Tag Archives: mobile

Getting Closer to the Customer: A Challenge for the C-Suite

22 Dec

Getting Closer to the Customer:  A Challenge for the C-Suite

Getting Closer to the Customer is an Economist Intelligence Unit report which examines how the dialogue between customers and companies has changed in response to the advent of new communication channels such as social media and mobile

Based on interviews with 800 senior executives, including 244 CEOs from around the world, the study found that:
• The new communication reality has left companies in a state of flux–even confusion.
• Most companies have placed more importance on social media than on other channels, hindering a holistic response.
• Making a single individual responsible for managing communication channels reduces internal confusion and leads to a more coherent approach.

Download the report to learn more. Also get access to an infographic which presents a high level view of the findings.

Download Getting Closer to the Customer Now!

Search Marketing Expo – SMX West

17 Dec
Search Marketing Expo - SMX West 2013: March 11-13

Search Marketing Expo – SMX West 2013: March 11-13

Redding, CT (PRWEB) December 17, 2012

Search engine marketing conference Search Marketing Expo – SMX (Search Marketing Expo) West will be held March 11-13, 2013 in San Jose, CA. Those interested in attending can take advantage of lowest-available “super early bird” rates until December 21.

Register online at or by phone at (877) 242-5242. The  Search Marketing Expo West conference program will run from March 11-13; the Expo hall will be open March 11-12. In-depth workshops will be held post-conference on Thursday, March 14.

SMX West will feature three jam-packed days with over 50 sessions of cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), mobile/local search, social media marketing and more. See the agenda.

SMX West is programmed by search marketing authorities Danny Sullivan and Chris Sherman, the editorial team behind Search Engine Land, the leading news blog for internet and search engine marketers.

Conference attendees will have the opportunity to learn about best-of-breed solutions from leading vendors in the SMX West Expo Hall. Among them will be Premier sponsors Covario and Marin Software, and Gold Sponsor Bruce Clay Inc. The Expo Hall is open March 11 from noon to 7pm and March 12 from 10am to 3:45pm.

SMX West will also feature workshops conducted by leading experts in internet and search engine marketing. Topics include search engine optimization (SEO), Google AdWords, content marketing, in-house SEO, international search and social media community management. All workshops take place post-conference on Thursday, March 14.

Rates for All Access passes, which include three days of sessions, networking activities, free Wifi, snacks and hot lunches, are only $1395 for those that register by this Friday, December 21. Register online or by calling (877) 242-5242 business days from 9am to 5pm ET. Group rates offering discounts of up to 20% are also available.

About Search Marketing Expo – SMX West and Third Door Media

SMX West features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.

Attend SMX West for:

  •     Exceptional content so compelling, you’ll want to implement what you’ve learned before leaving the conference. Super-charged sessions on PPC, SEO, social media marketing, local and mobile search will help you succeed today, tomorrow and in the future.
  •     Invaluable connections made possible by the ultimate mix of structured networking opportunities and social events. Meet new contacts and reconnect with colleagues. SMX makes it easy to interact and exchange ideas with other industry thought leaders.
  •     Essential conveniences to help you juggle your every-day responsibilities while maximizing your conference time: always-available and free Wi-Fi; hot lunches, snacks and beverages all day; access to all presentations and tools to pre-plan your custom itinerary. SMX has got you covered.

Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.

The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).

Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.

Third Door Media was recognized in both 2011 and 2012 by Inc. Magazine as one of the fastest growing 5000 private companies in America.

Marketing Goes Mobile – and Local [WEBINAR]

19 Oct

How Location-Based Services Transform Mobile Marketing

An exclusive, live webinar from Social Media Today and Pivot Conference

October 23th at 12pm EST / 9am PST

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers’ locations – and the speed at which this technology has appeared has arguably outpaced the rate at which businesses are developing strategies to take advantage of them.

Join us as we explore in detail the ever-advancing cutting edge of marketing strategy through a look at smartphones and other devices, such as the computers found in newer cars. Our expert guests are experts will share what they’re seeing and practicing in the field, as we ask questions like:

  • To what extent is location-based marketing “push” vs “pull?
  • What are the leading campaigns at work today in mobile marketing?
  • Does location-based marketing need to know where you are?
  • What’s the main advantage of effective location-based marketing?

About the Panel


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Jeanne Hopkins, EVP and CMO of SmartBear

Hopkins comes to SmartBear from HubSpot, a marketing software leader and pioneer in inbound marketing, where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior director, marketing programs & communications, for Symmetricon, a leader in precision time and frequency technologies.Hopkins, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011.

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Paul Dunay, GVP of Marketing for Maxymiser

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

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Arnaud Saint-Paul, CEO and Co-Founder of Smartsy, Inc

Arnaud Saint-Paul is serial entrepreneur and CEO and co-founder of smartsy, Inc. smartsy is a cloud-based, social mobile service that harnesses the social graph of real world objects, creating a rich, immersive web and mobile experience that empowers people to socialize around the brands and objects that matter to them. smartsy’s iOS and Android apps, powered by powerful 2D – 3D Visual Recognition technology, can recognize the object or images placed in its database, instead of intermediate triggers, like QR codes, allowing people to interact naturally with the objects through their camera lens and enabling them to augment, editorialize, share or even acquire objects around them.  Arnaud graduated from Université Panthéon Assas (Paris II) and speaks French, Spanish and English fluently, and resides in Sunnyvale, CA.

To Register Click Here: http://socialmediatoday.com/mobile-marketing

SOURCE: Social Media Today

Debunking Mobile Research Myths [WEBINAR]

18 Oct

Will all the predictions about the growth of mobile internet usage come true? And if they do, how will you need to amend your marketing and research techniques? This Research Now webcast goes beyond the myths to get answers.

