Tag Archives: REBLOG

10 Useless Things to Cut From Your Marketing

8 Apr

Cut the fat & start spending time on tactics that will actually drive conversion!

The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier.

But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind.

But a lot of this new “stuff” is now outdated. Or worse, was never a good use of time and budget to begin with.

To help transform you into a more efficient marketer, download 10 things you can cut from your marketing today, as well as where you should be spending that previously wasted time.

Download this Ebook

Via

Free Download: On-Page SEO Template

10 Feb

Free Download: On-Page SEO Template

This SEO Template  by HubSpot will guide you as you organize your website’s on-page SEO (search engine optimization). The components of the template allow you to plan your SEO in advance, so you can either implement your strategy step-by-step on your own, or hand the whole thing off to someone else to execute easily.

To make the template easy to use, we’ve also included a cover sheet that will break down how to use each section within the template, highlighting nuances and giving you tips for maximum productivity.

From this SEO template, you’ll learn how to:

  • Organize your website’s on-page SEO strategy
  • Implement key SEO elements according to best practices
  • Coordinate pages and keywords more easily
  • Track changes and results all in one place
  • Perfect your pages as a first-time or advanced user

Optimize like a Pro!

Are you sure all of your key SEO elements are thoroughly optimized? This template will guide you step by step so you don’t miss a beat.

Download SEO (Search Engine Optimization) Template NOW!

Via HubSpot

The History of Marketing

27 Jan

This infographic “The History of Marketing” was put together by HubSpot and designed by BlueGlass.  This infographic shows us that marketing goes back a long way in history. What has changed with technology? It has changed the way marketers target consumers and the way they do their jobs.

Key points to remember in 2003- 2004 social media spreads with the introduction of social media profiles: Facebook, Myspace,  and LinkedIn. In 2005 SEO (Search Engine Optimization) becomes a common key phrase for website developers. Two years later in 2007, Twitter was born and has not stopped growing ever since.

What do you think of this infographic?

The Hstory of Marketing

Top 10 Failed SOcial Media Sites

24 Jan

Top 10 Social Media Sites That Failed infographic was created by mylife.com.  I found this list of the top 10 failed social media sites is interesting because it lists the potential reasons WHY each site may have failed.

I was surprised that Google+ was on this list as I didn’t realize it was a failure… yet. There was a time when Digg would have been considered at the top of successful social media sites but by outsourcing community messaging they definitely sunk the ship too soon. With too much time spend on developing advertising on Myspace they let their competitors like Facebook take over their market share by having a better social platform that appealed to a larger audience. I’m still hoping that Myspace can bring it back with their new and improved version.

 
What are your impressions about this infographic? Are their any additional social networking sites you think should be added to this list?

Top 10 Failed Social Media Sites

SOcial Media Guide 101

15 Jan

Writing a SOcial Media Guide

 

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

Social Media & Web Analytics Innovation #SMWA

15 Jan
Driving Business Success Through Social Media & Web Analytics
The Social Media & Web Analytics Innovation Summit brings the leadership and innovators from the industry together for an event acclaimed for its interactive format, combining keynote presentations, interactive breakout sessions and open discussion. Modern businesses are now able to collect more information on customer sentiment and behavioural patterns than ever before, the challenge remains to identify patterns to increase customer relationship management (CRM) and drive success. Investment in predictive analytics allows organizations to gain insight for such a valuable resource, offering a crucial advantage over competitors and greater insight into their customers.
Be Part of It:

  • 35+ industry expert keynote presentations
  • 350+ SM & Web analytics professionals attending
  • Interactive workshops with industry leaders
  • Over 20 hours of networking opportunities included
  • Access to online presentations on-demand post-summit
  • 30+ case studies presented from Fortune 500 companies

This summit will gather the world’s most dynamic and senior executives operating in analytics and data science.

Who will you meet?

If your job role includes the following responsibilities then this is a MUST attend event :

  • Predictive Analytics
  • Data Mining
  • Customer Lifetime Valuation
  • Business Intelligence
  • Big Data
  • Statistical Modelling

Why attend?

