in presenting new incentives to a group or a community?
  • Besides civility, what other types of online behaviors are worthy of incentives?

About the Panel


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Lauren Friedman

Lauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. In addition to her work at Adobe, Friedman is a writer for iMedia Connection and a member of WOMMA. Friedman joined Adobe through the Context Optional/Efficient Frontier acquisition in 2011. At Context Optional, Friedman was the company’s first Community Manager and grew the team to seven professionals. Prior to Context Optional, Friedman gained experience in PR and journalism. Friedman graduated from the School of Journalism and Mass Communication at the University of Colorado Boulder with a BA in Journalism. Follow Lauren Friedman on Twitter at http://twitter.com/lauren_hannah.

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Mark Kithcart

Mark is the CMO of Resonate Social, where he oversees all integrated digital marketing campaign. He is a new media communications executive and marketing consultant in the San Francisco area with deep experience in online media, engineering and high tech industries. He has  18+ years experience in executive management and leadership. Senior-level executive and strategist at a wide range of companies, from start-ups to large multinational organizations including, HP, Agilent, Bechtel and more.

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Rob Fuggetta

Rob Fuggetta is the world’s leading expert on brand advocacy. Fuggetta is the author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” http://www.BrandAdvocateBook.com. Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too! Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Register for Harnessing the Power of Online Networks NOW!

 

LinkedIn: Who! What? When! Why?

3 Dec

Who: Everyone who works

What: Networking, job hunting, showcasing your professional accomplishments

When: Check in weekly; more if you’re actively job hunting

Why: It’s a gold mine of industry intelligence to expand your professional network and relationship management

SO! What? A SOcial Media Company

Located in Vancouver, British Columbia.

Engage. Connect. SOcialize.

More information? Contact us: sowhatsocial@gmail.com 

Harnessing the Power of Online Networks

20 Nov

How can you instill positive social habits in a community? Or give direction to the boundless energy of collective action on the web, either for social good or profit? The web offers many incentives that community and social manager can generate viral respect.

This webinar will explore the options and original ideas for reinforcing certain types of behavior in a community, ranging across case studies and applications. Join us to ask questions and offer your own experiences:

  • Are all incentives viewed as rewards?
  • How are different types of incentive fit to different social and business circumstances?
  • What cautions must be taken in presenting new incentives to a group or a community?
  • Besides civility, what other types of online behaviors are worthy of incentives?

About the Panel


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Lauren Friedman

Lauren Friedman is a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. As the Manager of Community Engagement at Adobe, Friedman develops and implements social media content and communications strategies for Fortune 500 brands such as Expedia, Safeway and Hyatt. In addition to her work at Adobe, Friedman is a writer for iMedia Connection and a member of WOMMA. Friedman joined Adobe through the Context Optional/Efficient Frontier acquisition in 2011. At Context Optional, Friedman was the company’s first Community Manager and grew the team to seven professionals. Prior to Context Optional, Friedman gained experience in PR and journalism. Friedman graduated from the School of Journalism and Mass Communication at the University of Colorado Boulder with a BA in Journalism. Follow Lauren Friedman on Twitter at http://twitter.com/lauren_hannah.

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Paul Dunay, moderator

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Registeter for Harnessing the Power of Online Networks Now!

SOURCE:

LinkedIn for Sales [WEBINAR]

5 Nov
Sales is Social HeaderWith the emergence of social media, how we connect with each other has changed. Social has disrupted the traditional ways we communicate at home and at the workplace – becoming core to all customer interactions. Does your sales department understand its power to create meaningful relationships?Ralf VonSosenLinkedIn’s Ralf VonSosen

Learn how to make the most of LinkedIn for sales, prospecting and branding right in in a new webinar: Sales is Social – co-hosted by LinkedIn’s Head of Marketing for Sales Solutions, Ralf VonSosen, and HootSuite’s Enterprise Marketing Manager, Ashley Jane Brookes

Whether you’re a power user or new to the world’s largest professional network, take an hour to equip yourself and your sales team with practical info to make the most of LinkedIn.

