Tag Archives: Email Marketing

Webinar Series: Everything You Need to Know About Marketing Automation!

25 Feb

  • Part 1: Everything You’ve Always Wanted to Know About Marketing Automation 
    Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ETSpeaker: Jon Miller, author of the Definitive Guide to Marketing Automation and VP of Marketing, Marketo
  • Part 2: Buying and Becoming Successful with Marketing Automation
    Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ETSpeakers: Jon Miller, VP of Marketing, Marketo and Lorena Harris, VP of Corporate Marketing, Vantiv
Webinar Details…

Jon Miller
VP of Marketing, Marketo

Lorena Harris
VP of Corporate Marketing, Vantiv

Everything You Have Always Wanted to Know About Marketing Automation
Wednesday, February 27, 2013 at 10:00AM PT / 1:00PM ET
Every business has one thing in common: the desire to achieve higher revenue and faster growth. But how do you get started? Join Jon Miller, VP of Marketing at Marketo, and learn everything you have ever wanted to know about marketing automation, including:

  • What is marketing automation and why is it so hot right now?
  • How is it different from other technology platforms, including CRM and email marketing?
  • What are some of the common features?
  • How do you build a business case and convince internal stakeholders to act?
  • What is the future of marketing automation?

Buying and Becoming Successful With Marketing Automation 

Tuesday, March 5, 2013 at 10:00AM PT / 1:00PM ET

Hear Jon Miller, VP of Marketing at Marketo, and Lorena Harris, VP of Corporate Marketing at Vantiv, discuss how to select the right marketing automation vendor and ensure success with implementation and beyond.  You will learn:

  • How to select the right marketing automation vendor
  • How to think big, start small, and move quickly with marketing automation
  • How to manage your people, process, and technologies for success
  • How Vantiv sold marketing automation to internal stakeholders
  • How Vantiv managed change internally to create impact with marketing automation
Register for Marketing Automation now!
Via Marketo

Sales & Marketing for Recruiting Professionals

17 Feb

Presentation from LinkedIn on how recruiters can think like marketers based on Lou Adler’s session at Talent Connect 2012 in Las Vegas.

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Why Invest in SOcial Media Marketing?

1 Feb

With Facebook having over a billion  users, Twitter with 500 million, followed by LinkedIn with 150 million on and last but not least Pinterest the fastest growing social media network with 11 million users, online marketing is key to target these users.

Want to connect with customers? Use social media marketing to build your customer base and and share your information with them using social media as an interactive forum. Social media networking has become a preferred medium by online marketers.

Social media data:

  •  On Facebook alone 5.3 Billion pieces of contest is shared every week.
  • In 2011, there were 3X more users on social media sites than email.
  • 53% of active social media site users follow brands.

This infographic was created by Socialkia on ‘Why Invest In Social Media Marketing’ with some interesting statistics below.

Why invest in social media (infographic)

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Web Content Creation Tools: Top Picks for 2013

14 Jan
"Web Content Creation Tools – Top Picks for 2013" Winner's Badge

Deerfield, IL (PRWEB) January 14, 2013

Matt About Business is proud to announce the winners of the first annual “Web Content Creation Tools – Top Picks” award. The award recognizes the best solutions available for creating different types of web content.

“The irony of content marketing is that the key element, web content creation, is the greatest obstacle to success,” explains Matt Mansfield, President of Matt About Business. “Aside from the “stage fright” many folks feel when thinking about others reading their posts, listening to their podcasts or watching their videos, it’s easy to get overwhelmed when choosing the tools to use for creating web content.”

To combat this obstacle and make effective content marketing more accessible to all, Mansfield decided to create the annual “Web Content Creation Tools – Top Picks” award. Winners of the award are selected based on the features, functionality and ease-of-use of their content marketing creation solution.

“How do you know that these are the best content creation tools?” asks Mansfield. “Because after trying many similar solutions, these are the tools I use to create content for my own sites.”

