Tag Archives: PR

PR News’ Digital PR Next Practices Summit

21 Dec

Digital PR

Wednesday, February 27, 2013 | San Francisco

The Early Bird Rate Ends Feb. 6! 

Register for PR News Digital PR Practices Summit Now!

Bonuses for Attending:

Samples of Social Media Guidelines
10 ‘Who’ Questions to Ask in Social Media Crisis Planning
Tip Sheet: An 8-Step Process to Proving ROI for Your Social Program
Certificate of Attendance
Workbook & Attendee-Only Access to Speaker Presentations

Earn 4 points toward your
PR News Certificate in Social Media

Join us in San Francisco on Wednesday, Feb. 27, 2013, for the Digital PR Next Practices Summit, PR News’ annual one-day immersion in the digital communications best practices that help drive organizations’ reputations, media profiles and profitability.

You’ll get the how-to’s, real-world examples and nuts-and-bolts practical advice in using social channels to connect with journalists and win positive coverage, launch a content marketing strategy and gain visibility in search engines, apply visual storytelling practices to your communications efforts, make Twitter the center of your digital communications efforts, navigate the effects of Facebook’s latest EdgeRank algorithm and much more.

Be sure to also register for PR News’ half-day SEO Workshop, which will take place the day before the Digital PR Summit on Feb. 26.

Don’t miss these keynote speakers-  Register Today!

Amy Africa
CEO
Eight By Eight
@amyafrica
Andy Smith
Co-Author, The Dragonfly Effect
Principal, Vonavona Ventures
@kabbenbock
You’ll become an expert in:
  • The New Basics of Digital Communications
  • How to Use Visual Storytelling to Connect Your Brand With New Audiences
  • Boost Your Reach on Facebook With Content the News Feed “Likes”
  • How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
  • Content Marketing: Socialize Your Content and Reshape the Role of PR
  • How to Move Your Online Visitors to Action
  • Measure the Effectiveness of Your Social Media Programs
  • Build the Relationships With Journalists on Social Channels and Get Positive Coverage
  • Why Didn’t I think of That? 15 Unique Digital PR Ideas in 30 Minutes

Sponsored by:

Business Wire

Speakers:

You’ll get checklists, case studies and practical tips from media relations and digital PR experts. Even more important, you’ll walk away with a greater understanding of how media relations best practices now encompass brand storytelling, audience engagement and real-time crisis management.

  • Amy Africa, CEO, Eight By Eight
  • Eliza Anderson, Global PR Manager, Intrepid Travel
  • Chris Brooks, Manager, Social Engagement, Hilton Worldwide
  • Jennifer Burnham, Director, Social and Content Strategy, Salesforce.com
  • Jake Gasaway, Co-Founder and Director of Business Development, Stitch Labs
  • Karl Gude, Graphics Editor-in-Residence, Michigan State University School of Journalism
  • Krisleigh Hoermann, Social Media Strategist, American Heart Association
  • Chad Melton, Manager of Digital Media, Ingersoll Rand
  • David Patton, Vice President, Editor-in-Chief, Waggener Edstrom Worldwide
  • Victor Reiss, Manager, Digital and Social Channels, Corporate Communications, FedEx Services
  • David Sommers, Director of Public Affairs, Los Angeles County Chief Executive Office
  • Andy Smith, Co-Author, The Dragonfly Effect, Principal, Vonavona Ventures
  • Shane Steele, Head of Global Sales Marketing, Twitter
  • Jim Wilkinson, EVP of Communications, PepsiCo
  • Esmée Williams, Vice President, Brand Marketing, Allrecipes.com
Agenda:

Agenda:

8:00 – 8:20 a.m. Breakfast & Networking
8:20 – 8:25 a.m. Opening Remarks by Diane Schwartz, SVP & Group Publisher, PR News and Steve Goldstein, Editorial Director, Events, PR News
8:25 – 8:45 a.m. Opening Keynote Presentation: The “Dragonfly” Model of Social Media Communications
8:45 – 9:15 a.m. The New Basics of Digital Communications
9:15 – 10:00 a.m. How to Use Visual Storytelling to Connect Your Brand With New Audiences
10:00 – 10:30 a.m. Boost Your Reach on Facebook With Content the News Feed “Likes”
10:30 – 10:45 a.m. Networking Break
10:45 – 11:15 a.m. How to Make Twitter Your Brand’s Secondary (or Even Primary) Online Home
11:15 – Noon
Content Marketing: Socialize Your Content and Reshape the Role of PR
Noon – 12:15 p.m.
Networking Break
12:15 – 1:30 p.m. Luncheon and Keynote Presentation: How to Move Your Online Visitors to Action
1:30 – 1:45 p.m. Networking Break
1:45 – 2:30 p.m. Measure the Effectiveness of Your Social Media Programs
2:30 – 2:45 p.m. Networking Break
2:45 – 3:30 p.m. Build Relationships With Journalists on Social Channels and Get Positive Coverage
3:30 – 4 p.m. Why Didn’t I Think of That? 15 Unique Digital PR Ideas in 30 Minutes

Register Now

Register for PR News Digital PR Practices Summit Now!