Join Sales is Social on November 14 at 11:00 a.m. PST:

Register Now

Sales is Social

With over 175 million users, we know there are huge networking and prospecting opportunities with LinkedIn but what are the best ways to access those leads? Learn lessons and techniques directly from LinkedIn for implementing scalable, standardizable social media strategies for your salesforce.

In this webinar you’ll learn:

  • Linkedin Best Practices: Build your personal brand to add credibility to the individual and to the company.
  • How social media management allows you to look for new opportunities through marketing and as an individual
  • How to use LinkedIn to create a meaningful one to one relationships.
  • The change in the relationship between sales and marketing.

Register now for Sales is Social

SOURCE: HootSuite

SOcial Media Marketing Terms

3 Nov

Glossary of social media terms designed to familiarize you with important web 3.0 terminology that every person using social media should know.

<A

API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar – graphical images that represent people. They can be a logo, image, or photo.

<B
B2B
 – Business to Business, commonly used to describe the type of customers a company sells their products to.
B2C – Business to Consumer, commonly used to describe the type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis.

<C
Crowdsourcing - a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
CTA
 – Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.

<F
Feeds -
 are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
Freemium
 – a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.

<H
Hashtag – 
is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily

<I
iOS 
- is a mobile operating system developed by Apple.

<M
Metatags – are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging - the act of posting short messages to a website.  For example, Twitter is a microblogging site.

<N
News feed –  is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.

<O
OS – stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.

<P
Permalink – A web address (URL) of a particular post within a blog or website
Plugin
 – is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
Post
 – text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience

<R
ROI – 
an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS – stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.

<S
SEO – Search Engine Optimization, used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the internet.
SMO – Social media optimization, is the measure of social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.

<W
Widget –  is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

Top LinkedIn Groups for Social Business

3 Nov

eMarketing Association Network

Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA.

Be sure to check out our annual conference, The Power of eMarketing, Providence, 11/24-25, certifications, online ecourses, memberships, social networks, and conferences at our website: http://www.eMarketingAssociation.com.

Social Commerce: Selling With Social Media

First, there was online shopping. Then, social networking. The two are quickly merging to become a dominant force for e-commerce. What is social commerce? How are companies using this new concept to engage consumers with their products and each other to boost sales and brand loyalty?

Join us as we discuss all aspects of social commerce, from group deals and Facebook shopping to social media ROI.

Inbound Marketers

Online group for marketing professionals.

A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Visit http://www.InboundMarketing.com for more group features and resources.

E-Commerce Network

- Strategy
– IT Governance
– Project & Program Management
– Resource Allocation & Roadmap Management
– E-Commerce & E-Marketing topics (SEO/SEM/Programming/Usability/Web Analytics/Design/Functionalities/Web 2.0)
– Website Development
– KPI / Dashboard Definition
– Jobs / Open Positions

 MarketingProfs

MarketingProfs is a community of marketers centered around smart, quick, and actionable know-how and discussion. More than 360,000 subscribers read our newsletters and blog, attend our events and seminars (both live and virtual), and participate in the MP discussion forum. Join us!

Small Biz Nation

This group is a valuable, exciting and new resource for small businesses looking to maximize their success. Here, the vast and growing LinkedIn community of small- business leaders can collaborate and share ideas, while gaining valuable insight from a variety of industry experts, and technology leaders HP and Intel. With special emphasis on mission-critical issues, this unique forum provides an excellent opportunity to learn helpful tips, tricks and best practices—all to keep your small business moving forward. Get advice. Get answers. Get rewards. Join now.

 

Definitive Guide to SOcial Marketing

31 Oct

Definitive Guide to Social Marketing

This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to:

SOURCE: Marketo

Uncovering Marketing Benchmarks [eBook]

29 Oct

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.

This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets — think web pages, blogging, landing pages, Twitter and more.

By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.

Check out HubSpot’s latest eBook with lessons and
benchmarks for your inbound marketing efforts.

Download Uncovering Marketing Benchmarks

SOURCE: HubSpot

How to Grow Your LinkedIn Group Exponentially [WEBINAR]

17 Oct

Learn from the founder of the fourth largest LinkedIn Group!

53% of LinkedIn users join ten or more groups. Clearly, LinkedIn Groups present a good marketing opportunity — so how do you ensure people are joining your group?

