Tag Archives: public affairs

PR News SEO Workshop

21 Dec

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!

Register Now for PR News SEO Workshop

The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. – 4:30 p.m. with PR News’ Digital PR Summit the day after on February 27, 2013. Both events will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco.

Bonuses for Attending:

 SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.

 

Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.

This workshop will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry on the Web. Discover the right way to optimize your organization’s Facebook page and YouTube videos for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.

Google can be your best friend or your worst enemy. Where you show up in Google results determines how—or if—your messages are being heard. Google continues to change and update its algorithm and, with recent changes to semantic search, your website and online newsroom’s page rank and visits to your site could be affected in more ways than you realize.

At this half-day workshop, you’ll learn how to:
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Understand the difference between Web search and news search
  • Create shareable press release headlines and content
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Increase views on your news content by adding visuals
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search
  • Master URL structure and place your online newsroom and other Web pages at the top of Google’s searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO’s effects and measure its results to prove its value
Workshop Trainer:
Sally Falkow
Social Media Strategist, Meritus Media
@sallyfalkow
Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.
Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

Register for PR News SEO (Search Engine Optimization) Workshop NOW!

Certificate of Completion

Social Media for Small Businesses – Defining a Strategy

12 Sep

NEW YORK, Sept. 12, 2012 /PRNewswire/

Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it.  This is especially important to small business owners who are braving the complex world of social media for the first time and seeking a manageable plan that is worth their effort and brings value to their business.

“What Should My Social Media Strategy Be?,” the second PR Newswire article in a six-part series focused on social media for small businesses, helps those just getting their feet wet with social media identify possible social media objectives – from increasing networking opportunities to generating leads to improving customer service.  The article also provides some basic steps to help position a business for social engagement, as well as tips for small business owners to locate their audiences – and potential customers – online.

To read the complete article, visit http://bit.ly/OEt5dh.  Stay tuned for next week’s article, “Which Social Media Sites Should I Use for My Strategy.”

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC

Social Media for Small Businesses – is it worth it?

5 Sep

NEW YORK, Sept. 5, 2012 /PRNewswire/

With social media growing at a rapid pace and new platforms emerging, the value it brings to brands and organizations that navigate it strategically is also rising.  Small business owners, who are constantly assessing their priorities, are often asking themselves if social media is right for their business, if the rewards outweigh the challenges and if so, how to even get started.

Through a series of articles posted on its PR Toolkit, PR Newswire, over the course of six weeks, will explore social media for small business, starting with its basic purposes and then delving a bit deeper into strategies and practical applications for executing a manageable plan that aligns with business goals.  The first article, “Should I Participate in Social Media for My Small Business,” provides a basic overview for small business owners questioning whether or not to take the social media plunge and dispels some common myths about social media.

To read the complete article, visit http://bit.ly/Q0s9TB.  Stay tuned for next week’s article, “What Should My Social Media Strategy Be.”

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.600
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC

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