Date: April 11, 2013
Time: 1:00pm ET / 10:00am PT
Social media is vital for business branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine.
Jason Miller from Marketo will show you why inbound alone is not enough, how to successfully apply the “4-1-1 Rule” of social engagement, how to utilize visual content across your social channels, why social signals matter and the power of advocacy for lead generation.
You’ll get tips on:
- Using visuals, promoted posts and apps on Facebook
- Promoting tweets, solidifying messaging and tracking results on Twitter
- Managing your groups, company pages, and events on LinkedIn