Tag Archives: Marketo

How to Optimize Your SOcial Channels for Lead Generation

10 Apr

How to optimize your social channels for lead generation webinar

Date: April 11, 2013
Time: 1:00pm ET / 10:00am PT

Social media is vital for business branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine.

Jason Miller from Marketo will show you why inbound alone is not enough, how to successfully apply the “4-1-1 Rule” of social engagement, how to utilize visual content across your social channels, why social signals matter and the power of advocacy for lead generation.

You’ll get tips on:

  • Using visuals, promoted posts and apps on Facebook
  • Promoting tweets, solidifying messaging and tracking results on Twitter
  • Managing your groups, company pages, and events on LinkedIn

register-now-button-red

Marketing Metrics & Analytics Guide

13 Mar

Want to learn more about marketing metrics and what they are?

The Definitive Guide to Marketing Metrics & Analytics

The Definitive Guide to Marketing Metrics and Analytics will empower you to not only prove, but improve your marketing program and campaign return on investment. ROI.

This informative eBook by Marketo will show you:

Accountability, ROI and Framework: Learn why today’s marketers need to know metrics and analytics and what are the most important marketing metrics to use.

Revenue Analytics: Want to build marketing credibility? This section will show you these metrics and how they are best shared with management.

Program Metrics: In this section, we will show you how to build a sensible framework for measuring your specific programs including how to decide what to measure, how to account for campaign influence and multiple ‘touches’, and what to do about extraneous variables like seasonal variability.

Forecasting, Dashboards, & Implementation: Learn methodologies and strategies for marketing forecasting, how to develop a dashboard that conveys accurate and relevant results, and the people, technology and process that needs to be put in place to get the analytics and ROI results you need.

  • The right metrics for understanding and interpreting marketing metrics
  • Why measuring marketing programs is difficult, and how to do it correctly and efficiently
  • Revenue metrics that get the executives’ attention and prove marketing ROI
  • The critical elements of a marketing dashboard

Webinar Series: Everything You Need to Know About Marketing Automation!

25 Feb

  • Part 1: Everything You’ve Always Wanted to Know About Marketing Automation 
    Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo
  • Part 2: Buying and Becoming Successful with Marketing Automation
    Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: Jon Miller, VP of Marketing, Marketo and Lorena Harris, VP of Corporate Marketing, Vantiv
Webinar Details…

Jon Miller
VP of Marketing, Marketo

Lorena Harris
VP of Corporate Marketing, Vantiv

Everything You Have Always Wanted to Know About Marketing Automation
Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ET
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But how do you get started? Join Jon Miller, VP of Marketing at Marketo, and learn everything you have ever wanted to know about marketing automation, including:

  • What is marketing automation and why is it so hot right now?
  • How is it different from other technology platforms, including CRM and email marketing?
  • What are some of the common features?
  • How do you build a business case and convince internal stakeholders to act?
  • What is the future of marketing automation?

Buying and Becoming Successful With Marketing Automation 

Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ET

Hear Jon Miller, VP of Marketing at Marketo, and Lorena Harris, VP of Corporate Marketing at Vantiv, discuss how to select the right marketing automation vendor and ensure success with implementation and beyond.  You will learn:

  • How to select the right marketing automation vendor
  • How to think big, start small, and move quickly with marketing automation
  • How to manage your people, process, and technologies for success
  • How Vantiv sold marketing automation to internal stakeholders
  • How Vantiv managed change internally to create impact with marketing automation
Register for Marketing Automation now!
Via Marketo

The Definitive Guide to Marketing Automation‏

14 Feb
All New 100-Page Comprehensive GuideLooking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you’ll feel like you have an army of marketing robots at your disposal.

Definitive Guide to Marketing Automation You’ll learn:

  • How marketing automation differs from CRM and email marketing tools
  • The common features and advanced functions of marketing automation tools
  • How to build a business case and convince internal stakeholders to act
  • How to successfully implement a marketing automation platform

Find out how you can get your company on board with the future of marketing solutions. Download the Definitive Guide to Marketing Automation now.

Via Marketo

Win a Trip to Marketo Summit 2013

17 Jan

There’s only one way to learn best-in-class sales and marketing techniques, explore leading technology and system integration partners, and network with industry thought leaders and Marketo experts – that’s free of charge and in VIP style!
Enter our Win a Trip to Marketo Summit 2013 to claim:

  • One Full Summit Pass (or equivalent value if already purchased)
  • One $500 Airline Card
  • One $400 Hotel Card
  • One $100 Visa Gift Card
  • Access to the Exclusive VIP Gala Celebration

Enter to Win a Trip to Marketo Summit 2013

Enter to Win

Via Marketo

Content Marketing vs. Traditional Advertising

16 Jan

Content Marketing vs traditional advertising?

