Tag Archives: SEO

Link Building Made Simple: FAQ’s on Link Building

4 Jul

Link Building Made SimpleLink building made simple: FAQ’s on link building

Webcast Date: July 16th, 2013 1:00 EDT (10:00 PDT)

Speaker: Jon Ball, Page One Power

Quality inbound links are essential to get the best page rankings. But where and how do you get started with link building? Join us for this LIVE webcast to learn the answers to the many questions marketers have.

– How do you ask for a link?
– Does blog posting really work?
– How does link building affect my ranking?
– What are some link building techniques that work for small-medium businesses?
– And bring your own link building questions for the experts at Page One Power.

Could Your Staff Be Your Best Brand Advocates? Webinar

‘Old School’ SEO And The 5 New Rules To Follow

4 Apr

Phil Frost
Managing Partner
Main Street ROI

This FREE webinar will be extremely valuable to you if:

  • You’re just getting started with SEO, or…
  • You’ve recently seen your rankings drop, or…
  • You want to protect your Google rankings

Here’s what this webinar is all about:

Over the past several months, Google has rolled out a ton of MAJOR updates… and as a result, many “traditional” search engine optimization (SEO) tactics simply aren’t working anymore.

And if you’re still using these “old school” SEO tactics, you’re wasting your time and money… and even worse, you’re likely putting your website rankings at risk. My advice? You need to get with the new program.

On this free webinar, I’ll quickly bring you up to speed on what’s happened with Google recently, and I’ll give you a clear action plan to improve your Google rankings over the next 30 days.

Here’s what this webinar will do for you:

  1. You’ll learn about the 3 “old school” SEO tactics to avoid or risk having your Google rankings drop in the near future.
  2. You’ll discover the 5 new “rules” you must follow if you want to reach the first page of Google and secure top rankings over the long term.
  3. You’ll learn the 4 common reasons why SEO campaigns fail, so you skip those costly mistakes and start profiting from your SEO investments.
  4. You’ll discover a simple method to reach the 1st page in just 30 days (and this technique STILL works, even despite the recent Google shake-up).
  5. Finally, you’ll learn about a step-by-step action plan to boost your rankings, FAST.

Register for ‘Old School’ SEO 5 New Rules Now!

Webinar: How to Use Pinterest for Your Business

12 Mar

Melanie Duncan- Pinterest for Business

Are you a business owner, consultant, founder, author, internet marketer or social media professional? If SO this webinar will be valuable to you because you will learn:

• How service based businesses are using pins to get more clients
• What you need to start doing today to get MORE FOLLOWERS
• Get 10x more repins
• Improving your SEO (Search Engine Optimzation) using Pinterest
• Learn the secret to creating pins with the crazy high engagement
• How to reap the benefits of social media in less time
• 2 ways to tap into the power of Facebook to quickly make you a Pinterest power player

Pinterest expert Melanie will explain how to leverage Pinterest with Facebook to jump start your marketing campaign by using her industry expertise, tactics and strategies.

Register for Pinterest for Business today!

Pinterest for Business guide

Free Download: On-Page SEO Template

10 Feb

Free Download: On-Page SEO Template

This SEO Template  by HubSpot will guide you as you organize your website’s on-page SEO (search engine optimization). The components of the template allow you to plan your SEO in advance, so you can either implement your strategy step-by-step on your own, or hand the whole thing off to someone else to execute easily.

To make the template easy to use, we’ve also included a cover sheet that will break down how to use each section within the template, highlighting nuances and giving you tips for maximum productivity.

From this SEO template, you’ll learn how to:

  • Organize your website’s on-page SEO strategy
  • Implement key SEO elements according to best practices
  • Coordinate pages and keywords more easily
  • Track changes and results all in one place
  • Perfect your pages as a first-time or advanced user

Optimize like a Pro!

Are you sure all of your key SEO elements are thoroughly optimized? This template will guide you step by step so you don’t miss a beat.

Download SEO (Search Engine Optimization) Template NOW!

Via HubSpot

How To Use Pinterest For Your Business

27 Jan

Melanie Duncan and Carl White Pinterest Webinar
Melanie Duncan and
Carl White

What’s hot right now in social media? Pinterest is hot hot hot! Pinterest is quickly outshining LinkedIn to become the third largest social media network following after Facebook and Twitter footsteps.

