Tag Archives: Google+

Infographic: 45 SOcial Media Stats of 2013

2 Feb

The social community online is growing daily. Are you looking at how to engage with your online community?

This infographic created by Digital Insights goes into detail about social media numbers, stats, facts and figures for 2013. The key highlights from this infographic are:

  • 74% of marketers believe Facebook is important for their lead generation  strategy
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to  increase Google+ activities
  • 42% update their profile information regularly on LinkedIn
  • Over 1 billion LinkedIn endorsements
  • More than 16 billion photos already uploaded on Instagram
  • 80% of total Pinterest’s pins are re-pins
  • 4.2 billion people use mobile device to access social media sites
  • Social media generates almost double the marketing leads of trade show,  telemarketing, daily mail, or PPC
  • More than 23% of marketers are investing in blogging and social  media
  • Around 46% of web users turn to social media for making purchases

What are your thoughts about this infographic? Do any of these following stats surprise you?social-media-activities-infographic-2013

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Using SOcial Media For Lead Generation

18 Jul

Social media can be an effective lead generation tool for your business.

This infographic created by Wishpod  goes into detail about how Facebook, Twitter, LinkedIn, Google+ and Pinterest; the top social networks when used right can help your business grow with new leads and attract new customers.

Facebook, the largest social network in the world is still king when used for a lead generation tool. The infographic states that 77 percent of B2C marketers say that they have acquired a customer through Facebook. At 26 percent, Facebook is the leading source of referred social media traffic to websites. With Twitter second only to Facebook at a minimal 3.6 percent.

What are your thoughts about using social media as a lead generation tool? Have you acquired new customers via Facebook? Leave your thoughts in the comments section below!

Using-Social-Media-For-Lead-Generation-Infographic

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‘Old School’ SEO And The 5 New Rules To Follow

4 Apr

Phil Frost
Managing Partner
Main Street ROI

This FREE webinar will be extremely valuable to you if:

  • You’re just getting started with SEO, or…
  • You’ve recently seen your rankings drop, or…
  • You want to protect your Google rankings

Here’s what this webinar is all about:

Over the past several months, Google has rolled out a ton of MAJOR updates… and as a result, many “traditional” search engine optimization (SEO) tactics simply aren’t working anymore.

And if you’re still using these “old school” SEO tactics, you’re wasting your time and money… and even worse, you’re likely putting your website rankings at risk. My advice? You need to get with the new program.

On this free webinar, I’ll quickly bring you up to speed on what’s happened with Google recently, and I’ll give you a clear action plan to improve your Google rankings over the next 30 days.

Here’s what this webinar will do for you:

  1. You’ll learn about the 3 “old school” SEO tactics to avoid or risk having your Google rankings drop in the near future.
  2. You’ll discover the 5 new “rules” you must follow if you want to reach the first page of Google and secure top rankings over the long term.
  3. You’ll learn the 4 common reasons why SEO campaigns fail, so you skip those costly mistakes and start profiting from your SEO investments.
  4. You’ll discover a simple method to reach the 1st page in just 30 days (and this technique STILL works, even despite the recent Google shake-up).
  5. Finally, you’ll learn about a step-by-step action plan to boost your rankings, FAST.

Register for ‘Old School’ SEO 5 New Rules Now!

Free Template: The Social Media Publishing Schedule

18 Mar

An Easy-to-Use Excel Template for Managing Your Social Media.

With so many different social media networks to manage, don’t you wish there was an easier way to plan which content, offers, and other updates to share on each account… and when?

Our customizable Social Media Publishing Schedule will allow you to organize your social media activities far in advance, making it easier to coordinate campaigns, grow your reach, and scale your social media marketing.

This easy-to-use Excel template helps you plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Google+, and providing helpful tips and tricks along the way.

Download your copy of The Social Media Publishing Schedule!

Viahubspot logo

When To Post On SOcial Media Networks?

15 Feb

What are the best and worst times to post on social media? Finding the best time to post on Facebook, Twitter, LinkedIn Google+, Pinterest to increase your engagement, click throughs, likes, shares, retweets, and repins is today’s social media holy grail.

This infographic created by Social Caffeine goes into how you can maximize the reach of your social media posts by learning the best and the worst times of the day to reach your target audience.

What are your thoughts about this infographic? Do you think this infographic got it right?

Best-Times-to-Share-On-Social-Media

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Facebook’s Graph Search

5 Feb

 

SO! What? A SOcial Media Company. Engage. Connect. SOcialize

Located in Vancouver, British Columbia.

More information? Contact us: info@sowhatsocial.com

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Graph Search Optimization: Facebook New Search

30 Jan

Facebook New Graph Search

On January 15, Facebook CEO Mark Zuckerberg unveiled a new search feature called Graph Search which is the third feature along with the already established Timeline and Newsfeed. You can post content, pictures, updates on the Timeline while the Newsfeed is how the content gets distributed.

Do you want to receive personalized search results on Facebook? The Graph Search does  just this. It leverages the connections between your friends and they brands they like. For example this enables you to search based on shared social connections for the best results on where to shop, where to stay for your next holiday, where to find a realtor, the best place to find sushi, the list goes on. Facebook has opened a new world of social media discovery by spreading the value of check-ins, shares, likes, followers and photos with Graph Search.

Zuckerberg said that “every piece of content has its own audience.”

The difference between search engines like Google, Yahoo and Bing and Graph Search on Facebook is that each search is personalized and unique to each user based on their social connections. This means it is harder to test the effectiveness of Graph Search VS Search Engine Optimization (SEO) on Google as it has many working components that make it more of a challenge that requires specific tools and tactics.

Graph Search is starting to roll out in beta. What this mean is it will require the adoption of Facebook users behaviors on Facebook which will take time. The brands that are ahead of the puck and take advantage of the new search on Facebook will gain a competitive advantage against those who have not. The same thing happened when Facebook Pages and Google Search when they were first introduced to the market.

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Testing SOcial Signals

25 Jan

How does social media effect SEM (search engine marketing)? This infographic by TastyPlacement goes into detail about  how much social media profiles such as Google+, Facebook and Twitter really do affect search results based on Google+1 votes & followers for the site’s Google+ business page,  Facebook likes & shares, Twitter tweets, followers.

Top 10 Failed SOcial Media Sites

24 Jan

Top 10 Social Media Sites That Failed infographic was created by mylife.com.  I found this list of the top 10 failed social media sites is interesting because it lists the potential reasons WHY each site may have failed.

I was surprised that Google+ was on this list as I didn’t realize it was a failure… yet. There was a time when Digg would have been considered at the top of successful social media sites but by outsourcing community messaging they definitely sunk the ship too soon. With too much time spend on developing advertising on Myspace they let their competitors like Facebook take over their market share by having a better social platform that appealed to a larger audience. I’m still hoping that Myspace can bring it back with their new and improved version.

 
What are your impressions about this infographic? Are their any additional social networking sites you think should be added to this list?

Top 10 Failed Social Media Sites

Search Engine Marketing

19 Jan

Statista have compiled search data for this infographic  from 2008 to the present about search engine wars and yearly trends.

Do you think it is possible Google could be overtaken in the future?

Microsoft’s Bing search engine is right now behind Google,  Yahoo is on a downward spiral. WHY is search considered the Internets most productive market?

Which SOcial Media Network Should You Use?

17 Jan

Which SOcial Media Network Should You Use?

FacebookTwitterLinkedIn? Google+?

Zintro pulled research to form this infographic from sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast which will assist you with your social media strategy.

Google Search Algorithm Updates in 2012

16 Jan

SEO (search engine optimization) is constantly evolving. Google Search Algorithm makes around 500 changes to their algorithms yearly. In this infographic by e2msolutions are the 27 most important changes in 2012 below.

Google Algorithm Infographic

Google+ Facts & Figures

14 Jan

Google+ is a social media network  –that is relatively new and underused. Check how fast Google+ grows, their users and who they like the most with this useful infographic by website-monitoring.com. This infographic pulls together some of the major facts and figures of Google+ including the top countries, occupations, history, facts, people, pages, brands, media, & services.

Google+ Facts and Figures [INFOGRAPHIC]

SOcial Media Report Cards: The Winners & Losers of SOcial Media in 2012

12 Jan

2012 was the year for social media. The altering social media landscape in 2012 changed the way marketers approached their work, from market research, various social media accounts to  lead generation which will likely have an even bigger impact in 2013.

Pardot has created the following infographic to evaluate major social network’s including Pinterest, Facebook, Twitter, Goolge+, LinkedIn performance in 2012. This infographic goes into detail about these networks growth in the last year, monthly visitors and estimated marketing ROI (return on marketing investment).

SOcial Media Report Cards [INFOGRAPHIC]

The State of Small Business in 2013

12 Jan

What’s in store for small business this year? This survey conducted by AWeber of 3,000 small businesses mom- and-pop stores from across the globe finds that small business are “cautiously optimistic” about 2013.

67% planned to increase their marketing spending in 2013 and are embracing social media. Some 72 percent of small business owners plan to be seen on blogs like Tumblr, WordPress and Blogger and to increase their social presents on social networking sites such as Facebook with 70%, Google+ with 50%, Twitter with 58% and LinkedIn with 49%

State of Small Business in 2013

Via AWeber

SOcial Media Stats

3 Jan

SOcial Media Statistics: Facebook, Twitter,  Google+, Instagram, Pinterest

SOcial Media Statistics 2012

17 SEO Myths You Should Leave Behind in 2013

2 Jan

Prepare for a Strong 2013 By Debunking These SEO Myths

To say SEO has “changed a lot” would be the understatement of the decade.

Just take a look at how Google’s updates shook the world of SEO (Search Engine Optimization), causing marketers to swap their link-building and keyword-based efforts for a long overdue focus on quality content.

This ebook debunks the most common myths and assumptions about how SEO works, so you can make sure you’re not wasting a single moment on things that simply don’t matter for SEO in 2013.

We’ll unveil answers to questions such as:

  • Are more links better than more content?
  • Are social media and SEO even related?
  • Is there an ideal keyword density for my page?

Download Search Engine Optimization Myths NOW!

Your Guide to Video Search Engine Optimization

30 Dec

Who? Visual Content is the “New King”

What? Your Guide to Video SEO (Search Engine Optimization)

When? Start your Video SEO (Search Engine Optimization) today!

Why? Video optimization ranks high in search queries on search engines which include videos in universal search results. Videos are more engaging and spread MORE in less time.

How? Allow sharing on social networking sites such as Google+,  LinkedIn, StumbleUpon, Facebook, Flickr & Twitter to name a few.

Your Guide to Video Search Engine Optimization

PR News SEO Workshop

21 Dec

Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!

Register Now for PR News SEO Workshop

The Pre-Conference Workshop on Tuesday, February 26, 2013, is from 1 p.m. – 4:30 p.m. with PR News’ Digital PR Summit the day after on February 27, 2013. Both events will be held at The Contemporary Jewish Museum, which is directly next to the Westin San Francisco.

Bonuses for Attending:

 SEO Checklist
 Certificate of Attendance
 Attendee Workbook
 Attendee-Only Access to Presentations

The workshop is limited to 25 participants in order to create an interactive experience with personalized attention.

 

Bring your team to this must-attend media relations workshop.  You’ll leave this workshop with the skills to lift your messages to the top of search results and be the SEO expert for your organization.

As the idea of brands publishing content gains more prominence, the need to understand how search engines rank content has become an essential PR skill. Join PR News’ workshop, led by PR and SEO expert Sally Falkow of Meritus Media, to learn the latest tactics to ensure that your content is indexed properly and ranked well. Learn how to optimize all your content—including Web sites, press releases, blogs, social media content, images and video—and develop habits that keep your messages at the top of search results.

This workshop will provide you with strategies to find and use the keywords and phrases people use to search for news and information about your brand and industry on the Web. Discover the right way to optimize your organization’s Facebook page and YouTube videos for search; manage brand reputation by moving negative coverage further down search results; and how to measure the results of your efforts for senior management.

Google can be your best friend or your worst enemy. Where you show up in Google results determines how—or if—your messages are being heard. Google continues to change and update its algorithm and, with recent changes to semantic search, your website and online newsroom’s page rank and visits to your site could be affected in more ways than you realize.

At this half-day workshop, you’ll learn how to:
  • Research target keywords to gain better visibility and increase brand exposure on search engines
  • Understand the difference between Web search and news search
  • Create shareable press release headlines and content
  • Optimize PR content for the media to increase placements
  • Use linking techniques to boost traffic and visibility on search engines
  • Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
  • Increase views on your news content by adding visuals
  • Apply SEO tactics to your social media content
  • Drive inbound traffic to your Web site
  • Optimize online pressrooms for search
  • Master URL structure and place your online newsroom and other Web pages at the top of Google’s searches
  • Monitor online conversations to manage brand reputation and push negative search results off Google’s front page
  • Track SEO’s effects and measure its results to prove its value
Workshop Trainer:
Sally Falkow
Social Media Strategist, Meritus Media
@sallyfalkow
Sally Falkow is the author of The Future of PR: How PR Can Seize the Social Media Challenge. She was named PR Trainer of the Year for 2009 by PR News for her Social Media Strategy Bootcamp classes. In 2008 and 2009 Sally trained more than 300 agency and corporate PR people on how to plan and implement an effective social media program.A veteran of the PR industry, Sally has translated her extensive experience in marketing, PR and communication to the Internet. Her main interest is in the shift in media consumption and how the Internet and technology is affecting the practice of PR. She was one of the first PR practitioners to use SEO for press releases and other news content.She is certified as an Accredited Public Relations Practitioner by the Public Relations Society of America and is a Senior Fellow and Advisory Board Member of the Society for New Communication Research.
Who Should Attend ?

If you spend at least a quarter of your time in any of these areas, you should attend this workshop:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

Register for PR News SEO (Search Engine Optimization) Workshop NOW!

Certificate of Completion

Cheat Sheets for the Social Marketer

17 Dec

Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes separate cheat sheets for:

  • Twitter: Discover how to identify influencers and build brand affinity
  • Facebook: Learn best practices and how to build relationships with your prospects
  • LinkedIn: What you need on your company page and how to leverage connections
  • Blogging: How to optimize your content mix for lead generation and thought leadership
  • Google+: What you need to know to take advantage of this emerging social space
  • Pinterest & Instagram: How marketers from every industry can best utilize these highly visual social networks

Download Social Marketing Success NOW!

Small Business & SOcial Media

9 Dec

Small Business & SOcial Media

How much do Small Business spend on SOcial Media?

What Do CEOs Think Of Social Media? [INFOGRAPHIC]

1 Dec

Did you know that 16 percent of CEOs say that they use social media as the top way that they engage customers?

IBM conducted an in- depth study with more than 1,70o CEO’s, public leaders, and general managers from across the globe in 64 countries. Their findings are detailed in the following infographic:

Infographic

SOURCE: IBM

Mario Lopez Hosts Live Google Hangout with Fans

21 Nov
Mario Lopez Hosts a Google Hangout with GoodChime!

McLean, Virginia (PRWEB) November 21, 2012

Mario Lopez Hosts a Google Hangout with GoodChime!

Through a partnership with GoodChime!, the social network that promotes healthy lifestyles, the live event is scheduled for Monday, November 26 at 4pm (EST). It will also be viewable on GoodChime’s YouTube channel and a few of the questioners will be invited to join the Hangout. The Google Hangout event will be similar to the event that the Obama administration held earlier this year where the President took live questions from citizens. Click here to learn more about the event and sign up: http://mariolopezlive.eventbrite.com/

“I’m excited to use social media to connect with fans on a personal and intimate level, but also to inspire them to life healthier lifestyles”, said Mario. “We are honored to be working with a great role model such as Mario to support his mission”, said Dr. Potarazu, founder of GoodChime!

