Tag Archives: Marketing Automation

Webinar Series: Everything You Need to Know About Marketing Automation!

25 Feb

  • Part 1: Everything You’ve Always Wanted to Know About Marketing Automation 
    Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo
  • Part 2: Buying and Becoming Successful with Marketing Automation
    Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: Jon Miller, VP of Marketing, Marketo and Lorena Harris, VP of Corporate Marketing, Vantiv
Webinar Details…

Jon Miller
VP of Marketing, Marketo

Lorena Harris
VP of Corporate Marketing, Vantiv

Everything You Have Always Wanted to Know About Marketing Automation
Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ET
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But how do you get started? Join Jon Miller, VP of Marketing at Marketo, and learn everything you have ever wanted to know about marketing automation, including:

  • What is marketing automation and why is it so hot right now?
  • How is it different from other technology platforms, including CRM and email marketing?
  • What are some of the common features?
  • How do you build a business case and convince internal stakeholders to act?
  • What is the future of marketing automation?

Buying and Becoming Successful With Marketing Automation 

Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ET

Hear Jon Miller, VP of Marketing at Marketo, and Lorena Harris, VP of Corporate Marketing at Vantiv, discuss how to select the right marketing automation vendor and ensure success with implementation and beyond.  You will learn:

  • How to select the right marketing automation vendor
  • How to think big, start small, and move quickly with marketing automation
  • How to manage your people, process, and technologies for success
  • How Vantiv sold marketing automation to internal stakeholders
  • How Vantiv managed change internally to create impact with marketing automation
Register for Marketing Automation now!
Via Marketo

The Definitive Guide to Marketing Automation‏

14 Feb
All New 100-Page Comprehensive GuideLooking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you’ll feel like you have an army of marketing robots at your disposal.

Definitive Guide to Marketing Automation You’ll learn:

  • How marketing automation differs from CRM and email marketing tools
  • The common features and advanced functions of marketing automation tools
  • How to build a business case and convince internal stakeholders to act
  • How to successfully implement a marketing automation platform

Find out how you can get your company on board with the future of marketing solutions. Download the Definitive Guide to Marketing Automation now.

Via Marketo

Marketing: Lead Nurturing vs E-Mail Marketing

14 Jan

The adoption of Marketing Automation technology is expected to increase to 50% by 2015. according to Sirius Decision. Because of lack of basic understanding, expertise, and methodology companies are not able to use marketing automation tools to their full potential. For example many settle for basic email marketing campaigns and miss out a great opportunity to increase conversion optimization rates with Marketing ROI.

Email Marketing vs. Lead Nurturing Infographic provides an overview of the differences  helping marketers realize that they can have a greater lasting impact!

Via Marketstar.com

Everything You Need to Know For Excellent Event Execution!

6 Jan

Everything You Need to Know to Kill It in Online and Offline Events
Wednesday, January 9, 2013 at 10:00AM PT / 1:00PM ET

Join Marketo’s Director of Marketing, Heidi Bullock, Content Program Manager, Dayna Rothman, and Marketing Automation Consultant, Sandra Freeman, to learn how to:

  • Develop a solid strategy and tactical plan for flawless execution
  • Create a schedule and have the perfect mixture for staffing success
  • Determine your event look, feel, and theme
  • Implement creative and unique tips to drive traffic to your booth

Register for Event Marketing Now!

Speakers:

Heidi Bullock
Heidi Bullock
Director of Marketing, Marketo

Dayna Rothman
Dayna Rothman
Content Program Manager, Marketo

Sandra Freeman
Sandra Freeman
Marketing Automation Consultant, Marketo

Source:   Marketo Logo

Email Marketing to Marketing Automation

20 Nov

Thursday, December 6, 2012 at 10:00AM PT / 1:00PM ET

What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? We all know how powerful email marketing can be, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Join Jon Miller, Marketo’s VP of Content and Web Strategy, and Stephanie Miller, VP of Member Relations at the Direct Marketing Association and learn:

  • What really causes people to convert through email
  • Why ongoing relationship building is more effective than batch and blast
  • What marketing automation is, and how it differs from email marketing
  • Top signs your company may need to switch to marketing automation

Pump Up the Pomp and Circumstance of Your Email Marketing!

Register for Email Marketing to Marketing Automation Now!

Speakers

Stephanie Miller
VP of Member Relations, Direct Marketing Association

A digital marketing expert, Stephanie helps retail, travel, financial services, B2B, publishing, and other marketers to optimize response and revenue from their online channels. She speaks and writes regularly for the industry and is very active in several direct marketing organizations.

Live Webinar on Thursday, December 6, 2012
at 10:00AM PT / 1:00PM ET

Jon Miller
VP of Marketing Content and Strategy, Marketo

With thirteen years of enterprise software experience, and industry-recognized expertise in marketing automation and analytic software, Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center.

SOURCE:

Amplify Your Inbound Marketing Impact

2 Jan

Maximize Inbound Marketing Results

Inbound marketing increases your bottom line by engaging prospects without the cost and intrusion of traditional outbound techniques. But how can you incorporate inbound marketing and amplify its impact?

Download the inbound marketing white paper to learn:

  • Inbound Marketing 101 – tips and techniques to get started
  • Expanding visibility and reach with SEO (Search Engine Optimization) and social
  • How to avoid common inbound marketing mistakes
  • Checklist for amplifying inbound and identifying additional promotional opportunities
  • The ideal marketing mix including outbound and marketing automation
Download Inbound Marketing NOW!
Source: Marketo


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