Is using social media on your phone bad for you? Do you use mobile apps such as Facebook, Twitter, Instagram, Pinterest and others on your phone? What is it costing us to be connected to the rest of the world daily via our phones?
This infographic created by LiGo takes a look at some of the most interesting statistics surrounding social media and mobile phone usage.
What are your thoughts about this infographic? Feel free to post your opinions in the comments section below.
Based on interviews with 800 senior executives, including 244 CEOs from around the world, the study found that:
• The new communication reality has left companies in a state of flux–even confusion.
• Most companies have placed more importance on social media than on other channels, hindering a holistic response.
• Making a single individual responsible for managing communication channels reduces internal confusion and leads to a more coherent approach.
Download the report to learn more. Also get access to an infographic which presents a high level view of the findings.
Download Getting Closer to the Customer Now!
Search Marketing Expo - SMX West 2013: March 11-13
Redding, CT (PRWEB) December 17, 2012
Search engine marketing conference Search Marketing Expo – SMX (Search Marketing Expo) West will be held March 11-13, 2013 in San Jose, CA. Those interested in attending can take advantage of lowest-available “super early bird” rates until December 21.
Register online at or by phone at (877) 242-5242. The Search Marketing Expo West conference program will run from March 11-13; the Expo hall will be open March 11-12. In-depth workshops will be held post-conference on Thursday, March 14.
SMX West will feature three jam-packed days with over 50 sessions of cutting-edge content on search engine optimization (SEO), paid search advertising (PPC), mobile/local search, social media marketing and more. See the agenda.
SMX West is programmed by search marketing authorities Danny Sullivan and Chris Sherman, the editorial team behind Search Engine Land, the leading news blog for internet and search engine marketers.
Conference attendees will have the opportunity to learn about best-of-breed solutions from leading vendors in the SMX West Expo Hall. Among them will be Premier sponsors Covario and Marin Software, and Gold Sponsor Bruce Clay Inc. The Expo Hall is open March 11 from noon to 7pm and March 12 from 10am to 3:45pm.
SMX West will also feature workshops conducted by leading experts in internet and search engine marketing. Topics include search engine optimization (SEO), Google AdWords, content marketing, in-house SEO, international search and social media community management. All workshops take place post-conference on Thursday, March 14.
Rates for All Access passes, which include three days of sessions, networking activities, free Wifi, snacks and hot lunches, are only $1395 for those that register by this Friday, December 21. Register online or by calling (877) 242-5242 business days from 9am to 5pm ET. Group rates offering discounts of up to 20% are also available.
About Search Marketing Expo – SMX West and Third Door Media
SMX West features sessions for those seeking advanced tactics or just starting out in search marketing, work on an in-house SEM team, hail from an agency, or own a business.
Attend SMX West for:
Third Door Media’s mission is to empower internet and search marketing professionals by providing trusted content and community services they need to be successful.
The company produces the global Search Marketing Expo conference series. SMX conferences include: SMX West (San Jose, CA), SMX East (New York City), SMX Advanced, SMX London, SMX Israel, SMX Munich, SMX Toronto, SMX Sydney, SMX Paris, SMX Stockholm and SMX Social Media Marketing (Las Vegas, NV).
Third Door Media publishes Search Engine Land and Marketing Land, which provide news, analysis and tutorials to help internet marketers do their jobs more effectively. The company also provides a full range of innovative marketing services including lead generation, content creation and licensing via its Digital Marketing Depot brand.
Third Door Media was recognized in both 2011 and 2012 by Inc. Magazine as one of the fastest growing 5000 private companies in America.
How Location-Based Services Transform Mobile Marketing
An exclusive, live webinar from Social Media Today and Pivot Conference
October 23th at 12pm EST / 9am PST
How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers’ locations – and the speed at which this technology has appeared has arguably outpaced the rate at which businesses are developing strategies to take advantage of them.
Join us as we explore in detail the ever-advancing cutting edge of marketing strategy through a look at smartphones and other devices, such as the computers found in newer cars. Our expert guests are experts will share what they’re seeing and practicing in the field, as we ask questions like:
About the Panel
Hopkins comes to SmartBear from HubSpot, a marketing software leader and pioneer in inbound marketing, where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior director, marketing programs & communications, for Symmetricon, a leader in precision time and frequency technologies.Hopkins, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011.
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).
