Tag Archives: Pinterest

Why Women Are The Real Power Behind SOcial Media?

13 Mar

This infographic designed for FinancesOnline.com, goes into detail about why women dominate social media. In the USA alone one- third of women access Pinterest, vs 8% of men. On Tumblr it’s 54% to 46% in favour of females. On Instagram there is a smaller difference of 20% to 15%. Clearly women are dominating the fast- growing, visually oriented websites. Why do you think women dominate social media? Do you think social media will become “girl territory” Feel free to leave your thoughts in the comments section below.

women-dominating-social-media-infographic

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

 

Did You Know 70% of Pinterest Engagement is Community Driven?

28 Feb

Did you know that 70 percent of brand engagement on Pinterest is generated by the pinning community vs brands?

This infographic by Digitas below takes a look at how users are driving the conversation on Pinterest and how brands can take advantage of this and amp up on audience engagement.

“Brands need to go forth and pin,” says Jordan Bitterman, Senior Vice President, Social, Mobile and Content Lead, Digitas. “This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guess-work out of their visual content strategy, and share the types of images their audience wants to see.”

Are you surprised by the results of this infographic? Why or why not?

Pinterest Infographic

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Infographic: 45 SOcial Media Stats of 2013

2 Feb

The social community online is growing daily. Are you looking at how to engage with your online community?

This infographic created by Digital Insights goes into detail about social media numbers, stats, facts and figures for 2013. The key highlights from this infographic are:

  • 74% of marketers believe Facebook is important for their lead generation  strategy
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to  increase Google+ activities
  • 42% update their profile information regularly on LinkedIn
  • Over 1 billion LinkedIn endorsements
  • More than 16 billion photos already uploaded on Instagram
  • 80% of total Pinterest’s pins are re-pins
  • 4.2 billion people use mobile device to access social media sites
  • Social media generates almost double the marketing leads of trade show,  telemarketing, daily mail, or PPC
  • More than 23% of marketers are investing in blogging and social  media
  • Around 46% of web users turn to social media for making purchases

What are your thoughts about this infographic? Do any of these following stats surprise you?social-media-activities-infographic-2013

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Using SOcial Media For Lead Generation

18 Jul

Social media can be an effective lead generation tool for your business.

This infographic created by Wishpod  goes into detail about how Facebook, Twitter, LinkedIn, Google+ and Pinterest; the top social networks when used right can help your business grow with new leads and attract new customers.

Facebook, the largest social network in the world is still king when used for a lead generation tool. The infographic states that 77 percent of B2C marketers say that they have acquired a customer through Facebook. At 26 percent, Facebook is the leading source of referred social media traffic to websites. With Twitter second only to Facebook at a minimal 3.6 percent.

What are your thoughts about using social media as a lead generation tool? Have you acquired new customers via Facebook? Leave your thoughts in the comments section below!

Using-Social-Media-For-Lead-Generation-Infographic

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

How Do Men and Women Use SOcial Media Differently?

13 May

Did you know that male and female behaviour is very different when it comes to social media?

How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent.

Who use more social media? Women top social media use at 71 percent compared to men at 62 percent.

This infographic created by Internet Service Providers goes into detail about the difference between the genders. Are you surprised by the results of this infographic?

battle of the sexes on social media

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

How #Hashtags Work?

9 Apr

In social media marketing, #hastags have become a hot topic. This infographic was created by Online Circle a digital marketing agency to teach you all you need to know about hashtags and more!

#checkitout and share your thoughts in the comments section below.

What You Need To Know About #Hastags

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Webinar: How to Use Pinterest for Your Business

12 Mar

Melanie Duncan- Pinterest for Business

Are you a business owner, consultant, founder, author, internet marketer or social media professional? If SO this webinar will be valuable to you because you will learn:

• How service based businesses are using pins to get more clients
• What you need to start doing today to get MORE FOLLOWERS
• Get 10x more repins
• Improving your SEO (Search Engine Optimzation) using Pinterest
• Learn the secret to creating pins with the crazy high engagement
• How to reap the benefits of social media in less time
• 2 ways to tap into the power of Facebook to quickly make you a Pinterest power player

Pinterest expert Melanie will explain how to leverage Pinterest with Facebook to jump start your marketing campaign by using her industry expertise, tactics and strategies.

Register for Pinterest for Business today!

Pinterest for Business guide

The Women of SOcial Media

7 Mar

A recent study by Pew Research Centre discovered that on social media marketing sites such as Facebook, Twitter and Pinterest female usage exceeds that of men. Why? Because social media has always been more favourable to female users.

What do you think this mean for internet marketers? Are you surprised by the statistics from this infographic?The Women of Social Media Infographic

Like SO! What? SOcial on Facebook or follow us on Twitter

The Rising Influence of SOcial Media

20 Feb

Social media has become an integral part of our everyday lives. With no online presence on social media marketing networks like Twitter, Facebook, LinkedIn, Google+ and Pinterest a potential customer or prospect may not take your company seriously in this 21st generation. In order to have a successful social media marketing campaign you need to genuinly engage with your audiences while creating highly shareable content like vidoes, images, presentations, infographics to name a few.

For organizations that are still ignoring social media… it is time to wake up and join in the conversation online! This infographic created by Brafton will convince you why you should be online.

Why do you think social media marketing so influential and powerful?

Social-Media-Horse-Race_Infographic

 

Like SO! What? SOcial on Facebook or follow us on Twitter

Are you Pinning on Pinterest?

20 Feb

What is Pinterest?

Pinterest is an rapidly emerging social media marketing network with online pin board where you can create your own pin board and pin your online images. On Pinterest you can repin, comment and like other pins. You can share with friends on Pinterest your pin boards and can search other users with the same interest.

How do you spend your time on Pinterest?
How users spend time on Pinterest
Like SO! What? SOcial on Facebook or follow us on Twitter

When To Post On SOcial Media Networks?

15 Feb

What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail.

This infographic created by Social Caffeine goes into how you can maximize the reach of your social media posts by learning the best and the worst times of the day to reach your target audience.

What are your thoughts about this infographic? Do you think this infographic got it right?

Best-Times-to-Share-On-Social-Media

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

SOcial Media Schedule

5 Feb

We’re just curious. Do you have a schedule for your social media marketing activities? Do you set specific times when it comes to managing your social media accounts like Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr, SlideShare, YouTube accounts? Feel free to share your answers in the comment section below!

Social Media Activity

Like SO! What? SOcial on Facebook or follow us on Twitter

Why Invest in SOcial Media Marketing?

1 Feb

With Facebook having over a billion  users, Twitter with 500 million, followed by LinkedIn with 150 million on and last but not least Pinterest the fastest growing social media network with 11 million users, online marketing is key to target these users.

Want to connect with customers? Use social media marketing to build your customer base and and share your information with them using social media as an interactive forum. Social media networking has become a preferred medium by online marketers.

Social media data:

  •  On Facebook alone 5.3 Billion pieces of contest is shared every week.
  • In 2011, there were 3X more users on social media sites than email.
  • 53% of active social media site users follow brands.

This infographic was created by Socialkia on ‘Why Invest In Social Media Marketing’ with some interesting statistics below.

Why invest in social media (infographic)

Like SO! What? SOcial on Facebook or follow us on Twitter

How To Use Pinterest For Your Business

27 Jan

Melanie Duncan and Carl White Pinterest Webinar
Melanie Duncan and
Carl White

What’s hot right now in social media? Pinterest is hot hot hot! Pinterest is quickly outshining LinkedIn to become the third largest social media network following after Facebook and Twitter footsteps.

Free On-Line Workshop:

Join this webinar and you’ll learn how I’m getting thousands of new visitors and thousands of dollars in sales each month by properly using Pinterest to market my businesses.  Melanie Duncan and Carl White are international, award winning speaker on How to Use Pinterest for Business and are giving away training in this webinar for FREE!

In this webinar you’ll learn how to:

- Get MASSIVE AMOUNTS OF EXPOSURE for your business quickly, easily and for free.

- Learn SURPRISING MARKETING STRATEGIES for driving tons of traffic to your site each day.

- Ways to improve your SEO (Search Engine Optimization) by using Pinterest.

- How to MAKE MONEY PINNING!

Register for Pinterest For Your Business Now!

Pinterest ‘News’ Feature

26 Jan

Pinterest has installed a new feature called “News” to replace the old activity feed.  This tool is displayed at the right hand side before the followers and following section. This displays the boards where your recent pins have been repinned by other pinners.

Pinterest News Feature

Pinterest explains this tool in a blog post introducing the “News” tool is meant for ease of use content discovery. Pinterest writes “to make relevant and interesting content easier to find we are introducing News.  Rather than show text updates about your pins that other people repinned, this renovated News section will now show you the boards to which your pins were repinned.  We think this will help pinners like you find more relevant boards and pins more easily!”

On January 16. 2013, Pinterest began rolling out this new feature to some users. Do you have the News tool? If not it should be coming your way soon as the company’s blog states “we’ll be rolling out this feature over the next few weeks.  If you don’t see it yet, please be patient!  Our team is working hard to get it to you as quickly as possible.

How to Make the Leap to Visual Storytelling for Your PR Initiatives

23 Jan

What You Need to Know Now About Facebook Timeline for Brands

Tuesday, Febuary 19, 2013

1:30 p.m- 3 p.m

Register Now

Join PR News on Tues., Feb. 19, for a webinar that will put you in sync with the latest trends in digital content consumption. Your online audiences want and expect great visual content, and this webinar will show you how to apply your text-based storytelling PR skills and make the leap to visual storytelling.

At this Webinar, you’ll learn how to:

    • Spot opportunities within your organization for visual storytelling
    • Unleash your visual storytelling skills online
    • Make the connection between written and visual storytelling
    • Motivate your fans and followers on social media channels to collaborate in the creation of visual stories
    • Tell your brand’s story with Facebook’s Timeline
    • Create visual stories with Pinterest and Instagram
    • Find ways to create infographics—and find the resources to produce them
    • Use free tools for your visual storytelling

You’ll learn how to mine your existing visual content and create new content (affordably); determine how to use those images to tell a brand’s story across multiple social media channels; apply tried-and-true storytelling principles to the use of still images; articulate the relationships among visual pieces to clarify your storyline; and launch visual stories that motivate audiences to participate and share their own images.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion. For questions regarding this webinar, contact Saun Sayamongkhun at saun@accessintel.com.

Register Now

Via PR News

Can Pinterest Help Your Business?

20 Jan

Can Pinterest help your Business? Pinterest is a social media platform where you can share images and pin them onto your virtual pinboard. Why is Pinterest the fastest growing website in history? Check out this infographic to find out why:

How Pinterest Can Help Your Business

 

Like SO! What? SOcial

SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter

Pinterest Optimization

18 Jan
Want to optimize your Pinterst profile? This infographic features 10 strategic ways to do so!
1) Personal photo
2) Me,me, me
3) Location, location
4) Get verified
5) Be SOcial
6) Organize
7) Board placements
8) Outside interests
9) Mix it up
10) Its all about visualization!

SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012

12 Jan

2012 was the year for social media. The altering social media landscape in 2012 changed the way marketers approached their work, from market research, various social media accounts to  lead generation which will likely have an even bigger impact in 2013.

Pardot has created the following infographic to evaluate major social network’s including Pinterest, Facebook, Twitter, Goolge+, LinkedIn performance in 2012. This infographic goes into detail about these networks growth in the last year, monthly visitors and estimated marketing ROI (return on marketing investment).

SOcial Media Report Cards [INFOGRAPHIC]

20 Marketing Trends & Predictions for 2013 & Beyond

10 Jan

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out.

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what’s in store for 2013? Let our new guide serve as your navigation system into the world of marketing in 2013.

Now then, let’s gaze into the marketing crystal ball, and uncover what marketing will look like in 2013.

In addition, you’ll read predictions from industry leaders such as:

  • Rand Fishkin, SEOmoz founder and CEO
  • Brian Halligan, HubSpot co-founder and CEO
  • David Meerman Scott, Best-Selling Author
  • Greg Alexander, Sales Benchmark Index CEO
  • Nick Johnson, Useful Social Media founder

Download Marketing Trends & Predictions 2013 & Beyond Now!

Via

SOcial Media Stats

3 Jan

SOcial Media Statistics: Facebook, Twitter,  Google+, Instagram, Pinterest

SOcial Media Statistics 2012

9 Resolutions Every Business Owner Should Make in 2013

30 Dec
Owner of Pigtails and Crewcuts

Wade Brannon, owner of the Pigtails & Crewcuts franchise

Roswell, Georgia (PRWEB) December 30, 2012

According to the experts, business growth will continue in 2013. A report from the National Association for Business Economics predicts the economy will expand by 2.1 percent in 2013, compared to 2.2 percent in 2012. When it comes to franchise businesses, a similar scenario is taking shape, with a 1.4 percent growth projected, compared to a 1.5 percent increase in 2012, according to the International Franchise Association. Franchises, which account for 3.4 percent of the GDP, are expected to add 162,000 jobs to the economy before 2014.

Any growth is good, according to Wade Brannon, president and owner of the children’s hair salon franchise Pigtails & Crewcuts, based in Atlanta, Georgia, which has more than 30 locations across the country. But Brannon warns business owners that as the economy continues to improve, the hard work has just begun. “It appears we’ve weathered the worst of the storm, and for most of us business owners it’s been a humbling experience,” says Brannon, who formerly served as the senior vice president of Heavenly Ham, which he helped grow to more than 200 locations in the United States before it was sold in 2002. “Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”

Brannon shared the following resolutions that every business owner should make in 2013.

1. Take control. One of the best things about owning your own business is it’s yours. It’s easy to forget that during day-to-day operations. As you move into 2013, don’t just be a business owner, act like a business owner. Commit to making decisions that are best for your business.

2. Ignore the doomsday hype. Between the debt ceiling and the fiscal cliff, 2012 has been rife with panicky buzzwords. There’s no telling what doomsday scenarios will crop up in 2013. Whatever those situations are, keep your nose to the grindstone and move your eyes away from the television. Focus on the important tasks at hand and don’t seek out additional worries.

3. Do less with more. In business, the beginning is always the most challenging. Once your workplace is up and running, adding to the existing framework can actually get easier. Consider opening a second, third or even fifth location. With just a little more effort, you may be able to multiply your returns.

4. Distinguish yourself. You’ve committed to running your own business, now take it seriously and succeed. Research needs in the community that your business can fill. Talk to your clients and ask if they’re satisfied with what you’re offering. Really listen to their feedback and apply it towards building your own successful brand—one that is unique from any other.

5. Promote, promote, promote. Every business owner should be active on social media. With so many choices out there—Facebook, Twitter, Pinterest, etc.—business owners have access to a constantly expanding audience. Update your status frequently, tweet specials, blog about your business and remind people of the ways that you can help them out.

6. Give back to your community. Without the support of your community, your business truly is nothing. Give back in the best way you can, whether it’s donating products for an auction, serving on a board or simply volunteering your time. Not only is this a feel-good thing to do, it also helps make your business more visible and introduces you to people you might not otherwise meet.

7. Delegate. Running a business is no small task, and it’s important to know that you’re not alone. Make lists of areas where you excel and areas where you don’t. Then, figure out if there’s a way to hand off duties to someone else, whether it’s an employee or a subcontractor. Business owners are naturally doers, so delegating can be one of the most challenging tasks. But since it frees you up to follow your true talents, it can also be one of the most rewarding.

8. Be consistent. Whether you’re a franchise, a large business or a mom-and-pop store, your customers all want the same thing: consistency. Devise a business protocol and work to ensure that you and your employees are on the same page. Your branding, messaging, services, products and even your success depend on consistency.

9. Know your numbers. How can you strive to do better if you don’t know where you stand now? Data is the lifeblood of your business. Know it. Study it. Understand it. Set goals to improve upon it. And if this isn’t an area where you excel, find someone who does and bring him or her on board to help develop your 2013 success plan.

Quote start“Now that we’re starting to see some consistent growth, it’s more important than ever to capture that momentum and take your business to the next level.”Quote end
Follow

Get every new post delivered to your Inbox.

Join 211 other followers

%d bloggers like this: