Tag Archives: Public Relations

How to Make the Leap to Visual Storytelling for Your PR Initiatives

23 Jan

What You Need to Know Now About Facebook Timeline for Brands

Tuesday, Febuary 19, 2013

1:30 p.m- 3 p.m

Register Now

Join PR News on Tues., Feb. 19, for a webinar that will put you in sync with the latest trends in digital content consumption. Your online audiences want and expect great visual content, and this webinar will show you how to apply your text-based storytelling PR skills and make the leap to visual storytelling.

At this Webinar, you’ll learn how to:

    • Spot opportunities within your organization for visual storytelling
    • Unleash your visual storytelling skills online
    • Make the connection between written and visual storytelling
    • Motivate your fans and followers on social media channels to collaborate in the creation of visual stories
    • Tell your brand’s story with Facebook’s Timeline
    • Create visual stories with Pinterest and Instagram
    • Find ways to create infographics—and find the resources to produce them
    • Use free tools for your visual storytelling

You’ll learn how to mine your existing visual content and create new content (affordably); determine how to use those images to tell a brand’s story across multiple social media channels; apply tried-and-true storytelling principles to the use of still images; articulate the relationships among visual pieces to clarify your storyline; and launch visual stories that motivate audiences to participate and share their own images.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion. For questions regarding this webinar, contact Saun Sayamongkhun at saun@accessintel.com.

Register Now

Via PR News

PR News’ Digital PR Summit set for February 27 in San Francisco

4 Jan

Digital PR

New York, NY (PRWEB) January 04, 2013

The Digital PR Next Practices Summit brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing the digital platform to advance your PR efforts. Companies including Twitter, PepsiCo, Allrecipes.com, Michigan State University, Hilton Worldwide, American Heart Association, FedEx Services, Salesforce.com and Waggener Edstrom Worldwide will share their success stories and online innovations.

The summit also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

Presented by the industry’s most trusted sources on PR and marketing – PR News — the Digital PR Next Practices Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, crisis communications, social media policy, measurement, online communities and what to expect in 2013.

The summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization’s reputation, mind share and bottom line. Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online.

Sign up for PR News’ Digital PR Summit – the early-bird rate ends February 6, 2013.

The PR News SEO Workshop will be held the day before the Summit, on February 26 at the Contemporary Jewish Museum, which is next to the Westin San Francisco. Two day packages are available when registering.

Questions: contact Marketing Coordinator, Saun Sayamonghun at saun(at)accessintel(dot)com

About PR News:
The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks and PR News Webinars.
http://www.prnewsonline.com

PR News SEO Workshop

21 Dec

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!

Register Now for PR News SEO Workshop

The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. – 4:30 p.m. with PR News’ Digital PR Summit the day after on February 27, 2013. Both events will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco.

Bonuses for Attending:

 SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.

 

Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.

This workshop will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry on the Web. Discover the right way to optimize your organization’s Facebook page and YouTube videos for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.

Google can be your best friend or your worst enemy. Where you show up in Google results determines how—or if—your messages are being heard. Google continues to change and update its algorithm and, with recent changes to semantic search, your website and online newsroom’s page rank and visits to your site could be affected in more ways than you realize.

At this half-day workshop, you’ll learn how to:
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Understand the difference between Web search and news search
  • Create shareable press release headlines and content
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Increase views on your news content by adding visuals
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search
  • Master URL structure and place your online newsroom and other Web pages at the top of Google’s searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO’s effects and measure its results to prove its value
Workshop Trainer:
Sally Falkow
Social Media Strategist, Meritus Media
@sallyfalkow
Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.
Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

Register for PR News SEO (Search Engine Optimization) Workshop NOW!

Certificate of Completion

Social Media Strategies Summit

14 Dec

San Diego, CA (PRWEB) December 14, 2012

Quote startThis year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.Quote end

The Social Media Strategies Summit (SMSS) will be held at the Hard Rock Hotel in Chicago on April 23-24, 2013. GSMI has hosted over 25 Social Media Strategies Summits in more than 10 cities throughout the U.S. as well as London and is pleased to return to the Windy City.