Free On-Line Workshop:

Join this webinar and you’ll learn how I’m getting thousands of new visitors and thousands of dollars in sales each month by properly using Pinterest to market my businesses.  Melanie Duncan and Carl White are international, award winning speaker on How to Use Pinterest for Business and are giving away training in this webinar for FREE!

In this webinar you’ll learn how to:

– Get MASSIVE AMOUNTS OF EXPOSURE for your business quickly, easily and for free.

– Learn SURPRISING MARKETING STRATEGIES for driving tons of traffic to your site each day.

– Ways to improve your SEO (Search Engine Optimization) by using Pinterest.


Register for Pinterest For Your Business Now!

The History of Marketing

27 Jan

This infographic “The History of Marketing” was put together by HubSpot and designed by BlueGlass.  This infographic shows us that marketing goes back a long way in history. What has changed with technology? It has changed the way marketers target consumers and the way they do their jobs.

Key points to remember in 2003- 2004 social media spreads with the introduction of social media profiles: Facebook, Myspace,  and LinkedIn. In 2005 SEO (Search Engine Optimization) becomes a common key phrase for website developers. Two years later in 2007, Twitter was born and has not stopped growing ever since.

What do you think of this infographic?

The Hstory of Marketing

SEO Top Trumps: Know the Industry. Know Who To Follow

26 Jan

The Internet is filled with Search Engine Optimization (SEO) content, with all this information how do you know what is timely, relevant, what is valuable and the top industry experts to follow.

This“SEO Top Trumps: Know the Industry. Know Who To Follow” designed by Wildfire Digital goes into detail about who to follow on social media profiles. Want to improve your online marketing success? Follow these SEO veterans on social media networks like Twitter, Facebook ,Pinterest and learn from the best.

Are there any other SEO professionals that were not included in this infographic that are worth following?

SEO Top Trumps

Effective Marketing: Press Release Distribution is Key to SEO Success

24 Jan

NEW YORK, NY, January 24, 2013 /24-7PressRelease/

Search engine optimization is one of the buzz phrases that is constantly passed around when discussing marketing for online businesses and company websites. Search engine optimization, or SEO, focuses on improving your website’s positioning in search engine results, like Google. The higher your website shows up in search engine results, the more visibility it will have for potential customers browsing online.

When looking at your marketing plan for 2013, remember press release distribution – its efficacy has been proven and is due to multiple reasons, but these include the fact that one release gets you multiple back links – no other effort on the web will produce as many backlinks with just one effort.

Distributing a news release with a press release service like 24-7PressRelease will also offer many other benefits and features, including the ability to upload videos, images and other attachments (such as a PDF or Word document) alongside your press release; access to statistics to track how many people have viewed your release or shared it via email; and exposure to thousands of quality online and print media news partners.

24-7PressRelease is a reputed firm that has been in business since 2004, distributing more than 300,000 releases to date. The service has been mentioned in more than 115 books on Amazon.com as a quality marketing resource, and has distributed releases for governmental agencies and some of the largest companies in North America, such as Michaels, The Container Store, Whataburger and Expedia.

Website:  24-7pressrelease.com

Most Effective SEO For Your WordPress Site

21 Jan
This informative infographic compiled and presented by Rightway Solution provides top 20 most effective ways to Search Engine Optimization (SEO) your own WordPress website.
Are you looking to optimize your website? This infographic below lists the most effective SEO hacks that you can use as a step by step reference including social media and social bookmarking.
SEO is imperative to do in 2013 and when done right it’s one of the most influential  factors of any website’s success.  Start your SEO today!
20 most effective ways of doing SEO

Speakers Announced for Search Marketing Expo – SMX West

21 Jan

SMX - Search Marketing Expo

Redding, CT (PRWEB) January 21, 2013

The faculty for Search Marketing Expo – SMX West features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), mobile search,  social media marketing and other internet marketing topics. SMX West will take place March 11-13 at the McEnery Convention Center in San Jose, CA.

