Tag Archives: Online Learning

What Social Means to the Finance Industry

3 Jan


On January 9th, 11AM (PST) HootSuite Enterprise is pleased to host an interview with Jason Maynard, Senior Technology Analyst with Wells-Fargo, discussing the emerging use of Social Media in the financial field. 

Social media has changed the face of modern business. Its rapid growth has challenged industry sectors to adapt their business strategies to suit the accessible, laissez-faire style of communication and knowledge-sharing expected of social presence.

Jason Maynard of Wells Fargo

Jason Maynard of Wells Fargo

The finance industry is a great example of a traditional business that has been challenged to integrate social in a way that is simultaneously forward-thinking and true to its medium. The freshness of social in the modern market is both an opportunity and a detriment: there is no formula for success. New sectors that experiment with social media does so with little hard data or history. Social pioneers within each industry must ask and assess:

  • How will we establish the role of social in this industry?
  • What kind of data is meaningful with regard to building an effective social strategy?
  • What kinds of tools and networks will be most effective for our goals?
  • How can our data be best leveraged and integrated to maximize social ROI?

Join Jason Maynard, Senior Technology Analyst with Wells-Fargo, for an interview with our Enterprise team that explores the emerging role of social media in the finance industry. Drawing on his experience with the convergence of Internet practices and industry application, Jason and HootSuite will discuss how social will change the finance industry’s approach to business and marketing.

This Enterprise webinar will take place on January 9th, 2013, at 11AM PST.

WordPress Webinar Marathon: Sept. 17-21, 2012

13 Sep

WP Academy’s “WordPress Webinar Marathon” is a series of 10 free, high-content webinars on WordPress Website Design, Online Marketing, and Web Sales and Marketing Technology.  These events happen during the week of September 17-21, 2012.  There are two webinars every day, one at 2pm EST and the other at 7pm EST (“New York time”).

These webinars are oriented to all levels from beginner to advanced WordPress designers and Web Marketers.  They represent some of the finest WordPress and Website Marketing training available today, equal or superior to many paid programs.  View the schedule below as you are certain to find something of value to you, then signup to get the links to the live events and the recordings.

The recordings will be published on September 22 and will be viewable for free for 10 days.

Are you an entrepreneur or small business owner who wants to take control of your web presence and internet marketing efforts?

Then you need to register for these great free webinars! The focus is around WordPress, but the training is invaluable for all disciplines, because it covers all aspects of web sales and marketing, in addition to the very best training on using WordPress.

Do you want to gain marketable skills as a WordPress web designer, or add this service to your social media consulting profile?

No matter what your objective is, this email will be of great value to you.

For five days beginning Monday Sept. 17, our partners from WP Academy are producing “WordPress Webinar Marathon,” a series of 10 FREE training webinars on a range of topics from WordPress web design, to creating (or growing) an online business, to how to use the latest and most powerful technology tools, including Social Media. Check it out here:

Afternoon Sessions – all 2pm EST (“New York time”)

 Dates & Times
(all sessions 75 min.)
 Content / Presenter

Mon. Sept. 17, 2pm EST

Small Business WordPress Website in 1 Hour (beginner-intermediate)

Starting from an empty hosting account, we’ll create a professional WordPress website, using the Weaver theme (very professional and flexible free theme).  Here are some of the things we’ll cover:

  • Installing WordPress
  • How to choose a professional theme
  • Adding a header (and where to get them made cheaply)
  • Configuring WordPress for a static site (vs. a blog)
  • Using the Visual Editor
  • Adding navigation, pages, posts, and links
  • Styling fonts and colors
  • Adding social media links
  • Adding a newsletter subscription form
  • And more…

Tue. Sept. 18, 2pm EST

StudioPress Theme Family Advanced Customization (intermediate-advanced)

StudioPress themes are extremely popular and accessible. Come to this session to learn why this is so, and to see how easy it is to create a sensational-looking site in StudioPress. We will cover:

  • Why StudioPress?
  • StudioPress styling basics (differences from other themes)
  • The powerful Genesis Featured Page widget
  • Image sliders
  • Genesis Simple Edits, Simple Hooks, Simple Sidebar widgets
  • Loading a header through CSS
  • And more

Wed. Sept. 19, 2pm EST

WordPress eCommerce & Membership Systems (all levels)

Marc Beneteau

In this webinar we’ll explain the basics of doing eCommerce (collecting money for your products or services) in WordPress.  This includes a general review of payment systems and third-party shopping carts, plus feature walk-throughs and demonstrations of two powerful WordPress Membership plugins.

We’ll cover:

  • Suggested payment systems for WordPress websites
  • Review of affiliate management systems for WordPress (get other people to promote you)
  • Review of externally-hosted shopping cart solutions
  • Review of WordPress shopping cart plugins — the good, the bad and the ugly
  • Behind-the-scenes look at WP Academy’s membership system, powered by WishList Member
  • Feature walk-through of the free and powerful S2Member plugin
  • Demonstration of using S2Member and Paypal to sell digital downloads (ebooks or audio recordings) from your site

Thu. Sept. 20, 2pm EST

Website Marketing Funnels: OptimizePress and sales-letter themes (beginner-intermediate)

Want to create a marketing funnel, so that you can lead your prospects into your programs? Well Join Christina Hills from the “Website Creation Workshop” as she shows you what kinds of Marketing Funnels You can create with WordPress!

We’ll cover:

  • Create Professional “Eye Catching” Opt In Pages
  • Create Your Own Professional Sales Letter Pages
  • Create Membership Pages
  • Feature tour and configuration demo of the OptimizePress sales-letter theme
  • And more…

Fri. Sept. 21, 2pm EST

WordPress Community Sites: WordPress Multisite and BuddyPress (all levels)

Not everyone is aware that WordPress comes with an option to run it as a community portal, from where you can allow forums, friending, sharing, etc.  What makes this possible is a very powerful plugin called BuddyPress, that is an add-on to WordPress Multisite.  Michael Lyman, passionate WPMU/BuddyPress user, will show you exactly how it’s done and also describe the benefits of WordPress Multisite to organization such as associations, churches, even company intranets.  We’ll cover:

  • WPMU + BuddyPress Features and Benefits
  • Configuration of a WPMU site
  • BuddyPress minimal configuration demo
  • Discussion forums
  • “Friending” and other community features
  • Setting WPMU up as a paid membership site
  • And more …

This presentation is co-sponsored by WPMU DEV, the leading provider of WordPress, WPMU and BuddyPress plugins on the web.  WPMU DEV has graciously contributed 5 “Elite”  memberships ($419 value each) which we will give out on the live webinar!

Evening Sessions – all 7pm EST (“New York time”)

Dates & Times
(all sessions 75 min.)
Content / Presenter

Mon. Sept. 17, 7pm EST

Small Business WordPress Website in 1 Hour (beginner-intermediate)

Starting from an empty hosting account, we’ll create a professional WordPress website, using the Weaver theme (very professional and flexible free theme).  Here are some of the things we’ll cover:

  • Installing WordPress
  • How to choose a professional theme
  • Adding a header (and where to get them made cheaply)
  • Configuring WordPress for a static site (vs. a blog)
  • Using the Visual Editor
  • Adding navigation, pages, posts, and links
  • Styling fonts and colors
  • Adding social media links
  • Adding a newsletter subscription form
  • And more…

Tue. Sept. 18, 7pm EST

Theme Selection and Customization (beginner-intermediate)

Choosing the right theme for your WordPress business-oriented website is a daunting task.  In this action-packed 60-min webinar we will:

  • Discuss general considerations of theme selection — theme vs. theme framework, commercial vs. free, etc
  • Perform basic customization functions and theme option tours for three extremely popular commercial theme frameworks (the same ones recommended in our courses): StudioPress, WooThemes, and ElegantThemes
  • Quickly review two other hugely popular theme frameworks: Thesis and iThemes
  • Look at sample website created in each of these themes and discuss pros and cons

Expect to come out of this webinar with a much clearer idea of where you need to look for a good business-oriented theme and what you need to be looking for.

Wed. Sept. 19, 7pm EST

Making Money with Membership Sites: using the Wishlist Member plugin for WordPress (all levels)

WordPress membership site expert Sandra de Freitas will present various strategies for monetizing a WordPress website, along with case-studies and feature walk-through / configuration of the powerful WishList Member plugin.  Come to this webinar to find out:

  • What you need to know to maximize your results with a WordPress membership site. Take the complexity out of creating a blogsite so that anyone can set up a successful site online, quickly and easily
  • Gain a professional web presence that offers your products or services, without paying exorbitant fees or banging your head against the wall
  • Step-by-step demonstration and feature tour of the extremely powerful Wishlist Member plugin
  • Demonstration of the latest feature of Wishlist: “Pay per post” — sell your articles and ebooks individually
  • And more…

Thur. Sept. 20, 7pm EST

Website Branding and Usability (all levels)

In this joint presentation by branding expert Christopher Staser and website usability expert George Plumley you will learn the fundamental principles of creating websites that inspire confidence and lead to action by visitors.

Knowing a little about online design and development can save you and your business thousands of dollars. This is information that is very difficult to acquire without buying a small library of books — we will present some of the key elements, including:

  • Usability: How wide and tall should a site be? Does it use images effectively? Should you use popups? Is the content easily accessible? Etc.
  • Marketing: How to get other sites to link to ours? What free online advertising methods should be used?  How to integrate a site with social media?
  • Branding: Verbal positioning; visual positioning; brand planning; brand weaving
  • Questions to ask yourself in your own “Brand discovery session” – and why it is so important to create a potent and authentic brand
  • Marketing Collateral: Video, Web, Trade Show, Packaging…
  • And much more

Fri. Sept. 21, 7pm EST

Thesis Theme, inside and out (intermediate-advanced)

The Thesis Theme for WordPress is an immensely popular commercial theme framework. Learn the reasons why in this rich presentation, in which we build out an actual Thesis site. We’ll cover:

  • Recommended Themes, & Why Thesis
  • Installing Thesis, general layout & look-and-feel
  • Feature walk-through – minimal configuration, header image etc.
  • Sidebar configuration
  • Multimedia box, posting Youtube video
  • Thesis custom CSS overrides
  • Thesis OpenHook plugin examples
  • Installing Dynamic Content Gallery with OpenHook
  • Custom widget areas with Ultimate Thesis Theme Options Plugin

About your instructors:

Marc Beneteau is the founder of WP Academy.  He is a trainer, instructional designer, entrepreneur, WordPress developer, and internet marketer. He ran a successful web design business for 3 years prior to starting WP Academy, and was Chief Technology Officer of an internet startup before that. His full professional profile on Linkedin.

Kim Doyal runs The WordPress Chick, a WordPress training and development company.  She is a designer, author and trainer, and is such a fan of StudioPress themes that she wrote an eBook, Diving into Genesis (and no, this is not a Bible study book!)

Christina Hills is a speaker-educator-coach-mentor for building an online business. If you are you ready for a website that’s easy to create, that YOU have control over, that releases you from the grips of your webmaster and is a magnet for people as well as search engines, then look no further.  She teaches online software to people who want to learn how to use online tools to gain prospects and sell to customers. She is also very funny!  Her products include the Website Creation Workshop and Website Marketing Funnel.

Sandra De Freitas is a top tech coach, speaker, trainer, author and expert in internet technology. She is the founder of WPBlogsites.com, a WordPress service provider and consulting firm. In 2008 she authored the book Does This Blogsite Make My Wallet Look Fat? – How to use a WordPress Blogsite to make money, attract clients and gain expert celebrity status, and released a second edition just last year. Sandra specializes in WordPress blogsites and extending their functionality with exceptional WordPress plugins such as WishList Member. Sandra is WishList Member Certified. Her technology expertise is second only to her wicked sense of humour and contagious enthusiasm!

George Plumley  is a well-known and respected WordPress author, trainer and coach.  He is the author ofWordPress 24-hour trainer and Website Design and Development: 100 Questions to Ask Before Building a Website, and also writes articles and shoots videos from his popular site SeeHowTwo. George has a background in philosophy and broadcasting and lives in Western Canada.

Christopher Staser is a brand strategist, visual designer, graphic artist,  WordPress developer, and social media / PR consultant.  He has worked with 40+ startups, non-profits, as well as more established companies developing marketing collateral and websites, and he has won numerous awards for his designs and videos.  You can review his work at Brandweaver.tv.  Christopher loves to dance and to travel and he is fluent in Chinese.

Michael Lyman runs Positively Local, a small team of passionate marketers located in Vancouver B.C. Canada, serving small and medium size businesses throughout North America.  He specializes in local marketing and social media, and is a passionate WPMU and BuddyPress user and developer.  He wears many hats as marketing consultant, developer, entrepreneur, and trainer, and has many wonderful WPMU stories to tell.

How it Works

  1.  Signup from the link below.  You will be sent all the recordings when the series is over.
  2. In addition, your welcome email will contain links to the live event registration.  It is better to attend the live events if you can, as they are more fun and allow you to interact directly with the instructors.  Live audience also gets exclusive discounts on products and automatically enters contests.
  3. You will need to register separately for the Afternoon and Evening sessions (each session has its own links).   It’s not possible to register for just one webinar, but you can register and then come only to the webinar(s) that you are interested in.
  4. The recordings will be published on September 22, and will be available for free for 10 days.  After this they require an affordable, lifetime membership to the WordPress Learning Management System.

Yes! Send me the live event registration links and all the recordings

Via WP Academy


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