Tag Archives: Hootsuite Enterprise

What Social Means to the Finance Industry

3 Jan

wells-fargo-webinar

On January 9th, 11AM (PST) HootSuite Enterprise is pleased to host an interview with Jason Maynard, Senior Technology Analyst with Wells-Fargo, discussing the emerging use of Social Media in the financial field. 

Social media has changed the face of modern business. Its rapid growth has challenged industry sectors to adapt their business strategies to suit the accessible, laissez-faire style of communication and knowledge-sharing expected of social presence.

Jason Maynard of Wells Fargo

Jason Maynard of Wells Fargo

The finance industry is a great example of a traditional business that has been challenged to integrate social in a way that is simultaneously forward-thinking and true to its medium. The freshness of social in the modern market is both an opportunity and a detriment: there is no formula for success. New sectors that experiment with social media does so with little hard data or history. Social pioneers within each industry must ask and assess:

  • How will we establish the role of social in this industry?
  • What kind of data is meaningful with regard to building an effective social strategy?
  • What kinds of tools and networks will be most effective for our goals?
  • How can our data be best leveraged and integrated to maximize social ROI?

Join Jason Maynard, Senior Technology Analyst with Wells-Fargo, for an interview with our Enterprise team that explores the emerging role of social media in the finance industry. Drawing on his experience with the convergence of Internet practices and industry application, Jason and HootSuite will discuss how social will change the finance industry’s approach to business and marketing.

This Enterprise webinar will take place on January 9th, 2013, at 11AM PST.

HootSuite’s Social Media Holiday

6 Dec

HootSuite Media Inc. VANCOUVER, BRITISH COLUMBIA–(Marketwire – Dec. 6, 2012)

From comparing Twitter mentions of gadgets, toys, gaming consoles and retailers to tracking how many people are talking about airlines on Facebook, HootSuite’s holiday-themed social media command center has you covered, and its all happening live right now.

Turn on your Rudolph mp3, pour yourself a low-fat cocoa and curl up beside the faux fireplace with your cellphone: the winter holidays have entered the 21st century and are playing out before our eyes on social media.

HootSuite, makers of the market-leading social media management system, has gotten into the holiday spirit with a dedicated Holiday social media command center, gathering together all the treats Twitter and Facebook have to offer this December.

Visit Now: http://hootsuite.com/2012-holiday-tracker

Anyone in the retail industry knows what a valuable time of year this is, but also how hectic and even frustrating it can be for customers. Understanding the real-time sentiment of seasonal shoppers will give businesses insight on how their clients are feeling about stores, products and the shopping experience in general.

The HootSuite Holiday command center compares:

  • Twitter mentions of the most popular devices, toys and gaming consoles
  • Twitter mentions of major retailers
  • Amount of people talking about major airlines on Facebook

More broadly, the command center will offer insight into how many people are tweeting about the holidays, and their sentiment about both the holidays and their shopping experiences.

“The retail information included in this command center is a perfect illustrations of how companies can capitalize the endless stream of data being posted on social networks,” says Ryan Holmes, CEO of HootSuite. “All the the tools we feature in the HootSuite dashboard are invaluable sources of information and are ideal for customer interaction. The command center is the hub where these social assets can be best be analyzed and utilized by businesses.”

HootSuite, whose patented social media dashboard is now utilized by over five million global users, announced the creation of HootSuite command centers in October 2012 to help organizations get the most value from their social media management. The offering, soon available to Hootsuite Enterprise clients, will let companies, especially large enterprises, command and control all of their social activity by giving social media teams the ability to monitor, measure and react to all online activity in real-time.

A history of HootSuite Enterprise command centers

The command center was put on display during the American presidential election this fall. Journalists and members of the public watched the social media election story unfold on a command center that compared the mentions and likes of both candidates. The command center made it clear that Barack Obama’s victory in the polls was accompanied by a victory in social media influence.

That same technology has now been put to use in a retail context. Which retailers and products are leading in the holiday polls? Get into the spirit by visiting our Holiday Tracker command center.

More Information:

HootSuite command center

HootSuite Enterprise

Media Kit

About HootSuite

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social media analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit: www.hootsuite.com.

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