Arnaud Saint-Paul is serial entrepreneur and CEO and co-founder of smartsy, Inc. smartsy is a cloud-based, social mobile service that harnesses the social graph of real world objects, creating a rich, immersive web and mobile experience that empowers people to socialize around the brands and objects that matter to them. smartsy’s iOS and Android apps, powered by powerful 2D – 3D Visual Recognition technology, can recognize the object or images placed in its database, instead of intermediate triggers, like QR codes, allowing people to interact naturally with the objects through their camera lens and enabling them to augment, editorialize, share or even acquire objects around them. Arnaud graduated from Université Panthéon Assas (Paris II) and speaks French, Spanish and English fluently, and resides in Sunnyvale, CA.
To Register Click Here: http://socialmediatoday.com/mobile-marketing
SOURCE: Social Media Today
Will all the predictions about the growth of mobile internet usage come true? And if they do, how will you need to amend your marketing and research techniques? This Research Now webcast goes beyond the myths to get answers.
Predictions suggest that internet usage via mobile devices will account for half of all internet usage by 2013. With more people moving to mobile on a global basis, the research industry faces some tough challenges to adjust and adapt to this new channel.
Join Research Now as they challenge current myths about mobile research, explain the truths and suggest ways in which the industry will adapt to this changing landscape.
3.30 – 3.40pm – Introduction, Joel Harrison, editorial and content director, B2B Marketing
3.40 – 4.15pm – Presentation, Christian Dubreuil, senior vice president, client development – Northern Europe, Research Now and Nimit Trivedi, director - client services, iPinion
4.15 – 4.30pm – Live Q&A
Register or find out more here: http://www.b2bmarketing.net/mobile-research
SOURCE: B2B Marketing
Menlo Park, Calif. (PRWEB) September 10, 2012
Today Agawi, the cloud-based games streaming platform for “any game, anywhere, instantly,” is announcing a collaboration with Microsoft that will enable a variety of games on Windows 8 devices, utilizing the Windows Azure platform for streaming from the cloud.
Agawi, formerly iSwifter, recently launched its version 2.0 to offer cloud streaming of all forms of games content—including social Facebook games as well as mid-core and hardcore titles—to all devices. Popular AAA games will be made available in the coming months for instant play on Windows 8 devices with no additional work required by developers, who are encouraged to contact the company at Agawi.io to be included in the developer partner program.
“Game developers want to focus on building great games, not worrying about back-end issues like scalability and platform management. With Windows Azure, Agawi 2.0 enables developers to make high-performance games easily accessible across devices with the high-quality graphics and virtually instant game downloads,” said Walid Abu-Hadba, Vice-President at Microsoft. “For gamers, Windows 8 delivers a fast, fluid and no-compromise experience that opens the door to exciting new form factors.”
“We are delighted to work together with Microsoft to bring Agawi cloud-based game streaming to Windows 8 via the Windows Azure platform,” said Peter Relan, Executive Chairman of Agawi.
Agawi will be demoing their cloud-based games streaming platform on Windows 8 devices at the Cloud Gaming USA event in San Francisco, September 11-12, where Agawi will also be delivering a keynote speech. Social game developers are encouraged visit the Windows Dev Center to learn more about Windows 8.
For more information on Agawi, visit: http://agawi.io/
About Agawi:
Agawi, formerly iSwifter, recently launched the 2.0 version of its cloud gaming platform and provides its partners with content streaming solutions for all devices, from mobile to PC to TV. Agawi stands for “any game, anywhere, instantly” as its mission to offer all types of games, from casual to hardcore, across all devices.
The cloud gaming platform works with leading game publishers, online retailers, OEMs and network operators to deliver quality gaming experiences anytime, anywhere. It is committed to providing high-performance, scalable and cost-effective solutions to a variety of business models through its state-of-the-art streaming technology.
Based in Menlo Park, California, Agawi was founded by Silicon Valley veteran entrepreneurs and spun out of YouWeb Incubator in 2010.
Read the full story at http://www.prweb.com/releases/2012/9/prweb9888580.htm
SOURCE: PRWeb
LAGUNA HILLS, Calif., Sept. 6, 2012 /PRNewswire/
WineMatch, the leading wine matching web site with integrated social media, has optimized its search tools for use with Apple’s iPad and Android tablets. WheelPlay™ has been enhanced with sliders and helpful tips in making it even easier for consumers to find the right wine easily and quickly. “WineMatch works on the iPad and Android tablets so folks can take advantage of our website while dining or shopping,” says Ed Leard, WineMatch CEO.
