Tag Archives: News Releases

Effective Marketing: Press Release Distribution is Key to SEO Success

24 Jan

NEW YORK, NY, January 24, 2013 /24-7PressRelease/

Search engine optimization is one of the buzz phrases that is constantly passed around when discussing marketing for online businesses and company websites. Search engine optimization, or SEO, focuses on improving your website’s positioning in search engine results, like Google. The higher your website shows up in search engine results, the more visibility it will have for potential customers browsing online.

When looking at your marketing plan for 2013, remember press release distribution – its efficacy has been proven and is due to multiple reasons, but these include the fact that one release gets you multiple back links – no other effort on the web will produce as many backlinks with just one effort.

Distributing a news release with a press release service like 24-7PressRelease will also offer many other benefits and features, including the ability to upload videos, images and other attachments (such as a PDF or Word document) alongside your press release; access to statistics to track how many people have viewed your release or shared it via email; and exposure to thousands of quality online and print media news partners.

24-7PressRelease is a reputed firm that has been in business since 2004, distributing more than 300,000 releases to date. The service has been mentioned in more than 115 books on Amazon.com as a quality marketing resource, and has distributed releases for governmental agencies and some of the largest companies in North America, such as Michaels, The Container Store, Whataburger and Expedia.

Website:  24-7pressrelease.com

Marketwire.com Boosts News Release and Content Distribution Services

12 Sep

TORONTO, ONTARIO–(Marketwire – Sept. 12, 2012)

Marketwire expands its already-robust distribution services to the Middle East, Gulf Region and Africa to include more of the area’s English- and Arabic and Hebrew-speaking newspapers, magazines, radio, television and online publications. In addition, clients can view dashboard reports that show them exactly where their content was picked up or posted.

Marketwire clients’ news gains direct access to general and business media throughout the region as well as to more than 100 websites such as:

– menafocus.qa (Qatar)

– africanewswire.za.com (South Africa)

– arabnewsnetwork.ae (United Arab Emirates)

– knowledgebylanes.co.za (South Africa)

– mideastnews.ae (United Arab Emirates)

– asianetpakistan.com (Pakistan)

Because of its expanded traditional and online reach, Middle East Wire helps Marketwire clients achieve earned media in Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates and Yemen.

“Middle East Wire provides guaranteed posting at 20 websites throughout the region, in English Arabic and Hebrew. More important, this rounds out Marketwire’s global packages with a region that has very little coverage through other providers,” says Hector Botero, vice president of Marketwire’s International Division.

Marketwire’s distribution services also include access to expert editorial and translation teams. Its specialized distribution channels zero in on the industries, languages, regions, online portals and audiences that would be particularly interested in any given content. Clients can also measure their ROI by tracking each release’s performance with detailed reports.

Marketwire’s distribution services let clients create, optimize, publish and track news releases, almost anywhere in the world.

About Marketwire

Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.

For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

SOURCE: Marketwire

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