Rest assured, all of the burning issues surrounding analytics will be dealt with in no holds barred discussions at this groundbreaking conference.

We look for real solutions to the real problems you face every day.

We know that the theories underpinning current developments in analysis, planning & strategy don’t necessarily pan out in the real world, particularly when examined in a global context. Which is why we invite you to discuss your thoughts and feelings openly, and connect with like-minded people. The conference is a prime opportunity for you to air your personal and business challenges.

We look forward to meeting you there.

Previous delegates:

    

Demographics:

IE Group Summits are invitation only events. These are the gold standard, intimate, focused & exclusive events..

Register for Social Media & Web Analytics #SMWA

Think Like Zuck!

14 Jan

Think Like Zuck

The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company.

Facebook changed the way hundreds of millions communicate, engage, and consume information and products—and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?

The book explores the critical elements that drive the success of Facebook and social media businesses, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.

Via thinklikezuck.com

Google+ Facts & Figures

14 Jan

Google+ is a social media network  –that is relatively new and underused. Check how fast Google+ grows, their users and who they like the most with this useful infographic by website-monitoring.com. This infographic pulls together some of the major facts and figures of Google+ including the top countries, occupations, history, facts, people, pages, brands, media, & services.

Google+ Facts and Figures [INFOGRAPHIC]

25 Best Marketing Conferences 2013

13 Jan

25 Best Marketing Conferences 2013

The best marketing conferences to attend in 2013.  Feel free to add in any additional conferences we left out for 2013 in the comments section below.

  1. Social Media Strategies Conference February 5-7 in Las Vegas, NV, Chicago in April and New York in June
  2. Online Marketing Summit February 11-13 in San Diego, CA and Fall, 2013 in New York, NY
  3. Marketing Sherpa E-Mail Summit February 19-22 in Las Vegas, NV
  4. SXSW Interactive March 8-12 in Austin, TX
  5. Digital Media Summit March 19-20 Toronto, ON
  6. Search Engine Strategies (SES) March 25-28 in New York, NY and September 10-14 in San Francisco, CA
  7. Inbound Marketing Summit April 3-4 in New York, NY
  8. Ad:Tech Digital Marketing Conference April 9-10 in San Francisco
  9. DemandCon April 15-16 in San Francisco, CA and October in Boston, MA
  10. Forrester Forum for Marketing Leadership  April 18-19 in Los Angeles, CA
  11. World Social Marketing Conference April 21-23 in Toronto, ON
  12. B2B Content2Conversion April 22-23 in New York, NY
  13. iStrategy Global Digital & Social Media Conference April 23 -24 in Miami, FL
  14. Event Marketing Summit  May 6-8 in Chicago, IL
  15. Sirius Decisions 2013 May 8-10 in San Diego, CA
  16. Business Marketing Association May 29-31 in Chicago, IL
  17. Confab Content Strategy conference June 3-5 in Minneapolis, MN
  18. SES Toronto June 12-14 in Toronto, ON
  19. Inbound Marketing Movement August 19-22 in Boston, MA
  20. Content Marketing World 2013 Sept 9-12 in Cleveland, OH
  21. Brand ManageCamp Sept 16-17 in Las Vegas, NV
  22. ANA: Master of Marketing Conference October 3-6 in Phoenix, AZ
  23. MarketingProfs B2B Marketing Forum October 10-11 in Boston, MA
  24. Direct Marketing Association October 12-17 in Chicago, IL
  25. Pivot Conference October 15-16 in New York, NY

Link Building Anatomy Infographic

13 Jan

Useful infographic by TechWyse which clearly explains about the latest trends of Link building to enhance your internet marketing strategy with content marketing, videos and images.

This infographic demonstrates various link building techniques that are ever-evolving  to help you get noticed online and on social media that can positively influence your search engine rankings.

Link Building Anatomy [INFOGRAPHIC]

SOcial Networks To Watch In 2013

12 Jan

These social networks are bound to get bigger in 2013. Feel free to add in additional social networks that are on your radar under this post in the comments section below!

