Tag Archives: Middle East

Marketwire.com Boosts News Release and Content Distribution Services

12 Sep

TORONTO, ONTARIO–(Marketwire – Sept. 12, 2012)

Marketwire expands its already-robust distribution services to the Middle East, Gulf Region and Africa to include more of the area’s English- and Arabic and Hebrew-speaking newspapers, magazines, radio, television and online publications. In addition, clients can view dashboard reports that show them exactly where their content was picked up or posted.

Marketwire clients’ news gains direct access to general and business media throughout the region as well as to more than 100 websites such as:

– menafocus.qa (Qatar)

– africanewswire.za.com (South Africa)

– arabnewsnetwork.ae (United Arab Emirates)

– knowledgebylanes.co.za (South Africa)

– mideastnews.ae (United Arab Emirates)

– asianetpakistan.com (Pakistan)

Because of its expanded traditional and online reach, Middle East Wire helps Marketwire clients achieve earned media in Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates and Yemen.

“Middle East Wire provides guaranteed posting at 20 websites throughout the region, in English Arabic and Hebrew. More important, this rounds out Marketwire’s global packages with a region that has very little coverage through other providers,” says Hector Botero, vice president of Marketwire’s International Division.

Marketwire’s distribution services also include access to expert editorial and translation teams. Its specialized distribution channels zero in on the industries, languages, regions, online portals and audiences that would be particularly interested in any given content. Clients can also measure their ROI by tracking each release’s performance with detailed reports.

Marketwire’s distribution services let clients create, optimize, publish and track news releases, almost anywhere in the world.

About Marketwire

Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.

For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

SOURCE: Marketwire

8 Important Questions to Ask Your Potential Press Release Writer

15 Aug

NEW YORK, Aug. 15, 2012 /PRNewswire/

A small business owner wears many hats, with job duties that include anything from strategy and planning to sales to managing the business finances.   Public relations, however, is a critical element to growing a small business, but if writing isn’t your strong suit, hiring someone to develop effective press releases in order to augment your online profile and gain some publicity for your business is a beneficial investment.

Before hiring the star English student right out of college, however, consider the eight questions outlined in the latest article on PR Newswire’s PR Toolkit.  Written by small business consultant Dan Janal, “How to Hire a Press Release Writer for Your Small Business”  offers advice to help you determine if a potential writer has the right experience and knowledge to bring value to your small business and public relations strategy.  To read the full article, visit bit.ly/Nm4KbD.

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe,Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC http://www.prnewswire.com

PR Newswire

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