The “Web Content Creation Tools – Top Picks” awards are given in eight categories, each one focusing on a different type of web content. The winners for each category in 2013 are:

Category: Websites and Blogs
Winner: WordPress

Category: Downloadable Documents
Winner: Adobe Acrobat

Category: Videos
Winner: Camtasia

Category: Webinars
Winner: GoToWebinar

Category: Infographics
Winner: Piktochart

Category: Social Media Updates
Winner: HootSuite

Category: E-Mail Marketing
Winner: AWeber

Category: Online Courses
Winner: Udemy

For more information on why each winner was selected, and for a list of runner-ups in each category, visit: http://www.mattaboutbusiness.com/web-content-creation-tools-top-picks-for-2013/

About Matt

Matt Mansfield is a recognized expert in designing and implementing web content and e-mail marketing strategies that consistently drive targeted website traffic and increase sales.

Matt also creates powerful content to be used in online and e-mail marketing campaigns.

Quote startThe irony of content marketing is that the key element, web content creation, is the greatest obstacle to success.Quote end

Marketing: Lead Nurturing vs E-Mail Marketing

14 Jan

The adoption of Marketing Automation technology is expected to increase to 50% by 2015. according to Sirius Decision. Because of lack of basic understanding, expertise, and methodology companies are not able to use marketing automation tools to their full potential. For example many settle for basic email marketing campaigns and miss out a great opportunity to increase conversion optimization rates with Marketing ROI.

Email Marketing vs. Lead Nurturing Infographic provides an overview of the differences  helping marketers realize that they can have a greater lasting impact!

Via Marketstar.com

Internet Marketing 2013

29 Dec

Internet Marketing Strategies 2013: What Is Working For Marketers?

Social Media increases market effectiveness.

Blogging generates a high volume of traffics which turns into leads and customers.

SEO (Search Engine Optimization) is becoming more and more important with competition.

Website Pages means more  traffic which turns into leads and customers.

Email Marketing is the most effective revenue generating channel.

Mobile Marketing has become a necessity and will be in 2013.

Internet Marketing Strategies For 2013 That Will Work

MarketingSherpa’s Email Summit 2013

20 Dec

Join us in Las Vegas on February 19-22, 2013, at the Paris Las Vegas Hotel & Casino for MarketingSherpa’s Email Summit 2013 – the largest vendor-neutral, research-based email marketing event.

Our last Email Summit was attended by more than 700 of the industry’s best marketers, and we plan to accommodate an even larger crowd in 2013. We have a full slate of sessions aimed at overcoming your top email challenges with case studies, quick win clinics, bonus sessions, expert panels and more. Here are just some of the many topics covered:

  • Email innovation
  • Data management
  • Content creation and creativity
  • Personalization
  • Segmentation

Just Announced: Keynote Speakers

This year’s Summit will offer more than 30 new sessions on practical email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition. Our keynote speakers include:

Jay Baer Jay Baer is President of Convince & Convert, and author of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. Baer was named as one of America’s top three social media consultants by Fast Company, and has helped leading brands craft and implement winning social strategies.
Dr. Flint McGlaughlin Dr. Flint McGlaughlin is the managing director and CEO of MECLABS. His work has won multiple awards and he has been quoted in more than 13,000 online and offline sources. He frequently teaches on email testing, messaging and optimization. His organization has partnered with key market leaders including The New York Times, Microsoft Corporation and Reuters Group
Matt Bailey Matt Bailey is the founder and president of SiteLogic Marketing. With more than 15 years in the Web marketing industry, Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve Web presence and conversions.

