Tag Archives: Small Business

Social Media Strategies Summit – Las Vegas

23 Jan

Three Full Days of Interactive Learning

  • Keynotes from Top Social Media Innovators
  • Workshops to Provide You with a Blueprint to Incorporate Your Business Goals
  • Case Studies from Brands who “Got it Right” by Incorporating Social Media Marketing
  • Proven Strategies, Tactics, and Tools to Leverage Your Social Channels
  • Networking Opportunities… Sometimes “who you know” is the Game Changer Your Company Needs

Twittermonials

Gabriella M. Israel
@audiencemachine @GSMIonline Really impressed with the #SMSsummit so far. Definitely a hidden gem. Great speakers and a very great lunch
See what others are saying about #SMSummit

Who Should Attend:

Everyone and anyone interested in learning from the best, how to harness the power of social media to further your brand’s reach and impact.

  • Chief Branding Officers
  • Business Owners
  • Chief Executive Officers
  • Chief Marketing Officers
VPs, Directors and Managers of:
  • Online Community Managers
  • Social Media Strategists
  • Business Development
  • Word of Mouth Marketers
  • Community Marketers
  • Media sales
  • Agency Account Managers
  • Entrepreneurs

Las Vegas Attendees will learn to:

  • Build Your Audience and Identify Prospective Consumers
  • Integrate Traditional Marketing with Your Social Media Campaign
  • Measure, Analyze, and Report Your Company’s Analytics
  • Reduce Advertising Costs with Social Media
  • Adapt Your Organization’s Customer Service by Incorporating Social Media

About Social Media Strategies Summit:

Global Strategic Management Institute (GSMI) is honored to bring you the latest cutting edge and innovative educational experience presented as, Social Media Strategies Summit – Las Vegas. Attention business owners and marketers… The secret is out! Effective social media marketing strategies have been proven to skyrocket marketing ROI and revenue. Whether your organization is a start-up or a large enterprise, Social Media Strategies Summit will elevate your social media marketing efforts to reach your business goals.

The Las Vegas summit will provide attendees with emerging strategies, the latest social tools, and insights from successful social media marketing campaigns through three unique tracks of break-out sessions -

Business to
Consumer		 Business to
Business		 Small to Medium
Business

Over the course of three days, SMSS – Las Vegas offers all of the elements you need to achieve social media success! This year, we’ve implemented new “how-to” workshops and breakout sessions that ensure you leave with a blueprint to incorporate within your organization. Case studies demonstrating analytically proven successes will be presented by top brands – including presentations from CNN, Coca Cola, Boston Celtics, American Airlines, NCAA, SAP, Redbull, Accenture, USA Swimming, Forbes, Wells Fargo and Cisco. Attendees will have an opportunity to network with the industry’s path carving professionals throughout the summit workshops, sessions and networking receptions. We are thrilled to bring Social Media Strategies Summit back to Las Vegas for another successful year.

Via Social Media Strategies Summit Las Vegas 2013

Tags: , , , , , , , , ,

The State of Small Business in 2013

12 Jan

What’s in store for small business this year? This survey conducted by AWeber of 3,000 small businesses mom- and-pop stores from across the globe finds that small business are “cautiously optimistic” about 2013.

67% planned to increase their marketing spending in 2013 and are embracing social media. Some 72 percent of small business owners plan to be seen on blogs like Tumblr, WordPress and Blogger and to increase their social presents on social networking sites such as Facebook with 70%, Google+ with 50%, Twitter with 58% and LinkedIn with 49%

State of Small Business in 2013

Via AWeber

Tags: , , , , , , , , , , , , ,

Holiday Promotions with Pinterest

10 Dec

Why Use Pinterest for Holiday Promotions?

Pinterest Holiday Promotion Infographic

Tags: , , , , ,

Small Business & SOcial Media

9 Dec

Small Business & SOcial Media

How much do Small Business spend on SOcial Media?

Tags: , , , , , , , , , , , ,

Social Media for Small Businesses – Defining a Strategy

12 Sep

NEW YORK, Sept. 12, 2012 /PRNewswire/

Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it.  This is especially important to small business owners who are braving the complex world of social media for the first time and seeking a manageable plan that is worth their effort and brings value to their business.

“What Should My Social Media Strategy Be?,” the second PR Newswire article in a six-part series focused on social media for small businesses, helps those just getting their feet wet with social media identify possible social media objectives – from increasing networking opportunities to generating leads to improving customer service.  The article also provides some basic steps to help position a business for social engagement, as well as tips for small business owners to locate their audiences – and potential customers – online.

To read the complete article, visit http://bit.ly/OEt5dh.  Stay tuned for next week’s article, “Which Social Media Sites Should I Use for My Strategy.”

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC

Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Social Media for Small Businesses – is it worth it?

5 Sep

NEW YORK, Sept. 5, 2012 /PRNewswire/

With social media growing at a rapid pace and new platforms emerging, the value it brings to brands and organizations that navigate it strategically is also rising.  Small business owners, who are constantly assessing their priorities, are often asking themselves if social media is right for their business, if the rewards outweigh the challenges and if so, how to even get started.

Through a series of articles posted on its PR Toolkit, PR Newswire, over the course of six weeks, will explore social media for small business, starting with its basic purposes and then delving a bit deeper into strategies and practical applications for executing a manageable plan that aligns with business goals.  The first article, “Should I Participate in Social Media for My Small Business,” provides a basic overview for small business owners questioning whether or not to take the social media plunge and dispels some common myths about social media.

To read the complete article, visit http://bit.ly/Q0s9TB.  Stay tuned for next week’s article, “What Should My Social Media Strategy Be.”

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.600
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC

Tags: , , , , , , , , , , ,

25 Criteria for Evaluating Great Outsourced IT Support

24 Aug

Hoboken, NJ and New York City, NY (PRWEB) August 24, 2012

Many small businesses are frustrated with their IT support and wished they had a better solution for their network and computer challenges. A new guide entitled: How to Select an Outsourced IT Provider is now available free from eMazzanti Technologies, an IT support consultant for the Hoboken, New Jersey and New York City areas. The guide identifies 25 questions every business answer before hiring an IT consultant. The free guide is available for viewing or as a download at: http://www.emazzanti.net/guide-how-to-select-an-outsourced-it-provider/

“Though we’re IT experts, we have a decade of experience understanding what customers really want in terms of computer support,” said Jennifer Mazzanti, president, eMazzanti Technologies. “These 25 questions are the ones most often asked. We have literally shaped our business around these customer-driven expectations.”

25 Key Questions for Selecting an IT Provider
The first basic question a small business should ask itself is: Am I happy? It means: Is the business satisfied with the basic IT solution it currently has or not? It usually doesn’t matter if the present solution is internal or if IT is already outsourced.

Very small businesses often get by with someone inside the company having the additional responsibility as the technology person. This may suffice for a short period of time but eventually, a build or buy decision is reached. The “Am I happy?” question is then an excellent place to start discovering the best answer for the future. “The next 24 questions serve as technology touchstones if the business’s inclination is to outsource IT,” noted Mazzanti. For example:

  • Does the IT provider have a target or guaranteed response time?

A good IT consultant will be able to guarantee a response time. Further, they should be able to provide historical proof of how they take care of current customers. We all realize when your network or computers are broken or down, you’re out of business or, at the very least, crippled in terms of workflow and productivity.

  • Do they offer cost-control guarantees that include “all-you-can-eat” IT support for a fixed, monthly fee?

All IT consultants are happy to charge you by the hour and it’s easy to compare typical hourly rates with a quick phone survey. However, what’s very difficult to identify is how many hours a project or repair takes. There is no industry time and materials guide all IT professionals refer to when estimating because of the number of variables including the level of expertise of the engineer or consultant. That said, if you elect to hire an IT consultant by the hour, they should be able to give you ranges or example so you’re not completely at their mercy. However, the best way to hire an IT professional is on a flat monthly fee, all-you-can-eat basis. This approach allows a business to manage IT costs and not be surprised by an invoice.

  • Is the IT consultant recognized by several OEMs they represent as top-tier IT providers?

This is an “IT pedigree” issue. If software and hardware manufacturers think highly of the IT consultant, then it’s a good sign they are competent, well-trained and have solid IT roots. Look for credentials that include gold certified partner, small business specialist, premier partner, partner of the year, etc. Various IT partner recognition awards also tend to indicate a higher level of competency. Get an explanation of what it takes to qualify as a top performing OEM representative.

A full version of “How to Select an Outsourced IT Provider-25 questions that will help you zero-in on a top-notch IT consultant” is available free at:
http://www.emazzanti.net/guide-how-to-select-an-outsourced-it-provider/

About eMazzanti Technologies
With a company name that sounds more like a purebred, high-performance sports car than a IT support and consulting firm, eMazzanti Technologies is all about delivering powerful solutions such as outsourced IT, managed printing services, PCS DSS compliance, computer network management, network troubleshooting, business continuity and disaster recovery, green computing, mobile workforce technology, information security, cloud computing, cloud computing services, and business information optimization in the most efficient manner possible. The Hoboken, N.J., firm is located in one of the most densely populated – and competitive – regions in the U.S. It provides business technology consulting services for companies ranging from home offices to multinational corporations in the New York metropolitan area, the United States and throughout the world. For more information contact: Carl Mazzanti 201-360-4400 or emazzanti.net

Read the full story at http://www.prweb.com/releases/outsource/IT/prweb9830783.htm

SOURCE: PRWeb

Tags: , , , , , , , , , , , , , , , , ,

A Social Media Movement Called #isupportsmallbiz

22 Aug

St. Petersburg, FL (PRWEB) August 22, 2012

Over the last several years, the American workforce has been going through dramatic changes. This is because globalization is having an impact on the employer – employee relationship. As a shift is taking place in the number of individuals who are: self-employed, independent contractors or freelancers. These individuals have become a vital part of how firms are keeping their costs down and increasing productivity. Evidence of this can be seen with statistics compiled by the IRS. They determined that there was an increase of 10 million people (who were working in these areas) from 1990 to 2010. In the majority of cases, these people are considered to be small businesses that are vital to economic growth.

To highlight the importance of small businesses to communities, B2B E Trader created a new Facebook page called #isupportsmallbiz that is discussing critical ideas. It is a Non-Political movement serving as a voice for these firms and it is giving stakeholders the ability to speak their minds. The impact of these activities is that small businesses are more unified and focused.

B2B E Trader is leading the Way

B2B E Trader has been at the forefront for protecting the interests of small businesses. At first, this was taking place through the creation of the online business to business marketplace. This is a state of the art application that is allowing firms to directly connect with stakeholders for free (using social sharing technology). At the same time, they are a Small Business Advisor and Advocate for the US Chamber of Commerce. These areas are showing how B2B E Trader is providing something more to small firms.

The launch of the Facebook page is designed to highlight those challenges that are impacting firms and their effect on the US economy. This is because many economists and key political figures are ignoring the needs of small businesses. To raise awareness, B2B E Trader has established this application as way of giving something back to these firms. In a critical election year, this is an important tool for everyone to post their opinions about the effects of key factors on the economy. At the same time, these individuals and firms have the opportunity to leave messages to those small businesses or organization that they like the most. This helps to increase their exposure. When this happens, they can create a larger following using social networking.

Clearly, the shifts in the economy are having a dramatic impact on way firms are interacting with employees. This has resulted in changes to the employer – employee relationship. This has forced many individuals to become small business owners, independent contractors and freelancers. B2B E Trader is serving as a voice for these segments with their new Facebook page. This application is designed to discuss and highlight the most important issues affecting small businesses. In an election year, this is helping to talk about how specific activities will have an effect on the economy. Once this takes place, is the point that different political parties will be aware of these challenges and their effect on smaller firms. This will provide these organizations with a single voice that has tremendous influence over various stakeholders.

Read the full story at http://www.prweb.com/releases/bartering/used-equipment/prweb9824925.htm

 

SOURCE: PRWeb

Tags: , , , , ,

Follow

Get every new post delivered to your Inbox.

Join 171 other followers

%d bloggers like this: