Tag Archives: PRWEB

Storytelling with a Purpose: Meeting Brand, Business, and User-experience Goals

21 Jan

New York, NY (PRWEB) January 21, 2013

Customer Management IQ, a division of IQPC announces its Content Strategies Summit, taking place March 20 – 22, 2013 in at the Deauville Beach Resort in Miami Beach, FL.

“How do organizations make sense of the wealth of content in the current digital world?” asks CMIQ’s Ivy Yang.

We all know the web, social media and mobile revolutions have forever changed the world connecting all of us and enabling the seamless flow of constant, instant information. The challenge remains in how to decipher through the wealth of content to create valuable messaging. The Content Strategies Summit is the only conference that view content marketing as “Storytelling with a Purpose,” delivering a community for Content Strategists, Marketers, and User Experience experts to share better ways to manage the authoring, publishing and delivery of content.

Featured Speakers include*:

  • Rebecca Lieb, Analyst, Digital Advertising/Media, Altimeter Group & Author, Content Marketing
  • Kathi Brown Wright, Vice President, Wells Fargo
  • Eric Bryn, Vice President of Digital Innovation, Baird & Warner
  • Alberto Milani, CEO, Buccellati
  • Kathi Wright, Vice President, Marketing & Communications, Wells Fargo
  • Amanda Mahan, Creative Director, Digital, The Clorox Company

*The full list of speakers is available at  The Content Strategies Summit delivers the most practical information answering your most pressing issues:

  • A simple visual content measurement strategic framework developed for how content is created and consumed
  • How to align your strategy to tactics and track the performance of your content across any channel or medium
  • How to ask the right questions of your data to be able to use it to inform content decision-making
  • Learn how to increase sales, loyalty and profits by leveraging the science of how our brains function.
  • How to align, track and measure the effectiveness of your messaging against your audience

The Content Strategies Summit was designed to deliver the tools and templates that ensure each session remains focused on the specifics of HOW you will add value to your organization upon your return to the office. Don’t miss out on the opportunity to learn from industry thought-leaders, authors, practitioners and experts on how to develop a content strategy that links to your corporate goals.

For more information on the Content Strategies Summit, please visit http://www.ContentStrategiesSummit.com or contact Stephanie Gonzalez at Stephanie.Gonzalez@iqpc.com

About IQPC
IQPC provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto.

About CMIQ
Customer Management IQ leverages data, intelligence and networking from our global community of call center professionals to keep you ahead of the curve…and your competition.

Speakers Announced for Search Marketing Expo – SMX West

21 Jan

SMX - Search Marketing Expo

Redding, CT (PRWEB) January 21, 2013

The faculty for Search Marketing Expo – SMX West features more than 100 of the world’s leading authorities on search engine optimization (SEO), paid search advertising (PPC), mobile search,  social media marketing and other internet marketing topics. SMX West will take place March 11-13 at the McEnery Convention Center in San Jose, CA.

SMX West speakers will share tactics and techniques sharpened by years of experience with search marketing, advertising and social media campaigns. The roster includes leading brand marketers from companies such as Home Depot, Harry & David, Adobe and Salesforce.com; experts from leading full-service and boutique agencies; and representatives from search engines Google, Bing and other media companies.

The three-day program offers over 50 sessions and keynotes, enabling attendees to customize their experience based upon experience and focus. The SMX Expo Hall will be open March 11-12; six in-depth post-conference workshops will also be offered on March 14.

Rates Increase February 1
From now through February 1 a three-day All Access pass is priced at $1495. One day All Access, Workshop, and free Expo+ passes are also available.

Register for SMX West online or by calling (877) 242-5242 between 9am-5pm ET.

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.

Attend SMX West for:

  •     Exceptional content and super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
  •     Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
  •     Essential conveniences to help juggle every-day responsibilities while maximizing conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.


Search Marketing Expo - SMX West 2013: March 11-13

PR Daily’s Digital PR & Social Media Awards Luncheon

17 Jan

New York, NY (PRWEB) January 17, 2013

Attendees at PR Daily’s Digital PR and Social Media Awards Luncheon sponsored by Synaptic Digital, a Definition 6 company, this month may show up for the trophies, the champagne welcome and the opportunity to schmooze.

But with a keynote address from Gil Wolchock, executive vice president from Synaptic Digital, they’d better come ready to learn.

“We may be sipping bubbly, but you’re going to want to take notes,” says Ragan Communications CEO Mark Ragan. “These are marketing strategies you can take home and put into practice and see the results.”

In a keynote address Wolchock will speak on “Six steps: Change the minds and hearts of content-hungry influencers,” according to Ragan Communications, publisher of PR Daily.

The 2012 Digital PR and Social Media Awards Luncheon will be held from 11 a.m. to 3 p.m. Thursday, January 24, 2013, in New York City. The cost is $395 per person.

Wolchock will present his guide to communication strategies that brands and agencies must embrace in order to identify and engage influencers. He plans to pull in case studies on how some of the world’s leading brands practice influencer communications to strengthen messages in earned, owned and paid media. And he discusses content creation, from video to social media.

Attendees will learn:

  • How to know who the real influencers are: Free online tools that make this job easier
  • Why it’s not enough to write good content: brands must also gather other content for their fans, followers and influencers
  • How to bring influencers into one’s orbit as experts and helpers for one’s customers
  • Lessons and tips for killer content marketing storytelling
  • How powerful stories about customers’ experiences get written
  • Why internal content marketing must be about an organization as well as its customers
  • How to find fascinating stories about employees and their jobs

The event will be held at the Roosevelt Hotel at 45 East 45th Street.

Mark Ragan and Michael Sebastian, PR Daily’s managing editor, will present the awards.

Ragan Communications operates two of the top news and information sites for the PR and corporate communications industries: Ragan.com and PRDaily.com. Together these daily news sites attract nearly 800,000 global visitors.

The company also covers the health care and HR communication industries with its daily news sites HealthCareCommunication.com and HRCommunication.com. The Chicago-based company is also the leading provider of conferences and online training to PR, media relations and corporate communications professionals.

Quote start“We may be sipping bubbly, but you’re going to want to take notes,” says Ragan Communications CEO Mark Ragan. “These are strategies you can take home and put into practice and see the results.”Quote end

eMetrics Summit Toronto Explores the Multi-Channel Marketing Evolution

15 Jan
eMetrics Summit Toronto | March 18-21, 2013

eMetrics Summit Toronto | March 18-21, 2013

Toronto, Ontario (PRWEB) January 15, 2013

Digital analytics summit in March 2013 focuses on big data capabilities, privacy protocols and attribution strategies.

