Tag Archives: Lead Generation

How to Optimize Your SOcial Channels for Lead Generation

10 Apr

How to optimize your social channels for lead generation webinar

Date: April 11, 2013
Time: 1:00pm ET / 10:00am PT

Social media is vital for business branding and generating buzz, but are your social channels generating leads? In this session, you’ll discover proven tactics and strategies for turning your social presence into a lead generating machine.

Jason Miller from Marketo will show you why inbound alone is not enough, how to successfully apply the “4-1-1 Rule” of social engagement, how to utilize visual content across your social channels, why social signals matter and the power of advocacy for lead generation.

You’ll get tips on:

  • Using visuals, promoted posts and apps on Facebook
  • Promoting tweets, solidifying messaging and tracking results on Twitter
  • Managing your groups, company pages, and events on LinkedIn

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How to Attract Customers with Twitter & Vine

8 Mar

how-to-attract-customers-with-twitter-and-vine

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure.

Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization.

Our ebook, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social media marketing network to drive real business results. In this ebook, you will discover the different stages of optimizing your Twitter and Vine presence for attracting leads and customers.

More specifically, this 61-page ebook will teach you how to:

  • Optimize your Twitter for brand awareness & search
  • Jump start your Twitter lead generation strategy
  • Incorporate Vine into your Twitter strategy
  • Measure the ROI of Twitter and Vine

Download How to Attract Customers with Twitter & Vine NOW!

Via HubSpot

Your Social Media Roots

31 Jan

The metaphor “your business is like a tree” refers to being as sturdy as its roots. You need to first build a strong  foundation until you can branch out. The same goes for social media which is  becoming a more important component of today’s marketing mix.

Vertical Measures created this Internet Marketing Infographic which does into detail about social media best practices via four social media traits: Product Ratings and Reviews, Customer Service, Lead Generation, and Brand Awareness. This infographic “Your Social Media Roots” can help ensure that your business is ready to grow in 2013.

Your Social Media Roots

 

Content Marketing vs. Traditional Advertising

16 Jan

Content Marketing vs traditional advertising?

The infographic by Marketo goes into detail about statistics and other information on how content marketing is being used today:

What are companies using content marketing? Lead generation, lead nurturing, risk mitigation are a few benefits from their content marketing strategy.

How are companies using it? Social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogging (51%), white papers (43%) and webinars/webcasts (42%).

Are content marketing budgets growing? YES with 51% increasing spending over the next 12 months, 45% spending is maintained at their current level, with a small percentage of 2% decreasing on their content marketing spending.

What do you think about what’s happening with traditional advertising? What are your plans with content marketing in 2013?

Via  Marketo

SOcial Media is Going Corporate

4 Jan

How and why businesses are sharing, posting, tweeting, blogging and pinning:

94% use social media, 85% say its given their business more exposure, 58% say that social media has generated leads and loyal fans. Favorite social media tools are: Facebook at 92%, Twitter at 82%, LinkedIn at 73%, Blogs at 61%

58% of Fortune 500 companies had Facebook pages in 2011. 62% of Fortune 500 companies have Twitter accounts.

Social Media Going Corporate

SOcial Media Stats

3 Jan

SOcial Media Statistics: Facebook, Twitter,  Google+, Instagram, Pinterest

SOcial Media Statistics 2012

Facebook Marketing Secrets [WEBINAR]

20 Dec

There are literally hundreds of people hawking Facebook marketing programs. They are a dime a dozen. But there is only ONE Amy Porterfield!

Amy is a dynamic presenter, incredibly smart and has assembled a killer presentation to update you on all of the new features, functions and technicalities about Facebook marketing. I promise that you will get more out of one webinar with her than you would from ten put on by others!

In this action-packed, brand new webinar, Facebook expert and author Amy Porterfield will show you how to finally get real results for your business with Facebook. Results that are directly linked to more targeted exposure, quality leads and bigger sales.

Here’s what you’ll learn:

  • The 3-step formula to turn your Facebook Page into a lead generating machine.
  • Easy strategies that are working right now to help you quickly attract your first 1,000 Fans.
  • Promoted Posts: What they are and how they can skyrocket your engagement overnight.
  • Facebook Offers: Boost your leads and sales with this Facebook “Super Feature”.

Choose the time that is best for you below, register and then show up at least 15 minutes early—all of our times will fill up and you will want to make sure you get every word.

 

Sign up for Facebook Marketing Secrets NOW!

Optimize Your SOcial Channel for Lead Generation

2 Nov

Get More From Your Social Programs

If you need to make your social efforts deliver more than just buzz and branding, it’s time to download our newest eBook.

In this guide you will learn how to:

Download Social Channel for Lead Generation Now!

Via

Definitive Guide to SOcial Marketing

31 Oct

Definitive Guide to Social Marketing

This 80 page guide is full of practical, easy-to-implement tips that will help you amplify your social efforts and learn how to:

SOURCE: Marketo

Social Media for Small Businesses – Defining a Strategy

12 Sep

NEW YORK, Sept. 12, 2012 /PRNewswire/

Fundamental to any successful social media program is aligning the strategy to a specific business goal and then defining and prioritizing the marketing tactics to support it.  This is especially important to small business owners who are braving the complex world of social media for the first time and seeking a manageable plan that is worth their effort and brings value to their business.

“What Should My Social Media Strategy Be?,” the second PR Newswire article in a six-part series focused on social media for small businesses, helps those just getting their feet wet with social media identify possible social media objectives – from increasing networking opportunities to generating leads to improving customer service.  The article also provides some basic steps to help position a business for social engagement, as well as tips for small business owners to locate their audiences – and potential customers – online.

To read the complete article, visit http://bit.ly/OEt5dh.  Stay tuned for next week’s article, “Which Social Media Sites Should I Use for My Strategy.”

PR Newswire’s PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses.  The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
Rachel.Meranus@prnewswire.com

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1-201.360.6009
Meryl.Serouya@prnewswire.com

SOURCE: PR Newswire Association LLC

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SOcial VS Search

11 Oct

Social VS Search

Social Media VS SEO (Search Engine Optimization)

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