SMX West speakers will share tactics and techniques sharpened by years of experience with search marketing, advertising and social media campaigns. The roster includes leading brand marketers from companies such as Home Depot, Harry & David, Adobe and Salesforce.com; experts from leading full-service and boutique agencies; and representatives from search engines Google, Bing and other media companies.

The three-day program offers over 50 sessions and keynotes, enabling attendees to customize their experience based upon experience and focus. The SMX Expo Hall will be open March 11-12; six in-depth post-conference workshops will also be offered on March 14.

Rates Increase February 1
From now through February 1 a three-day All Access pass is priced at $1495. One day All Access, Workshop, and free Expo+ passes are also available.

Register for SMX West online or by calling (877) 242-5242 between 9am-5pm ET.

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.

Attend SMX West for:

  •     Exceptional content and super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
  •     Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
  •     Essential conveniences to help juggle every-day responsibilities while maximizing conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.


Search Marketing Expo - SMX West 2013: March 11-13

Search Engine Marketing

19 Jan

Statista have compiled search data for this infographic  from 2008 to the present about search engine wars and yearly trends.

Do you think it is possible Google could be overtaken in the future?

Microsoft’s Bing search engine is right now behind Google,  Yahoo is on a downward spiral. WHY is search considered the Internets most productive market?

2013 SOcial Media, SEO & Content Marketing

17 Jan

Instant E-Training Logo

When looking for new strategies for SEO (Search Engine Optimization) or Social Media, it’s frustrating how much time we spend looking for the correct information that is from a viable trusted author or source. In addition, these articles tend to be scattered all over the web on different URL’s so it can be difficult to get the right information you are looking for,

Instant Training has a large library of training videos on SEO, Social Media, Content Marketing just to name a few.

Check them out: http://www.instantetraining.com/

With this site you can access a large library of training videos on the following topics:

* Social Media Marketing
* Search Engine Optimization
* Link Building
* Content Marketing
* Usability
* Social Media Strategy
* Facebook Marketing
* Twitter Marketing
* LinkedIn

… and many other topics

Google Search Algorithm Updates in 2012

16 Jan

SEO (search engine optimization) is constantly evolving. Google Search Algorithm makes around 500 changes to their algorithms yearly. In this infographic by e2msolutions are the 27 most important changes in 2012 below.

Google Algorithm Infographic

Outstanding Achievement in PR and Corporate Communications 2012

14 Jan

Oakland, CA (PRWEB) January 14, 2013

Seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in February 2013 and in Bulldog Reporter’s Daily ‘Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year’s Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Cisco Systems for their entry titled “Cisco’s the Network”, which was awarded a Gold Digital/Social award for Best New or Redesigned Website of the Year and two Silver awards for Best Online Newsroom of the Year and Best Use of Digital in a B2B Technology Campaign.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a summary of the 2012 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social in a Communications Campaign
Grand Prize
Cisco Systems
Cisco’s the Network

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Weber Shandwick
Degree Men – Masters of Movement

Best Use of Digital in a B2B Technology Campaign
Lois Paul and Partners
Freescale Semiconductor-Smart Mobile Device Pundits

Best Blog for an Agency/Consultancy
Havas PR
The Voice of Innovation Nation

Best Blog (Company/Organization)
Walmart Green Room

Best Blog (Company/Organization)
Microsoft and Waggener Edstrom
Next at Microsoft Blog

Best Blog (Individual)
MSR Communications
When Your Messaging is Ahead of the Media

Best Crisis Response
American Airlines and Weber Shandwick
“Like This”: American Airlines Responds to Alec Baldwin

Digitally/Socially Engaged Brand of the Year
Weber Shandwick/MilkPEP
Breakfast Project

Digitally/Socially Engaged Brand of the Year
eBay Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Vibrant Rioja Social Media Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Zeno Group
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Organizational E-Newsletter, External
Deveney Communication
Deveney Communiqué

Best Organizational E-Newsletter, External
Spelman College
Spelman Connection

Best Online Newsroom of the Year
Synaptic Digital, a Definition 6 company
US Dept of State Online News Room

Best Digital/Social Word of Mouth Campaign
Waggener Edstrom Worldwide
Tweet-a-Beer: Turning virtual contacts into personal connections,
one frosty mug at a time