See What’s New for 2013

New Hotel
This year we are moving to the elegant Paris Hotel and Casino. Experience everything you love about Paris, right in the heart of The Strip. You’ll find about the same passion, excitement, and ambiance of Europe’s most romantic city, in the entertainment capital of the world. With exciting nightclubs, pools, a world-class spa and a shopping, the Paris has all the amenities you need.
Live-Testing & Quick Win Clinics
Roll up your sleeves and get ready to experience email testing from a whole new angle. All attendees will participate in an email test, including design of treatments, test launch, tracking results, data analysis and next steps. Not to mention quick win clinics offering new ideas for immediate ROI.
Beginner and Advanced Tracks
Whether you’re just beginning and want to learn the basics or need advanced guidance and want to taking your marketing to the next level, we can help. Choose from multiple track sessions on automation, testing, conversion, personalization, list management and many more.
New Bonus and Roundtable Sessions
Take a deeper dive into mobile marketing, content creation, social marketing, email + CRM, and many more. Each attendee will get the opportunity to sign up for multiple bonus sessions and participate with their peers in roundtable discussions on critical email topics.
All-new Case Studies, Keynotes and Panel Discussions
More than 20 new case studies will be presented, covering the latest email trends, war stories and lessons learned, by your peers and mentors (past speakers include marketers from Microsoft, Marriott, Copyblogger, Eloqua, ExactTarget, Cisco Systems, among many others).

Results and ROI are what matter at Email Summit 2013

Here are just a few of the many reasons you should attend:

  1. Interactive, How-To Training Sessions on email and social media integration, mobile, list growth tactics, relevancy, mobile, deliverability and measurement.
  2. Latest 2013 MarketingSherpa Email Research and Benchmark Data on spending, tactics, conversion rates, budgets and more.
  3. Interactive Panel Discussions with subject matter experts on optimizing your email program, increasing ROI, creating relevant contagious content and more.
  4. Extended Face-to-Face Networking opportunities with seasoned professionals, trainers and peers over meals, breaks and receptions.
  5. Proven Email Strategies, campaigns and tactics you can immediately apply to get more done with fewer people, less time and more limited budgets.
  6. Interaction with Colleagues sharing successful campaigns and tactics to inspire and hone your marketing skills.
  7. Become a Certified Professional by taking a pre-and-post Summit workshop taught by email experts, who provide a proven methodology with step-by-step tactics on how to maximize your email results.

The Sherpa team has spent countless hours meticulously reviewing speaker applications to verify that the content they present is relevant to your needs, practical to implement and proven in the real world. What you will hear at Email Summit 2013:

  1. Real Stories: While our competitors are publishing vendor whitepapers as articles, we’re collecting and providing information the old fashioned way – with a team of full-time reporters and writers.
  2. Real Experience: Sherpa has, by far, the largest library of proven case studies (1,590 and counting), from the SMBs to the Fortune 500.
  3. Real Samples: We feature a library of creative samples (more than 3,200) that serves as a marketer’s dream swipe-file for generating the next “big idea” for your company.
  4. Real Numbers: Sherpa’s renowned research team continues to produce leading primary studies, surveys and tests investigating what works – and what doesn’t — in email marketing.
  5. Real People: Our community of industry experts and real-world marketers contribute their experience at MarketingSherpa Summits, online roundtables and Web events throughout the year.

You’ll leave the Summit armed with practical, new email marketing tactics, knowledge and expertise that you can use to get ahead – and stay ahead – of your competition.

Reserve Your MarketingSherpa’s Email Summit Ticket

Email Marketing to Marketing Automation

20 Nov

Thursday, December 6, 2012 at 10:00AM PT / 1:00PM ET

What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? We all know how powerful email marketing can be, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Join Jon Miller, Marketo’s VP of Content and Web Strategy, and Stephanie Miller, VP of Member Relations at the Direct Marketing Association and learn:

  • What really causes people to convert through email
  • Why ongoing relationship building is more effective than batch and blast
  • What marketing automation is, and how it differs from email marketing
  • Top signs your company may need to switch to marketing automation

Pump Up the Pomp and Circumstance of Your Email Marketing!

Register for Email Marketing to Marketing Automation Now!


Stephanie Miller
VP of Member Relations, Direct Marketing Association

A digital marketing expert, Stephanie helps retail, travel, financial services, B2B, publishing, and other marketers to optimize response and revenue from their online channels. She speaks and writes regularly for the industry and is very active in several direct marketing organizations.

Live Webinar on Thursday, December 6, 2012
at 10:00AM PT / 1:00PM ET

Jon Miller
VP of Marketing Content and Strategy, Marketo

With thirteen years of enterprise software experience, and industry-recognized expertise in marketing automation and analytic software, Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center.


GoDaddy.com Outage Affects Internet Retailers

10 Sep

(PRWEB) September 10, 2012

Advertise Purple, LA’s #1 Online Marketing Agency, met with local press to discuss how todays GoDaddy.com outage affected clients who are online Internet retailers. Advertise Purple is a boutique online marketing and advertising agency that helps e-commerce companies and Internet retailers increase sales online. According to Kim Choe, their PR contact, “Wow, quite a mess today. A handful of our major e-commerce retailers were affected directly, and almost all others were affected indirectly. Although we cannot name sites, a few of our major clients use GoDaddy.com as their email hosting platform suffered complete email loss for most of the day. Others who used GoDaddy for website hosting were offline. ”

We were curious if this affects their advertising performance, aside from the obvious way of being completely offline. Choe notes “Yes, surely does. If a client is conducting SEO, or search engine optimization, and is in between link building, going offline will cause Google to re-crawl their sites once they go online. So depending on what stage of link building they’re in, they can be caught off guard and penalized by Google’s ever updating search algorithm. For those running PPC, or pay per click, their quality score can suffer if they continued driving traffic to dead pages. The effects of this can drive up click inventory prices, and, eventually, CPA costs. This bites into margins and can cause them to pay more for sales over 3-6 weeks after the event.” We want to know if they are recommending their clients pick up and leave GoDaddy.com services.

Choe went on to note “Not necessarily. Every online data management company has their issues, and downtime, however it sure seems GoDaddy.com has had its fair share recently. We do suggest having everything backed up on your desktop and in the cloud.” As for the negative effects that will be suffered on online marketing performance, “Rggg, we’re going to have to deal with those and get our clients back into profit ASAP.”

About Advertise Purple

Advertise Purple is a premier, boutique online marketing and advertising agency based out of Los Angeles, CA. Since 2009, Advertise Purple has offered a full suite of innovative and proven online marketing services, including affiliate managementsearch engine marketingpay per click marketing (PPC), search engine optimization (SEO), email marketing, conversion rate optimization (CRO), landing page optimization (LPO), and analytics mining. Our in-house staff works directly with leading internet retailers and e-commerce sites, ensuring positive growth and return on invested marketing capital.

Read the full story at http://www.prweb.com/releases/2012/9/prweb9888748.htm



DJ Waldow and Jason Falls on Marketing Smarts: Email Marketing for Rebels [Podcast]

10 Aug

Hosted By:
Matthew Grant
This has a 5 star rating
All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.”

I invited DJ and his co-conspirator, Jason Falls, to the show to discuss their forthcoming book, The Rebel’s Guide to Email Marketing, and to find out, first and foremost, why they would write a book about email marketing in this day and age!

2.9 Billion Accounts Can’t Be Wrong

The first reason, as indicated above, is that they were sick and tired of hearing that email marketing is dead when, actually, 94% of people who are online use email regularly (for the mathematically declined, that’s pretty much everybody), there are 2.9 billion email accounts in the world, and the percentage of time that people spend looking at commercial emails is steadily increasing.

Erroneous Advice

The other reason they wrote the book is that, according to Jason, “There’s just been a lot of erroneous advice out there telling people a subject line has to be a certain number of characters or you can’t use ‘FREE’ in the subject line, or it’s a no-no to buy a list or use a pop-up to collect email addresses.”

Driven by the rebellious attitude announced in the title of their book, DJ and Jason spend a lot of time identifying and debunking these bits of erroneous advice. As they see it, most of the best-practices related to email marketing that people find on the Web just don’t hold up when you test them in specific contexts; and, in fact, people can sometimes get better results by doing the exact opposite of what the best-practice prescribes.

Test, Test, Test

“You can’t just assume that if we say you should always do this or this is something that’s worked for us, it’s going to work for your audience,” Jason says. “You’ve got to test it.”

Now, if you read MarketingProfs or attend any of our PRO Seminars, then the importance of testing won’t be news to you. However, even though there are no “best-practices” per se, and although you should find out what works best in your context by testing your assumptions, many people don’t actually test at all. I asked DJ for the reason they don’t.

Testing Ain’t Easy!

After assuring me that it wasn’t just a case of laziness, as I may have intimated, DJ explained that “not all email service providers (ESP) make it easy to test.” That is, they may provide you with the basic mechanisms, but you may have to do a lot of manual test set-up (list prep and segmentation, etc.) yourself.

This brings us to the other problem: Testing, whether supported by the ESP or not, is still work.

“We’re all busy people,” DJ said, “For some, [just] to get an email out the door is an accomplishment, let alone thinking about testing—and [about] what are you going to do and what’s the subject line. And you’re talking about some teams that are one-person teams.”

Don’t Forget to Measure the Things that Matter

Whether you are testing or not, you do need to evaluate the performance of your email marketing efforts, and that means measuring what matters.

Measuring what matters can also help you determine whether the best-practices you’ve chosen to follow are really best for you. For example, many email marketers look at open rates when they are measuring the effectiveness of subject lines, and in many cases shorter subject lines do drive higher open rates.

However, email messages with longer subject lines, though opened less frequently, can have higher click-through rates once opened, the theory being that longer subject lines may better “qualify” recipients so that they are “opening with intent.”

Email Marketing Doesn’t End With an Open!

“When you send an email as a business, what are you trying to do?” Jason asked. “You’re not trying to get them to, in most cases, respond to the email or subscribe to the same list they’re already subscribed to. You’re trying to get them to click through to something.”

“You’re using email,” DJ added, “as that conduit to drive somebody somewhere else.”

Accordingly, you have to ask yourself whether you are looking at and measuring the right things. Getting a lot of people to open your emails is great, but if that’s all they did, then pretty soon you might find yourself out of a job!

The Bottom Line

Even though email marketing has been around for a while, the continuing evolution of the online landscape and the steady proliferation of devices on which email is viewed still leave plenty of room for experimentation—and an aggressive testing of best-practices. In fact, with so much ongoing change, breaking the rules may be the sole best-practice with any staying power.

On this point, and in the context of integrating social media and email marketing, DJ said something interesting: “You’re not really breaking the rules when it comes to email and social because, I think, the rules are still being created.”

And if the rules are still to be created, rebel, you may have the chance to make up a few of your own!

If you’d like to hear my entire conversation with DJ and Jason, you can use the player above or download the mp3 and listen at your leisure. Of course, you can also subscribe to Marketing Smarts via RSS or in iTunes and never miss an episode! 

This episode features:

DJ Waldow, CEO of Waldow Social. DJ has spent nearly seven years in the email, social, and community-building world. A prolific blogger and speaker, he has written for various publications, including MediaPost’s Email Insider and MarketingProfs, and has spoken at conferences, such as BlogWorld, and for various organizations, including the University of Utah Business School.

Jason Falls, who has led a national advertising agency’s interactive and social media efforts, worked with Fortune 100 brands as a social media strategist, and served as an independent consultant in the social media industry. He has advised major, regional, and niche brands, including Humana, The Envelope Manufacturers of America, Jim Beam and Maker’s Mark bourbons, Louisville Slugger, and The National Center for Family Literacy.

Matthew T. Grant, PhD is managing editor at MarketingProfs. He divides his time between designing courses for MarketingProfs University and hosting/producing the Marketing Smarts podcast. To contact him about being a guest on Marketing Smarts or teaching a MarketingProfs University class, drop him a line. You can also reach him via Twitter (@MatttGrant) or his personal blog .
SOURCE:  MarketingProfs

Read more: http://www.marketingprofs.com/podcasts/2012/8627/email-marketing-for-rebels-dj-waldow-and-jason-falls-on-marketing-smarts-podcast#ixzz2362DcqA9


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