Tag Archives: Online Community

The Key to Building a Strong Online Reputation

27 May

In today’s digital work managing your brand reputation is challenging as it goes beyond traditional advertising onto digital media.

For example one slip up on Facebook or Twitter could potentiallty bruise your business’s reputation for the long haul. This infographic below created by MDG states that 92 percent of customers trust other customers opinions posted online, however less than half of marketing communications professionals are prepared to handle a brand crisis online.

What are your thoughts about this infographic? Do you trust opinions posted online by other customers?

building a strong online reputation infographicLike SO! What? SOcial

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PR News’ Digital PR Summit set for February 27 in San Francisco

4 Jan

Digital PR

New York, NY (PRWEB) January 04, 2013

The Digital PR Next Practices Summit brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing the digital platform to advance your PR efforts. Companies including Twitter, PepsiCo, Allrecipes.com, Michigan State University, Hilton Worldwide, American Heart Association, FedEx Services, Salesforce.com and Waggener Edstrom Worldwide will share their success stories and online innovations.

The summit also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

Presented by the industry’s most trusted sources on PR and marketing – PR News — the Digital PR Next Practices Summit will address the most critical digital issues and new opportunities facing communications professionals. Panel topics include social media, crisis communications, social media policy, measurement, online communities and what to expect in 2013.

The summit is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization’s reputation, mind share and bottom line. Attendees will leave this one-day summit equipped with a smarter, more cost-effective PR plan that harnesses the power of online.

Sign up for PR News’ Digital PR Summit – the early-bird rate ends February 6, 2013.

The PR News SEO Workshop will be held the day before the Summit, on February 26 at the Contemporary Jewish Museum, which is next to the Westin San Francisco. Two day packages are available when registering.

Questions: contact Marketing Coordinator, Saun Sayamonghun at saun(at)accessintel(dot)com

About PR News:
The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, the Nonprofit PR Awards and CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Crisis Management and Media Training Guidebooks and PR News Webinars.
http://www.prnewsonline.com

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