The evolution of multichannel marketing falls under the spotlight at the eMetrics Summit Toronto (March 18-21, 2013). Digital marketers from Wal-Mart, Moen, Capital One, Dell, RAPP and more will be descending on Toronto to discuss how companies can engage with their uber-connected, multi-device consumers.

Darwin has nothing on today’s online marketplace. Over the past couple of years, data analysis has become a finely honed science. New tools and big data capabilities are making it easier than ever to connect with customers in ways they prefer.

But evolution comes with a catch. In this new multi-channel environment, consumers may be using three or more online devices at the same time.

  •     Where does attribution start?
  •     And how should marketers respond to privacy and “do not track” protocols that create holes in their information?

The speakers at the eMetrics Summit Toronto 2013 have some ideas. During four days of in-depth keynotes, 16+ sessions, online analytics workshops and networking opportunities, conference attendees have the chance to connect with prime movers in the field of big data.

Co-located with Internet Marketing Conference, Search Marketing Expo and Predictive Analytics World, this digital analytics summit is shaping up to be one of the seminal marketing events of the year.


Register before January 25, 2013 for the eMetrics Summit Toronto (March 18-21, 2013) and save up to $400 off the full price.

View the full agenda and see all the in-depth sessions available.

About the eMetrics Summit

eMetrics Summit is “Big Data for Marketing!” From early adopters to those still in discovery mode, this is the only comprehensive event dedicated to digital analytics and marketing optimization. As the leading conference covering the impact of data & technology on marketing, eMetrics Summit focuses on driving business results through data analysis and technology adoption.

eMetrics Summit Toronto 2013 is co-located with Predictive Analytics World (PAW), Search Marketing Expo (SMX) and Internet Marketing Conference (IMC).

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media-produced events include Data Driven Business Week, eMetrics Summit, Conversion Conference, DemandCon, GAUGE, Predictive Analytics World, Text Analytics World, Affiliate Management Days, Building Business Capability, Social Media Economy Days, Web Effectiveness Conference, Search Marketing Expo, SemTech and Social Gaming Summit in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Outstanding Achievement in PR and Corporate Communications 2012

14 Jan

Oakland, CA (PRWEB) January 14, 2013

Seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications were announced today by Bulldog Reporter. Winners enter a pantheon of exemplary communications practitioners, and their campaigns will be summarized in the Bulldog Awards Digital/Social Awards Hall of Fame magazine, which is to be published in February 2013 and in Bulldog Reporter’s Daily ‘Dog online trade journal.

Winners were chosen exclusively by working journalists from hundreds of entries representing the very best strategic and tactical prowess that PR/corporate communications has to offer. Campaigns were judged by a team of working journalists, who assessed them on the basis of their ability to achieve extraordinary visibility and influence opinion, as well as on their creativity, command of media and technology, and tenacity.

This year’s Grand Prize Best Use of Digital/Social for a Digital/Social Communications Campaign of the Year was awarded to Cisco Systems for their entry titled “Cisco’s the Network”, which was awarded a Gold Digital/Social award for Best New or Redesigned Website of the Year and two Silver awards for Best Online Newsroom of the Year and Best Use of Digital in a B2B Technology Campaign.

Bulldog Reporter publishes the Daily ‘Dog online trade journal, the PR/communication industry’s largest circulation publication, and is the industry’s premier provider of professional development events and materials.

Here is a summary of the 2012 Bulldog Digital/Social PR Awards Winners:

Best Use of Digital/Social in a Communications Campaign
Grand Prize
Cisco Systems
Cisco’s the Network

Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign
Weber Shandwick
Degree Men – Masters of Movement

Best Use of Digital in a B2B Technology Campaign
Lois Paul and Partners
Freescale Semiconductor-Smart Mobile Device Pundits

Best Blog for an Agency/Consultancy
Havas PR
The Voice of Innovation Nation

Best Blog (Company/Organization)
Walmart Green Room

Best Blog (Company/Organization)
Microsoft and Waggener Edstrom
Next at Microsoft Blog

Best Blog (Individual)
MSR Communications
When Your Messaging is Ahead of the Media

Best Crisis Response
American Airlines and Weber Shandwick
“Like This”: American Airlines Responds to Alec Baldwin

Digitally/Socially Engaged Brand of the Year
Weber Shandwick/MilkPEP
Breakfast Project

Digitally/Socially Engaged Brand of the Year
eBay Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Vibrant Rioja Social Media Campaign

Best Use of Digital/Social for a Food/Beverages/Restaurant Campaign
Zeno Group
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Organizational E-Newsletter, External
Deveney Communication
Deveney Communiqué

Best Organizational E-Newsletter, External
Spelman College
Spelman Connection

Best Online Newsroom of the Year
Synaptic Digital, a Definition 6 company
US Dept of State Online News Room

Best Digital/Social Word of Mouth Campaign
Waggener Edstrom Worldwide
Tweet-a-Beer: Turning virtual contacts into personal connections,
one frosty mug at a time

Best Digital/Social Word of Mouth Campaign
Elizabeth Arden and Lippe Taylor
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
Deveney Communication
Inaugural Childhood Obesity Summity Social Media

Best Use of Digital/Social for Cause/Advocacy/Corporate Social Responsibility
MassMutual Financial Group
MassMutual and Easter Seals Make the 1st 5 Count

Best Use of Digital/Social for a Consumer Technology Campaign
Good Technology Finds Overtime Growing

Best Use of Digital/Social for a Consumer Technology Campaign
eBaby Harnesses Social to Power Parents Pockets

Best Use of Digital/Social for a Consumer Technology Campaign
BAND-AID brand brings bandage to life

Digital/Social Communications Campaign of the Year
M Booth
Women Entrepreneurs are #PoweringTomorrow

Digital/Social Communications Campaign of the Year
Backbone Media
Polartec Made Possible Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
Ron Sachs Communications
The Water Quality & Health Council’s “Healthy Pools” Campaign

Best Use of Digital/Social for a Health/Fitness/Medicine Campaign
GE Healthcare
25 million and counting: how GE Healthcare used Facebook, Twitter and Weibo to help fight cancer

Best Measurement of Digital/Social Communications
Zeno Group
Seattle’s Best Coffee Brews Up a Black Friday Deal with a Twist

Best Measurement of Digital/Social Communications
Weber Shandwick
US Army Reserve Status: Engaged

Best Microsite or Specialized Website
GroundFloor Media
Online War Room: Securely Simulating Online Conversations and Crises

Best Microsite or Specialized Website
Union Pacific Railroad Corporate Communications