LinkedIn Groups are an integral part of social media lead generation. Learn how to grow your LinkedIn Group presence with Michael Crosson, founder of the fourth largest group on LinkedIn, and Dan Slagen, Head of Global Marketing Relations at HubSpot.

During this 60-minute webinar Michael and Dan will teach you how to:

  • Seed your LinkedIn Group for growth
  • Market and moderate the Group
  • Monitor key metrics for continued success

DATE/TIME: Wednesday, October 24th at 1 PM (check local time)

DURATION: 60 minutes, including Q&A

PRESENTERS: Michael Crosson, Social Entrepreneur and Dan Slagen, Global Marketing Relations at HubSpot


Michael
is a social entrepeneuer who founded Social Media Marketing, a LinkedIn group with over 450,000 members. Michael also owns SocialMediopolis.com, a resource center for anyone involved in the development, management, and marketing of social communities.

Dan is Head of Global Marketing Relations at HubSpot, leading the company’s online marketing and co-marketing partnerships.

WHO SHOULD ATTEND?
Marketing professionals and business owners seeking experience in marketing on LinkedIn.

TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones

QUESTIONS?
For questions about the webinar please check our Frequently Asked Questions.

SOURCE: HubSpot

WordPress Webinar Marathon: Sept. 17-21, 2012

13 Sep

WP Academy’s “WordPress Webinar Marathon” is a series of 10 free, high-content webinars on WordPress Website Design, Online Marketing, and Web Sales and Marketing Technology.  These events happen during the week of September 17-21, 2012.  There are two webinars every day, one at 2pm EST and the other at 7pm EST (“New York time”).

These webinars are oriented to all levels from beginner to advanced WordPress designers and Web Marketers.  They represent some of the finest WordPress and Website Marketing training available today, equal or superior to many paid programs.  View the schedule below as you are certain to find something of value to you, then signup to get the links to the live events and the recordings.

The recordings will be published on September 22 and will be viewable for free for 10 days.

Are you an entrepreneur or small business owner who wants to take control of your web presence and internet marketing efforts?

Then you need to register for these great free webinars! The focus is around WordPress, but the training is invaluable for all disciplines, because it covers all aspects of web sales and marketing, in addition to the very best training on using WordPress.

Do you want to gain marketable skills as a WordPress web designer, or add this service to your social media consulting profile?

No matter what your objective is, this email will be of great value to you.

For five days beginning Monday Sept. 17, our partners from WP Academy are producing “WordPress Webinar Marathon,” a series of 10 FREE training webinars on a range of topics from WordPress web design, to creating (or growing) an online business, to how to use the latest and most powerful technology tools, including Social Media. Check it out here:

Afternoon Sessions – all 2pm EST (“New York time”)

 Dates & Times
(all sessions 75 min.)
 Content / Presenter

Mon. Sept. 17, 2pm EST

Small Business WordPress Website in 1 Hour (beginner-intermediate)

Starting from an empty hosting account, we’ll create a professional WordPress website, using the Weaver theme (very professional and flexible free theme).  Here are some of the things we’ll cover:

  • Installing WordPress
  • How to choose a professional theme
  • Adding a header (and where to get them made cheaply)
  • Configuring WordPress for a static site (vs. a blog)
  • Using the Visual Editor
  • Adding navigation, pages, posts, and links
  • Styling fonts and colors
  • Adding social media links
  • Adding a newsletter subscription form
  • And more…

Tue. Sept. 18, 2pm EST

StudioPress Theme Family Advanced Customization (intermediate-advanced)

StudioPress themes are extremely popular and accessible. Come to this session to learn why this is so, and to see how easy it is to create a sensational-looking site in StudioPress. We will cover:

  • Why StudioPress?
  • StudioPress styling basics (differences from other themes)
  • The powerful Genesis Featured Page widget
  • Image sliders
  • Genesis Simple Edits, Simple Hooks, Simple Sidebar widgets
  • Loading a header through CSS
  • And more

Wed. Sept. 19, 2pm EST

WordPress eCommerce & Membership Systems (all levels)

Marc Beneteau

In this webinar we’ll explain the basics of doing eCommerce (collecting money for your products or services) in WordPress.  This includes a general review of payment systems and third-party shopping carts, plus feature walk-throughs and demonstrations of two powerful WordPress Membership plugins.

