Tag Archives: search engine optimization

Free Download: On-Page SEO Template

10 Feb

Free Download: On-Page SEO Template

This SEO Template  by HubSpot will guide you as you organize your website’s on-page SEO (search engine optimization). The components of the template allow you to plan your SEO in advance, so you can either implement your strategy step-by-step on your own, or hand the whole thing off to someone else to execute easily.

To make the template easy to use, we’ve also included a cover sheet that will break down how to use each section within the template, highlighting nuances and giving you tips for maximum productivity.

From this SEO template, you’ll learn how to:

  • Organize your website’s on-page SEO strategy
  • Implement key SEO elements according to best practices
  • Coordinate pages and keywords more easily
  • Track changes and results all in one place
  • Perfect your pages as a first-time or advanced user

Optimize like a Pro!

Are you sure all of your key SEO elements are thoroughly optimized? This template will guide you step by step so you don’t miss a beat.

Download SEO (Search Engine Optimization) Template NOW!

Via HubSpot

Internet Marketing 2013

29 Dec

Internet Marketing Strategies 2013: What Is Working For Marketers?

Social Media increases market effectiveness.

Blogging generates a high volume of traffics which turns into leads and customers.

SEO (Search Engine Optimization) is becoming more and more important with competition.

Website Pages means more  traffic which turns into leads and customers.

Email Marketing is the most effective revenue generating channel.

Mobile Marketing has become a necessity and will be in 2013.

Internet Marketing Strategies For 2013 That Will Work

Online Marketing Opportunity Report: Social Media, Blog & SEO

25 Dec

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It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening. HubSpot has gathered exciting data and developed measurement methods to help you answer: Where should YOU market online?

You have finite resources and nearly infinite possible online marketing channels. Where should your company put its marketing dollars and effort to work? Do you wonder if it is worth the effort to start a Twitter account or a Facebook page? Are you having trouble going beyond basic search engine optimization (SEO)? It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening.

HubSpot has gathered exciting data and developed measurement methods to help you answer:

Where should YOU market online?

This report includes industry-specific analysis on the online marketing opportunity specific for 33 industries. Download the report to find out:

  • Where do your customers talk online – search engines, blogs, or social media?
  • Which social media sites – Twitter, Facebook, LinkedIn, YouTube – do your customers use the most?
  • Where is the greatest online competition in your industry?
  • Where is your greatest opportunity to leverage the Internet to generate new business?

Online Opportunity Report

Download Online Marketing Opportunity Report  NOW!

Websites Are Down Due To GoDaddy’s Hacking

10 Sep

Los Angeles, CA (PRWEB) September 10, 2012

Internet Marketing Company is reporting today that hundreds of clients’ websites are down due to GoDaddy, a web-hosting giant that hosts hundreds of thousands of sites, being hacked.

“Hey all, We’re aware of the trouble people are having with our site. We’re working on it,” said GoDaddy on its Twitter page.

NBC News reports that a member of the online group Anonymous is responsible for this.

On Twitter, “Anonymous Own3r”: “The attack is not coming from Anonymous coletive, the attack it’s coming only from me.”

The internet marketing website, IMC, has seen many of their customers’ websites go down today due to this incident.

Read the full story at 
http://www.prweb.com/releases/internetmarketingwebsite/internetmarketingcompany/prweb988829

GoDaddy.com Outage Affects Internet Retailers

10 Sep

(PRWEB) September 10, 2012

Advertise Purple, LA’s #1 Online Marketing Agency, met with local press to discuss how todays GoDaddy.com outage affected clients who are online Internet retailers. Advertise Purple is a boutique online marketing and advertising agency that helps e-commerce companies and Internet retailers increase sales online. According to Kim Choe, their PR contact, “Wow, quite a mess today. A handful of our major e-commerce retailers were affected directly, and almost all others were affected indirectly. Although we cannot name sites, a few of our major clients use GoDaddy.com as their email hosting platform suffered complete email loss for most of the day. Others who used GoDaddy for website hosting were offline. ”

We were curious if this affects their advertising performance, aside from the obvious way of being completely offline. Choe notes “Yes, surely does. If a client is conducting SEO, or search engine optimization, and is in between link building, going offline will cause Google to re-crawl their sites once they go online. So depending on what stage of link building they’re in, they can be caught off guard and penalized by Google’s ever updating search algorithm. For those running PPC, or pay per click, their quality score can suffer if they continued driving traffic to dead pages. The effects of this can drive up click inventory prices, and, eventually, CPA costs. This bites into margins and can cause them to pay more for sales over 3-6 weeks after the event.” We want to know if they are recommending their clients pick up and leave GoDaddy.com services.

