Tag Archives: ROI

Maximizing Return From Your Facebook Investment

14 May

Maximize ROI on Facebook

Rebecca Momberg, Director,
Client Solutions and Strategy,
Marin Software

Thursday, May 16, 2013- 1:00 PM EDT

Register to Learn:

  • How to craft a Facebook campaign strategy for your business objectives
  • Best practices for audience targeting, creative design, creative placement and user experience
  • How to see the full picture of your Facebook performance and measure Facebook ROI
  • How to quickly spot and take advantage of Facebook optimization opportunities

This webcast is sponsored by

register now for ROI of your Facebook investment

Are Your SOcial Media Analytics Working for You?

6 May

An exclusive, live webinar from Social Media Today
May 8th at 3pm EST / 12pm PST

Sponsored by

You’re now generating mountains of data with your social media efforts and your team has been producing actionable reports. But are your analytics tools properly analyzing all the data you need to?  Are you confident in the data you’re receiving?  And do you trust it to support critical business decisions?  What are the data most relevant to you, and how can you be sure your analytics are telling you the whole story? How often do you do check-ins to make sure the analytics tools you’re using aren’t using outmoded technology? And how do you decide when your analytics tools need a re-evaluation?

If it’s your responsibility to make sure the analytics tools your company uses are doing their job, this webinar is for you. Join us as we look at what makes a valuable social media analytics solution and when it’s worth looking at other options. We’ll be discussing topics like:

  • What kind of ROI are you currently getting with your SMA tools? What could you be getting with others?
  • How do you determine confidence in your SMA tools? Have your SMA tools ever led to you making business decisions that didn’t work out as well as you’d expected?
  • What triggers a re-evaluation of your SMA solution?
  • How efficient is your current system? Are you able to quickly and easily produce reports, or does it take a help desk request to get one done?
  • Does your current tool provide analysis of all the right data sources to provide meaningful analysis?  Or are you missing critical online sites that might paint a different picture?

About the Panel:

Krissy Espindola is the Director, Knowledge Management & Social Customer Support, for T-Mobile. She joined T-Mobile in 2002 and is responsible for all internal and customer-facing support content, which spans the vast range of T-Mobile products and services. During her tenure, Krissy consolidated multiple content management systems, selecting a Social Business Software as T-Mobile’s primary content collaboration platform and knowledgebase. Adopting a Social Business Software solution has reversed the flow of information at T-Mobile, enabling employees and customers to actively participate in the content creation process – delivering significant operational savings to the organization. Krissy also leads T-Mobile USAs customer support strategy and operations on T-Mobile branded social media channels.
Kim Celestre is a Senior Analyst, Social Marketing, at Forrester Research. Kim serves Marketing Leaders. Her analysis on social trends, issues, and best practices helps marketers create social strategies and tactics that increase customer value. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social networks and online communities to  shape exploration and buying behaviors. Kim is an award-winning social media thought leader. She was a driving force behind Sun Microsystem’s use of social media and listening platforms to drive awareness and technology adoption among the company’s customers and developers
Todd Wilms is the Head of Social Strategy for SAP and part of the Digital, Social, and Communities Leadership Team.  A 20 year marketer, he has held leadership positions at some of the world’s best know brands like eBay/PayPal, Citrix Online, PeopleSoft, and agency GPJ.  He is an avid writer and contributor to platforms like Forbes, is widely quoted in major media, and is a frequent speaker and university guest lecturer around the globe.  He is a board member of The Online Marketing Institute and was a previous board member of the Multiple Sclerosis Society of Northern California. He lives in the San Francisco Bay area with his wife and two young boys, where he is seriously considering getting a dog.
Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

Marketing Metrics & Analytics Guide

13 Mar

Want to learn more about marketing metrics and what they are?

The Definitive Guide to Marketing Metrics & Analytics

The Definitive Guide to Marketing Metrics and Analytics will empower you to not only prove, but improve your marketing program and campaign return on investment. ROI.

This informative eBook by Marketo will show you:

Accountability, ROI and Framework: Learn why today’s marketers need to know metrics and analytics and what are the most important marketing metrics to use.

Revenue Analytics: Want to build marketing credibility? This section will show you these metrics and how they are best shared with management.

Program Metrics: In this section, we will show you how to build a sensible framework for measuring your specific programs including how to decide what to measure, how to account for campaign influence and multiple ‘touches’, and what to do about extraneous variables like seasonal variability.

Forecasting, Dashboards, & Implementation: Learn methodologies and strategies for marketing forecasting, how to develop a dashboard that conveys accurate and relevant results, and the people, technology and process that needs to be put in place to get the analytics and ROI results you need.

  • The right metrics for understanding and interpreting marketing metrics
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives’ attention and prove marketing ROI
  • The critical elements of a marketing dashboard

How to Attract Customers with Twitter & Vine

8 Mar


The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure.

Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization.

Our ebook, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social media marketing network to drive real business results. In this ebook, you will discover the different stages of optimizing your Twitter and Vine presence for attracting leads and customers.

More specifically, this 61-page ebook will teach you how to:

  • Optimize your Twitter for brand awareness & search
  • Jump start your Twitter lead generation strategy
  • Incorporate Vine into your Twitter strategy
  • Measure the ROI of Twitter and Vine

Download How to Attract Customers with Twitter & Vine NOW!

Via HubSpot

Reorganize Your Social Business

13 Feb

With today’s rapidly evolving media landscape, even the savviest businesses may find it difficult to keep up with the changes. If you want to hit the ground running, the most important first step is to get your company’s teams organized around social media.

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HootSuite University is proud to host Reorganize Your Social Business with Ben Watson, HootSuite’s own VP Marketing. Learn the best practices, tools, and strategies needed for corporate-wide social reorganization, by exploring…

  • Departmental differences for social media strategy
  • The real value of influence
  • Social maturity
  • Measurement and ROI
  • … and more!

Meet the Speaker

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Ben Watson is HootSuite’s VP Marketing, focusing on marketing technology and the agile delivery of a platform for customer success. Formerly a Principal Customer Experience Strategist in the digital marketing space at Adobe, he was responsible for working across the Adobe organization to optimize the Enterprise customer journey. Prior to joining Adobe, Ben served as Director of Product Strategy for Yahoo! and as a leader for Developer and Platform Evangelism at Microsoft.

Register for Reorganize Your Social Business

ROI= Return on Infographics

22 Jan

BitRebels prepared this infographic of the 500 most recent articles. From the articles those featuring infographics on average were shared 1,091 times, while articles with only texts or images were only shared 243 times.

Twitter social network shared infographics the most. Infographics were retweeted 578 times compared to just 63 times for with tweets that didn’t include an infographic.

Of their top ten most-shared posts on social media, five were most-shared on Twitter, four on StumbleUpon and one on Facebook.

Via BitRebels

SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012

12 Jan

2012 was the year for social media. The altering social media landscape in 2012 changed the way marketers approached their work, from market research, various social media accounts to  lead generation which will likely have an even bigger impact in 2013.

Pardot has created the following infographic to evaluate major social network’s including Pinterest, Facebook, Twitter, Goolge+, LinkedIn performance in 2012. This infographic goes into detail about these networks growth in the last year, monthly visitors and estimated marketing ROI (return on marketing investment).

SOcial Media Report Cards [INFOGRAPHIC]

What’s the ROI of Empathy?

2 Jan

MarketingSherpa’s Email Summit 2013

20 Dec

Join us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event.

Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2013. We have a full slate of sessions aimed at overcoming your top email challenges with case studies, quick win clinics, bonus sessions, expert panels and more. Here are just some of the many topics covered:

  • Email innovation
  • Data management
  • Content creation and creativity
  • Personalization
  • Segmentation

Just Announced: Keynote Speakers

This year’s Summit will offer more than 30 new sessions on practical email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition. Our keynote speakers include:

Jay Baer Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America’s top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies.
Dr. Flint McGlaughlin Dr. Flint McGlaughlin is the managing director and CEO of MECLABS. His work has won multiple awards and he has been quoted in more than 13,000 online and offline sources. He frequently teaches on email testing, messaging and optimization. His organization has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group
Matt Bailey Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions.