We’ll cover:

  • Suggested payment systems for WordPress websites
  • Review of affiliate management systems for WordPress (get other people to promote you)
  • Review of externally-hosted shopping cart solutions
  • Review of WordPress shopping cart plugins — the good, the bad and the ugly
  • Behind-the-scenes look at WP Academy’s membership system, powered by WishList Member
  • Feature walk-through of the free and powerful S2Member plugin
  • Demonstration of using S2Member and Paypal to sell digital downloads (ebooks or audio recordings) from your site

Thu. Sept. 20, 2pm EST

Website Marketing Funnels: OptimizePress and sales-letter themes (beginner-intermediate)

Want to create a marketing funnel, so that you can lead your prospects into your programs? Well Join Christina Hills from the “Website Creation Workshop” as she shows you what kinds of Marketing Funnels You can create with WordPress!

We’ll cover:

  • Create Professional “Eye Catching” Opt In Pages
  • Create Your Own Professional Sales Letter Pages
  • Create Membership Pages
  • Feature tour and configuration demo of the OptimizePress sales-letter theme
  • And more…

Fri. Sept. 21, 2pm EST

WordPress Community Sites: WordPress Multisite and BuddyPress (all levels)

Not everyone is aware that WordPress comes with an option to run it as a community portal, from where you can allow forums, friending, sharing, etc.  What makes this possible is a very powerful plugin called BuddyPress, that is an add-on to WordPress Multisite.  Michael Lyman, passionate WPMU/BuddyPress user, will show you exactly how it’s done and also describe the benefits of WordPress Multisite to organization such as associations, churches, even company intranets.  We’ll cover:

  • WPMU + BuddyPress Features and Benefits
  • Configuration of a WPMU site
  • BuddyPress minimal configuration demo
  • Discussion forums
  • “Friending” and other community features
  • Setting WPMU up as a paid membership site
  • And more …

This presentation is co-sponsored by WPMU DEV, the leading provider of WordPress, WPMU and BuddyPress plugins on the web.  WPMU DEV has graciously contributed 5 “Elite”  memberships ($419 value each) which we will give out on the live webinar!

Evening Sessions – all 7pm EST (“New York time”)

Dates & Times
(all sessions 75 min.)
Content / Presenter

Mon. Sept. 17, 7pm EST

Small Business WordPress Website in 1 Hour (beginner-intermediate)

Starting from an empty hosting account, we’ll create a professional WordPress website, using the Weaver theme (very professional and flexible free theme).  Here are some of the things we’ll cover:

  • Installing WordPress
  • How to choose a professional theme
  • Adding a header (and where to get them made cheaply)
  • Configuring WordPress for a static site (vs. a blog)
  • Using the Visual Editor
  • Adding navigation, pages, posts, and links
  • Styling fonts and colors
  • Adding social media links
  • Adding a newsletter subscription form
  • And more…

Tue. Sept. 18, 7pm EST

Theme Selection and Customization (beginner-intermediate)

Choosing the right theme for your WordPress business-oriented website is a daunting task.  In this action-packed 60-min webinar we will:

  • Discuss general considerations of theme selection — theme vs. theme framework, commercial vs. free, etc
  • Perform basic customization functions and theme option tours for three extremely popular commercial theme frameworks (the same ones recommended in our courses): StudioPress, WooThemes, and ElegantThemes
  • Quickly review two other hugely popular theme frameworks: Thesis and iThemes
  • Look at sample website created in each of these themes and discuss pros and cons

Expect to come out of this webinar with a much clearer idea of where you need to look for a good business-oriented theme and what you need to be looking for.