Predictions suggest that internet usage via mobile devices will account for half of all internet usage by 2013. With more people moving to mobile on a global basis, the research industry faces some tough challenges to adjust and adapt to this new channel.

Join Research Now as they challenge current myths about mobile research, explain the truths and suggest ways in which the industry will adapt to this changing landscape.

3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing

3.40 – 4.15pm – Presentation, Christian Dubreuil, senior vice president, client development – Northern Europe, Research Now and Nimit Trivedi, director – client services, iPinion

4.15 – 4.30pm – Live Q&A

Register or find out more here: http://www.b2bmarketing.net/mobile-research

SOURCE: B2B Marketing

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Mobile Landing Page Best Practices [INFOGRAPHIC]

10 Oct

Windows Azure-Based Cloud Gaming to Windows 8

10 Sep

Menlo Park, Calif. (PRWEB) September 10, 2012

Today Agawi, the cloud-based games streaming platform for “any game, anywhere, instantly,” is announcing a collaboration with Microsoft that will enable a variety of games on Windows 8 devices, utilizing the Windows Azure platform for streaming from the cloud.

Agawi, formerly iSwifter, recently launched its version 2.0 to offer cloud streaming of all forms of games content—including social Facebook games as well as mid-core and hardcore titles—to all devices. Popular AAA games will be made available in the coming months for instant play on Windows 8 devices with no additional work required by developers, who are encouraged to contact the company at Agawi.io to be included in the developer partner program.

“Game developers want to focus on building great games, not worrying about back-end issues like scalability and platform management. With Windows Azure, Agawi 2.0 enables developers to make high-performance games easily accessible across devices with the high-quality graphics and virtually instant game downloads,” said Walid Abu-Hadba, Vice-President at Microsoft. “For gamers, Windows 8 delivers a fast, fluid and no-compromise experience that opens the door to exciting new form factors.”

“We are delighted to work together with Microsoft to bring Agawi cloud-based game streaming to Windows 8 via the Windows Azure platform,” said Peter Relan, Executive Chairman of Agawi.

Agawi will be demoing their cloud-based games streaming platform on Windows 8 devices at the Cloud Gaming USA event in San Francisco, September 11-12, where Agawi will also be delivering a keynote speech. Social game developers are encouraged visit the Windows Dev Center to learn more about Windows 8.

For more information on Agawi, visit: http://agawi.io/

About Agawi:

Agawi, formerly iSwifter, recently launched the 2.0 version of its cloud gaming platform and provides its partners with content streaming solutions for all devices, from mobile to PC to TV. Agawi stands for “any game, anywhere, instantly” as its mission to offer all types of games, from casual to hardcore, across all devices.

The cloud gaming platform works with leading game publishers, online retailers, OEMs and network operators to deliver quality gaming experiences anytime, anywhere. It is committed to providing high-performance, scalable and cost-effective solutions to a variety of business models through its state-of-the-art streaming technology.

Based in Menlo Park, California, Agawi was founded by Silicon Valley veteran entrepreneurs and spun out of YouWeb Incubator in 2010.

Read the full story at http://www.prweb.com/releases/2012/9/prweb9888580.htm

 

SOURCE: PRWeb

Mobile Wine Searching Gets Easy!

6 Sep

LAGUNA HILLS, Calif., Sept. 6, 2012 /PRNewswire/

WineMatch, the leading wine matching web site with integrated social media, has optimized its search tools for use with Apple’s iPad and Android tablets. WheelPlay has been enhanced with sliders and helpful tips in making it even easier for consumers to find the right wine easily and quickly. “WineMatch works on the iPad and Android tablets so folks can take advantage of our website while dining or shopping,” says Ed Leard, WineMatch CEO.

By using the sliders, consumers can quickly and easily adjust things like Fruit, Finish, Aroma, Oak, Tannins and others characteristics. For example, if you like a Sterling Vineyards 2006 Merlot, simply click on the center of the wheel. WheelPlay™ then allows you to specify more Fruit and Complexity and easily refresh your results to better tailor wines results to your specific tastes. Also unique to WineMatch, this functionality allows you to find wines that have similar qualities regardless of grape varietal.

WineMatch is the only website that allows consumers to drill down to this level of detail and specify exactly what they like. “It is incredible,” says Jon, owner of Inspiration Vineyards in Santa Rosa. “In a few years every winery will have their wines on WineMatch. It will become the new standard for wine, dramatically decreasing the relevance and dependence of a 100-point system controlled by a handful of wine critics.”

WineMatch launched the new innovative mobile search tools this week to celebrate the Family Winemakers Event in San Francisco at historic Fort Mason on September 9th and 10th. Ed also added “This is the premier California event where family-owned wineries in California debut their new vintages to restaurants, hotel, wine bars and consumers. We partnered with the Family Winemakers and are proud to be exhibiting at this extraordinary event in San Francisco.

The Family Winemakers event is open to consumers on Sunday September 9th 1PM to 5PM. Visit http://www.familywinemakers.org/ and enter “WineMatch” for a special 20% off discount! Also, you can enter to win a free new iPad3 by signing up as consumer by September 30, 2012 or by visiting us at the WineMatch booth at the event.

WineMatch is a privately held company founded in 2002, based in Laguna Hills, California. Our mission is to simply better serve wineries and consumers. More information is available by contacting ed@winematch.com, visiting http://www.winematch.com/ or calling 949.273.5302.

SOURCE: WineMatch

Big Data: Understanding the Big Picture

5 Dec
Big Data: Understanding the Big Picture- Social Media

Mobile Marketing

2 Nov

Mobile Marketing

Mobile Marketing

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