About GoodChime!
GoodChime!(tm) is a revolutionary new social media platform where people engage in meaningful dialogue within a safe community, and participate in activities relevant to their health needs. Leveraging the power of celebrity brand, GoodChime engages consumers as active participants in better managing their health.

About Mario Lopez
Mario Lopez got his first professional role in 1984 in the series “a.k.a. Pablo”. In the late 80s and 90s, Mario was best known for portraying the character A.C. Slater on “Saved by The Bell”. Since then, he went on to star in “Breaking the Surface: The Greg Louganis Story”, “Pacific Blue”, “The Bold and the Beautiful”, and many others.

Mario’s acting career has taken him to a variety of roles. In 2006, he signed on to become a contestant on “Dancing With The Stars” with Karina Smirnoff where they finished second. In 2008, Mario made his Broadway debut in “A Chorus Line”. Mario went on to publish several books including “Mario Lopez Knockout Fitness”, New York Times bestseller “Extra Lean”, and “Extra Lean Family”. In December 2011, Mario also launched his own underwear line called RatedM. In addition, he is also a host for the shows “Extra”, “America’s Best Dance Crew”, “MTV’s Top Pop Group”, etc.

Giving back remains one of Mario’s top priorities. He is a spokesperson for charities including the Community Youth Athletic Center in San Diego where Mario grew up, The Ronald McDonald House, Susan G. Komen for the Cure, Eva’s Heroes, Boys & Girls Clubs of America where he is currently the Alumni Ambassador of Fitness, and others. Mario continues to work on many projects, including a wedding ceremony special that will air on TLC in the winter.

Google Search Algorithm Shifting to On-line Public Relations Campaigns

19 Nov

NEW YORK, Nov. 19, 2012 /PRNewswire-iReach/

An important shift is occurring in which the page rank of a web page is based no longer on the number of back links but rather on the amount of social media interactions, user views, and original content a page has. Once the dominating factor in any page ranking results, back links have been widely abused by SEO (Search Engine Optimization) processes commonly referred to as link farming and keyword stuffing.

Recognizing this fact, Google has shifted its algorithm towards valuing social media interactions and comparing the number of times the page has been liked, shared, tweeted, and recommended in order to determine the pages priority for any given keyword or phrase. Other factors that Google looks for is a variety of media on the page including: images, audio, video, and original text as well as proper onsite optimization of all Meta tags.

The award winning website marketing company, Jubilant Web is continuously striving to discover innovative and effective solutions to meet our client’s goals. They truly care about the success of their clients and want to make sure that their marketing tactics will deliver the most effective solutions and ultimately return on investment. In order to make sure that they accomplish this goal they are continually researching and studying information that is released from Google in order to create the most effective public relations seo process possible.

Jubilant Web’s services are based on the principles of hard work, thoughtful analysis, innovative ideas, creativity, and a dedication to quality. They truly value their reputation and work in complete transparency with their clients. Jubilant Web has been very successful in delivering positive results for their clients through their unique public relations SEO process. To celebrate this past success, Jubilant Web is currently extending an exclusive offer to businesses looking to improve their online exposure and generate new customers.

This unique service is based around Google’s latest algorithm changes and includes social media marketing, onsite optimization, professional content writing, and natural link building through social media efforts such as bookmarking.

Jubilant Web creates and distributes press releases to search engines, news sites, blogs, social networks, newspaper sites, TV news sites, and radio news sites. All press releases are professionally written with optimized content and images.

Jubilant Web creates compelling and branded pages for the top three social media outlets for their clients – Facebook, Twitter, Google+. Through their vast social media network and industry partnerships, Jubilant Web increases their client’s social media following. By increasing social media interest through the number of likes, shares, tweets, and +1 other websites as well as online entities will take notice and increase natural back-links from related sources. They also submit originally written articles to popular and high ranking blogs to attain natural and powerful back links for our client’s websites.

Along with social media and offsite optimization activities, Jubilant web also implements onsite optimization techniques as part of their unique process. Their efforts are based on Google Webmaster’s standards and their unique process is based on years of experience and research in this field.

Contact Jubilant Web: Website Marketing Company

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