Tag Archives: HootSuite

4 Proven Steps to Succeed with Facebook Brand Pages

20 Feb

owly thumbs up

Our lives are about connections to the things we care about: family, friends, places, hobbies. In today’s digital age, we’re able to share these connections online. And as a brand, you’re able to connect and engage with customers in a powerful, measurable way.

Facebook users spending 40% of their time on the News Feed, how can you ensure your brand is taking advantage of this customer engagement?

To help you better understand how to leverage Facebook as a business tool, we’ve brought on a strategic expert straight from the source. HootSuite University is proud to present Facebook Brand Pages: Rules of Engagement with Jason Li, Lead Strategist with Global Creative Solutions at Facebook. Learn Facebook’s proven steps to business success and explore …

  • The 4 fundamental reasons why people share content
  • Real examples of successful Facebook Brand Pages
  • Benefits of Promoted Posts
  • … and more!

Meet the Speaker

Jason Li

Jason Li is a Lead Strategist with the Global Creative Solutions group at Facebook. In this role, Jason helps large brand and agency marketers create strategies and social ideas to grow their business on Facebook. Previously, Jason spent eight years at Procter & Gamble where he led marketing efforts for several top brands and campaigns.

Register for Facebook Brand Pages

Via HootSuite University

6 Tips on How to Build a Social Friendly Enterprise

22 Jan

image tasti d lite

There are 2 kinds of businesses: ones that restrict social activity among employees, and ones that empower it. Conversations about your online brand are happening whether you’re participating or not.

So how can you cut through the noise and create your own narrative on social media that your customers care about? What does it take to lay the foundation for a social friendly enterprise?

HootSuite University is pleased to present Tips from the C-Suite: How to Build a Social Friendly Enterprise with James Amos and BJ Emerson, Chairman and CTO of tasti D-lite. Learn the 6 steps for building a social friendly enterprise, including…

  • Listening effectively
  • Engaging creatively
  • Embracing transparency
  • … and more!

Watch now and you could win a copy of James and BJ’s most recent book! For the first 50 viewers of this Lecture Series, we’re proud to partner with McGraw Hill in offering a free copy of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave.

Meet the Speakers

image James Amos

During his career, James Amos has been a leader in the franchising industry. Under his leadership as Vice Chairman and CEO, Mail Boxes Etc. became the world’s largest and fastest growing franchisor of retail business, communication and postal service centers. As Chairman of tasti D-lite and Planet Smoothie, James has assembled a world-class franchising team and over the last 5 years, Tasti D-Lite has received commitments to open over 500 new locations worldwide.

image bj emerson

BJ Emerson is the VP Technology at Tasti D-lite, as well as Planet Smoothie, and is an award winning social technology executive with a long and consistent track record of innovation and leadership. BJ’s unique perspective comes in part from spearheading the integration of the Tasti D-Lite brand experience online, and was largely responsible for turning the brand into a social friendly enterprise.

View Social Friendly Enterprise Today!

Via HootSuite University

Social Command Center: A Webinar with Edelman’s Michael Brito

13 Jan

Command Center Webinar

Seeing is believing. Visualizing social data may be the missing link between the adoption of social throughout an organisation and the C-Suite. Information is power, and when that information is at your fingertips, it empowers the individuals in your organization to make the right decisions and act on them.

A social media command center allows organizations, departments and teams the ability to monitor, measure and react to all online activity in real-time. Think of it as the “Situation Room” of your company, or if you prefer, as the command bridge of your company’s USS Enterprise.

Join Michael Brito, Senior VP of Social Business Planning at Edelman, for a discussion on the emergence of the social command center and social adoption throughout organizations.

Register Here

britopian-image-200

Edelman’s Michael Brito

A social media command center:

  • Drives internal and external visibility for your company’s social initiatives.
  • Activates and coordinate company-wide social resources and activities.
  • Provides real-time, actionable data for informed decision-making, to social initiatives.
  • Mobilizes team members through a suite of apps for mobile devices.

This Enterprise webinar will take place on January 16th, 2013, at 11AM PST.

Register Here

Via HootSuite

What Social Means to the Finance Industry

3 Jan

wells-fargo-webinar

On January 9th, 11AM (PST) HootSuite Enterprise is pleased to host an interview with Jason Maynard, Senior Technology Analyst with Wells-Fargo, discussing the emerging use of Social Media in the financial field. 

Social media has changed the face of modern business. Its rapid growth has challenged industry sectors to adapt their business strategies to suit the accessible, laissez-faire style of communication and knowledge-sharing expected of social presence.

Jason Maynard of Wells Fargo

Jason Maynard of Wells Fargo

The finance industry is a great example of a traditional business that has been challenged to integrate social in a way that is simultaneously forward-thinking and true to its medium. The freshness of social in the modern market is both an opportunity and a detriment: there is no formula for success. New sectors that experiment with social media does so with little hard data or history. Social pioneers within each industry must ask and assess:

  • How will we establish the role of social in this industry?
  • What kind of data is meaningful with regard to building an effective social strategy?
  • What kinds of tools and networks will be most effective for our goals?
  • How can our data be best leveraged and integrated to maximize social ROI?

Join Jason Maynard, Senior Technology Analyst with Wells-Fargo, for an interview with our Enterprise team that explores the emerging role of social media in the finance industry. Drawing on his experience with the convergence of Internet practices and industry application, Jason and HootSuite will discuss how social will change the finance industry’s approach to business and marketing.

This Enterprise webinar will take place on January 9th, 2013, at 11AM PST.

HootSuite’s Social Media Holiday

6 Dec

HootSuite Media Inc. VANCOUVER, BRITISH COLUMBIA–(Marketwire – Dec. 6, 2012)

From comparing Twitter mentions of gadgets, toys, gaming consoles and retailers to tracking how many people are talking about airlines on Facebook, HootSuite’s holiday-themed social media command center has you covered, and its all happening live right now.

Turn on your Rudolph mp3, pour yourself a low-fat cocoa and curl up beside the faux fireplace with your cellphone: the winter holidays have entered the 21st century and are playing out before our eyes on social media.

HootSuite, makers of the market-leading social media management system, has gotten into the holiday spirit with a dedicated Holiday social media command center, gathering together all the treats Twitter and Facebook have to offer this December.

Visit Now: http://hootsuite.com/2012-holiday-tracker

Anyone in the retail industry knows what a valuable time of year this is, but also how hectic and even frustrating it can be for customers. Understanding the real-time sentiment of seasonal shoppers will give businesses insight on how their clients are feeling about stores, products and the shopping experience in general.

The HootSuite Holiday command center compares:

  • Twitter mentions of the most popular devices, toys and gaming consoles
  • Twitter mentions of major retailers
  • Amount of people talking about major airlines on Facebook

More broadly, the command center will offer insight into how many people are tweeting about the holidays, and their sentiment about both the holidays and their shopping experiences.

“The retail information included in this command center is a perfect illustrations of how companies can capitalize the endless stream of data being posted on social networks,” says Ryan Holmes, CEO of HootSuite. “All the the tools we feature in the HootSuite dashboard are invaluable sources of information and are ideal for customer interaction. The command center is the hub where these social assets can be best be analyzed and utilized by businesses.”

HootSuite, whose patented social media dashboard is now utilized by over five million global users, announced the creation of HootSuite command centers in October 2012 to help organizations get the most value from their social media management. The offering, soon available to Hootsuite Enterprise clients, will let companies, especially large enterprises, command and control all of their social activity by giving social media teams the ability to monitor, measure and react to all online activity in real-time.

A history of HootSuite Enterprise command centers

The command center was put on display during the American presidential election this fall. Journalists and members of the public watched the social media election story unfold on a command center that compared the mentions and likes of both candidates. The command center made it clear that Barack Obama’s victory in the polls was accompanied by a victory in social media influence.

That same technology has now been put to use in a retail context. Which retailers and products are leading in the holiday polls? Get into the spirit by visiting our Holiday Tracker command center.

More Information:

HootSuite command center

HootSuite Enterprise

Media Kit

About HootSuite

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social media analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit: www.hootsuite.com.

New Webinar Series for HootSuite Free Users

27 Nov
Have you ever wanted to have access to your own social media coach? Thanks to our new series of “Overview Webinars for HootSuite Free Users,” you can.Our Social Media Coaches work to help maximize your understanding of the HootSuite dashboard, with resources like webinars and training. Previously available only for Pro users, our new Social Media Coach is introducing a series of webinars for all users with a Free HootSuite plan. Join us to get acquainted with the dashboard and discover best practices for social media management that will help ensure your success.

Register today for the first webinar of the series on December 3rd, 2012 at 8am PST (11am EST). Follow #HootFree for webinar updates.

Discover the following in this webinar made just for Free users:

  • Introduction to HootSuite.
  • Discover the importance of social: How can HootSuite help tackle and simplify your social media goals?
  • Organize your HootSuite Dashboard for social success.
  • Learn how to engage with your audience and monitor your brand.
  • Collaborate with team members using HootSuite Conversations.
  • Track and monitor your social media efforts with Quick Analytics.