Choe went on to note “Not necessarily. Every online data management company has their issues, and downtime, however it sure seems GoDaddy.com has had its fair share recently. We do suggest having everything backed up on your desktop and in the cloud.” As for the negative effects that will be suffered on online marketing performance, “Rggg, we’re going to have to deal with those and get our clients back into profit ASAP.”

About Advertise Purple

Advertise Purple is a premier, boutique online marketing and advertising agency based out of Los Angeles, CA. Since 2009, Advertise Purple has offered a full suite of innovative and proven online marketing services, including affiliate managementsearch engine marketingpay per click marketing (PPC), search engine optimization (SEO), email marketing, conversion rate optimization (CRO), landing page optimization (LPO), and analytics mining. Our in-house staff works directly with leading internet retailers and e-commerce sites, ensuring positive growth and return on invested marketing capital.

Read the full story at 
http://www.prweb.com/releases/2012/9/prweb9888748.htm

 

SOURCE: PRWeb

.ME Registry Announces Five Day Social Media Contest

10 Sep

NEW YORK, Sept. 10, 2012 /PRNewswire/

Get ready to get social. The .ME Registry, operator of the .ME domain name extension, the most personal domain around, today announced the “You’re Not a .com, You’re a .ME” social media contest. The contest will run from Sept. 17-21. All participants who take part on a daily basis will receive a complimentary, one year .ME domain name registration. Three grand prize winners will receive a Canon EOS Rebel T3 Camera. The .ME Registry will announce grand prize winners on Twitter during the week of Oct. 1.

“Thousands of .ME domain names are registered every month as an alternative to .com by people who want to show the world that they are a person, not a corporation,” said Predrag Lesic, CEO of the .ME Registry. “We invite people everywhere to join us on Twitter for a chance to secure their preferred .ME domain name before it’s taken by someone else.”

A .ME domain name is the Web address for people who want to stand out on the Internet and is a great way to promote a blog or Website. People and organizations worldwide have registered .ME domain names to humanize Web content and make their sites personal. Additionally, .ME domain names are commonly used as part of search engine optimization (SEO), online reputation management and Web branding strategies. Check the availability of and purchase a .ME domain name at www.Domain.Me.

Entering the “You’re Not a .com, You’re a .ME” contest is as easy as following .ME on Twitter and re-tweeting the .ME contest tweet daily throughout the contest period. Everyone who follows .ME on Twitter and re-tweets the contest tweet once a day will receive a complimentary .ME domain name registration. Grand prize winners will be selected from the pool of all participants. Complete rules are posted on the .ME website here.

Connect with The .ME Registry on Twitter & Facebook

About The .ME Registry:
.ME Registry (the d.b.a. of doMEn, d.o.o.) was chosen by the government of Montenegro to operate the new .ME domain name extension. .ME Registry partners include ME-netGoDaddy.com and Afilias LimitedMe-Net is located in Montenegro and its principals have been leaders in the ICT sector in Montenegro, including the privatization of its largest ISP. GoDaddy.com is located in the USA and is a leading Webhosting provider and domain name registrar according to Netcraft Ltd. Afilias Limited is headquartered in Ireland and is a leading registry services provider, supporting more than 13 million domains worldwide.

Contact:

Info@domain.me
Natasa Djukanovic
382-20-269-740
1-866-941-5341 (fax)

Russ DeVea
russdeveau@gmail.com
908-251-1549 (mobile/text)

SOURCE .ME Registry

Study Reveals the Factors Affecting Online Shopping Boom

8 Sep

Perth, Western Australia (PRWEB) September 08, 2012

According to a July report from marketing research firm Frost & Sullivan, more Australians are shopping on the Internet every day, and the percentage of purchases made online is growing every day. The study projects Australians to spend $16 billion online in 2012, which is up $17.6% from the $13.6 billion they spent in 2011.

