Tag Archives: PR News

How to Make the Leap to Visual Storytelling for Your PR Initiatives

23 Jan

What You Need to Know Now About Facebook Timeline for Brands

Tuesday, Febuary 19, 2013

1:30 p.m- 3 p.m

Register Now

Join PR News on Tues., Feb. 19, for a webinar that will put you in sync with the latest trends in digital content consumption. Your online audiences want and expect great visual content, and this webinar will show you how to apply your text-based storytelling PR skills and make the leap to visual storytelling.

At this Webinar, you’ll learn how to:

    • Spot opportunities within your organization for visual storytelling
    • Unleash your visual storytelling skills online
    • Make the connection between written and visual storytelling
    • Motivate your fans and followers on social media channels to collaborate in the creation of visual stories
    • Tell your brand’s story with Facebook’s Timeline
    • Create visual stories with Pinterest and Instagram
    • Find ways to create infographics—and find the resources to produce them
    • Use free tools for your visual storytelling

You’ll learn how to mine your existing visual content and create new content (affordably); determine how to use those images to tell a brand’s story across multiple social media channels; apply tried-and-true storytelling principles to the use of still images; articulate the relationships among visual pieces to clarify your storyline; and launch visual stories that motivate audiences to participate and share their own images.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion. For questions regarding this webinar, contact Saun Sayamongkhun at saun@accessintel.com.

Register Now

Via PR News

PR News’ Digital PR Summit set for February 27 in San Francisco

4 Jan

Digital PR

New York, NY (PRWEB) January 04, 2013

The Digital PR Next Practices Summit brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing the digital platform to advance your PR efforts. Companies including Twitter, PepsiCo, Allrecipes.com, Michigan State University, Hilton Worldwide, American Heart Association, FedEx Services, Salesforce.com and Waggener Edstrom Worldwide will share their success stories and online innovations.

The summit also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

Presented by the industry’s most trusted sources on PR and marketing – PR News — the Digital PR Next Practices Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, crisis communications, social media policy, measurement, online communities and what to expect in 2013.

The summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization’s reputation, mind share and bottom line. Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online.

Sign up for PR News’ Digital PR Summit – the early-bird rate ends February 6, 2013.

The PR News SEO Workshop will be held the day before the Summit, on February 26 at the Contemporary Jewish Museum, which is next to the Westin San Francisco. Two day packages are available when registering.

Questions: contact Marketing Coordinator, Saun Sayamonghun at saun(at)accessintel(dot)com

About PR News:
The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks and PR News Webinars.
http://www.prnewsonline.com

Final Deadline to Enter PR News’ Social Media Icon Awards

11 Dec

New York City, New York (PRWEB) December 11, 2012

The Social Media Icon Awards is open to U.S. and international organizations that have moved the needle by way of their stellar social media efforts. There are over 70 categories to choose from and organizations are able to submit multiple entries.

PR News’ inaugural Social Media Icon Awards recognizes the most outstanding social media campaigns across all social media platforms and the creative individuals driving these stellar efforts. This awards program is open to organizations worldwide, large and small. The final entry deadline is this Friday, December 14. Winners along with honorable mentions will be recognized at an awards luncheon in spring 2013 as well as on http://www.prnewsonline.com.

For more information about the Social Media Icon Awards, visit http://www.prnewsonline.com/SocialAwards_2012.

The Social Media Icon Awards are divided into platform categories: Facebook, Twitter, Pinterest, LinkedIn, YouTube, Google+, Instagram and others. Public relations and marketing professionals who are communicating on these platforms with proven success should enter and get recognized for their hard work. The Social Media Icon Awards also shine the spotlight on the best social media team as well as the products and services that fuel these effective campaigns. Organizations worldwide are eligible to participate and encouraged to enter multiple categories because of the discounted rate that is available after the initial entry.

The winners of the Social Media Icon Awards represent corporations, agencies and nonprofits. They are the risk takers who have taken tremendous strides and understand the important role social media contributes to an organization’s success.

To enter online, visit http://www.prnewsonline.com/SocialAwards_2012.

Winners and honorable mentions will be awarded in the following:

Facebook Categories

  •     Best Survey/Poll
  •     Community/Engagement
  •     Contests/Games
  •     Corporate-Community Partnership
  •     Crisis Management Campaign
  •     Event
  •     Marketing Campaign
  •     Photography
  •     PR campaign
  •     Profile Page
  •     Social Good Campaign
  •     Use of Video – moving words and pictures to activate your community

Twitter Categories

  •     Best Tweet Content
  •     Best Use of Hashtags
  •     Campaign to Increase Followers
  •     Crisis Management Campaign
  •     Customer Service via Twitter
  •     Funniest Tweets
  •     Growth spurt
  •     Marketing Campaign
  •     Most Engaged Followers
  •     PR Campaign
  •     Profile page
  •     Promoted Tweet Campaign
  •     Social Good Campaign

Pinterest Categories

  •     Best Brand Presence
  •     Best Photo with high number of Repins/Likes
  •     Community/Engagement
  •     Ecommerce
  •     Marketing Campaign
  •     Most Creative Board
  •     New product launch campaign
  •     PR Campaign
  •     Social Good Campaign
  •     Wow! Photo

LinkedIn Categories

  •     Best Company Profile Page
  •     Best Content on a Company Page
  •     Best Group
  •     Employee Communications
  •     Marketing Campaign
  •     Media Relations
  •     Most Engaged Company Page
  •     Most Engaged LinkedIn Group
  •     PR Campaign
  •     Recruiting Campaign

Instagram Categories

  •     Best Contest
  •     Best Photo
  •     Best Use of a Photo
  •     PR Campaign

YouTube Categories

  •     Best Channel
  •     Individual Video
  •     Marketing Campaign
  •     PR Campaign
  •     Viral Campaign

Google + Categories

  •     Branding Campaign
  •     Circle Growth
  •     Content/Thought Leadership
  •     Use of Hangouts

Technology Categories

  •     Influencer ID Tool – this tool accelerates ability to identify true influencers in your community
  •     Innovative Product or Service – share with us a “wow” product that moves the social media needle
  •     Reputation Management Service – this product saves face
  •     Social Media Measurement/Analytics Tool – this tool or service boosts efficiency, tracks KPIs and improves campaign

People Category

  •     Best Social Media Team

And the Rest

  •     Best App
  •     Best Infographic
  •     Corporate Blog
  •     Foursquare presence
  •     Individual Blog
  •     Games
  •     Tumblr presence

PR News’ Social Media Icon Awards is a great opportunity for organizations to get noticed for their top social media initiatives and the individuals driving their success.

For questions regarding the Social Media Icon Awards, contact PR News Marketing Manager Laura Berdichevsky at lberdichevsky(at)accessintel(dot)com. For sponsorship and exhibit information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at dschwartz(at)accessintel(dot)com.

The PR News family of products also includes the weekly PR News publication, The Digital PR Summit, Media Relations Forum and PR Measurement Conference, PR Webinars and Workshops, PR Guidebooks, Platinum PR Awards, PR People Awards, Nonprofit Awards, 15-to-Watch and more.

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