Wed. Sept. 19, 7pm EST

Making Money with Membership Sites: using the Wishlist Member plugin for WordPress (all levels)

WordPress membership site expert Sandra de Freitas will present various strategies for monetizing a WordPress website, along with case-studies and feature walk-through / configuration of the powerful WishList Member plugin.  Come to this webinar to find out:

  • What you need to know to maximize your results with a WordPress membership site. Take the complexity out of creating a blogsite so that anyone can set up a successful site online, quickly and easily
  • Gain a professional web presence that offers your products or services, without paying exorbitant fees or banging your head against the wall
  • Step-by-step demonstration and feature tour of the extremely powerful Wishlist Member plugin
  • Demonstration of the latest feature of Wishlist: “Pay per post” — sell your articles and ebooks individually
  • And more…

Thur. Sept. 20, 7pm EST

Website Branding and Usability (all levels)

In this joint presentation by branding expert Christopher Staser and website usability expert George Plumley you will learn the fundamental principles of creating websites that inspire confidence and lead to action by visitors.

Knowing a little about online design and development can save you and your business thousands of dollars. This is information that is very difficult to acquire without buying a small library of books — we will present some of the key elements, including:

  • Usability: How wide and tall should a site be? Does it use images effectively? Should you use popups? Is the content easily accessible? Etc.
  • Marketing: How to get other sites to link to ours? What free online advertising methods should be used?  How to integrate a site with social media?
  • Branding: Verbal positioning; visual positioning; brand planning; brand weaving
  • Questions to ask yourself in your own “Brand discovery session” – and why it is so important to create a potent and authentic brand
  • Marketing Collateral: Video, Web, Trade Show, Packaging…
  • And much more

Fri. Sept. 21, 7pm EST

Thesis Theme, inside and out (intermediate-advanced)

The Thesis Theme for WordPress is an immensely popular commercial theme framework. Learn the reasons why in this rich presentation, in which we build out an actual Thesis site. We’ll cover:

  • Recommended Themes, & Why Thesis
  • Installing Thesis, general layout & look-and-feel
  • Feature walk-through – minimal configuration, header image etc.
  • Sidebar configuration
  • Multimedia box, posting Youtube video
  • Thesis custom CSS overrides
  • Thesis OpenHook plugin examples
  • Installing Dynamic Content Gallery with OpenHook
  • Custom widget areas with Ultimate Thesis Theme Options Plugin

About your instructors:

Marc Beneteau is the founder of WP Academy.  He is a trainer, instructional designer, entrepreneur, WordPress developer, and internet marketer. He ran a successful web design business for 3 years prior to starting WP Academy, and was Chief Technology Officer of an internet startup before that. His full professional profile on Linkedin.

Kim Doyal runs The WordPress Chick, a WordPress training and development company.  She is a designer, author and trainer, and is such a fan of StudioPress themes that she wrote an eBook, Diving into Genesis (and no, this is not a Bible study book!)

Christina Hills is a speaker-educator-coach-mentor for building an online business. If you are you ready for a website that’s easy to create, that YOU have control over, that releases you from the grips of your webmaster and is a magnet for people as well as search engines, then look no further.  She teaches online software to people who want to learn how to use online tools to gain prospects and sell to customers. She is also very funny!  Her products include the Website Creation Workshop and Website Marketing Funnel.

Sandra De Freitas is a top tech coach, speaker, trainer, author and expert in internet technology. She is the founder of WPBlogsites.com, a WordPress service provider and consulting firm. In 2008 she authored the book Does This Blogsite Make My Wallet Look Fat? – How to use a WordPress Blogsite to make money, attract clients and gain expert celebrity status, and released a second edition just last year. Sandra specializes in WordPress blogsites and extending their functionality with exceptional WordPress plugins such as WishList Member. Sandra is WishList Member Certified. Her technology expertise is second only to her wicked sense of humour and contagious enthusiasm!

George Plumley  is a well-known and respected WordPress author, trainer and coach.  He is the author ofWordPress 24-hour trainer and Website Design and Development: 100 Questions to Ask Before Building a Website, and also writes articles and shoots videos from his popular site SeeHowTwo. George has a background in philosophy and broadcasting and lives in Western Canada.

Christopher Staser is a brand strategist, visual designer, graphic artist,  WordPress developer, and social media / PR consultant.  He has worked with 40+ startups, non-profits, as well as more established companies developing marketing collateral and websites, and he has won numerous awards for his designs and videos.  You can review his work at Brandweaver.tv.  Christopher loves to dance and to travel and he is fluent in Chinese.