Best Digital/Social Word of Mouth Campaign
Elizabeth Arden and Lippe Taylor
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Deveney Communication
Inaugural Childhood Obesity Summity Social Media

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
MassMutual Financial Group
MassMutual and Easter Seals Make the 1st 5 Count

Best Use of Digital/Social for a Consumer Technology Campaign
Good Technology Finds Overtime Growing

Best Use of Digital/Social for a Consumer Technology Campaign
eBaby Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Consumer Technology Campaign
BAND-AID brand brings bandage to life

Digital/Social Communications Campaign of the Year
M Booth
Women Entrepreneurs are #PoweringTomorrow

Digital/Social Communications Campaign of the Year
Backbone Media
Polartec Made Possible Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Ron Sachs Communications
The Water Quality & Health Council’s “Healthy Pools” Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
GE Healthcare
25 million and counting: how GE Healthcare used Facebook, Twitter and Weibo to help fight cancer

Best Measurement of Digital/Social Communications
Zeno Group
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Measurement of Digital/Social Communications
Weber Shandwick
US Army Reserve Status: Engaged

Best Microsite or Specialized Website
GroundFloor Media
Online War Room: Securely Simulating Online Conversations and Crises

Best Microsite or Specialized Website
Union Pacific Railroad Corporate Communications

Best New or Redesigned Website of the Year
Cisco Systems
Cisco’s the Network

Best New or Redesigned Website of the Year
Hilton Hotels & Resorts
Hilton Global Media Ctr Relaunch/Redesign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
M Booth
Women Entrepreneurs are #PoweringTomorrow

Best Use of Digital/Social to Pitch Traditional Media
Elizabeth Arden and Lippe Taylor
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social to Pitch Traditional Media
Havas PR
Getting Linked to “Ellen”

Best Use of Search Engine Optimization in a Campaign
Sweetening SEO for PureCanadaMaple

Best Online/Social Media Community of the Year
Vibrant Rioja Social Media Campaign

Best Online/Social Media Community of the Year
eBaby Harnesses Social to Power Parents Pockets

Best Social Network Messaging Strategy
Ogilvy Washington
Motivating Americans to Be One in a Million Hearts

Best Use of Digital/Social for a Travel/Hospitality Campaign
KC Convention & Visitors Assoc.
All-Star Game Social Media Command Center

Best Use of Video in a Digital/Social Environment
Litzky PR
“Call Me Maybe” Litzky Public Relations’ YouTube Recruiting Video

Best Use of Video in a Digital/Social Environment
Weber Shandwick
Create New Usage: REFUEL | got chocolate milk?

25 Best Marketing Conferences 2013

13 Jan

25 Best Marketing Conferences 2013

The best marketing conferences to attend in 2013.  Feel free to add in any additional conferences we left out for 2013 in the comments section below.

  1. Social Media Strategies Conference February 5-7 in Las Vegas, NV, Chicago in April and New York in June
  2. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY
  3. Marketing Sherpa E-Mail Summit February 19-22 in Las Vegas, NV
  4. SXSW Interactive March 8-12 in Austin, TX
  5. Digital Media Summit March 19-20 Toronto, ON
  6. Search Engine Strategies (SES) March 25-28 in New York, NY and September 10-14 in San Francisco, CA
  7. Inbound Marketing Summit April 3-4 in New York, NY
  8. Ad:Tech Digital Marketing Conference April 9-10 in San Francisco
  9. DemandCon April 15-16 in San Francisco, CA and October in Boston, MA
  10. Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA
  11. World Social Marketing Conference April 21-23 in Toronto, ON
  12. B2B Content2Conversion April 22-23 in New York, NY
  13. iStrategy Global Digital & Social Media Conference April 23 -24 in Miami, FL
  14. Event Marketing Summit  May 6-8 in Chicago, IL
  15. Sirius Decisions 2013 May 8-10 in San Diego, CA
  16. Business Marketing Association May 29-31 in Chicago, IL
  17. Confab Content Strategy conference June 3-5 in Minneapolis, MN
  18. SES Toronto June 12-14 in Toronto, ON
  19. Inbound Marketing Movement August 19-22 in Boston, MA
  20. Content Marketing World 2013 Sept 9-12 in Cleveland, OH
  21. Brand ManageCamp Sept 16-17 in Las Vegas, NV
  22. ANA: Master of Marketing Conference October 3-6 in Phoenix, AZ
  23. MarketingProfs B2B Marketing Forum October 10-11 in Boston, MA
  24. Direct Marketing Association October 12-17 in Chicago, IL
  25. Pivot Conference October 15-16 in New York, NY

Link Building Anatomy Infographic

13 Jan

Useful infographic by TechWyse which clearly explains about the latest trends of Link building to enhance your internet marketing strategy with content marketing, videos and images.

This infographic demonstrates various link building techniques that are ever-evolving  to help you get noticed online and on social media that can positively influence your search engine rankings.

Link Building Anatomy [INFOGRAPHIC]

SEO vs. Social Media: Which Is Best for Your Marketing?

11 Jan

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch.

seo vs social coverFor example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when.

In this ebook, you’ll learn:

  • The strengths and weaknesses of SEO and social media
  • Where SEO and social media complement one another
  • How to decide which will deliver your business better results — SEO or social media

Remember — no matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Download SEO vs Social Media Now!


Top 10 Tips for Online Reputation in 2013

4 Jan

San Diego, California (PRWEB) January 04, 2013

2013 has arrived, and with it comes advice with how to best handle an online reputation in the new year. The following advice has been provided by Walter Halicki, the founder and CEO of online reputation experts JW Maxx Solutions. These top 10 tips for online reputation in 2013 are sure to be of integral use in your business or organization.

1. Manage your brand.
Your brand is the first line of communication between a company and its customer. Making sure that a business is in proper order is the first way to progress a reputation online.

2. Stay aware of what is being said about you.
Be watchful over words that are directed towards your company. It is easy to be enlightened by praise, but do not allow that to cloud negativity that could exist elsewhere.

3. Keep an eye on trending searches.
Maintain a pulse on searches that are popular, especially those relevant to your field. It can make the difference between reaching your audience and being kept away from them.

4. Promote outreach with your consumer base.
Engage with your audience and attempt to understand their line of thought in regards to your product. Your online portfolio should relate to them.

5. Take action against negativity.
Never allow damaging comments to overtake your online reputation. As other top 10 tips for online reputation in 2013 explain, it is much easier to build an image than it is to recover one.

6. Create positive news.
Positive news will always shine a company in a positive light, regardless of whether or not it exists to combat harmful posts.

7. Use social media to your advantage.
Social media can assist in maintaining awareness of trends and what consumers want from a business. An online reputation that isn’t complemented by social media is far behind the reputations of competitors.

8. Search yourself.
Always be sure that search results for your company are positive. If they are not, it is time to repair the reputation of your business.

9. Aggregate.
Ensure that news is being spread to as many places as possible using aggregated sourcing. Publishing through a large distribution network will get more positive results for a reputation on the internet.

10. Stay positive.
Reiterating #6 of the top 10 tips for online reputation in 2013, a company needs to continually post positive content to stay relevant and keep a clean image on the web. Perpetually feeding positive content throughout the internet will greatly assist in managing a healthy online reputation.

Although these are the top 10 tips for online reputation in 2013, JW Maxx Solutions will continue to provide informative content on how to best manage your presence on the web throughout the year.

Online Reputation

PR News’ Digital PR Summit set for February 27 in San Francisco

4 Jan

Digital PR

New York, NY (PRWEB) January 04, 2013

The Digital PR Next Practices Summit brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing the digital platform to advance your PR efforts. Companies including Twitter, PepsiCo, Allrecipes.com, Michigan State University, Hilton Worldwide, American Heart Association, FedEx Services, Salesforce.com and Waggener Edstrom Worldwide will share their success stories and online innovations.

The summit also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

Presented by the industry’s most trusted sources on PR and marketing – PR News — the Digital PR Next Practices Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, crisis communications, social media policy, measurement, online communities and what to expect in 2013.

The summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization’s reputation, mind share and bottom line. Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online.

Sign up for PR News’ Digital PR Summit – the early-bird rate ends February 6, 2013.

The PR News SEO Workshop will be held the day before the Summit, on February 26 at the Contemporary Jewish Museum, which is next to the Westin San Francisco. Two day packages are available when registering.

Questions: contact Marketing Coordinator, Saun Sayamonghun at saun(at)accessintel(dot)com

About PR News:
The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks and PR News Webinars.

17 SEO Myths You Should Leave Behind in 2013

2 Jan

Prepare for a Strong 2013 By Debunking These SEO Myths

To say SEO has “changed a lot” would be the understatement of the decade.

Just take a look at how Google’s updates shook the world of SEO (Search Engine Optimization), causing marketers to swap their link-building and keyword-based efforts for a long overdue focus on quality content.

This ebook debunks the most common myths and assumptions about how SEO works, so you can make sure you’re not wasting a single moment on things that simply don’t matter for SEO in 2013.

We’ll unveil answers to questions such as:

  • Are more links better than more content?
  • Are social media and SEO even related?
  • Is there an ideal keyword density for my page?

Download Search Engine Optimization Myths NOW!

Your Guide to Video Search Engine Optimization

30 Dec

Who? Visual Content is the “New King”

What? Your Guide to Video SEO (Search Engine Optimization)

When? Start your Video SEO (Search Engine Optimization) today!

Why? Video optimization ranks high in search queries on search engines which include videos in universal search results. Videos are more engaging and spread MORE in less time.

How? Allow sharing on social networking sites such as Google+,  LinkedIn, StumbleUpon, Facebook, Flickr & Twitter to name a few.

Your Guide to Video Search Engine Optimization

Internet Marketing 2013

29 Dec

Internet Marketing Strategies 2013: What Is Working For Marketers?

Social Media increases market effectiveness.

Blogging generates a high volume of traffics which turns into leads and customers.

SEO (Search Engine Optimization) is becoming more and more important with competition.

Website Pages means more  traffic which turns into leads and customers.

Email Marketing is the most effective revenue generating channel.

Mobile Marketing has become a necessity and will be in 2013.

Internet Marketing Strategies For 2013 That Will Work

Online Marketing Opportunity Report: Social Media, Blog & SEO

25 Dec

describe the image

It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening. HubSpot has gathered exciting data and developed measurement methods to help you answer: Where should YOU market online?

You have finite resources and nearly infinite possible online marketing channels. Where should your company put its marketing dollars and effort to work? Do you wonder if it is worth the effort to start a Twitter account or a Facebook page? Are you having trouble going beyond basic search engine optimization (SEO)? It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening.

HubSpot has gathered exciting data and developed measurement methods to help you answer:

Where should YOU market online?

This report includes industry-specific analysis on the online marketing opportunity specific for 33 industries. Download the report to find out:

  • Where do your customers talk online – search engines, blogs, or social media?
  • Which social media sites – Twitter, Facebook, LinkedIn, YouTube – do your customers use the most?
  • Where is the greatest online competition in your industry?
  • Where is your greatest opportunity to leverage the Internet to generate new business?

Online Opportunity Report

Download Online Marketing Opportunity Report  NOW!

PR News SEO Workshop

21 Dec

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!

Register Now for PR News SEO Workshop

The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. – 4:30 p.m. with PR News’ Digital PR Summit the day after on February 27, 2013. Both events will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco.

Bonuses for Attending:

 SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.


Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.

This workshop will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry on the Web. Discover the right way to optimize your organization’s Facebook page and YouTube videos for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.

Google can be your best friend or your worst enemy. Where you show up in Google results determines how—or if—your messages are being heard. Google continues to change and update its algorithm and, with recent changes to semantic search, your website and online newsroom’s page rank and visits to your site could be affected in more ways than you realize.

At this half-day workshop, you’ll learn how to:
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Understand the difference between Web search and news search
  • Create shareable press release headlines and content
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Increase views on your news content by adding visuals
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search
  • Master URL structure and place your online newsroom and other Web pages at the top of Google’s searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO’s effects and measure its results to prove its value
Workshop Trainer:
Sally Falkow
Social Media Strategist, Meritus Media
Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.
Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

Register for PR News SEO (Search Engine Optimization) Workshop NOW!

Certificate of Completion


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