Tag Archives: Online Shopping

Retail & the Mobile Web: Social Shopping

1 Feb

An exclusive, live webinar from Social Media Today
February 5th at 12pm EST / 9am PST

Customers have more options than ever when it comes to buying retail products, but brick-and-mortar stores remain the sole place where one can see, touch and demo products before checking out. However, in a practice known as “showrooming,” many customers now visit storefronts to select their products, then search for deals online to complete the purchase – which has some retail outlets worried, while online stores benefit.

How can retailers continue to use the crucial hands-on experience they provide to convert shoppers to buyers in-store? And how can they work with, rather than against, social media networks and mobile technology to make sales?

Join us as we talk with retailers who are using social shopping tools of the Web to modernize and satisfy their showrooming customers:-

  • Where do you find evidence that showrooming is taking place?
  • What has been the impact of mobile and online shopping for retail?
  • What can customers expect in stores that are actively trying to reduce loss of sales to showrooming?
  • What kinds of stores are more vulnerable to practices like showrooming, and which are poised to take advantage?

About the Panel


Michael Szewczyk


Arnaud Saint-Paul

Register for Retail & Mobile Web Now!

Via Social Media Today

SEO vs. Social Media: Which Is Best for Your Marketing?

11 Jan

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch.

seo vs social coverFor example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when.

In this ebook, you’ll learn:

  • The strengths and weaknesses of SEO and social media
  • Where SEO and social media complement one another
  • How to decide which will deliver your business better results — SEO or social media

Remember — no matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Download SEO vs Social Media Now!



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