Presentation from LinkedIn on how recruiters can think like marketers based on Lou Adler’s session at Talent Connect 2012 in Las Vegas.
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Tag Archives: Recruiters using LinkedIn
LinkedIn and your Brand: Are You Getting the Right Value?
10 SepSeptember 11th at 12pm EST / 9am PST
Originally designed as an online exchange for job seekers and hiring managers, LinkedIn’s growth has made it an important social platform for brand exposure and research. Recruiters hunt for likely hiring prospects, and skilled workers demonstrate their value using resumes, profiles and posts.
But best practices for communications are less clear – what are the marketing and public relations angles for brands in such a community? How are the returns measured on a brand’s investment of time in LinkedIn?
In this webinar, our panel of experts will identify ways that companies can evaluate their success in presenting their brands to the tens of millions of LinkedIn members. Join as we discuss these questions, and your own:
- Beyond proving themselves as attractive companies to work for, what other brand reinforcements are possible?
- What forms of presence must a brand take in order to reach its market on LinkedIn?
- What makes a good recruiter/ambassador on Linkedin?
- What are the pitfalls to brand representation on LinkedIn?
Register here: http://bit.ly/Nl73uj
About the Panel:
Chuck Hester
Chuck Hester is a LinkedIn power connector with more than 11,000 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts. He’s addressed conferences thought the country and the world from Canada to Australia and throughout the United States. The Chief Connections Officer at Chuck Hester Enterprises, Chuck helps businesses get their stories told through influencer relations, good old fashion PR strategies and hard work. He also offers LinkedIn Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints.
Viveka Von Rosen
Viveka is known internationally as the “LinkedIn Expert” and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn. Author of “LinkedIn Marketing: An Hour A Day” for John Wiley & Sons, she is also a regular source on LinkedIn for prestigious news outlets such as Mashable.com, TheSocialMediaExaminer.com and The Miami Herald. She is the host of the biggest LinkedIn chat on Twitter:#LinkedInChat (Recently quoted by Mashable as one of the top 10 business blogs) and co-moderator of LinkedStrategies, the largest LinkedIn strategy group on LinkedIn. She is constantly learning, sharing and transferring social media skills and strategies to her tribe.
Neal Schaffer
Neal Schaffer is a leader in helping businesses and professionals strategically leverage the business potential of social media.A Forbes Top 30 Social Media Power Influencer and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking, Neal is a social media keynote speaker who is also known for his two award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.”
Register now! http://bit.ly/Nl73uj
SOURCE: Social Media Today
New Poll: Recruiters Prefer LinkedIn Over Other Social Media Sites
23 AugCanton, OH (PRWEB) August 23, 2012
Which social media site do recruiters like the most?
Perhaps the answer is an obvious one, but according to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, the answer is LinkedIn.
The poll posed this question to Preferred Member recruiters in Top Echelon Network: “Which social media site appeals to you more, both personally and professionally?”
The vast majority of recruiters who participated in the poll chose LinkedIn (79.0%). Behind LinkedIn were Facebook (14.5%) and Twitter (3.2%). Google+ received no votes, and neither did Pinterest.
A little over 3% of respondents chose “another site” as their answer.
According to Top Echelon Communications Coordinator Matt Deutsch, the results of the recruiter poll aren’t that surprising.
“There are many recruiters who use LinkedIn to source candidates of interest for their open job orders,” said Deutsch, who’s been with Top Echelon since 2003. “However, it’s important to note that not all recruiters use LinkedIn. There are some who choose not to use the social media site for sourcing purposes, but considering the nature of LinkedIn and the opportunities that it presents for uncovering passive candidates in the marketplace, it’s not a surprise that nearly 80% of poll respondents prefer LinkedIn.”
Deutsch noted that the poll included both a personal and professional consideration. As a result, it’s not a true indication of what recruiters prefer on a personal level.
“When you combine the two, most recruiters choose LinkedIn,” said Deutsch. “However, from a purely personal point of view, with no professional considerations, there’s a good chance that a site like Facebook might have garnered more votes. As it is, a handful of recruiters chose Facebook over LinkedIn on both a personal and professional level.
“When working their desk, though, I would venture to say that recruiters have more success sourcing viable candidates through the use of LinkedIn.”
The results of this poll were collected during the week of Monday, July 16, through Sunday, July 22. Top Echelon Network was founded in 1988 in Canton, Ohio.
Read the full story at http://www.prweb.com/releases/2012/8/prweb9824096.htm
SOURCE: PRWeb
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