The report further projects that Australians will spend $26.9 billion in 2016, as the result of a compound annual growth rate of 14.1%. The report also cites many reasons for the increase in online expenditures. More retailers are doing business online now, and more manufacturers are now marketing directly to the consumer, bypassing the “middleman”. Also, those who are doing business online already are enjoying larger profits and higher percentages, and are consequently expanding their online offerings.

In addition, 88% of online shoppers who were polled said that they expect to either increase or maintain the amount of money they spend online this year. When people were asked their most important reason for shopping online, 55% said it was because they could find lower prices online than in a bricks and mortar store. 15% cited the convenience of shopping from home. 15% said that they can get a wider range of products online than they can at a bricks and mortar store. 11% said it was easier to find what they are looking for online. 2% said they like being able to shop while the stores are closed, and 2% cited various other reasons.

Another factor is mobile phones. 62% of all Australians between the ages of 15 and 65 who are on the Internet own a smartphone. An astounding 34% of all Australians who have made online purchases in the last twelve months have used a mobile device at least once. 57% of Australians who shop online have increased the amount of money they have spent shopping with their mobile devices.

So, what do these numbers mean to businesses? James Corby, Business Development Director for Oracle Digital, sees these numbers as a great opportunity: “The first, simplest, and most obvious conclusion is that whoever gets online the fastest and does the best job is going to make the most money. It goes a lot deeper than that, but the bottom line is that an online presence is soon going to be a requirement for anyone who is in business to turn a profit.”

Corby continued, “It doesn’t matter whether you are local, national, or international: you are going to have to be on the Internet and you are going to have to make it easy for customers to find you and do business with you. Whatever you do, local or national, you are going to need to rank on page one of Google for your market.” Corby went on to explain, “Throwing up a one-page website and stuffing it with keywords doesn’t work anymore. You need web marketing specialists to set up a complete online marketing campaign. Google has pretty much said that it isn’t going to allow anyone to game its rankings anymore. You have to do it right: you must have entertaining, quality and original contents and important information that give your customers a reason to share it with their friends.”

Oracle Digital is a web marketing company in Perth for local, national, and international businesses, such as search engine optimisation, online reputation management, online press release, and other communications strategies. For further information, drop by their website: http://www.oracledigital.com.au/ or call them at 1300 899 851.

Read the full story at http://www.prweb.com/releases/2012/9/prweb9878546.htm

SOURCE: PRWeb

Raven Releases Google Chrome Toolbar for SEO and Social Media

31 Aug

Nashville, TN (PRWEB) August 31, 2012

For real estate agents, it’s all about “location, location, location.” For Internet marketers, it’s all about “conversion, conversion, conversion.” That’s conversion from social media fans or search engine surfers to website visitors to customers.

With Internet marketing, businesses can make more money, faster, online. But many tasks specifically related search engine optimization (SEO) and social media marketing are anything but fast. Plus, communicating across teams can be difficult.

Raven has debuted a Chrome Toolbar that streamlines SEO and social media tasks and helps teams collaborate better. The Chrome Toolbar is tightly integrated with Raven’s online marketing tools, and it allows users to work as they browse.

“A Chrome Toolbar has been among the top requests of our customers,” said Jon Henshaw, chief product officer for Raven. “We put a lot of thought into the most useful features an SEO or social media marketer might need, and how a Chrome Toolbar could work for teams.”

Raven’s Chrome Toolbar features

Directly from the Chrome Toolbar, while a user is visiting any website, they can:

    • Improve SEO insight: Research the domain automatically with Raven’s SEO Research Central tool.
    • Save time: Add links to Raven’s SEO Link Manager, view links they’ve already obtained from that website, and find out which links are nofollow and dofollow on that page.
    • Foster collaboration: Add notes to Raven’s SEO Website Directory or view existing notes for that website.
    • Improve relationship building: Add contacts to Raven’s CRM for SEO and social media, view existing contacts or discover new contacts (including email addresses) for that website.
    • Simplify content marketing: Share the page they’re viewing across an unlimited number of Facebook or Twitter accounts they’ve synced with Raven. Posts can be scheduled, URL can be shortened and campaign variables can be added, all from the Chrome Toolbar.
  • Again, save time: Go to the social media websites they have stored in Raven’s Persona Manager; the toolbar autofills login and password credentials.

