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Tag Archives: Mark Zuckerberg
Graph Search Optimization: Facebook New Search
30 Jan
On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed.
Do you want to receive personalized search results on Facebook? The Graph Search does just this. It leverages the connections between your friends and they brands they like. For example this enables you to search based on shared social connections for the best results on where to shop, where to stay for your next holiday, where to find a realtor, the best place to find sushi, the list goes on. Facebook has opened a new world of social media discovery by spreading the value of check-ins, shares, likes, followers and photos with Graph Search.
Zuckerberg said that “every piece of content has its own audience.”
The difference between search engines like Google, Yahoo and Bing and Graph Search on Facebook is that each search is personalized and unique to each user based on their social connections. This means it is harder to test the effectiveness of Graph Search VS Search Engine Optimization (SEO) on Google as it has many working components that make it more of a challenge that requires specific tools and tactics.
Graph Search is starting to roll out in beta. What this mean is it will require the adoption of Facebook users behaviors on Facebook which will take time. The brands that are ahead of the puck and take advantage of the new search on Facebook will gain a competitive advantage against those who have not. The same thing happened when Facebook Pages and Google Search when they were first introduced to the market.
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Think Like Zuck!
14 Jan
The simple five-part formula the upstart Facebook CEO used to change the world—and how any business leader can apply it to his or her own company.
Facebook changed the way hundreds of millions communicate, engage, and consume information and products—and CEO Mark Zuckerberg is behind it all. Think Like Zuck answers the questions everyone is asking: What did Mark Zuckerberg do right?
The book explores the critical elements that drive the success of Facebook and social media businesses, such as having passion to change the world, clear vision and higher purpose to execute, extraordinary team-building skills, and a flexible business strategy.
Via thinklikezuck.com
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- Facebook Adds Searchable HashtagsFacebook has just announced that it is launching hashtags to ease following conversations you are interested in. Currently hashtags are only “beginning to roll out” the feature, so you might not see it right away. Facebook says that the hashtags that you see “similar to other services like Instagram, Twitter, Tumblr, or Pinterest” as in […]
- When Animals Take Over SOcial Media…Are you an animal lover? Then you wouldn’t be surprised that on social media networking channels such as Twitter, Facebook, YouTube, Tumblr, and Pinterest the rapid growth of animals has surpassed that of famous celebrities worldwide. Do you know about the grumpy cat called Tard, what about the dogs Boo and Fenton? Why the animal […]
- Could Your Staff Be Your Best Brand Advocates?An exclusive, live webinar from Social Media Today June 11th at 12pm EST / 9am PST Sponsored by Are you overlooking brand advocates right in front of your eyes? Now that most brands have adopted basic social marketing strategies, marketers are looking to leverage brand advocates to tell their brand’s story in social channels. But […]
- What Makes a Successful SOcial Media Campaign?How is a social media campaign best executed? This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic? Like SO! What? SOcial SOcial Media Marketing Agency Vancouver on Facebook or follow us on Twitter Filed under: #socialmedia […]
- How to Create Five Fabulous Infographics in PowerPointInfographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t. The hard part, of course, is finding the time and resources to create these infographics. That’s why we’ve created five fully customizable templates that will […] […]
- What’s the Career Landscape for Women Right Now?What’s the career landscape for women right now? The latest insights from Today’s Professional Women Report, inspired by Connect: Professional Women’s Network, share what’s keeping women from career satisfaction. Filed under: SlideShare Tagged: Career Advancement, Connect: Professional Women's Network, Professional Woman, SlideShare
- The Key to Building a Strong Online ReputationIn today’s digital work managing your brand reputation is challenging as it goes beyond traditional advertising onto digital media. For example one slip up on Facebook or Twitter could potentiallty bruise your business’s reputation for the long haul. This infographic below created by MDG states that 92 percent of customers trust other customers opinions post […]
- Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive EngagementSpeaker: Ben Straley, VP of Social Technologies, Rio SEO Date: May 30, 2013 1:00 EDT (10:00PDT) Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors that originate from sharing – convert up […]
- When To Post On SOcial Media Networks?What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail. This infographic created by Social Caffeine goes into how you can maximize the reach […]
- Maximizing Return From Your Facebook InvestmentSpeaker: Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software Thursday, May 16, 2013- 1:00 PM EDT Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative placement and user experience How to see the full picture of your Facebook performance […]
