Tag Archives: Hubspot

How to Create Five Fabulous Infographics in PowerPoint

31 May

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t.

The hard part, of course, is finding the time and resources to create these infographics.

That’s why we’ve created five fully customizable templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint.

The infographics created in this customizable PowerPoint template highlight how you can:

  • Create a color scheme
  • Use fonts for design
  • Design icons and shapes
  • Work with a theme
Start customizing your own infographics — grab these free templates over to the right!
how-to-create-five-fabulous-infographics-in-powerpoint
Via HubSpot
Download how to easily create five fabulous infographics now

10 Useless Things to Cut From Your Marketing

8 Apr

Cut the fat & start spending time on tactics that will actually drive conversion!

The fast-paced world of digital marketing — with all its technological advancements and iterative improvements — has theoretically made marketers’ lives easier.

But the flip side of the coin is that marketers are overwhelmed. It seems like every week there’s something new we absolutely must be doing, lest we get left behind.

But a lot of this new “stuff” is now outdated. Or worse, was never a good use of time and budget to begin with.

To help transform you into a more efficient marketer, download 10 things you can cut from your marketing today, as well as where you should be spending that previously wasted time.

Download this Ebook

Via

Free Template: The Social Media Publishing Schedule

18 Mar

An Easy-to-Use Excel Template for Managing Your Social Media.

With so many different social media networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when?

Our customizable Social Media Publishing Schedule will allow you to organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing.

This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Google+, and providing helpful tips and tricks along the way.

Download your copy of The Social Media Publishing Schedule!

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How to Attract Customers with Twitter & Vine

8 Mar

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The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure.

Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization.

Our ebook, with a foreword by Laura Fitton, the author of Twitter for Dummies, explains how to use the social media marketing network to drive real business results. In this ebook, you will discover the different stages of optimizing your Twitter and Vine presence for attracting leads and customers.

More specifically, this 61-page ebook will teach you how to:

  • Optimize your Twitter for brand awareness & search
  • Jump start your Twitter lead generation strategy
  • Incorporate Vine into your Twitter strategy
  • Measure the ROI of Twitter and Vine

Download How to Attract Customers with Twitter & Vine NOW!

Via HubSpot

New Webinar: 5 Steps of SOcial Media Lead Generation

12 Jan

Duration: 60min

Presenter: Kipp Bodnar, Inbound Marketing Manager at HubSpot

Hashtag: #SMLeads

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Who should view?
Marketing professionals and business owners who want to learn how to generate leads with social media. Additionally marketers already generating social media leads should plan to attend to learn how to improve current efforts.

New Webinar: The Science of Website Redesign

Social media marketing isn’t about hugs, kisses, rainbows or any of the like. For B2B companies looking to grow their business, social media marketing is about one thing: leads.

HubSpot’s Kipp Bodnar unveils a 5-step process for generating leads using social media. This process will dispel common misconceptions of social media marketing and serve as the foundation of a successful social media strategy.

In this free webinar you will learn:

  • The fundamental tactics to social media lead generation
  • Technquies for maximizing social media reach and lead flow
  • A framework for content discovery to drive leads
  • How to test a social media lead generation campaign

View the Social Media Lead Generation Webinar Now!

Via    Hubspot

SEO vs. Social Media: Which Is Best for Your Marketing?

11 Jan

Both SEO (Search Engine Optimization) and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge — especially in a crunch.

seo vs social coverFor example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

This ebook will dive into the pros and cons for using either SEO or social media for your business so you can decide which you should use and when.

In this ebook, you’ll learn:

  • The strengths and weaknesses of SEO and social media
  • Where SEO and social media complement one another
  • How to decide which will deliver your business better results — SEO or social media

Remember — no matter which you prioritize for your company, there’s a time for both SEO and social media, and an opportunity for them to work together, too.

Download SEO vs Social Media Now!

Via

20 Marketing Trends & Predictions for 2013 & Beyond

10 Jan

What if you had a glimpse into the future? What would you change today to plan for tomorrow? In reality, the future can be predicted and the best marketers already have their destination mapped out.

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

But what’s in store for 2013? Let our new guide serve as your navigation system into the world of marketing in 2013.

Now then, let’s gaze into the marketing crystal ball, and uncover what marketing will look like in 2013.

In addition, you’ll read predictions from industry leaders such as:

  • Rand Fishkin, SEOmoz founder and CEO
  • Brian Halligan, HubSpot co-founder and CEO
  • David Meerman Scott, Best-Selling Author
  • Greg Alexander, Sales Benchmark Index CEO
  • Nick Johnson, Useful Social Media founder

Download Marketing Trends & Predictions 2013 & Beyond Now!

Via

Facebook: Likes, Comments & Shares

8 Jan

Social Media Profiles: How to Get More Facebook Likes, Comments and Shares?

This infographic via HubSpot goes into detail about the types of Facebook posts that are most popular: picture, text, video and link as well as the day and time to post.

17 SEO Myths You Should Leave Behind in 2013

2 Jan

Prepare for a Strong 2013 By Debunking These SEO Myths

To say SEO has “changed a lot” would be the understatement of the decade.

Just take a look at how Google’s updates shook the world of SEO (Search Engine Optimization), causing marketers to swap their link-building and keyword-based efforts for a long overdue focus on quality content.

This ebook debunks the most common myths and assumptions about how SEO works, so you can make sure you’re not wasting a single moment on things that simply don’t matter for SEO in 2013.

We’ll unveil answers to questions such as:

  • Are more links better than more content?
  • Are social media and SEO even related?
  • Is there an ideal keyword density for my page?

Download Search Engine Optimization Myths NOW!

21 Social Media Updates & Advancements to Inspire Your 2013 Strategy

1 Jan


2012 has been a year of change in social media.

Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier.

Now it’s time to integrate these updates swiftly into your marketing strategy.

With 2013 here, take this time to learn about these updates and start the year off fresh. We’d like to help out by sharing the 21 biggest updates and advancements from 2012. Review them to help make the difference you’ve been waiting for in your social media strategy.

Download Social Media Updates & Advancements NOW!

HubSpot

62 Social Media Tips from Around the World

28 Dec

40% of businesses around the world have acquired new customers through social media.

But does your business target a global audience? Do you want to get more traffic and leads from different countries around the world?

If you are a global enterprise, it can be hard to know how to target foreign-speaking audiences who use different social networks and have unique cultural nuances.You’ll get the best results if you know how to optimize your social media content for your target audience.

Download this guide to get tips on how to have social media conversations with people in different countries. We have compiled useful facts and stats to bring you 62 social media tips from 20 social media savvy countries, including:

  • United Kingdom
  • Ireland
  • Germany
  • Netherlands
  • France
See what tips there are for your target country, and start getting more customers through social media today!

Download Social Media Tips Now!

Via HubSpot

Online Marketing Opportunity Report: Social Media, Blog & SEO

25 Dec

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It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening. HubSpot has gathered exciting data and developed measurement methods to help you answer: Where should YOU market online?

You have finite resources and nearly infinite possible online marketing channels. Where should your company put its marketing dollars and effort to work? Do you wonder if it is worth the effort to start a Twitter account or a Facebook page? Are you having trouble going beyond basic search engine optimization (SEO)? It can be difficult to know if it is worth the time and money to expand the online marketing for your business and even tougher to figure out where the conversation is happening.

HubSpot has gathered exciting data and developed measurement methods to help you answer:

Where should YOU market online?

This report includes industry-specific analysis on the online marketing opportunity specific for 33 industries. Download the report to find out:

  • Where do your customers talk online – search engines, blogs, or social media?
  • Which social media sites – Twitter, Facebook, LinkedIn, YouTube – do your customers use the most?
  • Where is the greatest online competition in your industry?
  • Where is your greatest opportunity to leverage the Internet to generate new business?

Online Opportunity Report

Download Online Marketing Opportunity Report  NOW!

The Future of Social Media Lead Management

22 Dec

44% of marketers self-professed either “advanced” or “expert” level social media ability. It comes as no surprise that most marketers now understand the business value of social media. The question is, how do you take social to the next level?

Prepare yourself for the direction in which social media is headed. Download HubSpot’s ebook “The Future of Social Media Lead Management” to learn how to grow, segment and nurture your social following.

This ebook will help you increase your social reach and push your social contacts down the sales funnel. After reading it, you’ll be better equipped for the next generation of social media marketing.

Download this 41-page guide and learn how to:

  • Grow your following and find influencers
  • Segment your existing social contacts
  • Nurture leads with the help of social data
  • Use your social intelligence in the sales process

Download Social Media Lead Management Now!

The Step-by-Step Guide to Lovable Marketing Campaigns

22 Dec

Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow.

From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you how to piece together the main components of a holistic marketing campaign.

Most importantly, you know how to make each of these components valuable, consistent and timely–all prerequisites for creating marketing that your prospects will love.

By reading this ebook you’ll learn:

  • How to develop compelling marketing offers
  • How to drive visits to your offers and convert them into leads successfully
  • Ways to nurture leads and make them more qualified
  • What metrics to track to evaluate performance

Download Lovable Marketing Campaigns NOW!

Free SEO Crash Course: 3-Part Video Series

13 Dec

Covering everything from SEO basics to advanced strategies.

69% of online marketers use SEO (Search Engine Optimization) strategies to drive traffic to their sites.

At this point, search engine optimization has become a must-have for anyone who wants to get found online. It’s one of the first steps you need to take before you jump into conversion optimization.

Enroll in our SEO (Search Engine Optimization) crash course to learn how to drive more traffic and leads to your business through SEO. The featured courses will provide you with actionable SEO advice on the introductory, intermediate and advanced level. With your enrollment in the course, you will get a short video course on a weekly basis until we cover our three topics below:


How to Improve
On-Page SEO
How Social Media
Impacts SEO
Featuring Guest Presenter Becca Featuring Guest Presenter Doc
Rebecca BabiczRebecca Babicz is a public relations coordinator at SEO.com. Darin BerntsonDarin “Doc” Berntson is the Social Media Manager for SEO.com.

Deep Dive Into Google’s
Algorithm Changes
Featuring Guest Presenter Preston
Preston Van DykePreston Van Dyke is the Director of search engine optimization at SEO.com.

Each course includes a short video plus oodles of best practices, action items and resources on all the SEO topics you should care about.

MEET YOUR INSTRUCTOR:


Rebecca Churt is HubSpot’s SEO Manager. She has been working in online marketing and SEO for the past 10 years, using both to successfully build and integrate new marketing opportunities and strategies for b2b and b2c industries.

WHO SHOULD ENROLL?
Marketing professionals and business owners seeking SEO guidance.

Presented by

Free Webinar: 6 Steps to Accelerate SMB Growth in 2013

12 Dec

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DATE/TIME: Wednesday, December 12th at 1:00 pm EST

DURATION: 60 minutes, including Q&A

PRESENTERSBrian Millham EVP, Commercial Sales at salesforce.com, Alex Bard SVP of Service Cloud at salesforce.com, and Brian Halligan, CEO and co-founder at HubSpot.

Brian Millham is the EVP of Commercial Sales at salesforce.com. He is responsible for leading the SMB and Commercial Businesses sales team and over the past 9 years Brian has grown the teams eight-fold.

Alex is a passionate entrepreneur who has founded 4 internet start-ups the latest being desk.com. Now a part of salesforce.com Alex is the SVP of Service Cloud and GM of Desk.com.


Brian is the co-founder and CEO of HubSpot. Brian is the co-author of Inbound Marketing, which has sold over 50,000 copies. He is also a senior lecturer at MIT on Product Marketing and Entrepreneurship.

WHO SHOULD ATTEND?
Marketing professionals, sales leaders and business owners seeking information on business growth and improvement.

TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones

QUESTIONS?
For questions about the webinar please check our Frequently Asked Questions.

These days, people are overwhelmed with media pouring in from all over. For your business to grow, you need to break through all that noise — but not by shouting; by being relevant at all times. Specifically in the endless places people interact online and offline today. Once there, you need to monitor and track all interactions to ensure your teams are in the know.

But how do you accomplish all that?

Salesforce.com, Desk.com, and HubSpot are uniting to share just that. To teach you how you can bring your company together for customer growth and success. Join us in this webinar to learn how you can bring your company together for customer growth and success, as well as optimize and streamline the path from customer marketing and sales to delightful services.

We look forward to seeing you on this live event where executives from the three leading companies will cover the art of bringing in new customers, and becoming better at keeping them.

The 60-minute session will cover how to:

  • Create marketing people love
  • Build a complete marketing picture
  • Gain a full view of your customers across all touches traditional or social
  • Make smart business decisions with better visibility and real-time reporting
  • Take charge of your customer support
  • Engage with your customers where they are

Register for the Webinar Now!

How to Master Facebook Marketing in 10 Days eBook

14 Nov

Wondering how to quickly build a faithful following on Facebook?

Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort— for 10 days—you can boost your Facebook interactions by 10, 20, even 30 percent or more.

In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to:

  1. Evaluate successful Facebook pages
  2. Understand Facebook best practices
  3. Speak Facebook-ese
  4. Create custom Welcome Pages
  5. Create a content calendar
  6. Understand EdgeRank and the art of engagement
  7. Put on a show
  8. Create a contest
  9. Run a targeted ad campaign
  10. Use Facebook’s analytics package ‘Insights’

Start garnering fans and customers who will spend real money as a result of your social marketing magic. Download the new eBook “How to Master Facebook Marketing in 10 Days” now!

SOURCE:  

Uncovering Marketing Benchmarks [eBook]

29 Oct

Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.

This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets — think web pages, blogging, landing pages, Twitter and more.

By dissecting each benchmark by target market (B2B vs. B2C) and company size, you’ll walk away with an idea of how much more you need to do to see the results you NEED.

Check out HubSpot’s latest eBook with lessons and
benchmarks for your inbound marketing efforts.

Download Uncovering Marketing Benchmarks

SOURCE: HubSpot

Marketing Goes Mobile – and Local [WEBINAR]

19 Oct

How Location-Based Services Transform Mobile Marketing

An exclusive, live webinar from Social Media Today and Pivot Conference

October 23th at 12pm EST / 9am PST

How will marketers catch up with the capabilities of mobile location-based applications to improve the effectiveness of their offerings and their messages? Location has always influenced communications, but never before have marketers had so many opportunities to dynamically adjust their strategies based on consumers’ locations – and the speed at which this technology has appeared has arguably outpaced the rate at which businesses are developing strategies to take advantage of them.

Join us as we explore in detail the ever-advancing cutting edge of marketing strategy through a look at smartphones and other devices, such as the computers found in newer cars. Our expert guests are experts will share what they’re seeing and practicing in the field, as we ask questions like:

  • To what extent is location-based marketing “push” vs “pull?
  • What are the leading campaigns at work today in mobile marketing?
  • Does location-based marketing need to know where you are?
  • What’s the main advantage of effective location-based marketing?

About the Panel


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Jeanne Hopkins, EVP and CMO of SmartBear

Hopkins comes to SmartBear from HubSpot, a marketing software leader and pioneer in inbound marketing, where she was vice president of marketing. Her marketing leadership helped HubSpot become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. Hopkins previously was CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and senior director, marketing programs & communications, for Symmetricon, a leader in precision time and frequency technologies.Hopkins, a firm believer in the top-of-the-funnel lead-generation capabilities of inbound marketing, is coauthor of the book Go Mobile, a step-by-step introductory look at starting mobile marketing efforts that has been the #1 best-selling mobile marketing book on Amazon.com. She is also one of the top 10 Sales Lead Management professionals for 2011.

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Paul Dunay, GVP of Marketing for Maxymiser

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

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Arnaud Saint-Paul, CEO and Co-Founder of Smartsy, Inc

Arnaud Saint-Paul is serial entrepreneur and CEO and co-founder of smartsy, Inc. smartsy is a cloud-based, social mobile service that harnesses the social graph of real world objects, creating a rich, immersive web and mobile experience that empowers people to socialize around the brands and objects that matter to them. smartsy’s iOS and Android apps, powered by powerful 2D – 3D Visual Recognition technology, can recognize the object or images placed in its database, instead of intermediate triggers, like QR codes, allowing people to interact naturally with the objects through their camera lens and enabling them to augment, editorialize, share or even acquire objects around them.  Arnaud graduated from Université Panthéon Assas (Paris II) and speaks French, Spanish and English fluently, and resides in Sunnyvale, CA.

To Register Click Here: http://socialmediatoday.com/mobile-marketing

SOURCE: Social Media Today

How to Grow Your LinkedIn Group Exponentially [WEBINAR]

17 Oct

Learn from the founder of the fourth largest LinkedIn Group!

53% of LinkedIn users join ten or more groups. Clearly, LinkedIn Groups present a good marketing opportunity — so how do you ensure people are joining your group?

LinkedIn Groups are an integral part of social media lead generation. Learn how to grow your LinkedIn Group presence with Michael Crosson, founder of the fourth largest group on LinkedIn, and Dan Slagen, Head of Global Marketing Relations at HubSpot.

During this 60-minute webinar Michael and Dan will teach you how to:

  • Seed your LinkedIn Group for growth
  • Market and moderate the Group
  • Monitor key metrics for continued success

DATE/TIME: Wednesday, October 24th at 1 PM (check local time)

DURATION: 60 minutes, including Q&A

PRESENTERS: Michael Crosson, Social Entrepreneur and Dan Slagen, Global Marketing Relations at HubSpot


Michael
is a social entrepeneuer who founded Social Media Marketing, a LinkedIn group with over 450,000 members. Michael also owns SocialMediopolis.com, a resource center for anyone involved in the development, management, and marketing of social communities.

Dan is Head of Global Marketing Relations at HubSpot, leading the company’s online marketing and co-marketing partnerships.

WHO SHOULD ATTEND?
Marketing professionals and business owners seeking experience in marketing on LinkedIn.

TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones

QUESTIONS?
For questions about the webinar please check our Frequently Asked Questions.

SOURCE: HubSpot

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