Register Here for Webinars

Kristina Cisnero Photo-6

Hoo’s your Webinar Host?

Meet your webinar host and HootSuite’s newest Social Media Coach, Kristina Cisnero. Kristina developed her career, alongside the advent and growth of social media, as a marketing communications professional. As a “digital native” and a HootSuite power user, Kristina can teach you everything you’ll need to know about unlocking the power of HootSuite.

To get to know her better, we’ve asked her a couple of questions:

HootSuite: Hi Kristina, what originally attracted you to HootSuite’s role of Social Media Coach?

Kristina Cisnero: I use to be a theatre nerd, so performing on stage comes naturally. Whenever I host a webinar, I imagine that I’m on stage and I literally put on my stage voice. As a Social Media Coach, I share my passion for and emphasize the importance of social media in business, while educating webinar attendees on how HootSuite can help them execute and optimize their social initiatives.

HS: What do you do outside of coaching social media’s best practices?

KC: To be honest, my main hobby is singing along into my hairbrush when the contestants on Xfactor or American Idol sing and when I watch Glee. I am also a huge movie go-er, performing arts supporter, volunteer-aholic, and NFL and NHL fan. And of course, a lover of all-things social.

Thank you Kristina. While she aspires to learn something new everyday, Kristina is thrilled to share her wealth of social media knowledge with you. Follow her on twitter for extra social tips and tricks @HootKristina.

SOURCE: HootSuite

How to Conduct a Social Media Audit

16 Nov

HootSuite’s Solution Partners Program, a program designed for agencies and consultancies looking to demonstrate social leadership by introducing clients to HootSuite, is hosting a webinar geared towards agencies and consultancies who want to improve their clients’ use of social media for businesses.

Aki Kaltenbach

Join HootSuite’s Director of Solution Partners, Aki Kaltenbach and our resident social media consultant, Kemp Edmonds as they walk through the how-to’s of effectively evaluating social media strategies as well as best practices for social engagement in different types of social networks.

How to Conduct a Rapid Social Media Audit Webinar: Thursday, November 22nd 10am – 11am (PST)

Register Here for Webinars

No matter what size agency or consultancy you are, this webinar will help you effectively evaluate and assess your existing and potential clients’ social media strategies. Discover the best practices on how to conduct a rapid social media audit, which will allow you to generate new revenue through strategic planning and execution of social media campaigns.

Webinar highlights include:

  • Step-by-step guide to conducting a social media audit for potential clients.
  • Do’s & Don’ts for engaging in social media.
  • Tips on how HootSuite can help improve your social strategy.

Register for How to Conduct a Social Media Audit to explore how your agency can help drive value around social on behalf of both your existing and future clients.

SOURCE: HootSuite

How to Use Social Video to Drive Results

6 Nov
cameron uganecSocial video is a lot like throwing a party. It’s about momentum. It might start out slow, but if you get the right influencers showing up, having fun and talking about it, the video will be shared exponentially, and will grow on it’s own. But like a good party, it takes hard work and planning to get it right. HootSuite University is pleased to present How to Use Social Video to Drive Results with Cameron Uganec, HootSuite’s Director of Marketing and Communications. Learn about the power of storytelling through social video by exploring …

  • Balancing magic and logic
  • Social vs. viral videos
  • 10 secrets to social video success
  • … and more!

Meet the Speaker

Cameron Uganec has over 15 years of brand and marketing experience. Reaching the ‘connected consumer’, through digital media, has been the foundation of his career, and he has led global campaigns for Four Seasons, General Motors and Microsoft. At HootSuite, Cameron is focused on building a global brand through a storytelling approach, with social media content at its core.

View Free Presentation: http://ow.ly/f42JF

SOURCE: HootSuite

LinkedIn for Sales [WEBINAR]

5 Nov
Sales is Social HeaderWith the emergence of social media, how we connect with each other has changed. Social has disrupted the traditional ways we communicate at home and at the workplace – becoming core to all customer interactions. Does your sales department understand its power to create meaningful relationships?Ralf VonSosenLinkedIn’s Ralf VonSosen

Learn how to make the most of LinkedIn for sales, prospecting and branding right in in a new webinar: Sales is Social – co-hosted by LinkedIn’s Head of Marketing for Sales Solutions, Ralf VonSosen, and HootSuite’s Enterprise Marketing Manager, Ashley Jane Brookes

Whether you’re a power user or new to the world’s largest professional network, take an hour to equip yourself and your sales team with practical info to make the most of LinkedIn.

Join Sales is Social on November 14 at 11:00 a.m. PST:

Register Now

Sales is Social

With over 175 million users, we know there are huge networking and prospecting opportunities with LinkedIn but what are the best ways to access those leads? Learn lessons and techniques directly from LinkedIn for implementing scalable, standardizable social media strategies for your salesforce.

In this webinar you’ll learn:

  • Linkedin Best Practices: Build your personal brand to add credibility to the individual and to the company.
  • How social media management allows you to look for new opportunities through marketing and as an individual
  • How to use LinkedIn to create a meaningful one to one relationships.
  • The change in the relationship between sales and marketing.

Register now for Sales is Social

SOURCE: HootSuite

Writing Effective Facebook Posts

3 Nov

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates.

Add links: If you can avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL vs shortened URLS social media platforms like Hootsuite.

Avoid wall posts that are complicated: Links, photos and videos can incorporate interesting content via wall posts on Facebook. Simple content posts achieve the most engagement in general and are easy to share across other social media marketing channels.

Keep it short: The longer the post, the less engaging fans find it as most people scan Facebook and don’t read it.
Ask questions: To drive comments, ask a direct question and ask for the response.  Did you know that people are twice more likely to comment on a post that poses a question? This can help attract people who like to give their ideas, opinions or advice on Facebook.

Keep variety in your posts: Keep it interesting by mixing in polls, videos, links, questions and text-only updates. Don’t post about the same thing every time as this is not engaging if nobody is responding or interacting.  Make sure  to mix up the posts with a variety  of personal, fun and current events/ industry trends.

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20% of Top Brands Use HootSuite

9 Aug

20% of Top Brands Use HootSuite. Read: http://ow.ly/cRG31 #socialmedia

Turning Social Media Into New Sales with MarketMeSuite

8 Aug

A UK company spin-off that helps small and medium businesses use social media to market themselves has relocated to Cambridge after securing $1.1 million from a Boston venture capitalist.

MarketMeSuite, an affiliate of London-based Pie Dog Media Ltd., moved to the Cambridge Innovation Center after realizing the commercial advantages for local tech startups.

The Boston area “proved itself to be the ideal new location for our headquarters,” said CEO Tammy Kahn Fennell. “Its vibrant, creative and technically charged atmosphere is the right environment for us to continue growing our product, company and community of users.”

MarketMeSuite has more than 30,000 users, 70 percent of whom log in daily to access their Inbox for Social, a dashboard that helps them manage their existing social connections, Twitter feeds and Facebook and LinkedIn posts and turn them into sales leads, Kahn Fennell said.

Inbox for Social also enables users to uncover opportunities outside their current network by searching social channels, identifying people who are talking about topics related to their business and then opening a dialogue with those people, she said.

David Gerzof Richard, professor of social media marketing at Emerson College, said there are many Web companies, including HootSuite and Newton’s, that offer similar services to MarketMe.

“There may be some features that they’re offering that are different, but similar companies have been around for a while,” he said. “The tools they offer are definitely helpful — to see a discussion happening about your brand and be able to jump in on it.”

Jeff McCormick of Saturn Partners, the venture capitalist funding MarketMeSuite, acknowledged that social media marketing is a growing area, and it’s difficult to predict who the winners will be.

“But we clearly think MarketMeSuite has a vision for differentiating itself from other players in the market,” McCormick said. “Its execution and performance will ultimately decide.” 

SOURCE: 2012 the Boston Herald(c). Distributed by MCT Information Services.

Writing Effective Facebook Posts

1 Feb

Choose the right time: Weekend posts have higher engagement rates than other days of the week. The best time of the week to write is toward the end of the week. More people are on Facebook outside of business hours which means wall posts written between 8 p.m. and 7 a.m. have 20 percent higher engagement rates.

Add links: If you can avoid URL shorteners. Engagement rates are three times higher for wall posts that use the full-length URL vs shortened URLS social media platforms like Hootsuite.

Avoid wall posts that are complicated: Links, photos and videos can incorporate interesting content via wall posts on Facebook. Simple content posts achieve the most engagement in general and are easy to share across other social media channels.

Keep it short: The longer the post, the less engaging fans find it as most people scan Facebook and don’t read it.
Ask questions: To drive comments, ask a direct question and ask for the response.  Did you know that people are twice more likely to comment on a post that poses a question? This can help attract people who like to give their ideas, opinions or advice on Facebook.

Keep variety in your posts: Keep it interesting by mixing in polls, videos, links, questions and text-only updates. Don’t post about the same thing every time as this is not engaging if nobody is responding or interacting.  Make sure  to mix up the posts with a variety  of personal, fun and current events/ industry trends.

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