Best New or Redesigned Website of the Year
Cisco Systems
Cisco’s the Network

Best New or Redesigned Website of the Year
Hilton Hotels & Resorts
Hilton Global Media Ctr Relaunch/Redesign

Best Use of Digital/Social in a Public Affairs/Awareness Campaign
M Booth
Women Entrepreneurs are #PoweringTomorrow

Best Use of Digital/Social to Pitch Traditional Media
Elizabeth Arden and Lippe Taylor
Revolutionizing Social Good: Elizabeth Arden #PinItToGiveIt

Best Use of Digital/Social to Pitch Traditional Media
Havas PR
Getting Linked to “Ellen”

Best Use of Search Engine Optimization in a Campaign
Sweetening SEO for PureCanadaMaple

Best Online/Social Media Community of the Year
Vibrant Rioja Social Media Campaign

Best Online/Social Media Community of the Year
eBaby Harnesses Social to Power Parents Pockets

Best Social Network Messaging Strategy
Ogilvy Washington
Motivating Americans to Be One in a Million Hearts

Best Use of Digital/Social for a Travel/Hospitality Campaign
KC Convention & Visitors Assoc.
All-Star Game Social Media Command Center

Best Use of Video in a Digital/Social Environment
Litzky PR
“Call Me Maybe” Litzky Public Relations’ YouTube Recruiting Video

Best Use of Video in a Digital/Social Environment
Weber Shandwick
Create New Usage: REFUEL | got chocolate milk?

Digital Marketer’s Traffic and Conversion Summit One Week Away

12 Jan
2013 Traffic and Conversion Summit

Austin, TX (PRWEB) January 12, 2013

The digital marketing convention taking over San Francisco’s Marriot Marquis on January 18-20, 2013 is Digital Marketer’s Traffic and Conversion Summit, and its final schedule of events has been finished.

A series of keynote speeches and content-inclusive meetings will fill the three days, and Digital Marketer is putting the final touches on the schedule for Friday, Saturday, and Sunday.

Highlights include a pre-party meet up kickoff on Thursday, January 17, when Digital Marketer Engage hosts the Summit’s first official event. It will be at Jillian’s Billiard’s Club, next door to the San Francisco Marriot. David Murray, from Bravo’s “Start-Ups: Silicon Valley” will be the guest, sharing his advice on product and brand growth in the modern marketing world.

Other noteworthy items on the schedule include keynotes from William Shatner, actor and pitchman extraordinaire, as well as Guy Kawasaki, one of the leading social media gurus and former Apple evangelist. Ryan Deiss, CEO and founder of Digital Marketer, will be in attendance with his business partner Perry Belcher, salesman wizard and one of the top three living copywriters.

Each day of the 2013 Traffic and Conversion Summit will also feature exclusive meetings on a variety of important topics, where Digital Marketer’s experts will discuss what they know is working now. Content-heavy presentations and talks will leave participants with all they need to develop their own winning digital marketing strategies.

Deiss and his team at Digital Marketer know that action produces results. They’ve created the most unique and worthwhile event of the company’s history. Some of the most elite and advanced marketing minds in the industry, beyond those already a part of Digital Marketer, will be in attendance. Registration for the 2013 Traffic and Conversion Summit has already surpassed the previous three in size and scale, and Digital Marketer is promising an experience like none other.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

To find the full schedule of events and keep up to date with the happenings leading up to the January 18-20 dates, check out Digital Marketer’s website, blog, and subscription email lists. Specific details on the digital marketing convention can be found at TrafficandConversionSummit.com.

Quote startContent-heavy presentations and talks will leave participants with all they need to develop their own winning digital marketing strategies.Quote end

Top 10 Tips for Online Reputation in 2013

4 Jan

San Diego, California (PRWEB) January 04, 2013

2013 has arrived, and with it comes advice with how to best handle an online reputation in the new year. The following advice has been provided by Walter Halicki, the founder and CEO of online reputation experts JW Maxx Solutions. These top 10 tips for online reputation in 2013 are sure to be of integral use in your business or organization.

1. Manage your brand.
Your brand is the first line of communication between a company and its customer. Making sure that a business is in proper order is the first way to progress a reputation online.

2. Stay aware of what is being said about you.
Be watchful over words that are directed towards your company. It is easy to be enlightened by praise, but do not allow that to cloud negativity that could exist elsewhere.

3. Keep an eye on trending searches.
Maintain a pulse on searches that are popular, especially those relevant to your field. It can make the difference between reaching your audience and being kept away from them.

4. Promote outreach with your consumer base.
Engage with your audience and attempt to understand their line of thought in regards to your product. Your online portfolio should relate to them.

5. Take action against negativity.
Never allow damaging comments to overtake your online reputation. As other top 10 tips for online reputation in 2013 explain, it is much easier to build an image than it is to recover one.

6. Create positive news.
Positive news will always shine a company in a positive light, regardless of whether or not it exists to combat harmful posts.

7. Use social media to your advantage.
Social media can assist in maintaining awareness of trends and what consumers want from a business. An online reputation that isn’t complemented by social media is far behind the reputations of competitors.

8. Search yourself.
Always be sure that search results for your company are positive. If they are not, it is time to repair the reputation of your business.

9. Aggregate.
Ensure that news is being spread to as many places as possible using aggregated sourcing. Publishing through a large distribution network will get more positive results for a reputation on the internet.

10. Stay positive.
Reiterating #6 of the top 10 tips for online reputation in 2013, a company needs to continually post positive content to stay relevant and keep a clean image on the web. Perpetually feeding positive content throughout the internet will greatly assist in managing a healthy online reputation.

Although these are the top 10 tips for online reputation in 2013, JW Maxx Solutions will continue to provide informative content on how to best manage your presence on the web throughout the year.

Online Reputation

Top 10 Business Process Outsourcing Trends to Watch in 2013

4 Jan

El Paso, Texas (PRWEB) January 04, 2013

DATAMARK Inc., a leading business process outsourcing firm headquartered in El Paso, Texas, has named its Top 10 Business Process Outsourcing Trends for 2013.

The evolution of mobile computing and social media continue to be major drivers behind the changing face of business process outsourcing and business process management. Other tech trends that will affect the industry over the next year include The Internet of Things and the collection and analysis of Big Data, which will be used to improve business processes.

Also, the geographic advantages of locating outsourced business processes in the U.S. means domestic outsourcing will repeat as a top trend for 2013.

Below are 5 of DATAMARK’s top BPO trends, in no particular order:

1. The opening of private app stores.

As workers connect through tablets and smartphones, enterprises will distribute custom and off-the-shelf apps through private app stores. BPO/ITOs will do the same, inviting clients to visit their private stores for apps that monitor business processes and collect useful data. Easier said than done, however. 2013 will be the year where IT departments begin to figure out hassle-free ways to distribute apps to clients, contractors and authorized partners.

2. Contact centers stay social 24/7/365.

A recent study by LinchpinSEO found that customers like to engage with their banks on social media on Sundays, a day when brick-and-mortar financial services are typically closed. Customer relationship managers will have to break away from this “closed for business” mindset and post in social media networks every day of the week, every time of day. Competitive BPOs will leverage global centers and customer-contact reps with multiple language skills to deliver 24/7/365 customer service via Facebook, Twitter and other channels, bringing some to clients some “weekend peace of mind.”

3. Gamification goes social.

As we mentioned last year, gamification—using game concepts to drive courses of action—will liven up boring, repetitive business processes, as well as deliver incentives for improvement. Good enough, but in 2013, gamification will stake a place on social networks. BPO workers will post their progress, improvements and rewards on internal social media channels, adding more fuel to the competitive fire across the organization.

4. Domestic outsourcing moves beyond anecdotes.

Whether it’s domestic outsourcing, insourcing, onshoring, ruralshoring or whatever term suits your fancy, some solid data on the trend will emerge in 2013. Outsourcing business processes in the U.S. (and nearshore to Mexico and Canada) will be an attractive option as growing wages in traditional outsourcing locales such as India and China make the U.S. more competitive destination. Organizations will recognize the many benefits of being geographically close to target markets.

5. BPO makes a run for the border.

Mexico will continue to be an attractive business process outsourcing destination over the coming year. This is in part because of the advantages delivered by geographic proximity, but also because the Mexico of 2013 is much different from the Mexico of 1994. Statistics from the Organisation for Economic Co-operation and Development (OECD) show Mexico is steadily improving in many rankings, including labor productivity growth, infrastructure spending, post-secondary education enrollment and broadband access. The headline-making cartel war, while still a concern, has spared multinational business activity.

For the full article, read “10 Business Process Outsourcing Trends to Watch in 2013.”


DATAMARK, Inc. is a leading business process outsourcing company specializing in high-volume digital mailroom management, document processing and document management services for Fortune 500 firms and other large organizations. Headquartered in El Paso, Texas, DATAMARK employs nearly 2,200 people in its U.S., Mexico and India facilities. For more information, visit http://www.DATAMARK.net

Gary Vaynerchuk to Keynote the Westchester Digital Summit

2 Jan
http://ww1.prweb.com/prfiles/2012/12/28/10277894/FINAL%20IMAGE%20.jpgWhite Plains, New York (PRWEB) January 02, 2013

The Westchester Digital Summit will be held on May 14th, 2013 at the Westchester County Center in White Plains, New York. The venue will host 3,000 digital marketers and internationally renowned entrepreneur Gary Vaynerchuk, CEO of VaynerMedia and author of The Thank You Economy and Crush It will deliver the keynote. It’s the only gathering of its kind in Westchester. Silverback Social, a globally recognized leader in social media marketing, is producing the summit in partnership with Zanzarella Markting Consultants.

“On May 14, Westchester County will play host to the most well respected digital marketers in the world,” said Chris Dessi, CEO of Silverback Social. The summit will include presentations from digital marketing leaders like David Kidder, author of The Startup Playbook; Alex Zhardanovsky, CEO of Petflow; Avi Savor, Founding Partner of BigFuel; David Guy, CEO of LoudDoor; Dan Merritt, CEO of F#; and Rick Burnes from Hubspot, to name just a few. Attendees will be able to capitalize on an array of networking opportunities to help prospect for sales, increase productivity and stimulate employees’ intellectual curiosity.

The Summit’s panel discussion includes powerhouse media personalities like Ed Butowsky of Fox Business, an internationally recognized expert in the investment wealth management industry. Ed will be joined by Jeff Pearlman and Mike Edelhart for the discussion, when they will tackle how digital marketing is changing the face of traditional media. Jeff is the author of five books – three New York Times best sellers. His most recent, Sweetness: The Enigmatic Life of Walter Payton, was called “the best sports biography” of 2011 by Sports Illustrated. Mike is a long-standing media and Internet start-up investor and executive. Currently, Mike is CEO of The Tomorrow Project, LLC producers of The Pivot Conference, hosted by Brian Solis and Social Week in NY.

“The Westchester Digital Summit will change the face of business in Westchester, New York forever,” said Chris Dessi, CEO of Silverback Social. “The manner in which we aggregate and disseminate information as a culture has changed, and the summit will offer marketers the proper tools to engage with their clients like never before,” added Dessi.

The Westchester Digital Summit is a global gathering of the most innovative minds in the digital economy today, allowing attendees to interact with celebrities, professional athletes, geniuses and the most compelling personalities who are the way our culture interacts with businesses online. To learn more, and to register for the Summit, visit Westchester Digital Summit.

Quote startThe Westchester Digital Summit will change the face of business in Weschester County foreverQuote end

9 Resolutions Every Business Owner Should Make in 2013

30 Dec
Owner of Pigtails and Crewcuts

Wade Brannon, owner of the Pigtails & Crewcuts franchise

Roswell, Georgia (PRWEB) December 30, 2012

According to the experts, business growth will continue in 2013. A report from the National Association for Business Economics predicts the economy will expand by 2.1 percent in 2013, compared to 2.2 percent in 2012. When it comes to franchise businesses, a similar scenario is taking shape, with a 1.4 percent growth projected, compared to a 1.5 percent increase in 2012, according to the International Franchise Association. Franchises, which account for 3.4 percent of the GDP, are expected to add 162,000 jobs to the economy before 2014.

Any growth is good, according to Wade Brannon, president and owner of the children’s hair salon franchise Pigtails & Crewcuts, based in Atlanta, Georgia, which has more than 30 locations across the country. But Brannon warns business owners that as the economy continues to improve, the hard work has just begun. “It appears we’ve weathered the worst of the storm, and for most of us business owners it’s been a humbling experience,” says Brannon, who formerly served as the senior vice president of Heavenly Ham, which he helped grow to more than 200 locations in the United States before it was sold in 2002. “Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”

Brannon shared the following resolutions that every business owner should make in 2013.

1. Take control. One of the best things about owning your own business is it’s yours. It’s easy to forget that during day-to-day operations. As you move into 2013, don’t just be a business owner, act like a business owner. Commit to making decisions that are best for your business.

