Tag Archives: LinkedIn

Infographic: 45 SOcial Media Stats of 2013

2 Feb

The social community online is growing daily. Are you looking at how to engage with your online community?

This infographic created by Digital Insights goes into detail about social media numbers, stats, facts and figures for 2013. The key highlights from this infographic are:

  • 74% of marketers believe Facebook is important for their lead generation  strategy
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to  increase Google+ activities
  • 42% update their profile information regularly on LinkedIn
  • Over 1 billion LinkedIn endorsements
  • More than 16 billion photos already uploaded on Instagram
  • 80% of total Pinterest’s pins are re-pins
  • 4.2 billion people use mobile device to access social media sites
  • Social media generates almost double the marketing leads of trade show,  telemarketing, daily mail, or PPC
  • More than 23% of marketers are investing in blogging and social  media
  • Around 46% of web users turn to social media for making purchases

What are your thoughts about this infographic? Do any of these following stats surprise you?social-media-activities-infographic-2013

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How to Market on LinkedIn [Infographic]

15 Oct

This infographic by mindflash.com showcases LinkedIn marketing.

Some basic stats include: the fact that Linkedin has over 135 Million users worldwide, the average household income of a LinkedIn user is $109,000 and that 77% of LinkedIn users are 25 or older.

Having a complete profile on LinkedIn is imperative as well as giving recommendations on skills and jobs. Expand your network with people you don’t know to create new connections. Get involved with groups related to your industry on LinkedIn.

Are you using LinkedIn? Why or why not?

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Using SOcial Media For Lead Generation

18 Jul

Social media can be an effective lead generation tool for your business.

This infographic created by Wishpod  goes into detail about how Facebook, Twitter, LinkedIn, Google+ and Pinterest; the top social networks when used right can help your business grow with new leads and attract new customers.

Facebook, the largest social network in the world is still king when used for a lead generation tool. The infographic states that 77 percent of B2C marketers say that they have acquired a customer through Facebook. At 26 percent, Facebook is the leading source of referred social media traffic to websites. With Twitter second only to Facebook at a minimal 3.6 percent.

What are your thoughts about using social media as a lead generation tool? Have you acquired new customers via Facebook? Leave your thoughts in the comments section below!


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LinkedIn Marketing Solutions – Marketing to Mindset

19 Jun

#LinkedInBC  digital marketing seminar

This #LinkedInBC event held at the Vancouver Convention Centre on Tuesday June 18, 2013 was designed for marketing leaders, and provided an robust overview of marketing in the digital sphere from industry professionals and information on how LinkedIn Marketing Solutions can be a critical part of your company’s digital marketing mix.

Leah Sparks an Account Executive at LinkedIn reveals the earliest adopter, most popular, most connected, most endorsed at the seminar! Congrats Caroline, Perry, Ciara & Christine for standing out amongst the crowd!


What Makes a Successful SOcial Media Campaign?

5 Jun

How is a social media campaign best executed?

This infographic below created by Cox Blue highlights some of the universal components of a successful social media marketing campaign. What are your thoughts in regards to this infographic?

What makes a successful social media campaign?

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How Do Men and Women Use SOcial Media Differently?

13 May

Did you know that male and female behaviour is very different when it comes to social media?

How is it different? On Facebook 62 percent of women do the bulk of sharing while YouTube os where men spend most of their time. 70 percent of Pinterest users are women and also dominate Twitter at 62 percent.

Who use more social media? Women top social media use at 71 percent compared to men at 62 percent.

This infographic created by Internet Service Providers goes into detail about the difference between the genders. Are you surprised by the results of this infographic?

battle of the sexes on social media

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Are You The SOcial Media You Use?

6 Apr

Do you have a profile on a social media channel? If SO you are not alone as nearly everyone is on one social medium or another these days and this is only expected to grow in the future.

This infographic created by The Maple Kind and published on Visual.ly starts off by introducing us to the number of users on social media networks: Facebook, Google+, Twitter, LinkedIn and Pinterest.

Check out this humorous infographic below.
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Free Template: The Social Media Publishing Schedule

18 Mar

An Easy-to-Use Excel Template for Managing Your Social Media.

With so many different social media networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when?

Our customizable Social Media Publishing Schedule will allow you to organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing.

This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Google+, and providing helpful tips and tricks along the way.

Download your copy of The Social Media Publishing Schedule!

Viahubspot logo

SOcial MEowDia Explained

28 Feb

Do you love cats? What about social media? This graphic explains social media with cats was created by Avalaunch Media. “SOCIAL MEowDIA EXPLAINED” expands on social media marketing networks like Twitter, Facebook, LinkedIn, Google+, YouTube and Instagram to name a few.

For example on Twitter people tweet that “I’m playing with my cat” while on Facebook people post “I like my cat” followed by “watch this video of my cat” on YouTube and “I’m very skilled at training cats” on LinkedIn.

What do you think of this infographic below? Let us know in the comments section below. MEOW!


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Influencing IT Decisions with Social Media

18 Feb
Wednesday, February 27, 2013
12:30pm (PT) / 3:30pm (ET)
30 minutes


Michael Weir
Head of Category Development – Technology Sector, LinkedIn
Emily Friedman
Associate Research Consultant, LinkedIn
B2B IT buyers are flocking to social media networks to help inform purchase decisions and validate information from other sources. In fact, 85% now use social networks for business purposes. As an IT marketer, how do you adapt to this changing digital media landscape?

Attend this webinar as we present results from a study commissioned by LinkedIn and conducted by Forrester Consulting Group and Research Now.

You’ll learn:

• Why and how IT decision makers use social networks
• Which social platforms are most valuable
• How IT marketers like HP have leveraged social to influence decision makers
• Best practices for IT marketers to leverage social in their marketing mix
Via LinkedIn

Sales & Marketing for Recruiting Professionals

17 Feb

Presentation from LinkedIn on how recruiters can think like marketers based on Lou Adler’s session at Talent Connect 2012 in Las Vegas.

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When To Post On SOcial Media Networks?

15 Feb

What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail.

This infographic created by Social Caffeine goes into how you can maximize the reach of your social media posts by learning the best and the worst times of the day to reach your target audience.

What are your thoughts about this infographic? Do you think this infographic got it right?


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Love, Passion and Dream Jobs

14 Feb

Happy Valentine’s Day!

This SlideShare presentation by LinkedIn looks at English-speaking professionals around the globe to see how many included “love”, “passion” and “dream job” in their LinkedIn profiles.

Elite Members on LinkedIn

12 Feb

Are you part of LinkedIn elite? LinkedIn has recently began sending out notifications to users who in 2012 were the top 1%, 5% and 10% most-viewed profiles. If you were among those your message looked similar to this:

LinkedIn 200 million members celebration

Elite members were notified for their accomplishments in a campaign launched by LinkedIn. What are your opinions?  Did you feel left out?  Let us know your thoughts in the section below comments.
LinkedIn also created this infographic to demonstrate what 200 million really looks like below:

Best LinkedIn Company Pages of 2012

12 Feb

The 12 Best Company Pages of 2012 were announced by LinkedIn . Are you using your LinkedIn Company Page effectively?  This presentation shows how organizations and businesses alike are showcasing their brand and connecting with their target audience.

Via LinkedIn

98% Of Job Recruiters Used SOcial Media In 2012

7 Feb

In 2012 98 percent of recruiters used social media during the hiring process, which is up from 2011 at 94 percent. The perferred social media marketing network of their choice was LinkedIn at 97 percent followed by Facebook at 51 percent and Twitter at 49 percent. 38 percent of recruiters are planning to use Twitter more in 2013.

The infographic below created by Bullhorn takes a closer look at recruiting in North America.


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Graph Search Optimization: Facebook New Search

30 Jan

Facebook New Graph Search

On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed.

Do you want to receive personalized search results on Facebook? The Graph Search does  just this. It leverages the connections between your friends and they brands they like. For example this enables you to search based on shared social connections for the best results on where to shop, where to stay for your next holiday, where to find a realtor, the best place to find sushi, the list goes on. Facebook has opened a new world of social media discovery by spreading the value of check-ins, shares, likes, followers and photos with Graph Search.

Zuckerberg said that “every piece of content has its own audience.”

The difference between search engines like Google, Yahoo and Bing and Graph Search on Facebook is that each search is personalized and unique to each user based on their social connections. This means it is harder to test the effectiveness of Graph Search VS Search Engine Optimization (SEO) on Google as it has many working components that make it more of a challenge that requires specific tools and tactics.

Graph Search is starting to roll out in beta. What this mean is it will require the adoption of Facebook users behaviors on Facebook which will take time. The brands that are ahead of the puck and take advantage of the new search on Facebook will gain a competitive advantage against those who have not. The same thing happened when Facebook Pages and Google Search when they were first introduced to the market.

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The State of Infographics

28 Jan

Visual content is king in 2013 and it is no surprise that infographics have increased with popularity and demand. Infographics have been around for some time, but have just recently started to gain popularity. What is behind the success of the infographic? They break down complex information into a visual and are easy to share on social media networks such as Twitter, LinkedIn, Pinterest and StumbleUpon.

This infographic created by Nowsourcing, a social media company shows that traditional posts don’t have a chance against infographics sharing on social networks. Social media, business, economy, health and technology are the most popular topics for infographic creation.

Are you surprised with the takeoff of infographics?

State of Infographics: The Rise of a Revolutionary Marketing Tool

The History of Marketing

27 Jan

This infographic “The History of Marketing” was put together by HubSpot and designed by BlueGlass.  This infographic shows us that marketing goes back a long way in history. What has changed with technology? It has changed the way marketers target consumers and the way they do their jobs.

Key points to remember in 2003- 2004 social media spreads with the introduction of social media profiles: Facebook, Myspace,  and LinkedIn. In 2005 SEO (Search Engine Optimization) becomes a common key phrase for website developers. Two years later in 2007, Twitter was born and has not stopped growing ever since.

What do you think of this infographic?

The Hstory of Marketing

LinkedIn: Into the Future of Digital Marketing

27 Jan
Wednesday February 6, 2013
2:00 pm-3:00 pm ET


Not long ago, social media was considered a passing fad, useful only to teenagers with too much time on their hands. Fast forward to 2013: LinkedIn just passed the 200 million member mark to become the undisputed professional networking platform. It’s time to get with the program! If you have a profile but are stuck on what to do next…whether you are job-seeking or warming up cold leads…this webcast provides valuable suggestions for integrating LinkedIn activities into your day. In as little as 15 daily minutes, you really can go beyond your profile, into the future of digital marketing.

Key Takeaways

  • A well-optimized profile kicks off superb professional visibility.
  • Warm heart, warm leads: Authenticity converts.
  • If the LinkedIn profile is the heartbeat, groups are the muscles.
  • Time crunch? 15 daily minutes gets results. The key is “daily”.
  • How to put LinkedIn at the epicenter of your personal marketing ecosystem


Victoria Ipri, LinkedIn™ marketing specialist
Victoria Ipri is a LinkedIn™ marketing specialist and master-class copywriter working with small businesses to improve online marketing skills and lead generation using social media. Founder of multiple successful groups representing thousands of active members, and regularly cited as a LinkedIn™ Top Influencer, Victoria is a sought-after speaker and author of “social Media for the Clueless”, “LinkedIn™ For The Clueless”, “How to Sell Your Book Using LinkedIn” and other ebooks. She holds a masters certificate in Advanced Internet Marketing, and lives in Philadelphia, PA.

Register for LinkedIn: The Future of Digital Marketing › Now!

Via Business 2 Community

The Secrets Of Beauty Revealed By The Internet

22 Jan

Are you curious about how your looks play into your social media success? HSN Beauty has created an interesting infographic below that reveals that your looks may be more important than you imagine on sites like Facebook, LinkedIn and YouTube.

‘The Secrets Of Beauty Revealed By The Internet,’ infographic examines the internet  to learn about how beauty influences us on social media.

In accordance to HSN Beauty’s findings, YouTube is dominated by beauty subjects how-to and style section.  This study reveals that having physically attractive friends on social networking sites such as Facebook make you appear more friend- worthy and likeable.

What is really crazy about all this is how recruiters for jobs analyze your profile picture if your too old, too young, overweight, bald or even TOO beautiful!

Are you shocked by these statistics depicted in this infographic?

Via HSN Beauty

Which SOcial Media Network Should You Use?

17 Jan

Which SOcial Media Network Should You Use?

FacebookTwitterLinkedIn? Google+?

Zintro pulled research to form this infographic from sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast which will assist you with your social media strategy.

Is Your SOcial Media Campaign On Track?

15 Jan

The infographic is a quick and easy to use guide to ensure businesses are on track using social media: Facebook, Twitter & LinkedIn.


SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012

12 Jan

2012 was the year for social media. The altering social media landscape in 2012 changed the way marketers approached their work, from market research, various social media accounts to  lead generation which will likely have an even bigger impact in 2013.

Pardot has created the following infographic to evaluate major social network’s including Pinterest, Facebook, Twitter, Goolge+, LinkedIn performance in 2012. This infographic goes into detail about these networks growth in the last year, monthly visitors and estimated marketing ROI (return on marketing investment).

SOcial Media Report Cards [INFOGRAPHIC]


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