“My favorite feature of the Chrome Toolbar is being able to launch straight into Raven’s Research Central no matter where I am on the web,” said Brian Chappell, managing partner at Adapt Partners and longtime Raven customer. “I think there is a lot of potential for new additions with this toolbar, and, as usual, I am sure the Raven team will knock it out of the park.”

How to get the Chrome Toolbar

Anyone can download and install the Chrome Toolbar from the Google Chrome Web Store.

To use it, they will need to log in to an existing Raven Internet Marketing Tools account. If they do not have a Raven Internet Marketing Tools account, they can sign up at raventools.com. There is a free 30-day trial (including use of the Chrome Toolbar); monthly plans start at $99.

For more information about how to use it, see Raven’s Chrome Toolbar announcement blog post.

This release follows last week’s launch of Raven’s free Schema Creator WordPress plugin. More than 800 people have downloaded Schema Creator from the WordPress Plugin Directory to date.

About Raven Internet Marketing Tools

Raven Internet Marketing Tools is online software that helps customers quickly research, manage, monitor and report on SEO, social media, PPC, email and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held Nashville-based company, was founded in 2007.

Read the full story at 
http://www.prweb.com/releases/2012/8/prweb9855428.htm

SOURCE: PRWeb

Online Marketing Firm Search Influence is Largest Google AdWords Partner on the Gulf Coast

28 Aug

New Orleans, LA (PRWEB) August 28, 2012

With 12 Google AdWords Certified professionals on staff, New Orleans-based Search Influence is now the most qualified AdWords company in Louisiana and one of the most qualified in the Southeast. A recent in-house qualification initiative has resulted in nearly 75% of the Account Management team passing Google’s rigorous certification exams.

“We are not a team who is satisfied to rest on our laurels” says Will Scott, CEO of Search Influence. “Online marketing and the tools we need to be competitive are evolving. We owe it to our growing client base to be their most advanced and knowledgeable resource.” The company currently manages over $300,000 per month in Google AdWords advertising for its clients. Search Influence was recently described on the Forbes blog as “the Gulf Coast’s premier online marketing firm.”

Search Influence is a search engine marketing and website promotion company that lives up to its name as a Google Adwords Certified Partner by keeping its growing team up to date with internet marketing skills relevant to search engine optimization (SEO) services, social media management and paid online advertising.

Account Managers are required to run their own AdWords campaign and pass both the Search Fundamentals and Advanced Search exams before earning the Google-sanctioned certification, which is good for two years. In the ever-changing world of online advertising, these stringent demands are necessary for a certification to hold any weight.

“With more than half of its Account Management Team certified in Google AdWords, Search Influence can compete more competitively with companies on a national stage. This achievement is characteristic of the growth of tech companies in the Greater New Orleans region, and companies like Search Influence are raising the bar,” said Michael Hecht, President & CEO of Greater New Orleans, Inc., the regional economic development alliance.

Search Influence’s long term goal is to have every Account Manager on the team trained and certified in Google AdWords, ensuring effective campaign management and lead generation for customers as an integral function of Search Influence’s in-house production capabilities. These certifications help assure that when Search Influence manages a company’s paid search campaign, customers can expect the utmost skill in account setup, ongoing campaign optimization and dedicated account management.

To contact website promotion company, Search Influence, visit http://www.searchinfluence.com/ or contact the office at 8120 Oak Street, New Orleans, LA 70118. For a site evaluation, call (504) 208-3900.

About Search Influence: Founded in 2006 by Will Scott, Search Influence is a national, full-service, online marketing company based in New Orleans. SEO, Social, and Online Advertising solutions are the focus for thousands of direct and white label customers. As the only New Orleans company on the 2011 Inc. 500 list, Search Influence boasts 45 full time employees, an in-house production team and more than 60 contract writers. For more information, visit http://www.searchinfluence.com/.