1) Inbound:

The goal of Inbound.org is to enable great content from the world of inbound marketing to get noticed. There’s an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO (search engine optimization), social media, content marketing, conversion rate optimization, etc. and we believe they deserve a site where sharing great content is controlled by them.

Inbound.org

2) Instagram:

A picture  is worth a thousand words, and Instagram has plenty of photos to go around with one hundred million users and billions of photos between them. Instagram is a fast, beautiful and fun way to share your photos with friends and family. Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and Tumblr too – it’s as easy as pie. It’s photo sharing, reinvented.

Instagram

3) Myspace:

MySpace social media network is back, again. They are sticking to their roots by empowering people to express themselves however they want.  This is especially true for musicians, photographers, filmmakers, designers and dedicated fans. The website’s still in closed beta at the moment but will be released soon. The new look, new management and direction of the site  make it one that’s worth following in 2013!

Myspace

4)  Quora:

Quora connects you to everything you want to know about. Quora aims to be the easiest place to write new content and share content from the web. We organize people and their interests so you can find, collect and share the information most valuable to you. When you want to know more about something, Quora delivers you answers and content from people who share your interests and people who have first-hand knowledge — like real doctors, economists, screenwriters, police officers, and military veterans. On Quora, it’s easy to create a personalized homepage of everything you want to know about by following topics, questions, people and boards.

SEO vs. Social Media: Which Is Best for Your Marketing?

11 Jan

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch.

seo vs social coverFor example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when.

In this ebook, you’ll learn:

  • The strengths and weaknesses of SEO and social media
  • Where SEO and social media complement one another
  • How to decide which will deliver your business better results — SEO or social media

Remember — no matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Download SEO vs Social Media Now!

Via

SOcial Media is Going Corporate

4 Jan

How and why businesses are sharing, posting, tweeting, blogging and pinning:

94% use social media, 85% say its given their business more exposure, 58% say that social media has generated leads and loyal fans. Favorite social media tools are: Facebook at 92%, Twitter at 82%, LinkedIn at 73%, Blogs at 61%

58% of Fortune 500 companies had Facebook pages in 2011. 62% of Fortune 500 companies have Twitter accounts.

Social Media Going Corporate

SOcial Networking Quotes

3 Jan

Please feel free to comment below this post and add your favorite social media and social networking quotes!

62 Social Media Tips from Around the World

28 Dec

40% of businesses around the world have acquired new customers through social media.

But does your business target a global audience? Do you want to get more traffic and leads from different countries around the world?

If you are a global enterprise, it can be hard to know how to target foreign-speaking audiences who use different social networks and have unique cultural nuances.You’ll get the best results if you know how to optimize your social media content for your target audience.

Download this guide to get tips on how to have social media conversations with people in different countries. We have compiled useful facts and stats to bring you 62 social media tips from 20 social media savvy countries, including:

  • United Kingdom
  • Ireland
  • Germany
  • Netherlands
  • France
See what tips there are for your target country, and start getting more customers through social media today!

Download Social Media Tips Now!

Via HubSpot

What is Marketing?

27 Dec

Facebook #PRIVACYFAIL

27 Dec

As Facebook navigates the social world, privacy has frequently been this kind of one-step-forward, one-step-sideways dance. This infographic represents a very short list of privacy fails over the social network’s short life:

facebook privacy fail infographic

Free Ebook: 47 Handy Facebook Stats and Charts

27 Dec
47 Stats Facebook ebook cover small

Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign.

Do you know the best time to engage with your customers on Facebook? Learn this and more in this free ebook.

We have compiled 47 stats, charts and graphs on Facebook that are easy to share and put into presentations. Use these stats to help you determine what is the best strategy for your next Facebook marketing campaign.

After reading this ebook, you will be able to:

  • Determine how to best reach your particular target
  • Measure your progress on Facebook relevant to others in the industry
  • Implement strategies for best results on Facebook

Download Facebook Stats & Charts Now!

