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Philadelphia, PA (PRWEB) December 30, 2012
In recent weeks, PopTrending.com has observed a three-way convergence of the popularity trends of Justin Bieber, Rihanna, and Barack Obama. They each hold prevalent scores in News, Social Media, and Web popularity. Currently, Barack Obama is holding-on to a narrow lead with Bieber and Rihanna trailing close behind.
President Obama dominated the news at the height of the election in November, and had a considerable presence in the blogosphere and on social networking sites. However, in early December, as post-election news coverage waned, and campaign staff tapered off their efforts to pump-up the President’s social media trends, pop sensation Justin Bieber briefly surpassed Obama’s long-held lead as the most popular person in PopTrending.com’s daily ranks.
Obama quickly regained his position, mainly as a result of News coverage of the fiscal cliff, but currently appears to be dipping back down to levels where he may once again be overtaken. In the meantime, superstar singer and actress Rihanna has surged in recent PopTrending.com ranks and is now well-situated in the number two slot, bumping Bieber down to number three.
Rihanna is by the far the most popular public figure on Facebook with over 65 million Likes, adding an average of 53,000 new Likes per day this month. Of the three, Justin Bieber has the strongest Twitter following, with over 32 million followers, recently adding an average of 35,000 new followers per day. Obama currently has approximately 35.5 million Likes on Facebook, and just over 25 million Twitter followers.
President Obama continues to dominate the news with his name appearing in an average of nearly 100,000 online news reports every day this month, compared to approximately 11,000 for Justin Bieber, and just under 10,000 for Rihanna.
As the year 2012 comes to a close, it is difficult to predict which of these pop culture icons will prevail in this tight race to top PopTrending.com’s daily rankings of the most famous people. Stay tuned for updates as we enter the New Year to see who ends up on top.
PopTrending.com uses a proprietary algorithm to calculate daily popularity scores for hundreds of celebrities and famous public figures based on dozens of metrics including frequency of appearance in the news, activity on social networking sites, popularity in search engines, and presence in popular web content.
For more information on please visit http://poptrending.com.
Tags: Barack Obama, Celebrity Tweeters, Daily Ranks, Facebook, Facebook Likes, Internet Popularity, Justin Bieber, Popularity Trends, Press Release, Rihanna, Social Media, Social Media Trends, Social Networking Sites, Twitter, Twitter Followers, Web Popularity
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NEW YORK, Sept. 6, 2012 /PRNewswire/
SocialFlow, the industry-leading social marketing company that helps businesses and brands improve their social marketing ROI, today announced the launch of Crescendo, Attention Buying Platform. Using real-time social data and earned media insights, Crescendo amplifies the effects of ad buys on Facebook, increasing conversions and improving the targeting, flexibility and the cost-effectiveness of social media advertising strategies.
Using a proprietary algorithm that identifies linguistic patterns to predict attention and importance, the platform identifies the most optimal keywords to purchase based on relevancy and activity around topics. Crescendo’s social advertising platform reduces a business or brand’s reliance on commonly popular and more expensive keywords and continuously informs ad-buying decisions with the use of real-time social data. Campaign results are delivered in real time within a single dashboard so clients can monitor and compare campaigns and make crucial on-the-spot strategy decisions. With this precision approach, Crescendo helps businesses and brands find the least-cluttered and most cost-effective way to reach a target audience and increase engagement.
“Social media advertising is no longer a supplement to an overall marketing strategy – attention is the new universal ad unit,” says Frank Speiser, SocialFlow, Co-founder. “It is now possible to use social activity to inform your creative and targeting decisions in real-time and discover optimal ad buying opportunities. Products like Crescendo and our successful Cadence, Optimized Publisher use real-time data to capture the intersection between audience availability and interest, allowing our clients to integrate their business goals and coordinate their earned and paid social media strategies.”
Jennifer Pasiakos, Vice President, Digital, LIPMAN Advertising has worked with SocialFlow ‘s Crescendo in beta. She said, “SocialFlow has enabled LIPMAN Advertising to significantly amplify a brand’s message to the right audiences, at the right time in their journey; inspiring more users to join the conversation socially, share their own experiences and ultimately, create more engaged, deeply loyal customers.”
Crescendo is a companion product to SocialFlow’s successful Cadence, Optimized Publisher. Cadence helps brands and businesses understand the constant flow of real-time data so they can deliver the right message to the right audience at the right time. For the first time, CMO’s can respond to split-second shifts of attention and interest. Recently, Cadence added a Promotable Tweets feature, allowing clients to double-down on a Tweet to expand their reach and grow their audience. Using the algorithms that power the intelligence of the Cadence product, the feature looks at the speed at which a Tweet is accruing clicks, ReTweets and audience growth to determine which Tweets would yield the greatest engagement outside of a client’s following.
SocialFlow is a leading social media marketing company offering businesses and brands a solutions-based approach to connecting paid, owned and earned social media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company’s social media strategy. In addition to its precision products, Cadence and Crescendo, SocialFlow also analyzes social signals and identifies for marketers where money should be spent on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach of successful content and connecting earned and paid strategies for Twitter and Facebook.
Founded in 2009, SocialFlow is home to a world-class research team whose work has been featured in Reuters, New York Times the UK Guardian, Fast Company, Xinhua, the Huffington Post, MIT’s Technology Review, Nieman Journalism Lab, Business Insider, International Business Times, Salon and many others. Based in New York City, SocialFlow has helped numerous well-respected brands such as theEconomist, Pepsi, Burberry, Forbes, Walmart, Buzzfeed, and Human Rights Watch dramatically improve ROI and maximize clicks, conversions, likes, ReTweets, shares and engagement.
Tags: Ad Buying Opportunities, Attention Buying Platform, Audience Engagement, Business Insider, CMOs, Cost Effective, Crescendo, Engagement, Facebook Likes, Fast Company, Maximize Clicks, Media Insights, MIT's Technology Review, New York Times the UK Guardian, Nieman Journalism Lab, Optimal Keywords, Predictive Data Alalytics, Promotable Tweets, Promoted Posts, proprietary technology, Real Time, Real-Time Social Data, Relevancy, Retweet, Reuters, Social Media Advertising Strategies, Sponsored Stories, the Huffington Post, Tweet, Xinhua
#Facebook Vows To Crack Down On Fake ‘#Likes’. Read: http://ow.ly/dpPi2
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Awards Gala & Networking Event! Join us on November 28, 2012 at this exciting awards evening as we reveal the Best Companies to Work for in BC 2012 winners. Network with 500+ business professionals and celebrate with the finalists and winners. Plus, hear John Herdman, head coach of the Canadian Olympic women’s soccer team speak on […]
City of Vancouver Completes Three-Year, $3-Million Overhaul of Website. Read: http://ow.ly/cRESY #Vancouver
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