Read the full story at http://www.prweb.com/releases/adwords-certified-partner/search-influence/prweb9841569.htm

SOURCE: PRWeb

Social Media Jobs Hiring Report Now Available for Access

15 Aug

Atlanta, Georgia (PRWEB) August 15, 2012

Social media jobs are one type of employment that those seeking a career change or to pick up extra work are now pursuing. The high demand for social media managers is now two times what it was just three years ago according to published employment data. The Internet Marketing for Beginners website now has a detailed social media jobs report that is available for access. This report lists information about obtaining work as a social media manager and provides hundreds of companies that are actively hiring new social media managers. The surge of available jobs can be attributed to the growth of Facebook, Twitter and blogging websites that are heavily trafficked by consumers in the U.S.

Telecommuting jobs became more popular in the 1980s and 1990s as technology made it much easier for companies to communicate better and streamline daily work. The growth of broadband Internet in the 2000s planted the seed for the social media revolution. With over half a billion Facebook and Twitter users, many of these are corporations and small business owners that seek out consumers online. The creation of the social media manager position is one area that many companies are exploring to help reap the benefits of company-consumer interactions online.

“A social media manager controls the daily information sharing and gathering for a company,” said a representative from the Internet Marketing for Beginners website. “Any person that has social media skills or that can learn these skills quickly could find employment as a social media manager from home,” the representative added.

Work at home jobs can sometimes be given a bad review due to the growing numbers of non legitimate job offers that seem to flood email inboxes and online search results. A recent survey conducted by a leading consumer research firm reported that the average person receives seven messages daily that are labeled as spam. Many of these offers are reported annually to the FTC for potential violations of the consumer trade laws. There are legitimate online jobs that consumers can find through placement agencies.

The detailed jobs report now offered at the Internet Marketing for Beginners website was written to provide accurate information detailing the social media management position and what is to be expected from a hired worker. The salary survey of recently hired workers reported that an entry-level social media manager could expect to receive a starting salary of $53,000 per year not including incentives and bonuses. Some companies are now paying higher wages to retain employees that are proficient in more that one social media website or technical area.

About Internet Marketing for Beginners

Informative information about making money online as an independent worker makes up only a portion of the Internet Marketing for Beginners website. The experts that created this online resource come from backgrounds in business, search engine optimization, real estate and copywriting. Making money online and teaching others how to do it successfully is what the Internet Marketing for Beginners website is based upon. With a helpful staff of experts, a person interested in learning the ropes of Internet marketing and how money is generated online can use this valuable resource daily to get the latest tips and inside information.

Read the full story at 
http://www.prweb.com/releases/social-media-jobs/social-media-manager-jobs/prweb9802412.htm

SOURCE: PRWEB.COM Newswire

Pre-made Web Banners Increase Affiliate Marketing Take-Up Rates According To SuperFastBusiness Research

14 Aug

Sydney (PRWEB) August 14, 2012

In a move to strengthen its affiliate marketing program, Sydney-based Internet marketing company SuperFastBusiness recently announced new products available for use by its affiliates. CEO James Schramko invites them to browse through the new offerings and take advantage of the opportunity to increase their affiliate income.

Affiliate marketing works as a performance-based type of promotional tool. A business rewards its affiliates with a specific commission for every visitor or new customer gained through the affiliates’ own marketing efforts. Affiliate promotion is a significant aspect of any online company’s marketing strategies and has a number of substantial benefits: companies can select a specific affiliate program that only pays for results and not mere visits to their site; they can devise an incentive scheme that works best for their purposes; their individual products can be effectively promoted using static or flash web banners; and strong relationships with affiliates can help create a strong and highly motivated online sales force. SuperFastBusiness analysed data gathered over two years and identified that products promoted with pre-made banners attract more affiliates than text-links only.

Among the newly announced offerings is the search engine optimization product LiveJam, a service that composes quality content for businesses and distributes them to a number of quality websites. A product called Reputation Management Authority is also up for grabs; the service helps companies dominate the search results for their brand name. Other new items on the list include SuperFastConversions for conversion tracking training and Affiliate Pounce, a valuable resource for replicating successful affiliate marketing campaigns.