“We are thrilled to bring Social Media Strategies Summit back to Chicago for another successful year,” commented Summit Producer Breanna Jacobs. The Chicago summit will provide attendees with emerging strategies, the latest social tools, and insights from successful social media marketing campaigns. Over the course of two days, SMSS – Chicago offers all of the elements you need to achieve social media success! Jacobs added, “this year, we’ve implemented three new tracks of break-out sessions: (1) Social Platforms, (2) Internal Collaboration and (3) Measures, Metrics and Analytics.”
Case studies demonstrating analytically proven success will be presented by top brands including Dell, IBM, Sears, Boeing, MillerCoors and many others. Attendees will learn to:

  • Build Their Organization’s Audience and Identify Prospective Consumers
  • Integrate Traditional Marketing within Social Media Campaigns
  • Measure, Analyze, and Report Company’s Analytics
  • Reduce Advertising Costs with Social Media
  • Adapt Organization’s Customer Service by Incorporating Social Media

The Summit was designed for those involved in the planning and execution of company branding, marketing, strategy development, monitoring, customer relations, community engagement, public relations, media sales, business development, social media legal policies and concerns.

Tickets are now on sale! Delegates may register before January 18, 2013 to receive $400 early bird discount. Group discounts are available.

About Global Strategic Management Institute:
GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring. More information about Global Strategic Management Institute’s upcoming educational events for professionals, visit: http://www.gsmiweb.com.

Google Search Algorithm Shifting to On-line Public Relations Campaigns

19 Nov

NEW YORK, Nov. 19, 2012 /PRNewswire-iReach/

An important shift is occurring in which the page rank of a web page is based no longer on the number of back links but rather on the amount of social media interactions, user views, and original content a page has. Once the dominating factor in any page ranking results, back links have been widely abused by SEO (Search Engine Optimization) processes commonly referred to as link farming and keyword stuffing.

Recognizing this fact, Google has shifted its algorithm towards valuing social media interactions and comparing the number of times the page has been liked, shared, tweeted, and recommended in order to determine the pages priority for any given keyword or phrase. Other factors that Google looks for is a variety of media on the page including: images, audio, video, and original text as well as proper onsite optimization of all Meta tags.

The award winning website marketing company, Jubilant Web is continuously striving to discover innovative and effective solutions to meet our client’s goals. They truly care about the success of their clients and want to make sure that their marketing tactics will deliver the most effective solutions and ultimately return on investment. In order to make sure that they accomplish this goal they are continually researching and studying information that is released from Google in order to create the most effective public relations seo process possible.

Jubilant Web’s services are based on the principles of hard work, thoughtful analysis, innovative ideas, creativity, and a dedication to quality. They truly value their reputation and work in complete transparency with their clients. Jubilant Web has been very successful in delivering positive results for their clients through their unique public relations SEO process. To celebrate this past success, Jubilant Web is currently extending an exclusive offer to businesses looking to improve their online exposure and generate new customers.

This unique service is based around Google’s latest algorithm changes and includes social media marketing, onsite optimization, professional content writing, and natural link building through social media efforts such as bookmarking.

Jubilant Web creates and distributes press releases to search engines, news sites, blogs, social networks, newspaper sites, TV news sites, and radio news sites. All press releases are professionally written with optimized content and images.

Jubilant Web creates compelling and branded pages for the top three social media outlets for their clients – Facebook, Twitter, Google+. Through their vast social media network and industry partnerships, Jubilant Web increases their client’s social media following. By increasing social media interest through the number of likes, shares, tweets, and +1 other websites as well as online entities will take notice and increase natural back-links from related sources. They also submit originally written articles to popular and high ranking blogs to attain natural and powerful back links for our client’s websites.

Along with social media and offsite optimization activities, Jubilant web also implements onsite optimization techniques as part of their unique process. Their efforts are based on Google Webmaster’s standards and their unique process is based on years of experience and research in this field.

Contact Jubilant Web: Website Marketing Company

Social Media for Small Businesses – Defining a Strategy

12 Sep

NEW YORK, Sept. 12, 2012 /PRNewswire/

Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it.  This is especially important to small business owners who are braving the complex world of social media for the first time and seeking a manageable plan that is worth their effort and brings value to their business.

“What Should My Social Media Strategy Be?,” the second PR Newswire article in a six-part series focused on social media for small businesses, helps those just getting their feet wet with social media identify possible social media objectives – from increasing networking opportunities to generating leads to improving customer service.  The article also provides some basic steps to help position a business for social engagement, as well as tips for small business owners to locate their audiences – and potential customers – online.

To read the complete article, visit http://bit.ly/OEt5dh.  Stay tuned for next week’s article, “Which Social Media Sites Should I Use for My Strategy.”

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC

Follow

Get every new post delivered to your Inbox.

Join 216 other followers

%d bloggers like this: