Tag Archives: Mobile Apps

How Social Media and Mobile Technology Impact the Customer Experience

6 Jan

A global provider of business communications and collaboration solutions Avaya, has created the infographic below called “How Social Media and Mobile Technology Impact the Customer Experience.” This infographic goes into detail and ranks channels that consumers prefer to interact with companies:

  •  Video Conferencing 11%
  • Mobile Apps – 12%
  • Social Network – 16%
  • Skype – 22%
  • Outside Online Forum – 25%
  • Website Chat – 29%
  • Online Company Forum – 30%
  • Text Messaging – 34%
  • Direct Mail – 41%
  • FAQ on Website  – 54%
  • Face to Face – 64%
  • Company Website – 72%
  • Email – 80%
  • Phone  – 84%

How Social Media and Mobile Technology Impact the Customer Experience

Via Avaya

How to Use Facebook for Mobile Marketing

9 Dec

Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers.

Learn how to optimize your Facebook presence for mobile users. This ebook will walk you through the steps to increase brand awareness and lead generation on the Facebook mobile app and mobile site.

After reading this 42-page ebook, you will know how to:

  • Create mobile friendly marketing campaigns
  • Update your website for mobile apps
  • Design posts that are optimal for mobile devices
  • Use Facebook ads on mobile
  • Measure the success of your campaigns

ZeBeDoo Launches Amazon Done Socially

10 Sep

San Francisco, CA (PRWEB) September 10, 2012

ZeBeDooTM today announced the launch of a new online social commerce solution that lets consumers shop online in ways never before possible, including the ability to share a shopping experience in real-time, plus share personalized collections and comment on merchandise with friends. A live activity feed gives you a pulse of shopping activity among those you know and trust.

ZeBeDoo addresses one of the major frustrations of online consumers: How can I re-create the enjoyment and social interaction I experience when I shop offline with my friends when I shop online? ZeBeDoo answers their question in three important ways:

Create Shared Shopping Experiences – Instantly!
ZeBeDoo’s patent-pending LetsShop!TM feature lets users instantly experience online shopping excursions live with a friend anywhere at any time – just as if they were shopping in the real world. No technical plug-ins required. Ask advice on a fashion choice. Recommend one of your discoveries. Chat back and forth about a good gift choice for a mutual friend. Or just goof around in sharing different reactions to products you may either love or loathe. Real-time personal interaction and friendly feedback change the way users think about online shopping.

Share Shopping Discoveries and Become a Trend Setter
ZeBeDoo helps users find, save, catalogue and share their favorite shopping discoveries using its new zBoard feature that builds upon the visual web. A zBoard is a virtual scrapbook of items that allows you to save things you find interesting and may like to buy in the future – or simply share with friends. You can explore and follow the dynamic zBoards created by other ZeBeDoo shoppers. Spot new, hot or unusual items. Curate your own treasure trove of great finds for others to discover, or simply have fun adding your own comments on crazy choices made on a friend’s zBoard. If shopping is sport then ZeBeDoo helps you easily keep score — or buy more.

Navigate the World’s Largest Online Store Like Never Before
This first release of ZeBeDoo combines the world’s largest online store, Amazon.comTM, with access to the social graph of the world’s largest social network, FacebookTM, giving social media users a way to connect with shopping friends, merchandise and buying incentives in new ways. For example, each ZeBeDoo shopper enjoys a 10% rebate on any products purchased through ZeBeDoo during its launch phase. Subsequent ZeBeDoo releases plan for adding other major eCommerce vendors and social networks.

“When I first tried ZeBeDoo it reminded me of taking a fun trip to the mall with my shopping girlfriends,” said Pookie Foster, a Portland, Oregon, working mom who used the solution during its alpha test period. “With two kids and a career, it’s impossible to go on a good old-fashioned shopping trip anymore. Now, with ZeBeDoo, I get the best of both offline and online shopping in one place,” continued Foster. “On a recent ZeBeDoo online shopping trip with my friend Kim virtually tagging along, she helped me avoid buying ‘mom jeans’ and pointed me to a cool fashion discovery on her zBoard instead. Great advice – and hot jeans!”

“eCommerce provided people with a new way to shop. But the old brick and mortar shopping approach didn’t die,” said Gary Zilk, CEO, ZeBeDoo. “Using ZeBeDoo’s patent-pending technology combined with the new visual web, we bring together a new shopping world that goes beyond traditional eCommerce. It’s the next generation experience for online consumer shopping that provides the ease of eCommerce with the social interaction of the offline shopping world.”

ZeBeDoo is currently seeking to close its seed round investment and plans to use the funds for expanding employee hiring and building out its mobile apps.

About ZeBeDoo
ZeBeDoo (http://zebedoo.com) was founded by Gary Zilk and Gabriel Jakobson in 2011, after Gabriel noticed the extreme disparity between where web technologies have evolved and where traditional eCommerce sites were stuck. ZeBeDoo is seed funded and has five patent applications pending for social eCommerce. Please direct inquiries to inquiry(at)zebedoo(dot)com.

About TechCrunch Disrupt SF 2012. TechCrunch Disrupt SF 2012 (http://techcrunch.com/events/disrupt-sf-2012/) is TechCrunch’s sixth annual conference in San Francisco. The format combines top thought-leader discussions with new product and company launches. During morning executive discussions, technology-driven disruptions in many industries will be debated. Afternoons are reserved for the Startup Battlefield, where 30 new companies will launch for the first time on stage, selected to present from more than 1,000 applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is Sept. 10-12, 2012, at The Concourse at San Francisco Design Center located at 635 8th St. (at Brannan) in San Francisco’s downtown SOMA district.

Read the full story at http://www.prweb.com/releases/2012/9/prweb9884042.htm


More Americans Using Mobile Apps in Emergencies

31 Aug

WASHINGTON, Aug. 31, 2012 /PRNewswire-USNewswire/

Americans are becoming increasingly reliant on mobile devices during emergencies to provide information, useful tools and a way to let loved ones know they are safe, according to a new survey conducted by the American Red Cross.

Mobile apps now tie social media as the fourth-most popular way to get information in an emergency, following TV, radio and online news. The Red Cross survey found that 20 percent of Americans said they have gotten some kind of emergency information from an app, including emergency apps, those sponsored by news outlets and privately developed apps.

“We’ve monitored more than 100,000 mentions about Hurricane Isaac on social media,” said Wendy Harman, director of social strategy of the Red Cross. “People are stressed out, scared and seeking information. Social media and apps become a way to reach out to them with emotional support and tips on staying safe.”

The survey also identified a subsection of the population deemed “emergency social users,” people who are the most dedicated users of social media during emergencies. These users are likely to take a safety or preparedness action based on the information they see in their social networks. Three out of four of these users say they’ve contacted friends and family to see if they were safe and more than a third say social information has motivated them to gather supplies or seek safe shelter.

Other key findings include:

  • Emergency social users are also most likely to seek and share information during emergencies. While they look for the hard facts—road closures, damage reports and weather conditions—they share personal information about their safety statuses and how they are feeling.
  • Three out of four Americans (76 percent) expect help in less than three hours of posting a request on social media, up from 68 percent last year.
  • Forty percent of those surveyed said they would use social tools to tell others they are safe, up from 24 percent last year.

The Red Cross continues to encourage people to call 9-1-1 as the best first action when in need of emergency assistance. At the same time, the organization is responding to the interest in mobile assistance by releasing a series of free apps for both iPhone and Android users.

The Red Cross introduced apps for shelter locations, first aid tips and instruction and hurricane preparedness, the last of which also includes a flashlight feature as well as one-touch, “I’m safe” messaging that connects directly to the users’ social media channels Red Cross plans to unveil several other preparedness apps throughout the fall. Links to the apps can be found at redcross.org//prepare/mobile-apps.

For more information and to view the full survey and infographic, visit redcross.org.

Survey details:
Two similar polls were fielded during the period June 14-17 by CARAVAN® ORC International using two methodologies. The first was online survey of 1,017 respondents representative of the U.S. population aged 18 and older on June 14-17, 2012. Respondents for the online survey were selected from among those who have volunteered to participate in online surveys and polls. The data have been weighted to reflect the demographic composition of the 18+ population. Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated. The second was a telephone survey of  1,018 U.S. adults 18 years and older on June 14-17, 2012 conducted by CARAVAN® ORC International.  Margin of error is +/- 3.1 percentage points at the 95% confidence level.

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or join our blog at blog.redcross.org.

SOURCE: American Red Cross


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