SO! What? A SOcial Media Company. Engage. Connect. SOcialize
Located in Vancouver, British Columbia.
More information? Contact us: info@sowhatsocial.com
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Tag Archives: SEO (Search Engine Optimization)
The Marketing Super Bowl
4 FebMarketing and the Super Bowl have more in common than you may think. They both take a lot of strategy, hard-work, determination, talent and overall teamwork to be successful.
In marketing you need to establish social media, SEO (Search Engine Optimization) and have killer content marketing in order for a succesful marketing campaign. Just like in football you need a good defense system in place.
This infographic created by Insightera depicts these similarities and more.
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Graph Search Optimization: Facebook New Search
30 Jan
On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed.
Do you want to receive personalized search results on Facebook? The Graph Search does just this. It leverages the connections between your friends and they brands they like. For example this enables you to search based on shared social connections for the best results on where to shop, where to stay for your next holiday, where to find a realtor, the best place to find sushi, the list goes on. Facebook has opened a new world of social media discovery by spreading the value of check-ins, shares, likes, followers and photos with Graph Search.
Zuckerberg said that “every piece of content has its own audience.”
The difference between search engines like Google, Yahoo and Bing and Graph Search on Facebook is that each search is personalized and unique to each user based on their social connections. This means it is harder to test the effectiveness of Graph Search VS Search Engine Optimization (SEO) on Google as it has many working components that make it more of a challenge that requires specific tools and tactics.
Graph Search is starting to roll out in beta. What this mean is it will require the adoption of Facebook users behaviors on Facebook which will take time. The brands that are ahead of the puck and take advantage of the new search on Facebook will gain a competitive advantage against those who have not. The same thing happened when Facebook Pages and Google Search when they were first introduced to the market.
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To Blog or Not?
29 JanWhy blog? Is it to create thought leadership in your community or to improve your SEO (Search Engine Optimization)?
Blogposts are marketing pieces to communicate to your target audience your industry expertise, your opinion, and to create thought leadership in your community while improving your SEO.
Search engines love original content that is up to date, timely and relevant to trends, currents news, and what’s happening in your industry.
Here is a list of blogging best practices to follow:
1) Blogging frequency: I would recommend 3- 5 blogposts per week. This of course is dependent on whats going on in your industry that week and how much time you can spend on your blog.
2) Linking: Don’t forget to link your keywords! Link early and link often.
3) Embed codes: Want to make your blog look pretty? Get instant images and graphics with social media sites like Pinterest, YouTube, Vimeo, SlideShare and Flickr to name a few.
4) Who are your industry’s influencer’s? Set up Google alerts on your keywords and get timely, relevant ideas for blog posts like an announcement by a company in your industry, a key industry player or a press release. Don’t forget to push out content onto platforms like Facebook, Twitter, LinkedIn, Pinterest to increase your SEO.
5) Keep it short: short and sweet is key with blog posts. Too much marketing content is information overload.
6) Images: Add images to every blog post you write. This makes it easier to share on visual social media sites such as Pinterest, Tumblr, Flickr. Blogposts with images have a better chance of getting liked, reblogged, reposted, and retweeted.
7) Guest blog: Ask a client, partner, colleague or an industry though leader to write a blogpost. You can then return the favor by writing a blogpost for them and get your name out to their network as well as yours.
8) Call to action: Make sure contact information is clearly visible and easy to navigate, have your social media profile links, and a follow my blog option.
Please feel free to add in any additional tips in the comments section below!
How To Use Pinterest For Your Business
27 Jan
Melanie Duncan and
Carl White
What’s hot right now in social media? Pinterest is hot hot hot! Pinterest is quickly outshining LinkedIn to become the third largest social media network following after Facebook and Twitter footsteps.
Free On-Line Workshop:
Join this webinar and you’ll learn how I’m getting thousands of new visitors and thousands of dollars in sales each month by properly using Pinterest to market my businesses. Melanie Duncan and Carl White are international, award winning speaker on How to Use Pinterest for Business and are giving away training in this webinar for FREE!
In this webinar you’ll learn how to:
- Get MASSIVE AMOUNTS OF EXPOSURE for your business quickly, easily and for free.
- Learn SURPRISING MARKETING STRATEGIES for driving tons of traffic to your site each day.
- Ways to improve your SEO (Search Engine Optimization) by using Pinterest.
- How to MAKE MONEY PINNING!
Register for Pinterest For Your Business Now!
The History of Marketing
27 JanThis infographic “The History of Marketing” was put together by HubSpot and designed by BlueGlass. This infographic shows us that marketing goes back a long way in history. What has changed with technology? It has changed the way marketers target consumers and the way they do their jobs.
Key points to remember in 2003- 2004 social media spreads with the introduction of social media profiles: Facebook, Myspace, and LinkedIn. In 2005 SEO (Search Engine Optimization) becomes a common key phrase for website developers. Two years later in 2007, Twitter was born and has not stopped growing ever since.
What do you think of this infographic?
SEO Top Trumps: Know the Industry. Know Who To Follow
26 JanThe Internet is filled with Search Engine Optimization (SEO) content, with all this information how do you know what is timely, relevant, what is valuable and the top industry experts to follow.
This“SEO Top Trumps: Know the Industry. Know Who To Follow” designed by Wildfire Digital goes into detail about who to follow on social media profiles. Want to improve your online marketing success? Follow these SEO veterans on social media networks like Twitter, Facebook ,Pinterest and learn from the best.
Are there any other SEO professionals that were not included in this infographic that are worth following?
Effective Marketing: Press Release Distribution is Key to SEO Success
24 JanNEW YORK, NY, January 24, 2013 /24-7PressRelease/
Search engine optimization is one of the buzz phrases that is constantly passed around when discussing marketing for online businesses and company websites. Search engine optimization, or SEO, focuses on improving your website’s positioning in search engine results, like Google. The higher your website shows up in search engine results, the more visibility it will have for potential customers browsing online.
When looking at your marketing plan for 2013, remember press release distribution – its efficacy has been proven and is due to multiple reasons, but these include the fact that one release gets you multiple back links – no other effort on the web will produce as many backlinks with just one effort.
Distributing a news release with a press release service like 24-7PressRelease will also offer many other benefits and features, including the ability to upload videos, images and other attachments (such as a PDF or Word document) alongside your press release; access to statistics to track how many people have viewed your release or shared it via email; and exposure to thousands of quality online and print media news partners.
24-7PressRelease is a reputed firm that has been in business since 2004, distributing more than 300,000 releases to date. The service has been mentioned in more than 115 books on Amazon.com as a quality marketing resource, and has distributed releases for governmental agencies and some of the largest companies in North America, such as Michaels, The Container Store, Whataburger and Expedia.
Website: 24-7pressrelease.com
17 SEO Myths You Should Leave Behind in 2013
2 JanPrepare for a Strong 2013 By Debunking These SEO Myths
To say SEO has “changed a lot” would be the understatement of the decade.
Just take a look at how Google’s updates shook the world of SEO (Search Engine Optimization), causing marketers to swap their link-building and keyword-based efforts for a long overdue focus on quality content.
This ebook debunks the most common myths and assumptions about how SEO works, so you can make sure you’re not wasting a single moment on things that simply don’t matter for SEO in 2013.
We’ll unveil answers to questions such as:
- Are more links better than more content?
- Are social media and SEO even related?
- Is there an ideal keyword density for my page?
Download Search Engine Optimization Myths NOW!
Your Guide to Video Search Engine Optimization
30 DecWho? Visual Content is the “New King”
What? Your Guide to Video SEO (Search Engine Optimization)
When? Start your Video SEO (Search Engine Optimization) today!
Why? Video optimization ranks high in search queries on search engines which include videos in universal search results. Videos are more engaging and spread MORE in less time.
How? Allow sharing on social networking sites such as Google+, LinkedIn, StumbleUpon, Facebook, Flickr & Twitter to name a few.
Flickr SOcial
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SO! What? SOcial
Full Service SOcial Media Agency
SOcial Media is here to stay. It is today’s new word of mouth engine that drives customer awareness and decision making ability. Be involved in the conversation. Our expert team of SOcial media professionals at SO! What? SOcial Media provide total SOcial media solutions that meet your needs and generate a positive return on your investment.
SO! What? SOcial is a SOcial media marketing agency that specializes in search and SOcial media to connect and engage with your target market. A full service firm that helps connect with target markets develop healthy relationships and build engaging communities.
SO! What? We help companies’ better start, understand, leverage and join in relevant conversations happening all over the World Wide Web. Why? Because in doing so, we improve our client’s business and brand results.
Our Services:
✓SOcial Media Marketing
✓Marketing Consulting
✓Marketing Strategy and Roadmap
✓SOcial Media Measurement
✓Search Engine Optimization (SEO)
✓SOcial Media Marketing Platform Integration
✓Digital and SOcial Media Advertising
✓Marketing Analytics
✓Content Creation
✓Community Building& Community Management
✓Influencer Relations
✓SOcial Media Advertising
✓Online Contest and Sweepstakes
✓Fast Tracking SOcial Media Growth
✓Digital Marketing
✓Local Search Marketing
✓SOcial Media Monitoring and Analytics
✓Conversion Optimization
✓Search Engine Marketing (SEM)
✓Pay Per Click Management
✓Custom SOcial Media Profile Development
✓ Website Digital Design and Build
SO! What? A SOcial Media Company. Engage. Connect. SOcialize
Located in Vancouver, British Columbia.
More information? Contact us: info@sowhatsocial.com
SO! What? SOcial
- When To Post On SOcial Media Networks?What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail. This infographic created by Social Caffeine goes into how you can maximize the reach […]
- Maximizing Return From Your Facebook InvestmentSpeaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance […]
- How Do Men and Women Use SOcial Media Differently?Did you know that male and female behaviour is very different when it comes to social media? How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent. […]
- Effective “Big Data” Management = Successful Online MarketingSpeaker: Shaun Siler, Senior Sales Manager, Searchmetrics Tuesday, May 14, 2013- 1:00 PM EDT Do you feel like the management of your vast amounts of data has gotten out of hand? Multiple data sets from disparate sources are what is now called “Big Data.” Search rankings, site visits, and click-data, when assimilated in an organized […]
- Why a SOcial CEO?Did you know that only one in five CEO’s have a social network account? This inforaphic created by MBA Online goes into detail about how this could have a negative impact on business. What do you think about this? Should all CEOs get SOcial? Leave your thoughts in the comments section below. Like SO! What? SOcial […]
- Are Your SOcial Media Analytics Working for You?An exclusive, live webinar from Social Media Today May 8th at 3pm EST / 12pm PST Sponsored by You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to? Are you confident in the […]
- Facebook: Best Days to Post, Segmented By IndustryAre you curious about what the best day to post on Facebook is? This all depends on your industry as each industry is different. The infographic below created by LinchpinSEO goes into detail about what the best days to post as it relates to each primary industry type including: Advertising & Consulting, Automotive, Clothing & Fashion, […]
- Did You Know 70% of Pinterest Engagement is Community Driven?Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands? This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement. “Brands need to go forth […]
- The New Heart of Marketing: ServiceAn exclusive, live webinar from Social Media Today May 2nd at 1pm EST / 10am PST There was a time when marketing was all about selling and pushing out the company line. But with the rise of social media, marketers have replaced old models of company-customer communication with vital new models, based on conversation, interaction […]
- How to Increase Your Twitter Following?Tweeting Consistency Sticking with a consistent tweeting schedule on Twitter is important, this symbolizes you being active in your Twitter community. Social media expertswould agree that spending some time each day getting up to date with current events, news, press releases, ect so that you have relevant and timely things to tweet about. I would suggest [ […]