Best of the Web, Delivered: The Reddit Manual

26 Dec
subscribe Best of the Web, Delivered: The Reddit Manual
Wonder how your friends always find cool stuff on the Internet before you?

They’re probably using Reddit, the self-proclaimed “front page of the Internet”. This site, essentially a collection of links, is your key to finding the best things on the web.It can also be confusing to use at first. Good thing there’s Best of the Web, Delivered: The Reddit Manual. This guide, by author Dave LeClair, outlines everything you need to know in order to get the most out of Reddit. Reddit covers every type of subject imaginable, and with their system of voting on pieces of content you will know right away that what you are seeing is the best content around, according to thousands of other Reddit users. It can be hard to find quality content on the Internet. Reddit eliminates this problem by letting users sort through the mess and find only the best.Their Reddit manual outlines everything you need to get the most out of this social news site, and is absolutely free to download. Also with this free guide you will also receive daily updates on new cool websites and programs in your email for free courtesy of MakeUseOf.

Download Your Reddit Manual NOW!

How Social Media is Changing Customer Service

26 Dec
subscribe How Social Media is Changing Customer Service
An inside look into how businesses are adapting to new forms of consumer complaints, questions and feedback.

As more and more consumers are reaching out to brands on social media channels, knowing how to handle support-related requests and build customer relationships is essential in growing your business and outpacing the competition. Businesses now have the opportunity to directly connect with current and potential customers in ways never seen before. Don’t miss your chance. Discover how to turn customers into powerful brand ambassadors, efficiently assist users on social networks, and drive sales. Download this white paper to learn how to:

  • Build a social media team who is prepared to resolve issues and assist customers in a public forum
  • Capitalize on conversations surrounding your brand and grow your business
  • Engage with users online to build awareness about your organization, increase traffic to your website, and drive conversions

Download Social Media Guide NOW!

Online Marketing Opportunity Report: Social Media, Blog & SEO

25 Dec

describe the image

It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening. HubSpot has gathered exciting data and developed measurement methods to help you answer: Where should YOU market online?

You have finite resources and nearly infinite possible online marketing channels. Where should your company put its marketing dollars and effort to work? Do you wonder if it is worth the effort to start a Twitter account or a Facebook page? Are you having trouble going beyond basic search engine optimization (SEO)? It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening.

HubSpot has gathered exciting data and developed measurement methods to help you answer:

Where should YOU market online?

This report includes industry-specific analysis on the online marketing opportunity specific for 33 industries. Download the report to find out:

  • Where do your customers talk online – search engines, blogs, or social media?
  • Which social media sites – Twitter, Facebook, LinkedIn, YouTube – do your customers use the most?
  • Where is the greatest online competition in your industry?
  • Where is your greatest opportunity to leverage the Internet to generate new business?

Online Opportunity Report

Download Online Marketing Opportunity Report  NOW!

The Future of Social Media Lead Management

22 Dec

44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level?

Prepare yourself for the direction in which social media is headed. Download HubSpot’s ebook “The Future of Social Media Lead Management” to learn how to grow, segment and nurture your social following.

This ebook will help you increase your social reach and push your social contacts down the sales funnel. After reading it, you’ll be better equipped for the next generation of social media marketing.

Download this 41-page guide and learn how to:

  • Grow your following and find influencers
  • Segment your existing social contacts
  • Nurture leads with the help of social data
  • Use your social intelligence in the sales process

Download Social Media Lead Management Now!

The Step-by-Step Guide to Lovable Marketing Campaigns

22 Dec

Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow.

From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you how to piece together the main components of a holistic marketing campaign.

Most importantly, you know how to make each of these components valuable, consistent and timely–all prerequisites for creating marketing that your prospects will love.

By reading this ebook you’ll learn:

  • How to develop compelling marketing offers
  • How to drive visits to your offers and convert them into leads successfully
  • Ways to nurture leads and make them more qualified
  • What metrics to track to evaluate performance

Download Lovable Marketing Campaigns NOW!

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