Michael Lyman runs Positively Local, a small team of passionate marketers located in Vancouver B.C. Canada, serving small and medium size businesses throughout North America.  He specializes in local marketing and social media, and is a passionate WPMU and BuddyPress user and developer.  He wears many hats as marketing consultant, developer, entrepreneur, and trainer, and has many wonderful WPMU stories to tell.

How it Works

  1.  Signup from the link below.  You will be sent all the recordings when the series is over.
  2. In addition, your welcome email will contain links to the live event registration.  It is better to attend the live events if you can, as they are more fun and allow you to interact directly with the instructors.  Live audience also gets exclusive discounts on products and automatically enters contests.
  3. You will need to register separately for the Afternoon and Evening sessions (each session has its own links).   It’s not possible to register for just one webinar, but you can register and then come only to the webinar(s) that you are interested in.
  4. The recordings will be published on September 22, and will be available for free for 10 days.  After this they require an affordable, lifetime membership to the WordPress Learning Management System.

Yes! Send me the live event registration links and all the recordings

Via WP Academy

AllFacebook Marketing Conference 2012

3 Sep

LONDON, September 3, 2012 /PRNewswire/

London Event Uncovers Facebook Marketing and Monetisation Strategies

Rising Media and WebMediaBrands (Nasdaq: WEBM) today announced details surrounding the launch of AllFacebook Marketing Conference in London, for 19 November, 2012.

AllFacebook Marketing Conference is a full-day event for marketers, entrepreneurs, and media professionals who are interested in leveraging Facebook to grow their businesses and extend the social reach of their brands. The conference is packed with case studies, practical advice, and real-world perspectives on how to effectively monetise this social media platform.

Delegates will thoroughly understand how to implement tools, research, and apps into their business strategies and gain insight on best marketing strategies. Attendees will learn about the vast opportunities and risk factors involved with Facebook marketing and the social mobile landscape.

AllFacebook Marketing Conference program provides fresh insight on the latest Facebook tools, apps, demographics, research, marketing, and advertising opportunities. Some of the social media thought leaders that will speak at the event include:

  • Dom Dwight, Conversation Manager, Yorkshire Tea and Taylors Coffee
  • Megan Pagliuca, Vice President and General Manager of Digital, Merkle
  • Matt Peters, Founder & Creative Director, Pandemic Labs

“Social media is one of the most exciting platforms for digital marketers, and Facebook offers a wealth of opportunities for businesses and brands,” said CEO of Rising Media, Matthew Finlay. “However, the problem for many is knowing where to start and how to develop a strategy to achieve their objectives. AllFacebook Marketing Conference brings together every aspect of social media marketing, from the latest Facebook tools to advice on consumer engagement. Anyone looking to enhance their brand and extend their social media outreach should attend this conference.”

The AllFacebook Marketing Conference, London will take place on 19 November, 2012 at 200 Aldersgate, St Pauls, London, EC1A 4HD.

To take advantage of the conference’s early bird rates, register before 15 September 2012http://www.mediabistro.com/events/allfacebook/2012/11LONDON/register.asp
About Rising Media

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, DemandCon, Affiliate Management Days, Internet Marketing Conference, Web Effectiveness Conference, Social Gaming Summit, Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See http://www.risingmedia.com for more info.
About WebMediaBrands Inc.

WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com) is a leading Internet media company that provides content, education, and career services to social media, traditional media and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company’s online business includes: (i)

mediabistro.com, a leading blog network providing content, education, community, and career resources (including the industry’s leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii) InsideNetwork.com, a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii) SemanticWeb.com, a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company’s online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos (stocklogos.com) and premium membership services. The Company’s trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company’s online business.

All WebMediaBrands press releases are here:
http://www.webmediabrands.com/corporate/press.html

Media Contact
Jackie Bissell
Rising Media
jbissell@risingmedia.com
+44(0)1580-714332
+44(0)7710-512617

SOURCE: Rising Media

The Rules Of Social Media

9 Aug

The Rules Of Social Media. Read: http://ow.ly/cRnI0 #socialmedia

Marketing Online Magazine (MOM)

9 Aug

San Diego, CA — (SBWIRE) — 08/08/2012

Thousands of online entrepreneurs are flocking to the new Marketing Online Magazine website to get the latest insights, news and information on the world of online marketing. Designed for the aspiring entrepreneur looking for a way into the world of Internet marketing without expensive lessons, Marketing Online Magazine (MOM) is filled with articles, news, events and more.

While the world of internet marketing can be highly lucrative, learning how to market online successfully can be both expensive and elusive. The recent launch of the new Marketing Online Magazine website is quickly filling the void with the vital information that internet entrepreneurs need at no cost. “Driving traffic to an internet business website and then making it sell is a very involved hands-on process,” said Marketing Online Magazine Publisher/Editor Henry Aldrete. “We created this publication to help entrepreneurs to better understand that process so that they can make better use of the Internet as a marketing vehicle for their products and services.”

With 45 to 50 pages of valuable monthly content in PDF format, readers are immersed in the best online source for tips, tools, and techniques for successful marketing online. Featured articles focus on all issues related to marketing online while the marketing product/service videos, reviews, news, events, tools and expert interviews bring greater depth to the reader’s breadth of knowledge.

While the website and the publication is free and open to everyone, those that sign up as subscribers get free access to a wealth of additional content and products that help entrepreneurs intent on Marketing a small business online. The additional content includes more than 60 specific how-to videos on Internet Marketing and a massive 100,000 PLR article library. In addition, subscribers get 23 WordPress videos, 26 complete WordPress themes plus 33 plugins and three free Professional Silver-Level Memberships with more being added every month. “We believe that even though Marketing Online Magazine is free, it is one of the best investments that an internet age entrepreneur will ever make,” said Aldrete.

The August issue, which is available right now, has an interview with small business expert, Roger Pierce, the Co-founder of BizLaunch.com. The current issue also has a number of insightful feature articles including “How To Take Good Care Of Your Affiliates And Make More Money,” as well as “Building An Internet Home Business” and other great articles for internet marketers. Readers will also find the regular sections such as the MOM Success Story, Ask the Expert, Gadgets and Toys as well as many other helpful, informative and entertaining sections. For more information, please visit http://www.marketingonlinemagazine.net

About MarketingOnlineMagazine.net
The new website is dedicated to educating the new internet marketer with tips, tools and techniques for successful marketing online. The free PDF-format magazine features a wealth of informative and entertaining feature articles and interviews as well as the latest news, events and product reviews. With signup for a free subscription, readers get a wealth of additional free content and products such as how-to videos, a massive 100.000 PLR library as well as WordPress videos, themes, plugins and much more.

SOURCE: SBWIRE,  EMAILWIRE.COM

SOcial Marketer Cheet Sheet: Pinterest & Instagram

22 Jul

Tips for the Social Marketer Cheat Sheet: Pinterest & Instagram #socialmedia #smm #pinterest #instagram

Download:

Tips for the Social Marketer Cheat Sheet: Pinterest and Instagram

SOcial Marketer Cheet Sheet

Marketo B2B Marketing Automation

Top LinkedIn Groups for Social Business

14 May

eMarketing Association Network

Largest and most active Marketing Group with 457,000+ members. Managed by the eMarketing Association, the worlds largest Internet marketing association- Open to all interested in Internet Marketing. Focus on Social, eMail, Search, mobile and Web marketing. Special offers for members from the eMA.

Be sure to check out our annual conference, The Power of eMarketing, Providence, 11/24-25, certifications, online ecourses, memberships, social networks, and conferences at our website: http://www.eMarketingAssociation.com.

Social Commerce: Selling With Social Media

First, there was online shopping. Then, social networking. The two are quickly merging to become a dominant force for e-commerce. What is social commerce? How are companies using this new concept to engage consumers with their products and each other to boost sales and brand loyalty?

Join us as we discuss all aspects of social commerce, from group deals and Facebook shopping to social media ROI (Return on Investment).

Inbound Marketers

Online group for marketing professionals.

A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Visit http://www.InboundMarketing.com for more group features and resources.

E-Commerce Network

- Strategy
– IT Governance
– Project & Program Management
– Resource Allocation & Roadmap Management
– E-Commerce & E-Marketing topics (SEO/SEM/Programming/Usability/Web Analytics/Design/Functionalities/Web 2.0)
Website Development
– KPI / Dashboard Definition
– Jobs / Open Positions

 MarketingProfs

MarketingProfs is a community of marketers centered around smart, quick, and actionable know-how and discussion. More than 360,000 subscribers read our newsletters and blog, attend our events and seminars (both live and virtual), and participate in the MP discussion forum. Join us!

Small Biz Nation

This group is a valuable, exciting and new resource for small businesses looking to maximize their success. Here, the vast and growing LinkedIn community of small- business leaders can collaborate and share ideas, while gaining valuable insight from a variety of industry experts, and technology leaders HP and Intel. With special emphasis on mission-critical issues, this unique forum provides an excellent opportunity to learn helpful tips, tricks and best practices—all to keep your small business moving forward. Get advice. Get answers. Get rewards. Join now.

SOcial Media Marketing Terms

15 Mar

<A

API – Application Programming Interface, commonly used by developers – it is code that is intended to be used by other software components to communicate with one other.
Avatar – graphical images that represent people. They can be a logo, image, or photo.

<B
B2B
 – Business to Business (B2B), commonly used to describe the type of customers a company sells their products to.
B2C – Business to Consumer (B2C), commonly used to describe the type of customers a company sells their products to.
Blog – short for the word Weblog, it’s a web page that is similar to a journal or diary, although many companies now use them for business news, tips and tricks.
Blogroll – is a list of blogs usually located in the sidebar of another blog indicating who that blogger reads on a regular basis.

<C
Crowdsourcing - a term used to harness knowledge and skills of a group of people to solve a problem or contribute content.
CTA
 – Call-to-action, commonly used in email or marketing campaigns and signifies what you want a person to do once they see your campaign or ad.

<F
Feeds -
 are ways in which you can read or listen to items from blogs, podcasts, or other RSS feeds without going to the actual websites. You can set up the feed to be delivered to you via email or you can go to the feed site.
Freemium
 – a type of business model that offers you some of the product for free and then allows you to upgrade and add additional options for a premium price.

<H
Hashtag – 
is the pound sign (#) that is put in front of keywords or phrases and used on Twitter so that people can track and follow those conversations easily

<I
iOS 
- is a mobile operating system developed by Apple.

<M
Metatags – are keywords that are embedded in your HTML of your website that provide information about the site’s content and allow search engines to categorize your site.
Microblogging - the act of posting short messages to a website.  For example, Twitter is a microblogging site.

<N
News feed –  is a feed full of news that you want to receive or have subscribed to. For example, for Twitter it is all of the tweets from the people you are following comprise your news feed. For Facebook, all of your “friends” posts are considered your news feed.

<O
OS – stands for Operating System and is a program loaded onto a computer or mobile device that performs common basic tasks such as sending output to the display screen.

<P
Permalink – A web address (URL) of a particular post within a blog or website
Plugin
 – is a software component that adds functionality to a website or blog. For example, social sharing buttons are usually packaged as a plugin so that it allows people to share from your website or blog.
Podcast – video or audio content that can be subscribed to and then downloaded from a website so that you can view or listen offline.
Post
 – text that you type in a box on a web page to educate or inform others of news or information you wish to share on the internet to an audience

<R
ROI – 
an acronym that stands for return on investment and refers to what you will get in return for the amount of time or money you are investing in something.
RSS – stands for really simple syndication and it allows you to subscribe to blogs or other media and have it delivered to you through a feed.

<S
SEO – Search Engine Optimization (SEO), used when talking about keywords that increase your search rank on web search engines like Google, Yahoo! or Bing.
Status update – commonly used to refer to a post on Facebook, it is text you type into a web page to educate or inform an audience on the internet.
SMO – Social media (or marketing) optimization, is the measure of social activity that attracts users to website content.
Social bookmarking – is the act of adding a link to a website that can be organized and tagged by the user. Examples of social bookmarking sites are Pinterest, StumbleUpon, Digg, and Delicious.

<W
Widget –  is a chunk of code that allows you to add functionality to your website without you having to write any code yourself. It usually displays static content, although sometimes they are derived from plugins and can be someone dynamic with rotating text for example.

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