The infographic by Marketo goes into detail about statistics and other information on how content marketing is being used today:

What are companies using content marketing? Lead generation, lead nurturing, risk mitigation are a few benefits from their content marketing strategy.

How are companies using it? Social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogging (51%), white papers (43%) and webinars/webcasts (42%).

Are content marketing budgets growing? YES with 51% increasing spending over the next 12 months, 45% spending is maintained at their current level, with a small percentage of 2% decreasing on their content marketing spending.

What do you think about what’s happening with traditional advertising? What are your plans with content marketing in 2013?

Via  Marketo

Killer Content Marketing

16 Jan

Drive Conversions With Killer Content

Whether it’s a blog, a webinar, a tweet or a white paper, content marketing is the bread and butter of lead conversion. But before you start creating content, discover how to get the most out of each asset – with less effort.

This cheat sheet includes:

  • The six rules for content marketing
  • The top three tips for content marketing optimization
  • Glossary terms to improve your content marketing vocabulary

Download Content Marketing Now!

Via

Everything You Need to Know For Excellent Event Execution!

6 Jan

Everything You Need to Know to Kill It in Online and Offline Events
Wednesday, January 9, 2013 at 10:00AM PT / 1:00PM ET

Join Marketo’s Director of Marketing, Heidi Bullock, Content Program Manager, Dayna Rothman, and Marketing Automation Consultant, Sandra Freeman, to learn how to:

  • Develop a solid strategy and tactical plan for flawless execution
  • Create a schedule and have the perfect mixture for staffing success
  • Determine your event look, feel, and theme
  • Implement creative and unique tips to drive traffic to your booth

Register for Event Marketing Now!

Speakers:

Heidi Bullock
Heidi Bullock
Director of Marketing, Marketo

Dayna Rothman
Dayna Rothman
Content Program Manager, Marketo

Sandra Freeman
Sandra Freeman
Marketing Automation Consultant, Marketo

Source:   Marketo Logo

CMO Guide to Inbound Marketing

19 Dec

Everything an Executive Needs to Know About Inbound Marketing!

With the abundance of information on the internet, the job of marketers is no longer to find leads; it is to help leads find you. Inbound marketing is a key component of this new strategy. This white paper explores the marketing executive’s role in shaping a successful inbound marketing strategy.
You will learn:

  • What inbound marketing is and what it means for CMOs
  • The strengths and limitations of inbound marketing
  • How to successfully incorporate inbound marketing into your overall strategy
  • How to staff and budget for inbound marketing
  • How to measure the ROI on your inbound marketing efforts

Download Inbound Marketing  NOW!

Social Media Success Kit

18 Dec

Social Media plays a significant role in the marketing decision-making process. The Marketo Social Media Success Kit provides tactical tips, strategies and best practices to help your organization implement social media effectively. The Marketo Social Media Marketing Kit  contains helpful resources and best practices including the best ebooks, webinars, white papers, blog posts, and more!

Improve your Social Media Marketing today. Download Now!

Cheat Sheets for the Social Marketer

17 Dec

Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for:

  • Twitter: Discover how to identify influencers and build brand affinity
  • Facebook: Learn best practices and how to build relationships with your prospects
  • LinkedIn: What you need on your company page and how to leverage connections
  • Blogging: How to optimize your content mix for lead generation and thought leadership
  • Google+: What you need to know to take advantage of this emerging social space
  • Pinterest & Instagram: How marketers from every industry can best utilize these highly visual social networks

Download Social Marketing Success NOW!

Build & Operate A Content Marketing Machine

14 Dec
Content drives conversion, nurtures leads, and is the Yin to your social Yang. The question is, how do you actually DO content marketing?

In this joint ebook written by Kapost, the leading content marketing software platform, and Marketo, you will learn how to:

  • Develop and refine your own content plan
  • Generate content that engages
  • Get your content produced, published, and distributed
  • Convert content visitors and nurture them as leads

Download Content Marketing Now!

Successful Event Marketing from Start to Finish‏

13 Dec
Develop a Flawless Event Strategy for 2013!If you need to ensure your event marketing is successful from planning to promotion to follow-up, check out our brand new 120-page Definitive Guide to Event Marketing.Event Marketing You’ll get worksheets, checklists, and templates to help with:

  • Multi-touch promotion planning – including email, social, and PR
  • Staffing and executing top-notch events (online and offline)
  • Measuring attendance, engagement, and revenue generated
  • Designing event follow-ups that engage and convert prospects

Achieve record-breaking attendance and dramatic ROI for your 2013 events. Download the Definitive Guide to Event Marketing now!

Email Marketing to Marketing Automation

20 Nov

Thursday, December 6, 2012 at 10:00AM PT / 1:00PM ET

What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? We all know how powerful email marketing can be, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Join Jon Miller, Marketo’s VP of Content and Web Strategy, and Stephanie Miller, VP of Member Relations at the Direct Marketing Association and learn:

  • What really causes people to convert through email
  • Why ongoing relationship building is more effective than batch and blast
  • What marketing automation is, and how it differs from email marketing
  • Top signs your company may need to switch to marketing automation

Pump Up the Pomp and Circumstance of Your Email Marketing!

Register for Email Marketing to Marketing Automation Now!

Speakers

Stephanie Miller
VP of Member Relations, Direct Marketing Association

A digital marketing expert, Stephanie helps retail, travel, financial services, B2B, publishing, and other marketers to optimize response and revenue from their online channels. She speaks and writes regularly for the industry and is very active in several direct marketing organizations.

Live Webinar on Thursday, December 6, 2012
at 10:00AM PT / 1:00PM ET

Jon Miller
VP of Marketing Content and Strategy, Marketo

With thirteen years of enterprise software experience, and industry-recognized expertise in marketing automation and analytic software, Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center.

SOURCE:

Take Your Marketing From Good to Great

13 Nov

 

Register now!

A Virtual Event Powered by the Marketing Nation

Date: Wednesday, November 14, 2012

Time: Open from 8am – 2pm PST; Sessions from 9am – 12:30pm PST

What makes some marketing teams good and others great? Let the Marketing Nation show you!

The Marketing Nation helps you plug into a powerful network of ideas, experts, and integrated solutions. Join us for this upcoming virtual event to access tips from 40+ marketing experts on how you can:

Register Now

Discover what it takes to succeed and how your company can take advantage of proven marketing approaches and technologies.

Take your marketing from good to GREAT >>

SOURCE: Marketo

Definitive Guide to B2B Social Marketing

12 Nov
There’s lots of buzz around social media, but is it right for your business? Our 70-page Definitive Guide to Social Marketing is designed with the B2B marketer in mind, offering basic and advanced strategies to help you better leverage and quantify social media participation.Highlights of this new guide include:

  • What is Social Media? Discover why social media is invaluable to B2B companies and what it means for your organization
  • Social Media Basics. Determine if your company is ready for social media and develop a unique social media plan and policy
  • Advanced Social Media. Review various social media applications and learn best practices and key metrics to measure
  • Calculating the ROI of Social Media. Prove and measure ROI and value of social media strategies

Download Definitive Guide to Social Marketing NOW!

SOURCE: Marketo

Multiply Your Inbound Marketing Program

2 Nov
Download Now
We are now in the information age, and customers are doing more and more research on their own before engaging with salespeople. To build a relationship with customers early in the buying cycle, you will need to create compelling content that they can find though search engines and social media. But using this type of inbound marketing strategy alone has limitations.To maximize your inbound marketing initiatives, you will want to pair it with other strategies.This white paper covers:

  • Inbound Marketing 101 – tips and techniques to get started
  • Expanding visibility and reach with SEO (Search Engine Optimization) and social
  • How to avoid common inbound marketing mistakes
  • Ways to dramatically improve the results of your programs
  • When inbound won’t work for your business
  • Specific campaign examples of top performing inbound marketing campaigns from Marketo and Acquisio

Read the complete Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing white paper now.

SOURCE: Marketo

Optimize Your SOcial Channel for Lead Generation

2 Nov

Get More From Your Social Programs

If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook.

In this guide you will learn how to:

Download Social Channel for Lead Generation Now!

Via

Tips for the SOcial Marketer: Twitter

31 Oct

Get More Out of Twitter

If you need to make your Twitter efforts deliver more than just buzz and branding, it’s time to download our newest Tips for the Social Marketer Cheat Sheet.

This cheat sheet is full of practical insights that will help you:

  • Identify Twitter accounts that will be relevant to you, your industry, and your organization
  • Learn about hashtags, tiny URLs and tools that will help you make Twitter an integral part of your demand generation and customer retention strategy
  • Learn specific social media strategies for generating leads via Twitter
  • Learn tactics to generate more relevant Twitter followers

Download Social Marketer: Twitter

Via Marketo

Definitive Guide to SOcial Marketing

31 Oct

Definitive Guide to Social Marketing

This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to:

SOURCE: Marketo

The SOcial Sickness [INFOGRAPHIC]

30 Oct

The SOcial Media Sickness

Via Marketo

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