Schramko explains that banners have been created for each of the popular SuperFastBusiness products. Because they come in different and favorable sizes, affiliates can simply choose a product and incorporate an attractive product banner anywhere on their own website or blog. The most relevant page on the site would be the best place to put a banner—more Internet users will be able to see the banner and easily click through and make a purchase. With every successful purchase, a commission awaits the affiliate company. And with a lot of the products having gentle upsell and cross-sell reminders in the auto sequence follow-ups (and in the membership areas for single products), the new banners make the entire process that much simpler. The result? A definite “win” for all parties involved.

“The best thing about this development is that if visitors to your site find any of my products beneficial to their purposes and you’re still the last referring affiliate, you’ll continue to get commission,” says the Internet business expert. The use of affiliate banners—which can be easily changed or updated at will—enables affiliates to promote products and new events on their sites easily, with no trouble at all.

To cap off the announcement, Schramko adds that affiliates can look forward to the addition of a new product each month in the affiliate area very soon. He is also currently making his popular training programs—such as the different live training topics available at FastWebFormula.com—available to affiliates so that they can pick up valuable online business skills and join in on the success of the multimillion-dollar venture that is SuperFastBusiness.

Read the full story at 
http://www.prweb.com/releases/James_Schramko/superfastaffiliate/prweb9798375.htm

SOURCE: PRWEB

Horton Group Launches New Mobile Web Development and Design Service

14 Aug

Nashville, Tenn. (PRWEB) August 13, 2012

Experts have predicted that with the rapid growth of the mobile industry, in the next four years there will be an estimated 1.4 mobile devices per person on the globe. Additional research shows that this number is expected to increase at huge exponential rates in the next few decades. Realizing that this trend is showing no sign of slowing down, the Nashville web development and design firm Horton Group has added mobile development to their list of online marketing services. This expansion is part of Horton Groups continuing effort to offer clients with access to the most innovative and contemporary digital marketing products.

For online businesses who want to stay relevant in the coming years it is critical they adopt new marketing technologies. “At first people thought that networks like Facebook or Twitter had no place in the business sector – these were just tools people used to kill time and chat with friends. Now we are seeing that social media is one of the most useful and cost effective digital marketing tools available,” stated Horton Group Director of Operations Andy Hartley. “After seeing the effects social media has had on increasing revenues, businesses are moving fast to create websites that are mobile friendly along with better mobile applications. We are excited about growing this new service and becoming a more valued partner to our clients looking to become competitive in the mobile market.”

In addition to building websites for mobile access, Horton Group has included mobile app development to their list of services. Customers will be able to choose from either track when deciding how to best expand their audience – there is also always the option to choose both, a mobile website and a mobile application. The Horton Group production team is a skilled and diverse mixture of professionals with experience in a various areas of web development and design. With an already strong tradition of creating functional websites for businesses all around the Tennessee area and across the nation, the expansion into mobile development will be seamless.

The quickly developing power of mobile technology is clearly evident. Some popular web browsing functions such as Flash animations have become almost obsolete because of compatibility issues with mobile devices. As consumers become more mobile advancements in marketing tactics are sure to follow along with the progression of mobile technology. The Nashville online marketing firm believes this new service will be an incredible resource for businesses in and around the state of Tennessee who need to connect with a growing population of customers who are constantly on the go.

About Horton Group
Providing digital marketing resources, which allow businesses to connect with a greater number of customers has been a core part of Horton Group’s mission. Since its beginnings in 1996 Horton Group has been consistent in their pursuit of innovative marketing solutions for businesses and organizations of all kinds. In over 16 years of operation Horton Group has branched out to include a greater depth of services such as: search engine optimization, social media management and mobile development. For those looking to strengthen brands and expand market reach they also provide media buying, email marketing, graphic design and more.

For more information on Horton Group and their web development services, contact Horton Group either by phone at 615-292-8642 or by email at info(at)Hortongroup(dot)com.

Read the full story at http://www.prweb.com/releases/2012/8/prweb9797135.htm

SOURCE: PRWEB

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