Successful Event Marketing from Start to Finish‏

13 Dec
Develop a Flawless Event Strategy for 2013!If you need to ensure your event marketing is successful from planning to promotion to follow-up, check out our brand new 120-page Definitive Guide to Event Marketing.Event Marketing You’ll get worksheets, checklists, and templates to help with:

  • Multi-touch promotion planning – including email, social, and PR
  • Staffing and executing top-notch events (online and offline)
  • Measuring attendance, engagement, and revenue generated
  • Designing event follow-ups that engage and convert prospects

Achieve record-breaking attendance and dramatic ROI for your 2013 events. Download the Definitive Guide to Event Marketing now!

AllFacebook Marketing Conference 2012

3 Sep

LONDON, September 3, 2012 /PRNewswire/

London Event Uncovers Facebook Marketing and Monetisation Strategies

Rising Media and WebMediaBrands (Nasdaq: WEBM) today announced details surrounding the launch of AllFacebook Marketing Conference in London, for 19 November, 2012.

AllFacebook Marketing Conference is a full-day event for marketers, entrepreneurs, and media professionals who are interested in leveraging Facebook to grow their businesses and extend the social reach of their brands. The conference is packed with case studies, practical advice, and real-world perspectives on how to effectively monetise this social media platform.

Delegates will thoroughly understand how to implement tools, research, and apps into their business strategies and gain insight on best marketing strategies. Attendees will learn about the vast opportunities and risk factors involved with Facebook marketing and the social mobile landscape.

AllFacebook Marketing Conference program provides fresh insight on the latest Facebook tools, apps, demographics, research, marketing, and advertising opportunities. Some of the social media thought leaders that will speak at the event include:

  • Dom Dwight, Conversation Manager, Yorkshire Tea and Taylors Coffee
  • Megan Pagliuca, Vice President and General Manager of Digital, Merkle
  • Matt Peters, Founder & Creative Director, Pandemic Labs

“Social media is one of the most exciting platforms for digital marketers, and Facebook offers a wealth of opportunities for businesses and brands,” said CEO of Rising Media, Matthew Finlay. “However, the problem for many is knowing where to start and how to develop a strategy to achieve their objectives. AllFacebook Marketing Conference brings together every aspect of social media marketing, from the latest Facebook tools to advice on consumer engagement. Anyone looking to enhance their brand and extend their social media outreach should attend this conference.”

The AllFacebook Marketing Conference, London will take place on 19 November, 2012 at 200 Aldersgate, St Pauls, London, EC1A 4HD.

To take advantage of the conference’s early bird rates, register before 15 September 2012http://www.mediabistro.com/events/allfacebook/2012/11LONDON/register.asp
About Rising Media

Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Marketing Optimization Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, DemandCon, Affiliate Management Days, Internet Marketing Conference, Web Effectiveness Conference, Social Gaming Summit, Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See http://www.risingmedia.com for more info.
About WebMediaBrands Inc.

WebMediaBrands Inc. (Nasdaq: WEBM) (http://www.webmediabrands.com) is a leading Internet media company that provides content, education, and career services to social media, traditional media and creative professionals through a portfolio of vertical online properties, communities, and trade shows. The Company’s online business includes: (i)

mediabistro.com, a leading blog network providing content, education, community, and career resources (including the industry’s leading online job board) about major media industry verticals including new media, social media, Facebook, TV news, advertising, public relations, publishing, design, and mobile; (ii) InsideNetwork.com, a leading network of online properties providing original market research, data services, news, and job listings on the Facebook platform, on social gaming, and on mobile applications ecosystems; and (iii) SemanticWeb.com, a leading blog providing content, education, community resources and career resources on the commercialization and application of Semantic Technologies, Linked Data, and Big Data. The Company’s online business also includes community, membership and e-commerce offerings including a freelance listing service, a marketplace for designing and purchasing logos (stocklogos.com) and premium membership services. The Company’s trade show and educational offerings include conferences, online and in-person courses, and video subscription libraries on topics covered by the Company’s online business.

All WebMediaBrands press releases are here:
http://www.webmediabrands.com/corporate/press.html

Media Contact
Jackie Bissell
Rising Media
jbissell@risingmedia.com
+44(0)1580-714332
+44(0)7710-512617

SOURCE: Rising Media

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