2. Ignore the doomsday hype. Between the debt ceiling and the fiscal cliff, 2012 has been rife with panicky buzzwords. There’s no telling what doomsday scenarios will crop up in 2013. Whatever those situations are, keep your nose to the grindstone and move your eyes away from the television. Focus on the important tasks at hand and don’t seek out additional worries.

3. Do less with more. In business, the beginning is always the most challenging. Once your workplace is up and running, adding to the existing framework can actually get easier. Consider opening a second, third or even fifth location. With just a little more effort, you may be able to multiply your returns.

4. Distinguish yourself. You’ve committed to running your own business, now take it seriously and succeed. Research needs in the community that your business can fill. Talk to your clients and ask if they’re satisfied with what you’re offering. Really listen to their feedback and apply it towards building your own successful brand—one that is unique from any other.

5. Promote, promote, promote. Every business owner should be active on social media. With so many choices out there—Facebook, Twitter, Pinterest, etc.—business owners have access to a constantly expanding audience. Update your status frequently, tweet specials, blog about your business and remind people of the ways that you can help them out.

6. Give back to your community. Without the support of your community, your business truly is nothing. Give back in the best way you can, whether it’s donating products for an auction, serving on a board or simply volunteering your time. Not only is this a feel-good thing to do, it also helps make your business more visible and introduces you to people you might not otherwise meet.

7. Delegate. Running a business is no small task, and it’s important to know that you’re not alone. Make lists of areas where you excel and areas where you don’t. Then, figure out if there’s a way to hand off duties to someone else, whether it’s an employee or a subcontractor. Business owners are naturally doers, so delegating can be one of the most challenging tasks. But since it frees you up to follow your true talents, it can also be one of the most rewarding.

8. Be consistent. Whether you’re a franchise, a large business or a mom-and-pop store, your customers all want the same thing: consistency. Devise a business protocol and work to ensure that you and your employees are on the same page. Your branding, messaging, services, products and even your success depend on consistency.

9. Know your numbers. How can you strive to do better if you don’t know where you stand now? Data is the lifeblood of your business. Know it. Study it. Understand it. Set goals to improve upon it. And if this isn’t an area where you excel, find someone who does and bring him or her on board to help develop your 2013 success plan.

Quote start“Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”Quote end

Social Media Background Checks Now Provided Through Inteligator Search

25 Dec
Social Media Security | Background Checks Online


Quote startOver one billion public records now exist in the company database.Quote end

San Francisco, California (PRWEB) December 25, 2012

The Inteligator.com company now provides access to its database of billions of records online to the public. A new feature that can be used through this search company is a social media background check. One feature that social media companies lack is a security detail that provides more public information about user accounts.

A person can now conduct a check for criminal histories, arrest records, marriage records and other public records that are typically used to deliver this usable data.

Over one billion public records now exist in the company database and these records can be searched online. This new public access feature is designed to provide useful information to researchers that cannot find this data elsewhere online.

The Inteligator website provides secure access to its search system that is linked across national databases for data. A person with a criminal record that moves into a new state can still be located through this criminal search system if the public data is available. These security features are for private use and are not a substitute for employment related reviews.

An unlimited search feature is now added to the usable tools online. This tool provides both monthly and annual plans to make it an affordable option to adults. Apart from the background checks that are offered, a complete range of other helpful data can be accessed through the company system. Marriage and death records, property records, people trace services and other records can be located and printed through the new online system.

A preliminary search to provide a foundation for an in-depth report can be accessed on this page of the Inteligator website. This preliminary search tool provides the first point of reference that any adult researcher can use to discover if matches for names, phone numbers and other data exist in the company database.

About Inteligator Search

The Inteligator Search service is a new search tool that searches over one billion public records online. These records include marriage records, divorce records, sex offender records, criminal records, phone numbers and other information that could be useful to businesses or individuals trying to verify data through Inteligator Search online. This company website was originally launched in 2009 and frequent database updates are made to ensure that all data that is presented is as accurate as possible. The searchable database for this company can be used by any adult with an Internet connection or mobile device.

Barbados Goes Mobile for Travelers using Smartphones to Plan Holidays

21 Dec
Tourism Calendar for Mobile Travellers

Bridgetown, Barbados (PRWEB) December 21, 2012

The new mobile calendar for things to do in Barbados, WhatsOnInBarbados.com, is not just another calendar. It is designed for the future of mobile travel and solves one of the biggest issues in design and accessibility for the diverse range of devices and platforms for mobile.

The problem is that there are hundreds of mobile devices and operating systems. Building native Calendar apps (for an iPhone or an Android app etc) is not always the smartest way to go, as the cost of development and maintenance for all devices is unsustainable for a small team.

A web based Calendar is, on the other hand, universally accessible without having to download apps, which can be irritating for travelers who just want to get the news on things to do, now. Websites for mobile, however, are often too general and do not take advantage of the special features and resources of the different platforms and devices.

The solution is a smart web based platform that responds and configures itself to the device in an intelligent way. In this solution, the software not only reconfigures the information and graphics for each specific device it also accesses and uses native features like the date picker built into the device, just as a native app would.

Kathy-Lynn Ward, COO of AXSES (the company behind the BTE) and developer of a range of tourism technology including several other travel apps, says “Using HTML5 and the jQuery has helped us build a smart Calendar platform that can now be tweaked to work with every device with relative modest effort.”

What that means is that as new devices come out and old ones change, the smart system simply adapts to them. “It is a hybrid of the native app, like iPhone or Android apps, and a website approach”. says Ward. “The difference is that we program the information about events to display differently for each device and even for each orientation in a device.” It is a lot of work upfront but will save a lifetime of work in the future. It is in fact built for the future!

WOIB is the most widely used and most complete calendar of things to do in Barbados. THE BTE website, Barbados.org, is also the most extensive website of Barbados tourism and the most popular according to the Alexa competitive rank.

The BTE calendar has been a feature from early days starting in 1996. it has thousands of users and subscribers and a database of numerous attractions, activities, contacts and venues. The BTE has built a grass roots network with all media, tv, newspapers, hotels, local performers, restaurants, bands, tourism operators, museums, universities, theaters and locals who feed in details of vacation happenings on a daily basis. Much of the work in monitoring and creating the venues is automated and all of it is checked and approved in house.

The release of this app reflects What’s On In Barbados’ commitment to promoting the many events happening on the island to both locals and visitors. An increasing number of people are using the What’s On In Barbados platform (including the website, social media posts, Facebook app and weekly newsletter) to keep up with things to do on the island. The newsletter reach is currently 16,000 subscribers. For January to November 2012, there were 400,000 referrals from the What’s On website to view event descriptions, and an additional 25,000 clicks from social media posts.

With more people now having access to mobile phones than water and electricity, and more and more using mobiles while on holiday or to plan holidays from home, every tourism operator, hotel and destination absolutely MUST have a mobile app.

For more on Barbados Tourism Encyclopedia go to http://www.barbados.org
Website Calendar of things to do on island
Mobile app of Barbados Events

Quote startIt is a hybrid of the native app like an iPhone or Android apps and a standard website approachQuote end

Digital Aptitude of 100 Prestige Brands in China

18 Dec

New York, NY (PRWEB) December 18, 2012

Estée Lauder captured the top spot in the third annual Digital IQ Index®: China. Audi, Chow Tai Fook and Lancôme also nabbed Genius rankings in the Index. The study, authored by Scott Galloway, NYU Stern Clinical Professor of Marketing, Doug Guthrie, Dean of The George Washington School of Business and a team of researchers at L2 Think Tank, benchmarks the digital competence of 100 prestige brands in China.

Previously dominated by Automobile brands, more than two thirds of the top 20 positions are held by Beauty, Fashion and Watches & Jewelry brands. Icons Prada, Harry Winston, Baccarat, Patek Philippe and Ralph Lauren, round out the Feeble category representing some of the weakest digital performances in China.

Download the full rankings and key highlights from the report:

Watch the video highlighting key findings:

Top Twenty Digital IQ Ranking:

1. Estée Lauder
2. Audi
3. Chow Tai Fook
4. Lancôme
5. Volvo
6. BMW
6. Buick
8. Land Rover
9. Benefit Cosmetics
10. Burberry
11. Clarins
11. Shiseido
13. Louis Vuitton
13. Sephora
15. Chanel
16. Jaguar
17. Kiehl’s
18. Shangri-La Hotels and Resorts
19. Biotherm
20. Coach
20. SK-II

“For the first time in a decade, China has become a question mark for the prestige industry. We continue to believe China offers more upside, specifically digital upside, than any other luxury market. Robust programming online in China has the power to effect sales in Paris, London and New York.”

  • Scott Galloway, Clinical Professor of Marketing, NYU Stern and Founder, L2 Think Tank

“While mainland China’s organic luxury sales growth softened to low single digits, Chinese tourist spend was up 58 percent in Q3 of 2012, suggesting consumer demand is stronger than ever.”

  • Doug Guthrie, Dean, The George Washington School of Business

Index Highlights:

  •  Pulling Away: The average Digital IQ of Beauty brands is 64 percent higher than the weakest category, Fashion. Multi-brand organizations in beauty have demonstrated an aggregate 4.5 percent year-on-year Digital IQ increase, while dominant Fashion conglomerates fell 9 percent. Two-thirds of Fashion brands and 64 percent of Watches & Jewelry brands are in the Feeble class. Twenty-two brands are in Genius and Gifted classes, an increase of 10 percent from 2011. Conversely, seven more brands were classified as Feeble suggesting the winners are pulling away from the losers.
  •     Lagging Sites: Despite the size of the opportunity, digital investment in China remains limited. Brands’ Chinese sites average load times of 24.1 seconds, four times as long as their global counterparts. More than half of sites are still not ICP certified (licensed by the government), which can result in pages being removed from search results.
  •     Socially Accepted: Social media adoption by prestige brands is now ubiquitous. Only five brands in the Index have no social presence. Ten brands are present on more than five Chinese social media platforms, compared with just two brands in 2011.
  •     Underinvestment in Mobile: While there have been double-digit increases in brand mobile investment targeting Chinese consumers, only 23 percent of brands maintain a mobile-optimized version of their China site and only a third of these sites are e-commerce enabled. Android now dominates the Chinese mobile space, controlling 90 percent of the smartphone market. However, only 35 percent of brands maintain an Android app, with 22 percent available in Chinese, and only one app is e-commerce enabled.

Flashes of Genius:

o    Estée Lauder expanded its social presence from three to six platforms, maintaining a strong presence across each platform.
o    Audi ranks among the genius brands for the third straight year with strong performance across dimensions.
o    The biggest surprise of the year comes from Hong Kong based jewelry brand Chow Tai Fook, which invested in multi-channel e-commerce and mobile innovation, rising to Genius from the Challenged ranks last year.
o    Lancôme reclaimed its place among the Genius class thanks to a recent upgrade of the RoseBeauty BBS and a best in class e-commerce-enabled Chinese brand site.

Digital IQ Index® Methodology
L2 evaluated 100 prestige brands on more than 800 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. The China IQ includes evaluation of the China-specific platforms including search engines (Baidu, So.com, Google.hk), social media properties (Sina Weibo, Tencent Weibo, Youku, Tudou, Renren, Kaixin and Douban).

About L2
L2 is a think tank for digital innovation. Founded by NYU Stern professor of marketing Scott Galloway, L2 helps prestige brands navigate the digital marketing landscape through events, research, and advisory services. The L2 Digital IQ Index® is the global, seminal benchmark for digital performance of prestige brands and the largest and most robust study of its kind. Rankings are published annually across industries including Fashion, Specialty Retail, Sportswear, Watches & Jewelry, Beauty, Travel, and Fragrance. For more information, visit: http://www.l2thinktank.com

About GWSB
GW’s School of Business is an international leader in education and research, which prides itself on training future leaders to be global problem solvers and socially responsible managers. The school leverages its prime location—in the heart of Washington—by attracting visiting scholars and leaders in the business community to work, teach and engage with students on campus. The depth and variety of its academic and professional programs, including five specialized master’s programs, provide rich opportunities for academic engagement and career development for students in the school’s core Bachelor of Business Administration, Master of Business Administration and doctoral programs. Visit: http://www.business.gwu.edu

Mario Lopez Hosts Live Google Hangout with Fans

21 Nov
Mario Lopez Hosts a Google Hangout with GoodChime!

McLean, Virginia (PRWEB) November 21, 2012

Mario Lopez Hosts a Google Hangout with GoodChime!

Through a partnership with GoodChime!, the social network that promotes healthy lifestyles, the live event is scheduled for Monday, November 26 at 4pm (EST). It will also be viewable on GoodChime’s YouTube channel and a few of the questioners will be invited to join the Hangout. The Google Hangout event will be similar to the event that the Obama administration held earlier this year where the President took live questions from citizens. Click here to learn more about the event and sign up: http://mariolopezlive.eventbrite.com/

“I’m excited to use social media to connect with fans on a personal and intimate level, but also to inspire them to life healthier lifestyles”, said Mario. “We are honored to be working with a great role model such as Mario to support his mission”, said Dr. Potarazu, founder of GoodChime!

About GoodChime!
GoodChime!(tm) is a revolutionary new social media platform where people engage in meaningful dialogue within a safe community, and participate in activities relevant to their health needs. Leveraging the power of celebrity brand, GoodChime engages consumers as active participants in better managing their health.

About Mario Lopez
Mario Lopez got his first professional role in 1984 in the series “a.k.a. Pablo”. In the late 80s and 90s, Mario was best known for portraying the character A.C. Slater on “Saved by The Bell”. Since then, he went on to star in “Breaking the Surface: The Greg Louganis Story”, “Pacific Blue”, “The Bold and the Beautiful”, and many others.

Mario’s acting career has taken him to a variety of roles. In 2006, he signed on to become a contestant on “Dancing With The Stars” with Karina Smirnoff where they finished second. In 2008, Mario made his Broadway debut in “A Chorus Line”. Mario went on to publish several books including “Mario Lopez Knockout Fitness”, New York Times bestseller “Extra Lean”, and “Extra Lean Family”. In December 2011, Mario also launched his own underwear line called RatedM. In addition, he is also a host for the shows “Extra”, “America’s Best Dance Crew”, “MTV’s Top Pop Group”, etc.

Giving back remains one of Mario’s top priorities. He is a spokesperson for charities including the Community Youth Athletic Center in San Diego where Mario grew up, The Ronald McDonald House, Susan G. Komen for the Cure, Eva’s Heroes, Boys & Girls Clubs of America where he is currently the Alumni Ambassador of Fitness, and others. Mario continues to work on many projects, including a wedding ceremony special that will air on TLC in the winter.

Favery Announces Featured Partner Rosie Pope of Rosie Pope Maternity

19 Nov

Portland, Ore. (PRWEB) November 19, 2012

Favery announced a new brand partnership today with trusted maternity guru, Rosie Pope. As a result of the partnership, Favery, a social media community for planning and getting advice on life and style decisions via online bulletin boards, will feature Rosie Pope Maternity content and enable users to engage directly with the brand. Rosie will pose questions through Favery’s unique polls, and receive real-time answers and opinions on pertinent maternity fashion, pregnancy and parenting issues. The insight gained from Favery users will help influence future design and development of products that moms-to-be will love.

“Favery’s partnership with Rosie Pope Maternity will grant growing families a different kind of access to one of the premier maternity advisers in the nation,” said Favery CEO, Anne Nichols. “Not only will Favery users get an inside look into maternity style tips and ideas, but by voting in Rosie Pope Maternity polls, users will actually be influencing maternity style.”

Favery users are able to engage with each other by asking for opinions and feedback through the use of customizable polls, and can also “Fave” tips and ideas onto personalized boards. Favery’s online bulletin board community features privacy options so parents-to-be can keep baby planning boards private until they decide to publicly announce their big news. Favery is the place to have a dialogue with a trusted community of friends on just about anything, from maternity style, tips for new parents and ideas for nurseries, to dinner parties, wedding planning and home remodeling. One of the first featured Rosie Pope Maternity boards will ask for insight on color options for the new London Shopper maternity bag. Future boards will engage Favery users on a variety of maternity style topics, and allow behind-the-scenes looks into Rosie’s style.

“Feeling and looking good while you’re expecting a baby can be challenging at times,” admitted Rosie Pope, Creative Director of Rosie Pope Maternity. “That’s why I started Rosie Pope Maternity, and why we’re excited to partner with such a dynamic online bulletin board community. We believe that this partnership will allow expectant moms to engage with us on a deeper level by providing input on key issues, styles and trends we ask about on Favery’s polling boards, and where they can see how you can still be stylish as an expectant mom, or new mom.”

Users should look for Rosie Pope Maternity boards and polls highlighted on the Favery home page, http://www.Favery.com. From there, Favery users will be able to engage with Rosie by answering questions she poses, and discovering great ideas for maternity style, as well as inspiration for starting their new family. All of these ideas and inspirations can be saved to users’ own Favery boards. Not on Favery yet? It’s free and easy to create a new account.

About Favery
Favery is the place online to gather ideas and get advice from friends to help make life and style decisions: from fashion to decorating, entertaining to beauty, and everything in between. Users easily post ideas and inspiration on visual bulletin boards with varying privacy options and gather feedback, suggestions and opinions through polls and other discussion options. Favery’s friendsourcing format enables users to create a dialogue with each other around the details of impending events or activities. To incorporate your friends’ trusted opinions, advice and recommendations into your next decision, visit http://www.Favery.com. Follow Favery on Twitter (@MyFavery) and on Facebook (/MyFavery).

About Rosie Pope Maternity
Rosie Pope is the star of Bravo TV’s “Pregnant in Heels,” and is a well-known expert on all things maternity. She also offers maternity concierge services to expecting mothers in New York City and is the creative force behind Rosie Pope Maternity, her sophisticated maternity and accessories clothing line that is currently sold at Rosie Pope Maternity stores in New York City (on both the Upper East Side and in Tribeca) and Santa Monica, CA and online at http://www.rosiepope.com. Rosie Pope Maternity also offers an extensive schedule of classes, workshops, and seminars for pre- and postnatal customers in the MomPrep studios located in New York City and Santa Monica. You can follow Rosie and her brand on twitter (@rosiepope) and on Facebook (/rosiepope).

Favery is a registered trademark of Favery, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.


Ten Commandments For B2B SOcial Media Campaigns

13 Nov

Denver, Colorado (PRWEB) November 13, 2012

The world’s largest network of independent marketing communications agencies, Worldwide Partners, Inc. (WPI) with 87 agencies in 54 countries, representing $3.4 billion U.S. in capitalized billings, offers ten rules for utilizing social media in B2B marketing from WPI partner agencies Godfrey in Pennsylvania, Mintz & Hoke in Connecticut and Traction Creative in Canada.

Number One: Be On Target
Know your audience – “Start by determining where your audience is spending their time online and where they are engaging in conversations,“ urges Andy DeBrunner, Social Media Manager at Godfrey. “Then begin participating as a valued member of their community.”

Number Two: Be Relevant
“What works in social for business to consumer is not likely to work for business to business,” says Jeff Lucas of Traction Creative in Vancouver. According to Lucas, it is of utmost importance to recognize that the motivation to use social media in business circles is different than the motivation to use it in our personal lives. “The uses also shift by industry from older conservative industries versus technology industries,” Lucas adds.

