Tag Archives: Marketing Trends

Search and Deploy: The B2B Marketing Trends of 2012

29 Jan

If your looking for marketing advice the world of marketing is full of websites, blogs and platforms. What does this mean for you? Ease of use to find strategies, procedures,  ideas and proven systems that will guide you to marketing success. Having no content marketing equal to no marketing presence and that’s a fundamental requirement for a successful marketing campaigns.

This infographic called “Search and Deploy: B2B Online Marketing Trends in 2012”created by Optify based on their 2012 B2B Marketing Benchmark Report highlights some of the interesting data points that were found during analysis and creation of the report.

I found these findings to be interesting:

  • 34 percent of leads were direct, 26.5 percent were from organic search and 12.5 percent were from referrals
  • For B2B websites organic search was the top driver of traffic
  • For B2B websites email at 2.8p percent was the channel with the highest conversion rate,  Engagement page rates per visit  at 3.81were the highest with branded search. (3.81 page views per visit)
  • B2B social media leads were mostly from Twitter at 82 percent followed by Facebook and LinkedIn at 9 percent.

The trends in B2B marketing in 2012 were analyzed by 62 million website visitors, 215 million page views which lead to over 350,000 leads from US based businesses both in small and mid- sized companies.

What are your experiences in 2012? Does this infographic fit with your own experience?

Organic Search Remains King In B2B (Infographic) image Infographic Optify 2012 B2B marketing benchmark report

SOcial Media Marketing

29 Jan

This whitepaper from Awareness Inc contains advice, predictions, and insights from leading marketing consultants, brand marketers, social media experts, and marketing strategists. Want to improve your marketing efforts in 2013? This whitepaper prepares marketers, entrepreneurs and business leaders for changes in the coming year. In 2013 we need new approaches to marketing as we move away from customer relationship management to relationships managed by customers. This whitepaper features:

Learn from the best marketing strategists like David Meerman Scott, Brian Solis, Erik Qualman, Paul Gillin, CC Chapman, and Steve Rubel and compare notes with industry experts at leading marketing agencies

The Social Marketing and New Media Predictions is organized in Six Parts:

– Part One: Marketing developments predictions in 2012
– Part Two: The role of “big data” in marketing next year 
– Part Three: Expectations for new technology 
– Part Four: The role of mobile in
– Part Five: The top challenge for social marketers
– Part Six: The top marketing news resources 


Via Awareness Inc

20 Marketing Trends & Predictions for 2013 & Beyond

10 Jan

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out.

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what’s in store for 2013? Let our new guide serve as your navigation system into the world of marketing in 2013.

Now then, let’s gaze into the marketing crystal ball, and uncover what marketing will look like in 2013.

In addition, you’ll read predictions from industry leaders such as:

  • Rand Fishkin, SEOmoz founder and CEO
  • Brian Halligan, HubSpot co-founder and CEO
  • David Meerman Scott, Best-Selling Author
  • Greg Alexander, Sales Benchmark Index CEO
  • Nick Johnson, Useful Social Media founder

Download Marketing Trends & Predictions 2013 & Beyond Now!



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