See What’s New for 2013

New Hotel
This year we are moving to the elegant Paris Hotel and Casino. Experience everything you love about Paris, right in the heart of The Strip. You’ll find about the same passion, excitement, and ambiance of Europe’s most romantic city, in the entertainment capital of the world. With exciting nightclubs, pools, a world-class spa and a shopping, the Paris has all the amenities you need.
Live-Testing & Quick Win Clinics
Roll up your sleeves and get ready to experience email testing from a whole new angle. All attendees will participate in an email test, including design of treatments, test launch, tracking results, data analysis and next steps. Not to mention quick win clinics offering new ideas for immediate ROI.
Beginner and Advanced Tracks
Whether you’re just beginning and want to learn the basics or need advanced guidance and want to taking your marketing to the next level, we can help. Choose from multiple track sessions on automation, testing, conversion, personalization, list management and many more.
New Bonus and Roundtable Sessions
Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, and many more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions on critical email topics.
All-new Case Studies, Keynotes and Panel Discussions
More than 20 new case studies will be presented, covering the latest email trends, war stories and lessons learned, by your peers and mentors (past speakers include marketers from Microsoft, Marriott, Copyblogger, Eloqua, ExactTarget, Cisco Systems, among many others).

Results and ROI are what matter at Email Summit 2013

Here are just a few of the many reasons you should attend:

  1. Interactive, How-To Training Sessions on email and social media integration, mobile, list growth tactics, relevancy, mobile, deliverability and measurement.
  2. Latest 2013 MarketingSherpa Email Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
  3. Interactive Panel Discussions with subject matter experts on optimizing your email program, increasing ROI, creating relevant contagious content and more.
  4. Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
  5. Proven Email Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
  6. Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
  7. Become a Certified Professional by taking a pre-and-post Summit workshop taught by email experts, who provide a proven methodology with step-by-step tactics on how to maximize your email results.

The Sherpa team has spent countless hours meticulously reviewing speaker applications to verify that the content they present is relevant to your needs, practical to implement and proven in the real world. What you will hear at Email Summit 2013:

  1. Real Stories: While our competitors are publishing vendor whitepapers as articles, we’re collecting and providing information the old fashioned way – with a team of full-time reporters and writers.
  2. Real Experience: Sherpa has, by far, the largest library of proven case studies (1,590 and counting), from the SMBs to the Fortune 500.
  3. Real Samples: We feature a library of creative samples (more than 3,200) that serves as a marketer’s dream swipe-file for generating the next “big idea” for your company.
  4. Real Numbers: Sherpa’s renowned research team continues to produce leading primary studies, surveys and tests investigating what works – and what doesn’t — in email marketing.
  5. Real People: Our community of industry experts and real-world marketers contribute their experience at MarketingSherpa Summits, online roundtables and Web events throughout the year.

You’ll leave the Summit armed with practical, new email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.

Reserve Your MarketingSherpa’s Email Summit Ticket


17 Dec

Are you confused by all the social media marketing lingo and terms? You are not alone! SO! What? SOcial introduces the complete glossary of social media terms for those interested in social media marketing. Master these terms and you’ll be a social media know-it-all in no time guaranteed!

Definitive Guide to B2B Social Marketing

12 Nov
There’s lots of buzz around social media, but is it right for your business? Our 70-page Definitive Guide to Social Marketing is designed with the B2B marketer in mind, offering basic and advanced strategies to help you better leverage and quantify social media participation.Highlights of this new guide include:

  • What is Social Media? Discover why social media is invaluable to B2B companies and what it means for your organization
  • Social Media Basics. Determine if your company is ready for social media and develop a unique social media plan and policy
  • Advanced Social Media. Review various social media applications and learn best practices and key metrics to measure
  • Calculating the ROI of Social Media. Prove and measure ROI and value of social media strategies

Download Definitive Guide to Social Marketing NOW!

SOURCE: Marketo

Optimize Your SOcial Channel for Lead Generation

2 Nov

Get More From Your Social Programs

If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook.

In this guide you will learn how to:

Download Social Channel for Lead Generation Now!


Definitive Guide to SOcial Marketing

31 Oct

Definitive Guide to Social Marketing

This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to:

SOURCE: Marketo

SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy

28 Dec

Social Media Analytics Guide To Measuring The ROI Of Your Social Strategy

SOcial Media Analytics: Guide To Measuring The ROI Of Your SOcial Strategy

Content Marketing Guide for Demand Generation

27 Oct

Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI. Content Marketing Guide

Use this guide to map out your own buying stages and determine which content to best associate with those stages. You’ll learn:

  • The six rules of content marketing
  • How to map content to buying stages
  • The three R’s of content optimization

Download the Content Marketing guide to create a powerful mix of content and drive demand.

Source: Marketo


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