Number Three: Be On Time
“Is the right message being presented at the right time in the sales cycle to the right audience?” asks Lucas. Chris Knopf of Minz & Hoke in Connecticut adds, “It’s important to stay top-of-mind as the B2B consumer moves through an often long sales cycle in B2B.”

Number Four: Focus On Quality
“Content is king,” Knopf notes. “Social media can help establish community, create brand identity and generate leads. And this starts with content. Create high quality, varied content on a consistent basis, with a call-to-action to drive discussion and engagement. Promote with social links and use keywords to improve SEO (Search Engine Optimization) and findability.”

Number Five: Be Real
DeBrunner advises businesses to, “Walk the walk. It’s easy for community members to sniff out a social media dilettante. If your company is not committed to making the digital community a better place, then they will tune you out. Simply sending out traditional marketing or sales messages in a new medium will ultimately fail.” Knopf suggests businesses use question and answer formats to develop thought leadership.

Number Six: Look For Leads
“Lead generation is also the name of the game,” explains Knopf. “Lead generation starts with building relationships, which is fueled by a content marketing strategy. A solid marketing automation program also will bolster these efforts. Like the ‘likes’ but keep an eye on the leads.”

Number Seven: Know What’s Working And What You’re Working Towards
Metrics matter. Know in advance what you are tracking against. Metrics will vary depending on your goals. Tie specific goals and metrics to higher-level business objectives. The most successful and targeted campaigns integrate social media management with marketing automation metrics. Explains Knopf, “Equally important is to track the impact of social media on sales. Develop a strategy with your sales team on board to follow-up and convert leads from social media. Monitor results on an ongoing basis.”

Number Eight: Start Small And Go Long Haul
“Be consistent,” DeBrunner encourages, “and don’t give up too soon – start small with one community where you believe you will have the greatest impact. Focus on making your presence in that community the best it can possibly be. Results will probably not be immediate but will become more pronounced over time. Then, after you begin to see results and learn more about your audience, start growing your reach into new communities. If you spread yourself too thin early on, it’s likely that you will give up before the program starts working.”

Number Nine: Remember Social Is Global
As many consumer goods companies have learned, there are no borders in the digital world. “While language can sometimes create a barrier, it seems to be less and less an issue in some of the B2B industries,” asserts WPI, President & CEO, Al Moffatt. “We’re finding that some B2B social media efforts are viewed around the globe.”

Number Ten: Integrate Social
“Social permeates everything,” says Knopf. “Integrate social media programs with overarching marketing campaigns. As a key driver for offline programs (e.g., trade shows), social media should be part of a coordinated effort to improve results of traditional tactics. Audit everything you do for social potential: cross-promote social platforms and facilitate sharing at multiple touch points such as websites, newsletters and the like.” “Never use the line ‘Win an iPad’,” Lucas adds.

About Worldwide Partners, Inc.
Worldwide Partners, Inc. (WPI) is the world’s largest owner-operated advertising and marketing communications network made up of 87 agencies employing 3,900 people in 141 offices located in 54 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. Based in Denver, Colorado USA, WPI is owned by the partner agencies that make up the network. WPI exists to explore and capitalize on global business development opportunities with multinational clients for its partners and to act as a hub that harnesses the creativity, local expertise and resources of the agencies in the partnership and apply them to solve problems for clients on a local, regional and international basis. This allows partners to expand their existing client relationships geographically and to compete effectively for international new business. Clients gain access to best-in-class, entrepreneurially driven agencies steeped in local knowledge in all markets they engage WPI shops. WPI’s partner agencies manage $3.4 billion in worldwide advertising expenditures. For more information, visit http://www.worldwidepartners.com.

About Godfrey
Godfrey is one of the leading business-to-business marketing agencies in the United States. Godfrey offers research, strategic consulting, brand management, digital marketing strategy and execution, advertising, public relations, digital marketing solutions, lead management, measurement and the ability to implement cutting-edge technologies. For more information about the spectrum of services Godfrey offers, please visit the company website at http://www.godfrey.com.

About Mintz & Hoke
Mintz & Hoke is an integrated, full-service communications firm offering a wide range of strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Located in Avon, Connecticut for 41 years, Mintz & Hoke’s mission is to Make the Complex Sale Happen. Clients include Aetna, the State of Connecticut, Legrand, GE Captial and DRS Technologies. Mintz & Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit http://www.mintz-hoke.com.

About Traction Creative
Traction is a full-service, creative communications firm providing advertising, design, online, social media, brand activation and other marketing services to companies from a wide range of industry sectors. Since 1995 we have earned a reputation for strategic thinking, creative excellence and forming strong relationships with clients and suppliers. We are independently-owned, and located in the heart of Yaletown in Vancouver, Canada. For more information, visit http://www.tractioncreative.com.

Poll: Nearly Half of Recruiters Don’t Use SOcial Media

13 Nov
Top Echelon Communications Coordinator Matt Deutsch

According to Top Echelon Communications Coordinator Matt Deutsch, using social media sites to screen candidates is not a top priority for recruiters.

Quote startAs you can see, only 14% of the recruiters in this poll screen candidates using social media all of the time.Quote end

Social media and employment have become synonymous for job seekers in today’s marketplace. That’s because more and more companies are using social media as a way to screen potential candidates for their job openings.

But do executive recruiters do the same thing, and if they do, how often do they do it?

According to a recent poll conducted by Top Echelon Network, an elite network of highly specialized search firms, nearly half of Network recruiters indicated that they don’t use social media sites to screen candidates.

As part of that poll, Top Echelon Network asked the following question: “Do you use social media sites to screen candidates?”

The most popular answer was “No, I do not,” which was chosen by 43% of poll participants. Over a quarter of recruiters (25.2%) selected “Yes, every once in a while.”

In addition, 17.8% opted for “Yes, some of the time,” and the remaining 14% of recruiters chose “Yes, all the time” as their answer.

According to Top Echelon Communications Coordinator Matt Deutsch, while using social media as a screening tool has been scrutinized again and again in the media, recruiters aren’t necessarily the ones who are doing so.

“As you can see, only 14% of the recruiters in this poll screen candidates using social media all of the time,” said Deutsch. “For other recruiters, it’s just a ‘once in a while’ thing, and nearly half of these recruiters never use social media as a screening tool.

“While candidates should certainly monitor their social media accounts to ensure that they’re branding themselves in a positive fashion, recruiters are looking for candidates who have the skills, experience, and expertise that their clients want—regardless of what they may or may not have posted on Facebook.”

Top Echelon Network was founded in 1988 in Canton, Ohio.



Get every new post delivered to your Inbox.

Join 218 other followers

%d bloggers like this: