Tag Archives: Small Business

Social Media Strategies Summit – Las Vegas

23 Jan

Three Full Days of Interactive Learning

  • Keynotes from Top Social Media Innovators
  • Workshops to Provide You with a Blueprint to Incorporate Your Business Goals
  • Case Studies from Brands who “Got it Right” by Incorporating Social Media Marketing
  • Proven Strategies, Tactics, and Tools to Leverage Your Social Channels
  • Networking Opportunities… Sometimes “who you know” is the Game Changer Your Company Needs

Twittermonials

Gabriella M. Israel
@audiencemachine @GSMIonline Really impressed with the #SMSsummit so far. Definitely a hidden gem. Great speakers and a very great lunch
See what others are saying about #SMSummit

Who Should Attend:

Everyone and anyone interested in learning from the best, how to harness the power of social media to further your brand’s reach and impact.

  • Chief Branding Officers
  • Business Owners
  • Chief Executive Officers
  • Chief Marketing Officers
VPs, Directors and Managers of:
  • Online Community Managers
  • Social Media Strategists
  • Business Development
  • Word of Mouth Marketers
  • Community Marketers
  • Media sales
  • Agency Account Managers
  • Entrepreneurs

Las Vegas Attendees will learn to:

  • Build Your Audience and Identify Prospective Consumers
  • Integrate Traditional Marketing with Your Social Media Campaign
  • Measure, Analyze, and Report Your Company’s Analytics
  • Reduce Advertising Costs with Social Media
  • Adapt Your Organization’s Customer Service by Incorporating Social Media

About Social Media Strategies Summit:

Global Strategic Management Institute (GSMI) is honored to bring you the latest cutting edge and innovative educational experience presented as, Social Media Strategies Summit – Las Vegas. Attention business owners and marketers… The secret is out! Effective social media marketing strategies have been proven to skyrocket marketing ROI and revenue. Whether your organization is a start-up or a large enterprise, Social Media Strategies Summit will elevate your social media marketing efforts to reach your business goals.

The Las Vegas summit will provide attendees with emerging strategies, the latest social tools, and insights from successful social media marketing campaigns through three unique tracks of break-out sessions -

Business to
Consumer
Business to
Business
Small to Medium
Business

Over the course of three days, SMSS – Las Vegas offers all of the elements you need to achieve social media success! This year, we’ve implemented new “how-to” workshops and breakout sessions that ensure you leave with a blueprint to incorporate within your organization. Case studies demonstrating analytically proven successes will be presented by top brands – including presentations from CNN, Coca Cola, Boston Celtics, American Airlines, NCAA, SAP, Redbull, Accenture, USA Swimming, Forbes, Wells Fargo and Cisco. Attendees will have an opportunity to network with the industry’s path carving professionals throughout the summit workshops, sessions and networking receptions. We are thrilled to bring Social Media Strategies Summit back to Las Vegas for another successful year.

Via Social Media Strategies Summit Las Vegas 2013

The State of Small Business in 2013

12 Jan

What’s in store for small business this year? This survey conducted by AWeber of 3,000 small businesses mom- and-pop stores from across the globe finds that small business are “cautiously optimistic” about 2013.

67% planned to increase their marketing spending in 2013 and are embracing social media. Some 72 percent of small business owners plan to be seen on blogs like Tumblr, WordPress and Blogger and to increase their social presents on social networking sites such as Facebook with 70%, Google+ with 50%, Twitter with 58% and LinkedIn with 49%

State of Small Business in 2013

Via AWeber

Holiday Promotions with Pinterest

10 Dec

Why Use Pinterest for Holiday Promotions?

Pinterest Holiday Promotion Infographic

Small Business & SOcial Media

9 Dec

Small Business & SOcial Media

How much do Small Business spend on SOcial Media?

Social Media for Small Businesses – Defining a Strategy

12 Sep

NEW YORK, Sept. 12, 2012 /PRNewswire/

Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it.  This is especially important to small business owners who are braving the complex world of social media for the first time and seeking a manageable plan that is worth their effort and brings value to their business.

“What Should My Social Media Strategy Be?,” the second PR Newswire article in a six-part series focused on social media for small businesses, helps those just getting their feet wet with social media identify possible social media objectives – from increasing networking opportunities to generating leads to improving customer service.  The article also provides some basic steps to help position a business for social engagement, as well as tips for small business owners to locate their audiences – and potential customers – online.

To read the complete article, visit http://bit.ly/OEt5dh.  Stay tuned for next week’s article, “Which Social Media Sites Should I Use for My Strategy.”

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC

Social Media for Small Businesses – is it worth it?

5 Sep

NEW YORK, Sept. 5, 2012 /PRNewswire/

With social media growing at a rapid pace and new platforms emerging, the value it brings to brands and organizations that navigate it strategically is also rising.  Small business owners, who are constantly assessing their priorities, are often asking themselves if social media is right for their business, if the rewards outweigh the challenges and if so, how to even get started.

Through a series of articles posted on its PR Toolkit, PR Newswire, over the course of six weeks, will explore social media for small business, starting with its basic purposes and then delving a bit deeper into strategies and practical applications for executing a manageable plan that aligns with business goals.  The first article, “Should I Participate in Social Media for My Small Business,” provides a basic overview for small business owners questioning whether or not to take the social media plunge and dispels some common myths about social media.

To read the complete article, visit http://bit.ly/Q0s9TB.  Stay tuned for next week’s article, “What Should My Social Media Strategy Be.”

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.600
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC

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