By using the sliders, consumers can quickly and easily adjust things like Fruit, Finish, Aroma, Oak, Tannins and others characteristics. For example, if you like a Sterling Vineyards 2006 Merlot, simply click on the center of the wheel. WheelPlay™ then allows you to specify more Fruit and Complexity and easily refresh your results to better tailor wines results to your specific tastes. Also unique to WineMatch, this functionality allows you to find wines that have similar qualities regardless of grape varietal.
WineMatch is the only website that allows consumers to drill down to this level of detail and specify exactly what they like. “It is incredible,” says Jon, owner of Inspiration Vineyards in Santa Rosa. “In a few years every winery will have their wines on WineMatch. It will become the new standard for wine, dramatically decreasing the relevance and dependence of a 100-point system controlled by a handful of wine critics.”
WineMatch launched the new innovative mobile search tools this week to celebrate the Family Winemakers Event in San Francisco at historic Fort Mason on September 9th and 10th. Ed also added “This is the premier California event where family-owned wineries in California debut their new vintages to restaurants, hotel, wine bars and consumers. We partnered with the Family Winemakers and are proud to be exhibiting at this extraordinary event in San Francisco.“
The Family Winemakers event is open to consumers on Sunday September 9th 1PM to 5PM. Visit http://www.familywinemakers.org/ and enter “WineMatch” for a special 20% off discount! Also, you can enter to win a free new iPad3 by signing up as consumer by September 30, 2012 or by visiting us at the WineMatch booth at the event.
WineMatch is a privately held company founded in 2002, based in Laguna Hills, California. Our mission is to simply better serve wineries and consumers. More information is available by contacting ed@winematch.com, visiting http://www.winematch.com/ or calling 949.273.5302.
SOURCE: WineMatch
Toronto, Ontario (PRWEB) August 27, 2012
IntelliResponse Systems, the leading provider of virtual agent technology solutions that drive profitable online conversations, is pleased to announce the official launch of its newly designed website at http://www.intelliresponse.com.
Online customer self-service and virtual agent technology is an exciting but rapidly expanding market with a growing variety of offerings for organizations to choose from. IntelliResponse’s new website aims to provide greater clarity for organizations that want to better understand how they can deliver a superior online customer self-service experience. By empowering consumers with the right tools to take their online interactions to a new level, organizations can drive new revenue, customer loyalty and insight, while simultaneously reducing customer service costs.
“Consumer-facing organizations that want to provide an enterprise-level, integrated customer service experience across all channels – web, mobile, or social media – will gain the most benefit from our Enterprise Virtual Agent (EVA) solutions,” explained Mike Hennessy, Vice President, Marketing at IntelliResponse. “Our latest website provides many educational resources, videos, and tools to help visitors more easily obtain the information they need and to quickly understand which solution is right for them.”
The IntelliResponse Virtual Agent solution empowers organizations to create profitable online conversations with prospective and existing customers in a variety of ways. By guiding customers through the information gathering process and acting as an “online concierge”, IntelliResponse Virtual Agents increase the likelihood of conversion to sales and solve a variety of customer experience and customer service issues.
Follow IntelliResponse on Twitter @IntelliResponse and on Facebook at http://www.facebook.com/IntelliResponseInc
About IntelliResponse Systems IntelliResponse is the leading provider of virtual agent and knowledge management software solutions for the enterprise. We create profitable online conversations for our private and public sector customers around the world.
With our patented Enterprise Virtual Agent (EVA) solutions, corporate websites, mobile applications, social media channels and agent desktops can all be transformed by an engaging virtual concierge, empowering customers to ask questions using natural, conversational language and delivering an effective and engaging online experience.
With more than 360 live customer-facing implementations answering 100 million+ questions annually, IntelliResponse is the gold standard in first line customer experience management.
For more information about IntelliResponse, visit http://www.intelliresponse.com.
Read the full story at http://www.prweb.com/releases/2012/8/prweb9841234.htm
SOURCE: PRWeb
Phoenix, AZ (PRWEB) August 24, 2012
The business of fear is about to get personal this year as Arizona’s largest haunted attraction, The Nest, unveils plans for its 2012 Halloween season. The Nest is the first attraction in the world to incorporate social media integration and RFID tracking into its blueprint, allowing thrill seekers to experience fear like never before.
“By integrating Facebook Connect we are taking the entire haunted house experience to a new level and redefining this industry,” said Steve Kopelman, producer of The Nest. “As guests walk through The Nest, they will see and hear their name, see their photos, receive messages and a few more terrifying surprises. We are truly creating their worst nightmare.”
Kopelman partnered with Brightline Interactive, a leader in creative and digital activations and with FISH Technology, known for creating the world’s most interactive technology systems for experiential environments. Through integration of RFID tracking technology, the new sensor system at The Nest automatically follows guests through the haunt, personalizing the experience as they walk from room to room.
“This is a big deal,” added Kopelman. “It’s the greatest innovation in the history of the entertainment and amusement parks utilizing social media, RFID and digital experiences. The Nest is the first in the world to debut this level of technology integration and as we raise the bar for the entire industry, we once again set ourselves apart from the rest.”
Now in its sixth year in Phoenix, Arizona, The Nest is over 50,000 square feet, nestled behind the façade of Rawhide’s busy Main Street. With nearly $1 million in animatronics, and special effects it is no surprise that ABC News and Good Morning America named it the “Spookiest Place in America” and broadcasted live from the Nest during its morning Halloween show. Additionally, the Nest has been named the scariest haunted attraction in the country by MSN and scariest haunted attraction in the west by MTV. “Every year we improve the haunt and bring it to the next level,” added Kopelman. “This year however, we simply redefined the experience.”
The Nest will open on September 28th, 2012. Visitors will have to make their way through a horrifying maze of connecting sections, featuring Bleak – a terrifying, dark labyrinth that defines claustrophobia followed by Mirror Maze, Turmoil 3D – a three dimensional experience, and culminating with a walk through the horrific rooms of The Nest – where Jacob Kell, the serial killer upon whom the attraction is based, will wait with personalized greetings.
General admission is $25.00, with VIP admission available at $40.00 and includes front-of-line-privileges as well as two times through the attraction in a single night. For exact dates and hours of operation, and additional information about The Nest please visit http://www.frightened.com.
About The Nest Haunted House:
Now in its sixth year in Phoenix, Arizona, The Nest the state’s largest haunted attraction with more than 50,000 square feet of terror. The Nest located at Rawhide, behind the façade of Rawhide’s busy Main Street. With nearly $1 million in animatronics and special effects The Nest was named the “Spookiest Place in America” by ABC News and Good Morning America which broadcasted live from the Nest during its morning Halloween show. Additionally, the Nest has been named the scariest haunted attraction in the country by MSN and scariest haunted attraction in the west by MTV. The Nest was also ranked among America’s Best Haunts, an annual ranking of top haunted attractions in the USA. For detailed schedule and further information please visit: http://www.frightened.com
About FISH:
FISH is a leader in technology integration for interactive experiences. FISH has created the world’s most interactive measurement systems for all types of experiential brand activations. The company’s Immersive Media applications are used by numerous recognizable brands, including the US Army, US Air Force, Microsoft, Toyota, Smirnoff, and Ford.
The interactive RFID systems created by FISH engage consumers by allowing them to simply and easily collect content, enter contests, earn digital prizes, and share their experiences. FISH systems are fully integrated with Social media – providing the ability to take photos, videos, and post status and “Likes” to Social Media platforms in real time. FISH custom design system drives enhanced visitor experiences while simultaneously creating unprecedented behavioral measurement for entertainment brands including theme parks, hotels, and other family entertainment venues. For more information visit http://www.fishtechnology.com
About Brightline Interactive:
Brightline is a digital experiential agency that delivers creative solutions for Experiential, Mobile & Web Environments. Brightline’s unique blend of creative services includes high-end programming, media production, and event integration. Brightline works with leading brands such as Infiniti, Sports Illustrated, US Army, ConocoPhillips, IBM, NISSAN and 5-hour ENERGY and others at well known events like the Super Bowl, NCAA Final Four, PGA, NFL and NASCAR. For more information visit http://www.brightlineinteractive.com
Read the full story at http://www.prweb.com/releases/2012/8/prweb9833599.htm
SOURCE: PRWeb
NEW YORK, Aug. 15, 2012 /PRNewswire/
A small business owner wears many hats, with job duties that include anything from strategy and planning to sales to managing the business finances. Public relations, however, is a critical element to growing a small business, but if writing isn’t your strong suit, hiring someone to develop effective press releases in order to augment your online profile and gain some publicity for your business is a beneficial investment.
Before hiring the star English student right out of college, however, consider the eight questions outlined in the latest article on PR Newswire’s PR Toolkit. Written by small business consultant Dan Janal, “How to Hire a Press Release Writer for Your Small Business” offers advice to help you determine if a potential writer has the right experience and knowledge to bring value to your small business and public relations strategy. To read the full article, visit bit.ly/Nm4KbD.
PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe,Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com
Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com
SOURCE: PR Newswire Association LLC http://www.prnewswire.com
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